ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

Download Full-text

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA WATERBOOM DI KOTA SAWAHLUNTO

Jurnal Ecogen ◽

10.24036/jmpe.v1i1.4731 ◽

2018 ◽

Vol 1 (4) ◽

pp. 123

Author(s):

Dola Permata Sari ◽

Marwan Usman ◽

Rose Rahmidani

Keyword(s):

Quantitative Analysis ◽

Path Analysis ◽

Significant Influence ◽

Analytical Method ◽

Sampling Technique ◽

Price Promotion ◽

Product Price ◽

Physical Evidence ◽

Process Productivity

The purpose of this research is to know the influence of product, price, promotion, place, physical evidence, employee, process, productivity and quality to decision of tourist visiting at Waterboom tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Waterboom in Sawahlunto city. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribution of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate that: (1) The product has a significant influence on the tourist visiting decision on Waterboom tourism object, (2) Price has no significant effect on tourist visiting decision at Waterboom tourist object, (3) Promotion has no significant effect on tourist visiting decision on Waterboom tourism object, (4) Place has no significant effect on the tourist visiting decision on the Waterboom tourist object, (5) Physical evidence has a significant effect on the decision of tourists visiting the tourist object, that is Waterboom, (6) Employees have no significant effect on tourist visiting decisions on Waterboom tourist object, (7) The process has a significant influence on the decision of tourists visiting the tourist object that is Waterboom, (8) Productivity and quality significantly influence the decision of tourists visiting the Waterboom tourist object.Keywords: Visiting Decision, Product, Price, Promotion, Place, Physical Evidence, Employee, Process, and Productivity and Quality

Download Full-text

Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

BALANCE: Economic, Business, Management and Accounting Journal ◽

10.30651/blc.v16i1.3141 ◽

2019 ◽

Vol 16 (1) ◽

Author(s):

Nur Achmad Rofi’i ◽

Didin Fatihudin ◽

Mochamad Mochklas

Keyword(s):

Hypothesis Testing ◽

Fast Food ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Price Promotion ◽

Product Price ◽

F Test ◽

Dominant Influence

ABSTRACT DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords : Marketing Mix, Increased SalesCorrespondence to : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci : Bauran Pemasaran, Peningkatan PenjualanKorespondensi : [email protected]

Download Full-text

Pengaruh Minat Masyarakat Terhadap Produk British Propolis

JURNAL AKUNTANSI DAN PAJAK ◽

10.29040/jap.v21i02.1673 ◽

2021 ◽

Vol 21 (02) ◽

Author(s):

Sri Laksmi Pardanawati ◽

Fandy Tri Apriyono

Keyword(s):

Purchase Intention ◽

Product Information ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Test Results ◽

Price Promotion ◽

Product Price ◽

Regression Test ◽

Business Opportunities

This study aims to determine what factors influence consumer purchase interest in British propolis products among students and lecturers of ITB AAS Surakarta. The variable consists of 4 independent variables (independent), namely product information, prices, promotions and business opportunities. This study uses a quantitative approach with data collection methods carried out through instruments or questionnaires distributed online to students and lecturers of ITB AAS Surakarta. The samples taken were as many as 92 respondents with the system. The data obtained were then processed using the SPSS version 23 application. This analysis used the validity test, reliability test, multiple linear regression test, statistical test through the T test, F count and the coefficient of determination (R2). The results of the t test show that product information has a significant effect on purchase intention, while price, promotion and business opportunities partially do not have a significant effect on consumer buying interest. The results of the F-test show that product information, prices, promotions and business opportunities simultaneously have a significant effect on consumer buying interest. While the R2 test results show that product information, prices, promotions and business opportunities significantly influence consumer buying interest with an effect of 39.8%. While the remaining 60.2% is influenced by other variables outside this model. Keywords: Product, Price, Promotion, Business Opportunities, Consumer Purchase Interest

Download Full-text

ANALISIS PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN

KEUNIS ◽

10.32497/keunis.v8i2.2110 ◽

2020 ◽

Vol 8 (2) ◽

pp. 93

Author(s):

Dyah Ayu Annurfa ◽

Aris Sunindyo

Keyword(s):

Sampling Technique ◽

Marketing Mix ◽

Coefficient Of Determination ◽

Price Promotion ◽

Product Price ◽

F Test ◽

Purposive Sampling ◽

Normality Test

This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungaran. Which is obtained by using purposive sampling technique. The calssical assumption of normality test,multicoloniarity, heteroscedasticity test and multiople linier analysis test and coefficient of determination. The hypothesis proved using the t and F test. The results of this study indicate that the product, price, promotion, placesimultaneously have significanctly influence against the customer’s decision to save. Partially there are one significant variabels that influence the customer decision saving of promotion. For product, price, place variables not significant on the customer’s decision to save at Bank Jateng Cabang Ungaran

Download Full-text

Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.4 ◽

2015 ◽

Vol 10 (1) ◽

pp. 225

Author(s):

Samsuddin S ◽

Hari Suseno

Keyword(s):

Sampling Technique ◽

Marketing Mix ◽

Price Promotion ◽

Product Price ◽

Independent Variables ◽

Physical Evidence ◽

Analysis Technique ◽

Independent Variable ◽

Room Service ◽

Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

Download Full-text

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG BRITAMA PADA PT BANK RAKYAT INDONESIA (PERSERO), Tbk CABANG PEMBANTU PURI ANJASMORO SEMARANG

KEUNIS ◽

10.32497/keunis.v7i1.1530 ◽

2019 ◽

Vol 7 (1) ◽

pp. 20

Author(s):

Kinanda Nor Cahya Ningtias ◽

Embun Duriany Soemarso

Keyword(s):

Decision Making ◽

Data Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Price Promotion ◽

Analysis Model ◽

Product Price ◽

Physical Evidence

This study aims to determine the significance of marketing mix variables consisting of product, price, promotion, place, people, processe, and physical evidence of BritAma saving decision making at PT Bank Rakyat Indonesia (Persero), Branch of Puri Anjasmoro Semarang. This study uses primary data from the distribution of questionnaires and secondary data from book literature and research journals. The population of this research is all the savings customers of BritAma PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarng. Sampling technique in this research is purposive sampling and accidental sampling. Data analysis method in this research is Multiple Linear Regression Analysis Model. Besides, data quality test in this research is done by using validity test and reliability test, and classical assumption test in the form of normality test, heteroskedasticity test, and multicolonierity test. In this study used data analysis techniques in the form of F test, t test, and coefficient of determination (R2). Based on the results of the analysis and discussion shows that the product, price, promotion, place, person, process, and physical evidence simultaneously significantly influence the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang. While partially there are only four variables that have a significant effect on Britama saving decision making is the product, promotion, place, and process. For the other three variables are price, people, and physical evidence have no significant effect on the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang.

Download Full-text

Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan Kota Langsa

Jurnal Manajemen dan Keuangan ◽

10.33059/jmk.v8i3.2326 ◽

2020 ◽

Vol 8 (3) ◽

pp. 313-325

Author(s):

Tengku Putri Lindung Bulan ◽

M. Lutfi Azmi

Keyword(s):

Significant Influence ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Price Promotion ◽

Product Price ◽

Tourist Attractions ◽

Physical Evidence ◽

Revisit Intention ◽

Test Result

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

Download Full-text

The Influence of Marketing Mix (Product, Price, Place, and Promotion) and Service on Customer’s Decision of Using BSM Saving Products

Global Review of Islamic Economics and Business ◽

10.14421/grieb.2015.032-01 ◽

2016 ◽

Vol 3 (2) ◽

pp. 073

Author(s):

Yusuffia Nur Azizah Istiqomah

Keyword(s):

Hypothesis Test ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Primary Data ◽

Coefficient Of Determination ◽

Product Price ◽

Independent Variables ◽

Level Of Significance ◽

Branch Office

The purpose of this research is to determine the effect of Marketing Mix (Product, Price, Place, and Promotion) and service to the customer’s decision to use the product “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The results of this research can be taken into consideration of the bank’s management to evaluate marketing strategies and services applied in the bank. The sample in this research is 112 respondents from customers “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The sampling technique uses purposive sampling method. This research is a field research with quantitative approach. The data are primary and secondary. Primary data is obtained based on respondent’s answers to a quesionnaire distribution. This research uses multiple regression analysis with the normality test, classical assumption test, descriptive analysis, F test, coefficient of determination test, and hypothesis test (t-test) with processing using SPSS 17.0 for Windows. The data processing results are obtained equation Y = 2,279 + 0,062X1 + 0,246X2 + 0,173X3 + 0,356X4 + 0,157X5 + e. Based on Ftest shows that Fhitung (12,962) > Ftabel (2,300) and the level of significance probability of 0.000 (the level of significance probability) is smaller than 0.05, then the regression model in this reseach can be used and jointly independent variables influence the decision of used “Tabungan BSM”. Based on coefficient determination test is known that Adjusted R2 value is equal to 0.350 or 35%. This means that with five independent variables that include Product, Price, Place, Promotion, and Service can represent 35% of variables which affects the descision variable usage of “Tabungan BSM” by customers of Bank Syariah Mandiri branch office Kaliurang, while the rest (100% - 35% = 65%) is explained by other variables outside the model used. Meanwhile, based on the t-test, it shows that the variables of product, price, Place, and servicedo not affect the customer’s decision to use “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. There is only one variable that is variable Promotion.

Download Full-text

The Influence of Embeddedness of Socio-Economic Status and Self-Control on Consumptive Behavior of Students (at MA Khazanah Kebajikan Ciputat)

PINISI Discretion Review ◽

10.26858/pdr.v3i1.13277 ◽

2019 ◽

Vol 3 (1) ◽

pp. 103

Author(s):

Kharisma Danang Yuangga ◽

Neneng Susanti

Keyword(s):

Hypothesis Testing ◽

Significant Influence ◽

Economic Status ◽

Sampling Technique ◽

Self Control ◽

Test Reliability ◽

Coefficient Of Determination ◽

Analysis Tool ◽

Socio Economic Status ◽

Consumptive Behavior

In Economic Sociology, social attachment is something that cannot be denied, especially in economic behavior. The purpose of this study was to determine the embandedness of socio-economic status and self-control of the consumptive behavior of students at the MA Khazanah Kebajikan Ciputat. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using the method of saturated sampling technique with a sample of 73 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are the embandedness of socio-economic status has a positive and significant effect on the consumptive behavior of students by 41.7%. Hypothesis testing is obtained tcount> ttable or (7.133> 1.994), so that H0 is rejected and H1 is accepted, meaning there is a positive and significant influence between the embandedness of socio-economic status on the consumptive behavior of students at MA Khazanah Kebajikan Ciputat Office. Self-control has a positive and significant effect on student consumptive behavior by 40.2%. Hypothesis testing is obtained tcount> ttable or (6.906> 1.994) so that H0 is rejected and H2 is accepted meaning that there is a positive and significant influence between self-control on the consumptive behavior of students on. A simultaneous test of the embandedness of socio-economic status and self-control has a positive and significant effect on the consumptive behavior of students with a contribution of 48.4%, while the remaining 53.2% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (39.814> 2.740), thus Ho is rejected and H3 is accepted. This means that there are positive and significant simultaneous influences between embandedness of socio-economic status and self-control on the consumptive behavior of students at the MA Khazanah Kebajikan Ciputat

Download Full-text

Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.10 ◽

2015 ◽

Vol 10 (1) ◽

pp. 270

Author(s):

Jon Wahyudi

Keyword(s):

Multiple Regression ◽

Sampling Technique ◽

Distribution Channels ◽

Marketing Mix ◽

Analysis Tool ◽

Price Promotion ◽

Product Price ◽

Consumer Decision ◽

Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

Download Full-text