scholarly journals SOCIAL MEDIA TOOLS, TRENDS, OPPORTUNITIES FOR PUBLIC RELATIONS PRACTICE IN LAGOS STATE, NIGERIA

2020 ◽  
Vol 5 (2) ◽  
pp. 143-157
Author(s):  
Moshood-Abiola Arogundade ◽  
◽  
Olugbenga Charles Adewale ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
Media Management ◽  
Immediate Feedback ◽  
The Social ◽  
Lagos State ◽  
Use Of Social Media ◽  
Social Media Management ◽  
Audience Measurement

This study examined the influence of social media on PR. Specifically, it examined the social media analytic tools, trends, opportunities as well as implications of social media adoption on PR with focus on practitioners in Lagos State. Interviews were conducted with selected PR practitioners in Lagos to obtain facts and views for this study. Findings revealed that social media has greatly influenced the practice of PR. However, social media use is shaped by communication strategy, objectives, engagement strategy, and the target audience. Furthermore, the common trends in use among practitioners include influencer push/influencer PR, listening and analytic (software) tools, brand neutralization, hashtagging, sponsored tweet/posts and use of social media pages of established news outlets. The result also showed that analytic tools like Hootsuite, Meltwater, Sprout Social are used for social media management and engagement. Therefore, social media has completely altered the pattern of corporate communication with its transient and ephemeral nature which makes it difficult for afterthought communications to be retrieved, deleted, or sometimes reviewed. But when compared with conventional media, social media provides better opportunities for wider reach, precise targeting, audience analytic, instant/immediate feedback, location-based messaging, and better audience measurement. Keywords: Social Media, Public Relations, PR tools, Modern Public Relations

scholarly journals Strategi Komunikasi Humas Pemerintah Kota Surabaya dalam Melayani dan Menggali Potensi Masyarakat Melalui Media Sosial

2020 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Adelia Masrifah Cahyani
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Strategy ◽  
City Government ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
Use Of Social Media ◽  
The City

This article discusses how the communication strategy of the Surabaya City Government Public Relations in serving and exploring the potential of the community through social media. This study used a qualitative descriptive method. From the results of this study, four findings were obtained. Firstly, in conveying messages through social media, the Surabaya City Government Public Relations, especially in conducting discussions with the social media team, to determine the market for the message. Secondly, social media content which is so varied according to what is happening in the community, especially in the city of Surabaya. Thirdly, the Public Relations of the Surabaya City Government holds a photo contest on social media every month. It is also a place to facilitate the aspirations and work of the citizens of the city of Surabaya. Fourth, in the use of social media, the Surabaya City Government Public Relations has its own segmentation which aims to make it easier for the public to sort out the information needed through social media

scholarly journals Pengelolaan Konten Media Sosial Korporat pada Instagram Sebuah Pusat Perbelanjaan

2020 ◽  
Vol 2 (1) ◽  
pp. 1-9
Author(s):  
Siti Muslichatul Mahmudah ◽  
Muthia Rahayu
Keyword(s):  
Social Media ◽  
Online Community ◽  
Media Management ◽  
Circular Model ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Monitoring ◽  
Corporate Social ◽  
Social Media Management ◽  
Corporate Level

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals Management and Marketing Practices of Social Media Firms

2017 ◽  
Vol 8 (2) ◽  
pp. 45-59
Author(s):  
Abdulaziz Alshubaily
Keyword(s):  
Social Media ◽  
Driving Forces ◽  
Management Strategies ◽  
Life Cycles ◽  
Customer Engagement ◽  
Media Management ◽  
Great Ability ◽  
The Social ◽  
Media Firms ◽  
Social Media Management

This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms overachieving on their respective KPIs and garnering industry attention. An analysis of social media management firms practice shows that high participatory decisions and intellectual and manual skills contributed to these organizations' successes. Other factors like introducing the ‘Like' button and various innovations are observed to have improved consumers' attitudes towards the social media brand. Customer engagement and content enrichment are proven to be driving forces in how online consumers perceive the social media brand. Consumers are demonstrated to be the main means of continuous sustainability and growth.

scholarly journals Evaluasi Komunikasi Publik Komisi Pemilihan Umum Melalui Media Sosial pada Pemilihan Umum 2019

2020 ◽  
Vol 8 (2) ◽  
pp. 159-176
Author(s):  
Dila Novita ◽  
Elvira Suryani ◽  
Amanda Morlian ◽  
Mita Widyastuti ◽  
Fadhilah Fadhilah
Keyword(s):  
Social Media ◽  
Central Government ◽  
Strategic Communication ◽  
General Election ◽  
Communication Strategy ◽  
Regional Government ◽  
Media Management ◽  
Purposive Sampling ◽  
Social Media Management ◽  
Election Commission

Abstrak Media sosial membentuk jaringan isu dan berbagi ide yang kemudian dihubungkan sehingga berkembang luas dan cepat. Masyarakat kemudian menjadikan media sosial sebagai media informasi kritis yang menjadi basis preferensi dalam menentukan sikap politik mereka. Inilah peluang positif bagi Komisi Pemilihan Umum (KPU) Kota Bekasi untuk memberikan informasi terkini dan terpercaya kepada warganet, khususnya pemilih di Kota Bekasi, untuk mendapatkan pemahaman yang menyeluruh tentang Pemilu 2019. Penelitian ini menguraikan lebih lanjut tentang Strategi Pengelolaan Media Sosial KPU Kota Bekasi dalam Menyebarluaskan Informasi Pemilu 2019. Penelitian ini menerapkan paradigma konstruktivisme dengan metode penelitian kualitatif. Cara memperoleh data melalui Wawancara Mendalam dengan tiga orang Komisioner KPU Kota Bekasi. Penentuan informan secara purposive sampling. Analisis data menerapkan Koding atas jawaban semua informan. Temuan Penelitian menggambarkan bahwa pengelolaan media sosial khususnya Facebook belum dilakukan secara maksimal. Hal tersebut terjadi karena keterbatasan Pengetahuan Dalam Mengelola Media Sosial, Keterbatasan Sumber Daya Manusia, dan Keterbatasan Sumber Anggaran yang dialokasikan baik oleh Pemerintah Pusat melalui KPU Republik Indonesia maupun Pemerintah Daerah Kota Bekasi. Fakta tersebut mengindikasikan bahwa media sosial belum dianggap sebagai media komunikasi yang strategis untuk dimanfaatkan selama Pemilihan Umum 2019 di Kota Bekasi. Penelitian ini diharapkan dapat memberikan gambaran tentang praktik pengelolaan media sosial oleh institusi publik, khususnya KPU Kota Bekasi. Kata kunci: Media Sosial; Pemilu 2019; Strategi Komunikasi   Abstract Social media forms a network of issues and share ideas which are then linked so that it grows widely and quickly. The community then makes social media a critical information medium which becomes the basis of preferences in determining their political attitudes. This is a positive opportunity for the Bekasi City Election Commission to provide updated and reliable information to citizens, especially voters in Bekasi City, to get a thorough understanding of the 2019 Election. This study further describes the Social Media Management Strategy of the Bekasi City KPU in Disseminating Information on the 2019 Election. This applies the constructivism paradigm with qualitative research methods. How to obtain data through in-depth interviews with three KPU commissioners in Bekasi City. Determination of informants by purposive sampling. Data analysis used coding on the answers of all informants. The results illustrate that social media management, especially Facebook, has not been implemented optimally. This occurs due to limited knowledge in managing social media, limited human resources, and limited budget resources allocated by the central government through the Indonesian Election Commission and the Regional Government of Bekasi City. This fact shows that social media has not been considered a strategic communication medium to be used in the 2019 Election in Bekasi City. This research is expected to provide an overview of the practice of social media management by public institutions, especially the General Election Commission Bekasi city. Keywords: Communication Strategy; General Election 2019; Social Media  

scholarly journals Pemanfaatan Twitter Sebagai Media Publikasi Humas Polresta Surakarta Dalam Menciptakan Citra Positif

2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Needs ◽  
Data Presentation ◽  
The Public ◽  
Positive Image ◽  
Social Closeness ◽  
The Social ◽  
Police Personnel ◽  
Use Of Social Media

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).

To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization

2020 ◽  
Vol 9 (S1) ◽  
pp. S26-S34
Author(s):  
Sarah Wymer ◽  
Michael L. Naraine ◽  
Ashleigh-Jane Thompson ◽  
Andy J. Martin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Professional Sport ◽  
Live Streaming ◽  
Media Management ◽  
Theoretical Frameworks ◽  
Sport Organization ◽  
Social Media Management ◽  
Fan Engagement ◽  
Social Media Strategy

This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within the theoretical frameworks of relationship marketing, fan engagement, and social media, and is suitable for students learning about sport marketing, sport sponsorship, promotion and public relations, and other communication courses in sport management. Specifically, students are tasked with developing a range of potential strategies to support the lead character, Michael Battersby, in implementing live streaming within a social media strategy.

scholarly journals How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

2021 ◽  
Vol 16 (4) ◽  
pp. 768-790
Author(s):  
Gokhan Aydin ◽  
Nimet Uray ◽  
Gokhan Silahtaroglu
Keyword(s):  
Social Media ◽  
Consumer Goods ◽  
Durable Goods ◽  
Emerging Market ◽  
Machine Learning Algorithms ◽  
Media Management ◽  
Related Factors ◽  
The Social ◽  
Social Media Platforms ◽  
Social Media Management

This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effectiveness, are considered in detail in the research model. Moreover, the model considers differences between industries as well as social media platforms. A total of 1130 posts made by four brands, two each from the durable goods and fast-moving consumer goods sectors, were collected from Facebook and Twitter in Turkey. Through predictive analysis, four different machine learning algorithms were utilized to develop easy-to-apply plans of action and strategies. The findings highlight the significant impact of videos, images, post frequency and interactivity on engagement. Furthermore, social media platforms and the brands themselves were found to be instrumental in influencing engagement levels, indicating that more than one formula is needed for effective social media management. The range and depth of the post-related factors (e.g., image type, video length, kind of interactivity) considered go far beyond those found in the significant majority of similar studies. Moreover, the unique setting and the novel data analysis algorithms applied set this study apart from similar ones.

scholarly journals Cross platform Social Media Management: A Case Study on Cyber Public Relations Implementation of Indonesia’s Private TV Station in Building External Stakeholders Engagement

2021 ◽  
Vol 20 ◽  
pp. 287-301
Author(s):  
Anindita Susilo ◽  
Ahmad Fauzy
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Engagement ◽  
Media Management ◽  
The Public ◽  
Cross Platform ◽  
Human Side ◽  
Social Media Management ◽  
Media Company

As a media company, Metro TV implemented Cyber Public Relations activities in order to build engagement with the public. The engagement value between Metro TV and its followers on the three social media accounts are able to reach high number. This study aims to see the implementation of cyber public relations by Metro TV as a media company in building public engagement on social media. This study uses the concept of Public Relations management initiated by Cutlip which is then linked to the concept of Cyber PR and engagement. The research method used is case study with a qualitative approach. Data were collected through in-depth interviews with Metro TV's Head of Public Relations as key informants, Metro TV social media specialists and Metro TV social media followers as supporting informants. The data and information obtained from the interviews will be analyzed using the stages of data reduction, data presentation, and conclusion drawing. The results of this study indicated that the implementation of Metro TV cyber public relations focuses on 4 main activities, there are: forming engagement and interaction spaces, creating digital campaigns and education, publishing internal company activities, and crisis mitigation. In addition, the implementation of cyber public relations of Metro TV in creating public engagement on social media includes engaging key opinion leaders from internal companies, mirroring content on various platforms, monitoring engagement level and insights on social media, as well as producing relevant and the human side contained content. And finally, the management of social media as a form of implementation of Metro TV cyber public relations is carried out in 3 stages, including: pre-production, production and post-production.

scholarly journals Kompetensi Baru Public Relations (PR) Pada Era Artificial Intelligence

2019 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
N. Nurlaela Arief ◽  
M.Arkan Ariel Saputra
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Data Analysis ◽  
Public Relations ◽  
Media Management ◽  
Face To Face ◽  
Media Monitoring ◽  
Social Media Management

Teknologi artificial intelligence akan merevolusi semua industri, tidak hanya akan terjadi pada perusahaan besar. Tidak ada yang kebal dari disrupsi teknologi AI. Dari keuangan sampai pertanian, kesehatan dan pendidikan, public relations (PR) dan jurnalisme juga akan terkena dampaknya. Bagaimana artificial intelligence merevolusi pekerjaan PR, dan seberapa cepat perubahan ini terjadi? Saat ini kajian mengenai artificial intelligene yang berpengaruh bagi pekerjaan PR dan jurnalisme masih terbatas. Proses pengumpulan data dimulai sejak April hingga November 2018, dengan metode utama survei online diikuti oleh 220 responden dalam waktu 48 jam. Survei didistribusikan kepada praktisi PR di Indonesia. Selain itu, wawancara semi-terstruktur dilakukan dengan 10 responden. Berdasarkan penelitian, pekerjaan PR apa saja yang dapat tergantikan oleh teknologi big data dan AI antara lain : kliping berita sebanyak 45%; menganalisis berita di media sebesar 45%; hubungan media dan pemangku kepentingan sebesar 37%; manajemen konten media sosial sebesar 34%;  mendistribusikan rilis sebesar 33%; Foto dan video 24%; pekerjaan yang kemungkinan kecil untuk digantikan oleh mesin adalah presentasi atau face to face communication (18%). Sebagai kesimpulan bahwa manusia masih diperlukan pada tingkat yang lebih strategis dari aktivitas PR, seperti menganalisis data lebih lanjut hasil media monitoring,  yang sifatnya prediksi dan preventif atau preskriptif. Riset juga menghasilkan kompetensi baru public relations antara lain : kompetensi untuk data analysis, social media management, influencer dan content creator. Penelitian ini baru karena topik tentang Artificial intelligence dalam Public Relations, berdasarkan kajian praktisi di Indonesia, belum pernah dibahas sebelumnya. Riset Ini memiliki potensi untuk memiliki dampak yang cukup besar bagi profesi PR, serta dampak yang lebih luas pada penerapan manajemen komunikasi dan teknologi informasi bagi profesi PR.

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