scholarly journals Cross platform Social Media Management: A Case Study on Cyber Public Relations Implementation of Indonesia’s Private TV Station in Building External Stakeholders Engagement

2021 ◽  
Vol 20 ◽  
pp. 287-301
Author(s):  
Anindita Susilo ◽  
Ahmad Fauzy
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Engagement ◽  
Media Management ◽  
The Public ◽  
Cross Platform ◽  
Human Side ◽  
Social Media Management ◽  
Media Company

As a media company, Metro TV implemented Cyber Public Relations activities in order to build engagement with the public. The engagement value between Metro TV and its followers on the three social media accounts are able to reach high number. This study aims to see the implementation of cyber public relations by Metro TV as a media company in building public engagement on social media. This study uses the concept of Public Relations management initiated by Cutlip which is then linked to the concept of Cyber PR and engagement. The research method used is case study with a qualitative approach. Data were collected through in-depth interviews with Metro TV's Head of Public Relations as key informants, Metro TV social media specialists and Metro TV social media followers as supporting informants. The data and information obtained from the interviews will be analyzed using the stages of data reduction, data presentation, and conclusion drawing. The results of this study indicated that the implementation of Metro TV cyber public relations focuses on 4 main activities, there are: forming engagement and interaction spaces, creating digital campaigns and education, publishing internal company activities, and crisis mitigation. In addition, the implementation of cyber public relations of Metro TV in creating public engagement on social media includes engaging key opinion leaders from internal companies, mirroring content on various platforms, monitoring engagement level and insights on social media, as well as producing relevant and the human side contained content. And finally, the management of social media as a form of implementation of Metro TV cyber public relations is carried out in 3 stages, including: pre-production, production and post-production.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals Promoting Public Engagement of Natural History Collections through Science Communication

2018 ◽  
Vol 2 ◽  
pp. e28479
Author(s):  
Bryan Lessard
Keyword(s):  
Social Media ◽  
Natural History ◽  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Public Speaking ◽  
Wide Audience ◽  
The Public ◽  
Natural History Collections ◽  
New Students

Natural history collections are essential for understanding the world’s biodiversity and drive research in taxonomy, systematics, ecology and biosecurity. One of the biggest challenges faced is the decline of new taxonomists and public interest in collections-based research, which is alarming considering that an estimated 70% of the world’s species are yet to be formally described. Science communication combines public relations with the dissemination of scientific knowledge and offers many benefits to promoting natural history collections to a wide audience. For example, social media has revolutionised the way collections and their staff communicate with the public in real time, and can attract more visitors to collection exhibits and new students interested in natural history. Although not everyone is born a natural science communicator, institutions can encourage and provide training for their staff to become engaging spokespeople skilled in social media and public speaking, including television, radio and/or print media. By embracing science communication, natural history collections can influence their target audiences in a positive and meaningful way, raise the profile of their institution, encourage respect for biodiversity, promote their events and research outputs, seek philanthropic donations, connect with other researchers or industry leaders, and most importantly, inspire the next generation of natural historians.

scholarly journals Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province

2021 ◽  
Vol 1 (2) ◽  
pp. 21-29
Author(s):  
Cahyadi Saputra Akasse ◽  
Muh Akbar ◽  
Arianto Arianto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Participant Observation ◽  
Sampling Technique ◽  
The Public ◽  
Study Approach ◽  
Advantages And Disadvantages ◽  
Information Updates ◽  
The Government

Public Relations has an important role in educating and providing understanding to the public in the midst of the COVID-19 pandemic as it is now. In this case, Public Relations acts as an intermediary between the government and the community by conveying policies related to the government's efforts to prevent the spread of COVID-19. This study aims to analyze the advantages and disadvantages of PR strategies in delivering information on COVID-19 using social media, such as: websites, Facebook, Instagram, and YouTube. The method used in this research is descriptive qualitative with a case study approach. Then the withdrawal of research informants using purposive sampling technique, informants consist of people who are directly involved with the delivery of information on covid-19 by Public Relations, with qualitative data collection consisting of depth interviews, participant observation, and documentation. The results of the study show that there are several advantages, namely (1) wide reach and large number of followers, (2) fast information updates, and (3) presenting informative and educative content. The shortcoming in question is that the management of social media is not yet maximal, which is less interactive in responding to public comments through comments on social media. The limitation of this study is that researchers only focus on the PR strategy in delivering information about COVID-19 in Gorontalo Province through social media only and not at the level of other conventional media, namely through websites, Facebook, Instagram, and YouTube. The value and originality of this research is the delivery of information and efforts to prevent the spread of covid-19 which is conveyed through social media PR. The contribution of this research to future PR practices is a deeper implementation of the concept of digital PR, especially during a pandemic like now where everything is done online.

scholarly journals MEREK DAN MEDIA SOSIAL MANAJEMEN PADA USAHA BATUR DEKORASI DI KECAMATAN TEGALLALANG, KABUPATEN GIANYAR, BALI

2020 ◽  
Vol 4 (2) ◽  
pp. 136
Author(s):  
Bagus Made Sabda Nirmala ◽  
Pande Putu Gede Putra Pertama
Keyword(s):  
Social Media ◽  
Small Business ◽  
Online Media ◽  
Media Management ◽  
The Public ◽  
Social Media Management

Batur Dekorasi Bali merupakan usaha yang berfokus pada dekorasi tradisional khususnya untuk upacara adat di Bali seperti Upacara Mepandes (pernikahan Bali) dan Upacara-upacara lainnya. Batur Dekorasi Bali atau BTR Dekorasi Bali melayani kebutuhan pelanggan dari sewa seperti gayor tradisional Bali, dekorasi ruangan, sewa tenda dan sewa kursi. Saat ini BTR sering menerima pemesanan dari kerabat. Branding logo belum dimiliki oleh BTR hingga manajemen media sosial juga belum dikelola dengan baik. Pengabdian ini bertujuan membantu usaha Batur Dekorasi Bali atau BTR untuk branding logo atau produk jasa mitra agar bisa lebih dikenal oleh masyarakat. Selain itu juga diberikan penyuluhan berupa manajemen media sosial yang baik sehingga bisa membantu mitra lebih dikenal melalui dunia maya khususnya media sosial. Hasil yang dicapai pada pengabdian ini yaitu redesign branding logo usaha, sebagai media pengenalan atau awareness yang bisa digunakan dalam melakukan promosi media sosial Instagram. Selain itu dilakukan migrasi akun instagram dari personal ke business account instagram. Sebanyak 67% anggota mitra menyatakan bahwa pengabdian tentang branding dan manajemen media sosial Instagram bermanfaat untuk UKM mitra. Kata kunci: Dekorasi bali, Media sosial instagram, Branding logo ABSTRACT Batur Dekorasi Bali is a small business that focuses on traditional decoration for example Balinese ceremonies such as Mepandes Ceremony (wedding). Batur Dekorasi Bali or BTR Dekorasi Bali serve the needs of customers from rentals such as traditional Balinese gayor, room decorations, tent rentals and chair rentals. Nowadays BTR often accepts orders from their partner who need rent tent or chair. Branding logo are not yet applied by BTR and social media management is also not well managed. This report aims to help Batur Decoration Bali or BTR businesses to branding their logos or service products to be better known by the public or prospect customer. In addition, counseling will also be given in the form of how to do social media management, so that it can help BTR to better known by the wider community through online media, especially instagram. The results achieved in this report are redesigning the business logo for branding purpose, as an awareness media that can be used in promotions through Instagram, migration from personal to business account. About 67% of member Batur Dekorasi Bali agree this event help them know better about branding and social media management. Keywords: Balinese Decoration, Social media instagram, Branding

scholarly journals SOCIAL MEDIA TOOLS, TRENDS, OPPORTUNITIES FOR PUBLIC RELATIONS PRACTICE IN LAGOS STATE, NIGERIA

2020 ◽  
Vol 5 (2) ◽  
pp. 143-157
Author(s):  
Moshood-Abiola Arogundade ◽  
◽  
Olugbenga Charles Adewale ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
Media Management ◽  
Immediate Feedback ◽  
The Social ◽  
Lagos State ◽  
Use Of Social Media ◽  
Social Media Management ◽  
Audience Measurement

This study examined the influence of social media on PR. Specifically, it examined the social media analytic tools, trends, opportunities as well as implications of social media adoption on PR with focus on practitioners in Lagos State. Interviews were conducted with selected PR practitioners in Lagos to obtain facts and views for this study. Findings revealed that social media has greatly influenced the practice of PR. However, social media use is shaped by communication strategy, objectives, engagement strategy, and the target audience. Furthermore, the common trends in use among practitioners include influencer push/influencer PR, listening and analytic (software) tools, brand neutralization, hashtagging, sponsored tweet/posts and use of social media pages of established news outlets. The result also showed that analytic tools like Hootsuite, Meltwater, Sprout Social are used for social media management and engagement. Therefore, social media has completely altered the pattern of corporate communication with its transient and ephemeral nature which makes it difficult for afterthought communications to be retrieved, deleted, or sometimes reviewed. But when compared with conventional media, social media provides better opportunities for wider reach, precise targeting, audience analytic, instant/immediate feedback, location-based messaging, and better audience measurement. Keywords: Social Media, Public Relations, PR tools, Modern Public Relations

scholarly journals Cyber Public Relations for Building Image Restoration of President of Indonesia Joko Widodo Based on Blasphemy Case of Jakarta Governor Candidate Basuki Tjahaja Purnama (Ahok)

2020 ◽  
Vol 5 (SI1) ◽  
pp. 41-46
Author(s):  
Umaimah Wahid ◽  
Arif Budiwinarto
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Publishing House ◽  
Case Study Method ◽  
Media Audiences ◽  
The Public ◽  
Negative Comments ◽  
International Publishing ◽  
Open Access Article

The report aimed to investigate activities of the Public Relations Bureau of Press, Media, and Information of the Indonesia State Secretariat Ministry through social media to overcome the crisis and restore the image of President Joko Widodo after Islamic Action 212. The case study method was used to reveal and explain the disrupted image of President Joko Widodo. The study result showed two-way communication could not develop and receive negative comments from social media audiences of the State Secretariat Facebook. It disrupted the image of the President. The bureau activities are limited to upload press releases on websites and not  yet communicating with the cyber communities.    Keywords:  Cyber public relations, Peaceful action 212, Blasphemy-Ahok, President Joko Widodo’s, Image Restorations eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2295

To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization

2020 ◽  
Vol 9 (S1) ◽  
pp. S26-S34
Author(s):  
Sarah Wymer ◽  
Michael L. Naraine ◽  
Ashleigh-Jane Thompson ◽  
Andy J. Martin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Professional Sport ◽  
Live Streaming ◽  
Media Management ◽  
Theoretical Frameworks ◽  
Sport Organization ◽  
Social Media Management ◽  
Fan Engagement ◽  
Social Media Strategy

This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within the theoretical frameworks of relationship marketing, fan engagement, and social media, and is suitable for students learning about sport marketing, sport sponsorship, promotion and public relations, and other communication courses in sport management. Specifically, students are tasked with developing a range of potential strategies to support the lead character, Michael Battersby, in implementing live streaming within a social media strategy.

scholarly journals The role of social media in institutional communication. Case study: The Facebook page of Constanta City Hall

2021 ◽  
Vol 16 ◽  
pp. 124-139
Author(s):  
Mihaela Rus ◽  
Tanase Tasente ◽  
Bianca-Irina Ilie
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Institutions ◽  
Public Institution ◽  
The Public ◽  
City Hall ◽  
Important Means ◽  
Institutional Communication

In this research paper I chose to make a detailed analysis of the role of Social Media in institutional communication, focusing in the case study on observing the Facebook page of Constanta City Hall, this page being an important means of communication with citizens of the public institution concerned. In other words, I chose this topic because I consider extremely important the public relations department within a public institution, such as Constanta City Hall, after completing undergraduate studies applying for a position in this field being a main option for me. The main objective of the paper was to analyze institutional communication in its various forms, but especially the external communication of public institutions, the way of transmitting information from them to citizens being a very important aspect in terms of proper functioning of public administration.

scholarly journals Kompetensi Baru Public Relations (PR) Pada Era Artificial Intelligence

2019 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
N. Nurlaela Arief ◽  
M.Arkan Ariel Saputra
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Data Analysis ◽  
Public Relations ◽  
Media Management ◽  
Face To Face ◽  
Media Monitoring ◽  
Social Media Management

Teknologi artificial intelligence akan merevolusi semua industri, tidak hanya akan terjadi pada perusahaan besar. Tidak ada yang kebal dari disrupsi teknologi AI. Dari keuangan sampai pertanian, kesehatan dan pendidikan, public relations (PR) dan jurnalisme juga akan terkena dampaknya. Bagaimana artificial intelligence merevolusi pekerjaan PR, dan seberapa cepat perubahan ini terjadi? Saat ini kajian mengenai artificial intelligene yang berpengaruh bagi pekerjaan PR dan jurnalisme masih terbatas. Proses pengumpulan data dimulai sejak April hingga November 2018, dengan metode utama survei online diikuti oleh 220 responden dalam waktu 48 jam. Survei didistribusikan kepada praktisi PR di Indonesia. Selain itu, wawancara semi-terstruktur dilakukan dengan 10 responden. Berdasarkan penelitian, pekerjaan PR apa saja yang dapat tergantikan oleh teknologi big data dan AI antara lain : kliping berita sebanyak 45%; menganalisis berita di media sebesar 45%; hubungan media dan pemangku kepentingan sebesar 37%; manajemen konten media sosial sebesar 34%;  mendistribusikan rilis sebesar 33%; Foto dan video 24%; pekerjaan yang kemungkinan kecil untuk digantikan oleh mesin adalah presentasi atau face to face communication (18%). Sebagai kesimpulan bahwa manusia masih diperlukan pada tingkat yang lebih strategis dari aktivitas PR, seperti menganalisis data lebih lanjut hasil media monitoring,  yang sifatnya prediksi dan preventif atau preskriptif. Riset juga menghasilkan kompetensi baru public relations antara lain : kompetensi untuk data analysis, social media management, influencer dan content creator. Penelitian ini baru karena topik tentang Artificial intelligence dalam Public Relations, berdasarkan kajian praktisi di Indonesia, belum pernah dibahas sebelumnya. Riset Ini memiliki potensi untuk memiliki dampak yang cukup besar bagi profesi PR, serta dampak yang lebih luas pada penerapan manajemen komunikasi dan teknologi informasi bagi profesi PR.

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