scholarly journals OK, Google, Tell Me About Birth Control: Sentiment Analysis of Anti- and Pro-Birth Control Headlines and Snippets

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Anna Young ◽  
Kenneth Lachlan ◽  
Robert Young
Keyword(s):  
Birth Control ◽  
Process Model ◽  
Positive Emotions ◽  
Extended Parallel Process Model ◽  
Emotional Words ◽  
Related Information ◽  
Health Related ◽  
The Difference ◽  
Language Expectancy ◽  
Google Search

Drawing on Language Expectancy Theory and Extended Parallel Process Model, the study aims to explore the difference between anti- and pro-birth control information available online by comparing word usage, sentiments and online popularity of anti- and pro-birth control headlines and snippets returned by Google Search engine. Findings indicated that anti-birth control entries used more emotional words, especially those communicating fear. Headlines and snippets with words communicating positive emotions were more popular on Facebook. In more than half of the cases, the headlines and snippets returned by Google were communicating conflicting messages about benefits and dangers of birth control. The implications of the results of this study for digital practitioners, healthcare workers and online consumers of health-related information are discussed.

Understanding Health Behavior: An Integrated Model for Social Marketers

2008 ◽  
Vol 14 (2) ◽  
pp. 2-32 ◽  
Author(s):  
Magdalena Cismaru ◽  
Anne M. Lavack ◽  
Heather Hadjistavropoulos ◽  
Kim D. Dorsch
Keyword(s):  
Health Behavior ◽  
Social Marketing ◽  
Transtheoretical Model ◽  
Process Model ◽  
Decision Making Process ◽  
Extended Parallel Process Model ◽  
Behavioral Theories ◽  
Health Related ◽  
Social Marketing Campaigns ◽  
Insight Into

Many effective social marketing campaigns seek to change health-related behavior by utilizing various health-protective behavioral theories. In this article, we review and integrate three such theories: protection motivation theory (PMT), the extended parallel process model (EPPM), and the transtheoretical model (TTM). We highlight how EPPM and TTM can be used to refine PMT by adding insight into the decision-making process involved when consumers consider whether or not to follow a particular recommended health behavior. Specifically, the development of an integrated PMT model can provide insight into the characteristics of people more or less likely to change, what happens when persuasion fails, and what can be done to increase persuasion. Developing an integrated PMT model opens new avenues of research that have the potential to increase our understanding of behavior and assist in creating more persuasive social marketing campaigns.

The Difference of Being Overweight or Obese between the North and South of China

2020 ◽  
Author(s):  
Daisheng Tang ◽  
Tao Bu ◽  
Yahong Liu ◽  
Xuefan Dong
Keyword(s):  
Logistic Regression ◽  
Dietary Patterns ◽  
Odds Ratio ◽  
Nutrition Survey ◽  
High Intake ◽  
Related Information ◽  
The North ◽  
Health Related ◽  
The Difference ◽  
North And South

Abstract Objectives: The geographical environment, dietary culture, food patterns, and obesity rates are substantially different between the North and South of China. Determining the geographical distribution and local dietary patterns involved in being overweight or obese is useful for designing intervention strategies. Methods: Residents between 18 and 65 years old (n=10,863) from 11 Chinese provinces (five Northern provinces and six Southern provinces) were selected to compare dietary patterns, BMI, and health-related information from the China Health and Nutrition Survey packages in 2011. Linear and logistic regression analyses were performed to assess the strength of the association among geographic variables, the obesity problem, and dietary patterns. Results: The overall prevalence of being overweight or obese was 10.51% higher in the North than in the South. Northern dietary patterns feature a high intake of wheat and soybeans, whereas Southern dietary patterns feature a high intake of rice, vegetables, meat, and poultry. The estimated coefficient of regional variables surrounding dietary score is 1.494; surrounding the odds ratio for being overweight is 1.681, whereas surrounding the odds ratio for obesity is 2.035. Multivariate logistic regression including both the variable of South–North areas and Northern dietary patterns showed a significant correlation with being overweight or obese. Conclusion: Northern areas and their local dietary patterns are more likely to contribute to being overweight or obese. These findings provide support for tracking the progression of obesity, epidemics, and policies that target the ‘‘obesogenic’’ environment, promoting opportunities for persons to access healthy dietary patterns and nutritional balance.

scholarly journals Examining the Extended Parallel Process Model for communicating about cardiovascular disease to an at-risk population utilising a think aloud methodology

2019 ◽  
Vol 2 ◽  
pp. 12
Author(s):  
Sinead Moylett ◽  
David Hevey
Keyword(s):  
Cardiovascular Disease ◽  
Health Risk ◽  
Process Model ◽  
Health Behaviours ◽  
Parallel Process ◽  
Think Aloud ◽  
Extended Parallel Process Model ◽  
Comparative Risk ◽  
The Difference ◽  
The Impact

Background: Previous research has raised a number of questions about the core propositions of the Extended Parallel Process Model (EPPM). Very few previous examinations of the model have included qualitative assessments. Methods: The current study utilised a mixed method approach to experimental test EPPM-based threat-to-efficacy ratios in health risk messages about CVD and the associated health behaviours among older adults (60+ years) who would be at an alleviated risk of CVD. The current focus is on the qualitative aspect of this assessment and utilised a think aloud methodology in order to gain greater insight into participants’ thinking and problem-solving processes when presented with EPPM-based communications about cardiovascular disease (CVD). 24 participants (4 per group; Female = 14; Age, M = 74.38, SD = 7.16) were randomly assigned to one of six EPPM threat-to-efficacy ratio CVD message groups. Results: A thematic analysis was conducted, and the important themes were those of different threat perceptions for varying CVD manifestations (heart disease versus stroke), and the role of comparative (versus personal) threat and efficacy perceptions for all participants. The difference between threat appraisals for stroke versus other CVD manifestations was a novel finding. Conclusions: For the EPPM and other theories of health risk and decision-making, the impact of comparative risk and social examples for individual threat and efficacy perceptions needs to be counted.

Role of Online Data from Search Engine and Social Media in Healthcare Informatics

2018 ◽  
pp. 272-293 ◽  
Author(s):  
M. Saqib Nawaz ◽  
Raza Ul Mustafa ◽  
M. Ikram Ullah Lali
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Contextual Information ◽  
Geographical Location ◽  
Online Data ◽  
Related Information ◽  
Internet Users ◽  
Health Related ◽  
Google Search

Search engines and social media are two different online data sources where search engines can provide health related queries logs and Internet users' discuss their diseases, symptoms, causes, preventions and even suggest treatment by sharing their views, experiences and opinions on social media. This chapter hypothesizes that online data from Google and Twitter can provide vital first-hand healthcare information. An approach is provided for collecting twitter data by exploring contextual information gleaned from Google search queries logs. Furthermore, it is investigated that whether it is possible to use tweets to track, monitor and predict diseases, especially Influenza epidemics. Obtained results show that healthcare institutes and professional's uses social media to provide up-to date health related information and interact with public. Moreover, proposed approach is beneficial for extracting useful information regarding disease symptoms, side effects, medications and to track geographical location of epidemics affected area.

Using Popular Mobile Devices in Voice Therapy

2013 ◽  
Vol 23 (3) ◽  
pp. 82-87 ◽  
Author(s):  
Eva van Leer
Keyword(s):  
Exercise Behavior ◽  
Voice Therapy ◽  
Pure Oxygen ◽  
Mobile Platforms ◽  
Self Monitoring ◽  
Web Based ◽  
Motivational Messages ◽  
Related Information ◽  
Health Related ◽  
Tailored Approach

Mobile tools are increasingly available to help individuals monitor their progress toward health behavior goals. Commonly known commercial products for health and fitness self-monitoring include wearable devices such as the Fitbit© and Nike + Pedometer© that work independently or in conjunction with mobile platforms (e.g., smartphones, media players) as well as web-based interfaces. These tools track and graph exercise behavior, provide motivational messages, offer health-related information, and allow users to share their accomplishments via social media. Approximately 2 million software programs or “apps” have been designed for mobile platforms (Pure Oxygen Mobile, 2013), many of which are health-related. The development of mobile health devices and applications is advancing so quickly that the Food and Drug Administration issued a Guidance statement with the purpose of defining mobile medical applications and describing a tailored approach to their regulation.

Executive Dysfunction Mediates the Association Between Older Age and Online Health Information Search Performance

2020 ◽  
Author(s):  
Victoria Kordovski ◽  
Savanna M. Tierney ◽  
Samina Rahman ◽  
Luis D. Medina ◽  
Michelle A. Babicz ◽  
...  
Keyword(s):  
Older Adults ◽  
Executive Functions ◽  
Information Search ◽  
Search Task ◽  
Executive Dysfunction ◽  
Older Age ◽  
The Internet ◽  
Younger Adults ◽  
Related Information ◽  
Health Related

Objective: Searching the Internet for health-related information is a complex and dynamic goal-oriented process that places demands on executive functions, which are higher-order cognitive abilities that are known to deteriorate with older age. This study aimed to examine the effects of older age on electronic health (eHealth) search behavior, and to determine whether executive functions played a mediating role in that regard. Method: Fifty younger adults (≤ 35 years) and 41 older adults (≥50 years) completed naturalistic eHealth search tasks involving fact-finding (Fact Search) and symptom diagnosis (Symptom Search), a neurocognitive battery, and a series of questionnaires. Results: Multiple regression models with relevant covariates revealed that older adults were slower and less accurate than younger adults on the eHealth Fact Search task, but not on the eHealth Symptom Search task. Nevertheless, executive functions mediated the relationship between older age and eHealth Fact Search and Symptom Search accuracy. Conclusions: Older adults can experience difficulty searching the Internet for some health-related information, which is at least partly attributable to executive dysfunction. Future studies are needed to determine the benefits of training in the organizational and strategic aspects of Internet search for older adults and whether these findings are applicable to clinical populations with executive dysfunction.

What makes the difference? Employee social media brand engagement

2019 ◽  
Vol 34 (7) ◽  
pp. 1459-1467 ◽  
Author(s):  
Sherese Y. Duncan ◽  
Raeesah Chohan ◽  
João José Ferreira
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Positive Emotions ◽  
Content Type ◽  
Word Use ◽  
Brand Engagement ◽  
Analytical Thinking ◽  
Industry Competition ◽  
The Difference ◽  
Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

scholarly journals Using the Brief Health Literacy Screen in Chronic Care in French Hospital Settings: Content Validity of Patient and Healthcare Professional Reports

2020 ◽  
Vol 18 (1) ◽  
pp. 96
Author(s):  
Adèle Perrin ◽  
Luiza Siqueira do Prado ◽  
Amélie Duché ◽  
Anne-Marie Schott ◽  
Alexandra L. Dima ◽  
...  
Keyword(s):  
Health Literacy ◽  
Content Validity ◽  
Chronic Care ◽  
Routine Care ◽  
Related Information ◽  
Concept Of Health ◽  
Patient Reported ◽  
Centered Care ◽  
Health Related ◽  
French Hospital

Person-centered care has led healthcare professionals (HCPs) to be more attentive to patients’ ability to understand and apply health-related information, especially those with chronic conditions. The concept of health literacy (HL) is essential in understanding patients’ needs in routine care, but its measurement is still controversial, and few tools are validated in French. We therefore considered the brief health literacy screen (BHLS) for assessing patient-reported HL in chronic care settings, and also developed an HCP-reported version of the BHLS with the aim of using it as a research instrument to assess HCPs’ evaluation of patients’ HL levels. We assessed the content validity of the French translation of both the patient-reported and HCP-reported BHLS in chronic care within hospital settings, through cognitive interviews with patients and HCPs. We performed qualitative analysis on interview data using the survey response Tourangeau model. Our results show that the BHLS is easy and quick to administer, but some terms need to be adapted to the French chronic care settings. Health-related information was observed to be mainly communicated orally, hence a useful direction for future literacy measures would be to also address verbal HL.

scholarly journals Using a Process Approach to Pandemic Planning: A Case Study

2021 ◽  
Vol 11 (9) ◽  
pp. 4121
Author(s):  
Hana Tomaskova ◽  
Erfan Babaee Tirkolaee
Keyword(s):  
Process Model ◽  
Process Mining ◽  
Process Approach ◽  
Research Topic ◽  
Future Research ◽  
Critical Situation ◽  
Pandemic Planning ◽  
The Difference ◽  
Smart Technologies

The purpose of this article was to demonstrate the difference between a pandemic plan’s textual prescription and its effective processing using graphical notation. Before creating a case study of the Business Process Model and Notation (BPMN) of the Czech Republic’s pandemic plan, we conducted a systematic review of the process approach in pandemic planning and a document analysis of relevant public documents. The authors emphasized the opacity of hundreds of pages of text records in an explanatory case study and demonstrated the effectiveness of the process approach in reengineering and improving the response to such a critical situation. A potential extension to the automation and involvement of SMART technologies or process optimization through process mining techniques is presented as a future research topic.

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