Analysis of the Advantages and Disadvantages of Using Social Media in Public Relations Practices to Convey Covid-19 Information in Gorontalo Province

Public Relations has an important role in educating and providing understanding to the public in the midst of the COVID-19 pandemic as it is now. In this case, Public Relations acts as an intermediary between the government and the community by conveying policies related to the government's efforts to prevent the spread of COVID-19. This study aims to analyze the advantages and disadvantages of PR strategies in delivering information on COVID-19 using social media, such as: websites, Facebook, Instagram, and YouTube. The method used in this research is descriptive qualitative with a case study approach. Then the withdrawal of research informants using purposive sampling technique, informants consist of people who are directly involved with the delivery of information on covid-19 by Public Relations, with qualitative data collection consisting of depth interviews, participant observation, and documentation. The results of the study show that there are several advantages, namely (1) wide reach and large number of followers, (2) fast information updates, and (3) presenting informative and educative content. The shortcoming in question is that the management of social media is not yet maximal, which is less interactive in responding to public comments through comments on social media. The limitation of this study is that researchers only focus on the PR strategy in delivering information about COVID-19 in Gorontalo Province through social media only and not at the level of other conventional media, namely through websites, Facebook, Instagram, and YouTube. The value and originality of this research is the delivery of information and efforts to prevent the spread of covid-19 which is conveyed through social media PR. The contribution of this research to future PR practices is a deeper implementation of the concept of digital PR, especially during a pandemic like now where everything is done online.

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Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

Communicatus: Jurnal Ilmu komunikasi ◽

10.15575/cjik.v4i2.10566 ◽

2020 ◽

Vol 4 (2) ◽

pp. 229-248

Author(s):

Betty Tresnawaty

Keyword(s):

Public Relations ◽

Local Knowledge ◽

Case Study Approach ◽

West Java ◽

Study Approach ◽

Positive Image ◽

The Government ◽

The Impact ◽

Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat. Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi.

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Pengelolaan website sebagai Media Informasi Publik

Reputation: Jurnal Hubungan Masyarakat ◽

10.15575/reputation.v2i2.233 ◽

2020 ◽

Vol 2 (2) ◽

pp. 201-220

Author(s):

Rina Himaturipa ◽

Abdul Azis Maarif ◽

Yusuf Zaenal Abidin

Keyword(s):

Public Relations ◽

Management Process ◽

City Governments ◽

Regional Office ◽

The Public ◽

Study Approach ◽

Fact Finding ◽

Or Organization ◽

Application Programs

Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. Kata Kunci : Pengelolaan; Humas; Website The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. Keywords: Management; PR; Website

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THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

Expose Jurnal Ilmu Komunikasi ◽

10.33021/exp.v2i2.610 ◽

2019 ◽

Vol 2 (2) ◽

pp. 111

Author(s):

Silvia Widya Kusumaningtyas ◽

Zon Vanel

Keyword(s):

Social Media ◽

Public Relations ◽

Active Role ◽

City Government ◽

Online Information ◽

The Public ◽

Information Media ◽

Government Public Relations ◽

The Government

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.

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Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing

Public Relations Inquiry ◽

10.1177/2046147x211055192 ◽

2021 ◽

pp. 2046147X2110551

Author(s):

Deborah K Williams ◽

Catherine J Archer ◽

Lauren O’Mahony

Keyword(s):

Social Media ◽

Public Relations ◽

News Media ◽

Direct Action ◽

Strategic Communication ◽

Front Page ◽

Primary Producers ◽

News Reporting ◽

Study Approach

The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.

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Implementation of Social Media Concepts for E-Government

Smart Cities and Smart Spaces ◽

10.4018/978-1-5225-7030-1.ch049 ◽

2019 ◽

pp. 1071-1091

Author(s):

Raimundo Díaz-Díaz ◽

Daniel Pérez-González

Keyword(s):

Social Media ◽

Citizen Participation ◽

Smart Cities ◽

City Council ◽

Political Agenda ◽

The Public ◽

Partnership Model ◽

The Government ◽

Technological Platform

Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the possibilities offered by social media and, as a consequence, there is a shortage of case studies published on this topic. By analyzing the case study of the platform Santander City Brain, managed by the City Council of Santander (Spain), the current work contributes to broaden the knowledge on ambitious social media projects implemented by local public administrations for e-Government; therefore, this case can be useful for other public sector's initiatives. The case studied herein proves that virtual social media are effective tools for civil society, as it is able to set the political agenda and influence the framing of political discourse; however, they should not be considered as the main channel for citizen participation. Among the results obtained, the authors have found that several elements are required: the determination and involvement of the government, a designated community manager to follow up with the community of users, the secured privacy of its users, and a technological platform that is easy to use. Additionally, the Public Private Partnership model provides several advantages to the project, such as opening new sources of funding.

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Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

Jurnal Komunikasi Global ◽

10.24815/jkg.v7i2.11979 ◽

2019 ◽

Vol 7 (2) ◽

pp. 205-216

Author(s):

Rifqi Muflih ◽

Dany Dany

Keyword(s):

Public Relations ◽

Participant Observation ◽

Armed Forces ◽

The Public ◽

Qualitative Descriptive ◽

Government Public Relations ◽

The Government ◽

Descriptive Method ◽

Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

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Parodi Politik dalam Demokrasi Digital Studi Kasus: Akun Instagram Nurhadi-Aldo

PERSPEKTIF ◽

10.31289/perspektif.v10i1.3996 ◽

2021 ◽

Vol 10 (1) ◽

pp. 36-46

Author(s):

Bhakti Satrio Wicaksono

Keyword(s):

Social Media ◽

Participant Observation ◽

Point Of View ◽

Internet Technology ◽

The Political ◽

The Public ◽

Digital Democracy ◽

Political World ◽

The Government ◽

Observation Method

This article aims to find out what happened to digital democracy regarding the Dildo account case. This research uses descriptive qualitative research research methods. The type of observation method used is the non-participation observation method. The non-participant observation method is the method that researchers chose in conducting this research. The results of the study show that the view of digital democracy can be seen from two perspectives, namely the government and the people's point of view. Political parody basically offers a new way of engaging in the political world. The Dildo case shows that not everyone can freely express their opinion on social media. The freedom to voice opinions, especially through cyberspace, still cannot be said to be free. This can be seen with how when the Dildo account voices humor and national issues that are close to the public, it still gets contra opinions from other parties. The conclusion of the research is that political parody basically offers a new way of engaging in the political world. Dildo case shows that not everyone can freely express their opinion in social media. The existence of internet technology in terms of statehood can be a double-edged knife, especially on social media where information is spread so fast. Parody or current humor is treated wisely and is not necessarily considered a dangerous thing.

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PEMANFAATAN MEDIA SOSIAL DALAM MENCARI RELASI SEKSUAL GAY DI SURAKARTA

Journal of Development and Social Change ◽

10.20961/jodasc.v1i2.23056 ◽

2018 ◽

Vol 1 (2) ◽

pp. 167

Author(s):

Pipin Apriliani ◽

Bambang Santosa

Keyword(s):

Social Media ◽

Data Collection ◽

Sampling Technique ◽

Sexual Relationships ◽

Easy Access ◽

Sexual Relations ◽

Purposive Sampling ◽

Study Approach ◽

Collection Data

Abstract : The recognized sexual orientation in Indonesia is heterosexual. This makes gays often get discrimination from people who are causing gay difficulties in interacting and seeking sexual relationships, so they should find ways to interact safely. Qualitative research with case study approach conducted in Surakarta aims to find out the utilization of social media in finding gay sexual relation. Sampling technique using purposive sampling. Data collection was conducted with in-depth interviews with gay as the main actors and documentation of recording interviews, screenshoot chat and gay activity in social media. Data analysis was conducted with the basis of four activities: data collection, data reduction, data presentation, and verification using source triangulation. The results showed that social media became a safe enough tool for gays in searching for sexual relations. Gay feel their identity is more awake when interacting in social media. Social media is also instrumental in expanding the network of gay friends, this is considered quite important because gays assume that the more friends they have the greater their chances of getting sexual relations. Gay has a special trick in order to attract the attention of the same social media users by installing exciting status, installing photos and videos with seductive poses, and posting location information for easy access. Like no human is perfect, using social media to search for sexual relationships of gays also has some weaknesses. Nevertheless, social media has remained the main vehicle of most gays in Surakarta in search of sexual relations. Keywords: Gay, social media, exploitation, sexual relations.Abstrak : Orientasi seksual yang diakui di Indonesia adalah heteroseksual. Hal ini membuat gay sering mendapatkan diskriminasi dari masyarakat yang mengakibatkan gay kesulitan dalam berinteraksi dan mencari relasi seksual, sehingga mereka harus mencari cara agar dapat berinteraksi secara aman. Penelitian kualitatif dengan pendekatan studi kasus dilakukan di Kota Surakarta bertujuan untuk mengetahui pemanfaatn media sosial dalam mencari relasi seksual gay. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan dengan wawancara mendalam bersama gay selaku pelaku utama dan dokumentasi berupa rekaman wawancara, screenshoot chat dan aktivitas gay di media sosial. Analisis data dilakukan dengan berpangkal dari empat kegiatan yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi dengan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial menjadi sarana yang cukup aman bagi gay dalam mencari relasi seksual. Gay merasa identitas mereka lebih terjaga ketika berinteraksi di media sosial. Media sosial juga sangat berperan dalam memperluas jaringan pertemanan gay, hal ini dinilai cukup penting karena gay beranggapan bahwa semakin banyak teman yang mereka miliki maka semakin besar kesempatan mereka untuk mendapatkan relasi seksual. Gay memiliki trik khusus agar dapat menarik perhatian gay pengguna media sosial yang sama dengan cara memasang status menggairahkan, memasang foto dan video dengan pose menggoda, dan memasang informasi lokasi agar mudah ditemui. Sepertihalnya manusia tidak ada yang sempurna, menggunakan media sosial untuk mencari relasi seksual para gay juga memiliki beberpaa kelemahan. Meskipun demikian, sampai sekarang media sosial tetap menjadi sarana utama kebanyakan gay di Surakarta dalam mencari relasi seksual.Kata kunci: Gay, media sosial, pemanfaatan, relasi seksual.

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Evaluation of the Tuberculosis Prevention Program in the Discovery of Tuberculosis Cases in Nosara Public Health Center Palu City

Open Access Macedonian Journal of Medical Sciences ◽

10.3889/oamjms.2021.7185 ◽

2021 ◽

Vol 9 (E) ◽

pp. 1200-1206

Author(s):

Muhammad Rizki Ashari ◽

Irma Apriani ◽

Firmansyah Firmansyah ◽

Fitrianty Sutady Lanyumba

Keyword(s):

Public Health ◽

Health Center ◽

Program Implementation ◽

Sampling Technique ◽

Health Centers ◽

Public Health Center ◽

The Public ◽

Study Approach ◽

Tuberculosis Prevention

BACKGROUNDS: Tuberculosis is an infectious disease caused by Mycobacterium Tuberculosis. The case in Indonesia rank third with the highest number of TB case in the world. There were 511,873 cases of tuberculosis of all types in 2018. Based on data from the Palu Health Office, the TB cases in Palu in 2018 were still high numbered 557 cases. In 2019, Nosarara Public Health Center had the lowest case finding among the 13 health centers in Palu with 17 TB case findings. The absence of a laboratory in Nosarara Public Health Center for examining sputum samples affected the output in program implementation. AIM: The aim of this study is to evaluate the Control of Tuberculosis in the Discovery of Tuberculosis Cases in Nosarara Public Health Center Palu. MATERIALS AND METHODS: This research used qualitative method with a case study approach. The research informants were 6 people selected through purposive sampling technique. RESULTS: The results summarizes the following : the input aspect in terms of human resources in quantity and quality is inadequate because TB program holders have multiple tasks so that they are not maximal in carrying out their duties and have never attended training, sufficient funds, inadequate facilities and infrastructure, and methods according to guidelines. CONCLUSION: The process of planning, organizing, implementing and supervising has not been maximal, meanwile the output of TB case detection (22%) has not yet reached the predetermined target (80%).It is expected that the Public Health Center will add more health personnel, complete facilities and infrastructure in order to maximize program implementation to achieve predetermined targets.

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Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi ◽

10.30631/mauizoh.v4i2.38 ◽

2019 ◽

Vol 4 (2) ◽

pp. 189-216

Author(s):

Nopita Sari ◽

Mila Wahyuni ◽

Eka M. Taufani

Keyword(s):

New Media ◽

Public Relations ◽

Sales Promotion ◽

Communication Strategy ◽

The Public ◽

Study Approach ◽

The Republic ◽

Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

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