scholarly journals A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic

2020 ◽  
Vol 3 (9) ◽  
pp. 86-90
Author(s):  
Chandan Thakur ◽  
Ashwini Diwekar ◽  
B. Jagadeshwar Reddy ◽  
Niteesh Gajjala
Keyword(s):  
Literature Review ◽  
Research Paper ◽  
Impulse Buying ◽  
Key Factors ◽  
Total Spending ◽  
Buying Behaviour

Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding online impulse buying, impact of advertisements on impulse buying and price concerns during impulse buying. After a thorough literature review to explore key factors related to impulse buying, a survey has been conducted to record the data of various customers involved in impulse buying. After analysing the data, conclusions have been drawn with respect to various aspects of impulse buying.

scholarly journals Does Education Affect the Online Impulse Buying in Millennials?

2020 ◽  
Vol 8 (2S12) ◽  
pp. 100-103
Keyword(s):  
Generation Y ◽  
Research Paper ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
Buying In

The popularity and acceptance of online medium for buying and selling has increased both in terms of popular acceptance and widespread reach in every nook and corner of the country. A similar rise has been observed in the tendency of online impulsive buying behaviour too. Impulsive or impulse buying is unplanned and often done in a fraction of second over some human stimulus that is usually uncontrollable. There is no doubt to the fact that the exposure and inclination towards online medium as a buying platform has increased significantly over the last few years amongst all and its rise is particularly noteworthy in the generation Y. Today this young and well educated group qualifies to be an important segment for marketers. This research paper explores the impact of education over online impulsive buying behaviour in millennials of today.

scholarly journals A CONTROL LIST FOR THE SYSTEMATIC IDENTIFICATION OF DISTURBANCE FACTORS

2021 ◽  
Vol 1 ◽  
pp. 51-60
Author(s):  
Peter Welzbacher ◽  
Gunnar Vorwerk-Handing ◽  
Eckhard Kirchner
Keyword(s):  
Literature Review ◽  
Product Development ◽  
Model Theory ◽  
Development Process ◽  
Product Development Process ◽  
Key Factors ◽  
Starting Point ◽  
Disturbance Factor ◽  
Systematic Identification

AbstractThe importance of considering disturbance factors in the product development process is often emphasized as one of the key factors to a functional and secure product. However, there is only a small number of tools to support the developer in the identification of disturbance factors and none of them yet ensures that the majority of occurring disturbance factors is considered. Thus, it is the aim of this contribution to provide a tool in form of a control list for the systematic identification of disturbance factors. At the beginning of this contribution, the terms “disturbance factor” and “uncertainty” are defined based on a literature review and different approaches for the classification of uncertainty are presented. Subsequently, the fundamentals of multipole based model theory are outlined. Moreover, a first approach in terms of a control list for a systematic identification of disturbance factors is discussed. Based on the discussed approach and taking the identified weaknesses as a starting point, a control list is presented that combines the existing basic concept of the control list with the fundamentals of multipole based model theory.

scholarly journals Exploring Environmental and Economic Costs and Benefits of a Forest-Based Circular Economy: A Literature Review

Forests ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 436
Author(s):  
Dimitra C. Lazaridou ◽  
Anastasios Michailidis ◽  
Marios Trigkas
Keyword(s):  
Cluster Analysis ◽  
Literature Review ◽  
Circular Economy ◽  
Descriptive Analysis ◽  
Forest Sector ◽  
Economic Costs ◽  
Key Factors ◽  
Scientific Publications ◽  
Forest Ecosystem Services

The role of a forest sector in the transition to a circular economy (CE) is critical. Therefore, the purpose of this study is to summarize the main findings of the most important published articles and to provide insights on the interdisciplinary space at the interface of concepts related to a forest-based CE. Moreover, it attempts to assess the challenges raised from adopting the CE in forest sector. Through a systematic literature review, 69 scientific publications were selected and evaluated by two sights: (i) a descriptive analysis and (ii) a cluster analysis of the keywords related to the forest-based CE. The study highlights the need for additional survey on optimizing the interaction between forest ecosystem services and circular economy. Further discussion is also needed about the relations of the key factors associated with the forest-based circular economy, as they emerged from the cluster analysis and the co-occurrence network map.

scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

Key Factors for Green IS Acceptance in Banking Segment

2021 ◽  
Vol 17 (1) ◽  
pp. 48-67
Author(s):  
Monika Singh ◽  
Ganesh P. Sahu
Keyword(s):  
Literature Review ◽  
Structural Equation ◽  
Harmful Effect ◽  
Uttar Pradesh ◽  
Equation Modeling ◽  
Key Factors ◽  
Green Is ◽  
And Performance ◽  
Green Information Systems ◽  
Almost All

Almost all service organizations are now well aware about global warming and advantages of green information systems (Green IS) in order to gain social and economic profit at the cost of no harmful effect on environment. Recurrent annotations in the literature have explored that for successful Green IS adoption certain keys factors are required to be considered and followed in various organizations. This paper reviews, analyzes, and corroborates 11 key factors empirically that are accountable for successful adoption of Green IS and performance improvement achievement of banking segments with special reference to the banks positioned at Lucknow, Uttar Pradesh, India. Eleven key factors are identified via in-depth literature review and examined using UTAUT2 and T-O-E models. Analysis of Moment Structure 21.0-Structural Equation Modeling tool is used in the study for data analysis and corroboration. The study will enrich the literature review in this field; also, it will be helpful to the decision makers and practitioners in different segments for successful adoption of Green IS in organizations.

scholarly journals A Theoretical Background on Consumers Impulse Buying Behaviour

2020 ◽  
Vol 8 (6) ◽  
pp. 2769-2774
Keyword(s):  
Driving Forces ◽  
Theoretical Background ◽  
Impulse Buying ◽  
Point Model ◽  
Management Activity ◽  
Great Utilization ◽  
Time Inconsistent ◽  
Impulse Purchase ◽  
Behaviour Models ◽  
Buying Behaviour

The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses. Impulse behaviour has been a philosophical target of discussion for many years. Motivation is spontaneous and emerges promptly with a specific improvement, the examination centers’ around elements in an impromptu or driving forces great utilization a buyer makes. Several theories and models have been studied before to depict the points highlighting the aspects of impulse buying. This study focuses on studying impulsiveness’ in the view of Howard Sheth Model where by factors are determined and Reference Point model to determine the time inconsistent behaviour of consumers. Journals & articles are selected for gathering information. The perspectives and the measurements influencing are resolved to see the certainties concerning lack of caution. This paper elaborates the concept of shopper behaviour models, the models on impulse purchase decision undertaken by the consumers. Other than this, factors impacting buyer conduct are talked about in this paper.

scholarly journals Factors Influencing Consumers Buying Behaviour within the Clothing Industry

2016 ◽  
Vol 7 (4) ◽  
pp. 63-81
Author(s):  
Sunday C. Eze ◽  
Adenike O. Bello
Keyword(s):  
Qualitative Approach ◽  
Clothing Industry ◽  
Key Factors ◽  
Structured Interviews ◽  
Sociological Factors ◽  
Factors Influencing ◽  
Behavioural Patterns ◽  
Purchasing Behaviour ◽  
Buying Behaviour

The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. This study deployed a qualitative approach to exploring key factors influencing consumers purchasing behaviour. More specifically, the study adopted semi-structured interviews with 16 employees of TR COUTURE. The finding revealed that age, quality, income and fund shapes consumers purchasing behaviour. The implication of this finding is that marketers should constantly study the behavioural patterns of their clients before making plans to buy goods or services sold to consumers as factors explored in this study indicate that they strongly shapes consumers buying pattern.

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