scholarly journals Promoting Public Engagement of Natural History Collections through Science Communication

2018 ◽  
Vol 2 ◽  
pp. e28479
Author(s):  
Bryan Lessard
Keyword(s):  
Social Media ◽  
Natural History ◽  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Public Speaking ◽  
Wide Audience ◽  
The Public ◽  
Natural History Collections ◽  
New Students

Natural history collections are essential for understanding the world’s biodiversity and drive research in taxonomy, systematics, ecology and biosecurity. One of the biggest challenges faced is the decline of new taxonomists and public interest in collections-based research, which is alarming considering that an estimated 70% of the world’s species are yet to be formally described. Science communication combines public relations with the dissemination of scientific knowledge and offers many benefits to promoting natural history collections to a wide audience. For example, social media has revolutionised the way collections and their staff communicate with the public in real time, and can attract more visitors to collection exhibits and new students interested in natural history. Although not everyone is born a natural science communicator, institutions can encourage and provide training for their staff to become engaging spokespeople skilled in social media and public speaking, including television, radio and/or print media. By embracing science communication, natural history collections can influence their target audiences in a positive and meaningful way, raise the profile of their institution, encourage respect for biodiversity, promote their events and research outputs, seek philanthropic donations, connect with other researchers or industry leaders, and most importantly, inspire the next generation of natural historians.

scholarly journals On the roles of scientists, press officers and journalists

2014 ◽  
Vol 13 (03) ◽  
pp. E ◽  
Author(s):  
Emma Weitkamp
Keyword(s):  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Scientific Research ◽  
Research Institutions ◽  
News Production ◽  
The Public

This issue of the Journal of Science Communication raises a number of questions about the ways that new scientific research emerges from research institutions and in particular the role played by scientists, press officers and journalists in this process. This is not to suggest that the public don't play an equally important role, and several articles in this issue raise questions about public engagement, but to explore the dynamics at play in one specific arena: that of news production. In this editorial I explore the increasing reliance of science journalists on public relations sources and consider what questions this raises for science communication.

scholarly journals Static vs. dynamic methods of delivery for science communication: A critical analysis of user engagement with science on social media

PLoS ONE ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. e0248507
Author(s):  
Sarah A. Habibi ◽  
Lidya Salim
Keyword(s):  
Social Media ◽  
Public Engagement ◽  
Critical Analysis ◽  
Science Communication ◽  
Relative Number ◽  
User Engagement ◽  
Educational Science ◽  
Science Content ◽  
The Public ◽  
Dynamic Methods

Science communication has been increasingly viewed as a necessity and obligation of scientists in recent years. The rise of Web 2.0 technologies, such as social media, has made communication of science to the public more accessible as a whole. While one of the primary goals of science communication is to increase public engagement, there is very little research to show the type of communication that fosters the highest levels of engagement. Here we evaluate two social medial platforms, Instagram and TikTok, and assess the type of educational science content (ESC) that promotes user awareness and overall engagement. Specifically, we measured the level of engagement between static and dynamic posts on Instagram, and lecture-style and experimental videos on TikTok. User engagement is measured through the analysis of relative number of likes, comments, shares, saves, and views of each post in the various categories. We found that users interact with ESC significantly more (p<0.05) when the content is presented in dynamic ways with a component of experimentation. Together, we took the findings of this study and provided a series of suggestions for conducting science communication on social media, and the type of ESC that should be used to promote better user outcomes.

scholarly journals The Use of Social Media at State Islamic Colleges

2021 ◽  
Vol 5 (1) ◽  
pp. 137
Author(s):  
Muhammad Munadi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Religious Activities ◽  
The Public ◽  
Interactive Analysis ◽  
Academic Activities ◽  
New Students ◽  
Use Of Social Media ◽  
Descriptive Statistical Analysis

This study aims to determine the management of social media, the trend of followers of each social media, as well as the use of social media in universities under the Ministry of Religion Affairs, especially in the area of the island of Java. This study used content analysis research with data derived from the website, documents that can be downloaded from the website relating to social media university activities and its development. Social media used as research are all types of social media used by IAIN Ponorogo, IAIN Surakarta, IAIN Kudus, IAIN Pekalongan, IAIN Salatiga, UIN Walisongo Semarang, and IAIN Ponorogo. Data analysis used interactive analysis and descriptive statistical analysis. The results showed that the management of social media is in the Public Relations and Publications sub-section of each PTKI with one admin operating on each social media made. the most followers on Instagram social media are IAIN Salatiga. For social media youtube is IAIN Ponorogo, while the most Twitter follower IAIN Surakarta and Facebook followers the most is IAIN Pekalongan. The use of diverse social media, on Instagram for academic activities including promotion for prospective new students dominant in all research locations and balanced with greeting content of national and religious activities by 83.3%, for YouTube by 66.6% dominant content of academic activities and this is the same as what happened to the Twitter, while on social media Facebook a percentage of 66. 6% in the content of academic activities and balanced with the greeting content of national and religious activities. The development of social media content lies in quoting national and religious activities Utilization of social media can be used for all higher education service activities within the scope of the tri dharma of higher education, both the dharma of education/teaching, research, and community service.

scholarly journals Cross platform Social Media Management: A Case Study on Cyber Public Relations Implementation of Indonesia’s Private TV Station in Building External Stakeholders Engagement

2021 ◽  
Vol 20 ◽  
pp. 287-301
Author(s):  
Anindita Susilo ◽  
Ahmad Fauzy
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Engagement ◽  
Media Management ◽  
The Public ◽  
Cross Platform ◽  
Human Side ◽  
Social Media Management ◽  
Media Company

As a media company, Metro TV implemented Cyber Public Relations activities in order to build engagement with the public. The engagement value between Metro TV and its followers on the three social media accounts are able to reach high number. This study aims to see the implementation of cyber public relations by Metro TV as a media company in building public engagement on social media. This study uses the concept of Public Relations management initiated by Cutlip which is then linked to the concept of Cyber PR and engagement. The research method used is case study with a qualitative approach. Data were collected through in-depth interviews with Metro TV's Head of Public Relations as key informants, Metro TV social media specialists and Metro TV social media followers as supporting informants. The data and information obtained from the interviews will be analyzed using the stages of data reduction, data presentation, and conclusion drawing. The results of this study indicated that the implementation of Metro TV cyber public relations focuses on 4 main activities, there are: forming engagement and interaction spaces, creating digital campaigns and education, publishing internal company activities, and crisis mitigation. In addition, the implementation of cyber public relations of Metro TV in creating public engagement on social media includes engaging key opinion leaders from internal companies, mirroring content on various platforms, monitoring engagement level and insights on social media, as well as producing relevant and the human side contained content. And finally, the management of social media as a form of implementation of Metro TV cyber public relations is carried out in 3 stages, including: pre-production, production and post-production.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Proses Public Relations Dalam Program Gerakan Pungut Sampah Pemerintah Kota Bandung

2016 ◽  
Vol 19 (2) ◽  
pp. 95-108 ◽  
Author(s):  
Susie Perbawasari ◽  
Diah Fatma Sjoraida ◽  
Vidia Ayu Lestari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Public Relations ◽  
Goal Setting ◽  
Environmental Conditions ◽  
Budget Planning ◽  
The Public ◽  
Descriptive Method ◽  
Planning Action ◽  
Selection Of

GPS program was launched in order to improve people's active participation, creating awareness of the importance of protecting the environment, and build a new culture picking up trash. Communications and delivery of messages is done through socialization programs and social media, twitter. The purpose of this study to find out the Public Relations process that consists of collecting of facts and formulation of the problem, the planning and programming, the action and communication, and the evaluation of GPS program that has been done by the organizers. This study used descriptive method. Data collected were through interviews, observation and documents. The organizers of GPS program begins by listening to the comments that raised by external parties, also took to the field looking directly environmental conditions in Bandung to collecting the facts. Organizers prepared GPS program includes the introduction of the situation, goal setting, audience definition, selection of media and techniques of Public Relations, as well as budget planning. Action taken in the program organizers GPS is acting responsive and responsible, while communication in the program include Credibility, Context, Content, Clarity, Continuity and consistency, Channel, and Capability of the Audience. Evaluation program providers include evaluation for decision-making, evaluation of the achievement of objectives, evaluation of results and impact and evaluation of the implementation.

scholarly journals Exploring public engagement with missing person appeals on Twitter

2020 ◽  
Author(s):  
Reka Solymosi ◽  
Oana Petcu ◽  
Jack Wilkinson
Keyword(s):  
Social Media ◽  
Public Engagement ◽  
Evidence Base ◽  
Evidence Based ◽  
The Public ◽  
Missing Persons ◽  
Early Return ◽  
Police Agencies ◽  
Key Factor ◽  
Twitter Account

Police agencies globally are seeing an increase in reports of people going missing. These people are often vulnerable, and their safe and early return is a key factor in preventing them from coming to serious harm. One approach to quickly find missing people is to disseminate appeals for information using social media. Yet despite the popularity of twitter-based missing person appeals, presently little is known about how to best construct these messages to ensure they are shared far and wide. This paper aims to build an evidence-base for understanding how police accounts tweet appeals for information about missing persons, and how the public engage with these tweets by sharing them. We analyse 1,008 Tweets made by Greater Manchester Police between the period of 2011 and 2018 in order to investigate what features of the tweet, the twitter account, and the missing person are associated with levels of retweeting. We find that tweets with different choice of image, wording, sentiment, and hashtags vary in how much they are retweeted. Tweets that use custody images have lower retweets than Tweets with regular photos, while tweets asking the question “have you seen...?” and asking explicitly to be retweeted have more engagement in the form of retweets. These results highlight the need for conscientious, evidence-based crafting of missing appeals, and pave the way for further research into the causal mechanisms behind what affects engagement, to develop guidance for police forces worldwide.

scholarly journals Towards sustainable public engagement (outreach)

2016 ◽  
pp. 41-46
Author(s):  
Timothy G Harrison ◽  
Dudley E Shallcross
Keyword(s):  
Public Engagement ◽  
Science Communication ◽  
Senior Management ◽  
Small Scale ◽  
First Year ◽  
Financial Cost ◽  
The Public ◽  
Full Support ◽  
Public Engagement In Science ◽  
Science Departments

There are myriad benefits to science departments that have a public engagement in science portfolio in addition to any recruitment of new undergraduates. These benefits are discussed in this paper and include: improving congruence between A level and first year undergraduate courses, training in science communication and the breaking down of barriers between the public and universities. All activity requires investment of personnel and incurs a financial cost. Small scale activities may be able to absorb this cost, but ultimately as the portfolio grows this will become an increasing drain on resources. Bristol ChemLabS Outreach has, from the very start, set out to be fully sustainable financially and in terms of personnel. A very important component is the full support of the senior management team. In this paper we discuss how we have achieved this.

Sign in / Sign up

Export Citation Format

Share Document