scholarly journals Sharing Health Information on Social Media: What is the Limit for Medical Students?

2021 ◽  
Author(s):  
Enrico Manfredini
Keyword(s):  
Social Media ◽  
Social Network ◽  
Medical Students ◽  
Best Practices ◽  
Digital Media ◽  
Health Information ◽  
Network Resources ◽  
The Public ◽  
Digital World ◽  
High Engagement

Social media plays several important roles in medicine. Medical students are important and influential participants in the digital world because they are young, they dominate social network resources, and they have high engagement power. This letter presents some aspects about how medical students use their digital media abilities and knowledge to disseminate health information to patients and the public, and what are some limits and best practices for them on these platforms.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

PARTISIPASI MASYARAKAT MELALUI PROGRAM GERAKAN MEMBANGUN MASYARAKAT SEHAT PADA PELAYANAN KESEHATAN DI POSYANDU (GERBANGMAS SIAGA) DI KABUPATEN LUMAJANG ( STUDI KASUS PADA GERBANGMAS BOUGENVILLE RW 20 KELURAHAN CITRODIWANGSAN, KABUPATEN LUMAJANG)

Publika ◽  
2021 ◽  
pp. 215-226
Author(s):  
MUHAMMAD RIZAL FIRDAUS ◽  
Muhammad Farid Ma'ruf
Keyword(s):  
Social Media ◽  
Health Information ◽  
The Elderly ◽  
Community Empowerment ◽  
The Public ◽  
Inhibiting Factors ◽  
Inhibiting Factor ◽  
Empowerment Program

Penelitian ini bertujuan untuk mengetahui masalah Partisipasi dalam Program Pemberdayaan Masyarakat yang ada di RW 20 Kelurahan Citrodiwangsan. Peneliti menggunakan metode riset kualitatif . Responden dalam penelitian ini yaitu kader dan warga RW 20 Kelurahan Citrodiwangsan. Data dikumpulkan dengan wawancara dan observasi. Penelitian ini menghasilkan tiga temuan. Pertama, partisipasi perencanaan masih tergolong kurang pro aktif dalam mengedukasi warga dikarenakan masih banyak RT yang tidak bisa mewadahi dan mengedukasi masyarakat untuk aktif dalam kegiatan Posyandu Gerbangmas. Kedua, terkait partisipasi pelaksanaan kegiatan masih banyak masyarakat yang memandang sebelah mata kegiatan ini meskipun seluruh warga telah diikutkan secara menyeluruh, hal ini karena kurangnya sosialisasi dari pengurus kader. Ketiga, faktor penghambat yaitu kurangnya memahami arti partisipasi yang rendah dimana masyarakat masih sibuk dengan kesibukannya sendiri serta kurangnya peran RT untuk mendorong masyarakatnya dalam memberikan pengertian akan pentingnya kegiatan posyandu. Oleh karena itu, dari beberapa masalah-masalah yang telah peneliti temukan maka peneliti memiliki saran yang bertujuan untuk memaksimalkan kader maupun RT dalam mengajak masyarakat. Saran tersebut diantaranya adalah pelaksanaan posyandu dilaksanakan pada hari libur, kegiatan posyandu tidak hanya ditempatkan pada satu titik tetapi dijadwalkan untuk berpindah ketempat kawasan lainnya dan memanfaatkan fasilitas media sosial untuk memberikan sosialisasi dan informasi kesehatan balita dan lansia. Kata kunci: masalah partisipasi, program pemberdayaan masyarakat, partisipasi perencanaan, partisipasi pelaksanaan, faktor penghambat partisipasi   This study aims to determine the problem of participation in the Community Empowerment Program in RW 20 Citrodiwangsan Village. Respondents in this study were cadres and residents of RW 20 Citrodiwangsan Village. Data were collected by interview and observation. This study resulted in three findings. First, planning participation is still classified as less proactive in educating residents because there are still many RTs that cannot accommodate and educate the public to be active in Gerbangmas Posyandu activities. Second, with regard to participation in the implementation of activities, there are still many people who underestimate this activity even though all residents have been included as a whole, this is due to the lack of socialization from the cadre management. Third, the inhibiting factor is the lack of understanding of the meaning of low participation where the community is still busy with their own activities and the lack of the role of the RT in encouraging the community to provide an understanding of the importance of posyandu activities. Therefore, from some of the problems that researchers have found, the researcher has suggestions that aim to maximize cadres and RTs in inviting the community. These suggestions include that the implementation of posyandu is carried out on holidays, posyandu activities are not only placed at one point but are scheduled to move to another area and utilizing social media facilities to provide socilization and health information for toddlers and the elderly. Keywords: participation problems, community empowerment programs, planning participation, implementation participation, inhibiting factors for participation

How to Podcast in Archaeology

2018 ◽  
Vol 6 (3) ◽  
pp. 259-266
Author(s):  
Colin P. Amundsen ◽  
Cristina Belmonte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
General Public ◽  
Public Archaeology ◽  
Social Media Marketing ◽  
Public Outreach ◽  
Trial And Error ◽  
Business World ◽  
The Public ◽  
Broad Approach

ABSTRACTThe problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcastCooking with Archaeologistswe are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

scholarly journals Traditional Ulama', Islamic Traditions, and Ngaji Pasanan within the Networked Society

2021 ◽  
Vol 19 (2) ◽  
pp. 266-304
Author(s):  
Mohamad Sobirin
Keyword(s):  
Digital Media ◽  
Live Streaming ◽  
Digital Information ◽  
Political Issues ◽  
The Public ◽  
Digital Space ◽  
Digital World ◽  
Two Samples ◽  
Long Time ◽  
Digital Information Technology

In Ramadan, kiai in various pondok pesantren (Indonesian Islamic Boarding Schools) conduct lecturing activities known as "Ngaji Pasanan". This tradition has been going on for a long time ago till today. However, since 2017 up to now, it has been seen to be held by taking advantage of digital information technology through live streaming via Facebook, YouTube or other media platforms. In 2020, online “Ngaji Pasanan” has become a trend nationwide. This study aims to reveal the context of the online “Ngaji Pasanan phenomenon, which is carried out by the ulama' in pondok pesantren, by taking two samples, namely K.H. Mustofa Bisri and K.H. Said Aqil Siradj. Data collection and analysis used a netnographic approach. This study found that: First, Ngaji Pasanan of the two traditional Ulama' who used digital media were actually conducted offline, but were mediated by the internet and broadcast online. Second, through the online “Ngaji Pasanan”, the two traditional Ulama' not only convey the teachings in the kitab kuning but also contextualize them into socio-religious issues within the digital world, beside they also produce religious discourses and actual nationalities that are being debated by the public, whether in the online or offline context. Third, the presence of traditional Ulama' in the digital space, on the other hand, has been used by netizens to support their opinions by framing their positions on controversial religious and political issues. Fourth, the presence of traditional ulama' in the digital space is more driven by their insistence on addressing the flow of religious and national discourse in the digital space compared to their affirmation of the use of digital technology to carry out the academic tradition of pondok pesantren in Ramadan, namely "Ngaji Pasanan".

scholarly journals Corporate crises in the digital world: what went wrong with Chipotle?

2021 ◽  
Author(s):  
Stephanie McGuinty
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Digital Media ◽  
Crisis Communication ◽  
The United States ◽  
Theoretical Frameworks ◽  
Online Data ◽  
Digital World ◽  
Management Plans ◽  
Corporate Crisis

The practice of crisis communication has evolved since the rise of digital technologies and social media. Defined as an unexpected and non-routine event with high levels of uncertainty, crisis management plans and strategies are essential for organizations’ successes. Failure to strategically manage crises through both traditional and digital media may result in significant damages and losses. This MRP examines a recent corporate crisis - the case of Chipotle Mexican Grill during the 2015-2016 E. coli outbreak across the United-States - and looks at how the social media strategy (namely Twitter) influenced the outcome of the case. Using a combination of data analytics, company financials, and theoretical frameworks, this research brings to light the importance of measuring online data, and makes suggestions on how companies may use social media to manage various types of crises. Keywords: crisis communication, crisis theory, crisis management, crisis strategies, image repair, social media, crisis and technology, brand equity

Social Media among Medical Students and Personnel Here to Stay

2018 ◽  
Vol 158 (6) ◽  
pp. 972-973
Author(s):  
Andrew Q. Ta ◽  
Christopher G. Tang
Keyword(s):  
Social Media ◽  
Medical Student ◽  
Medical Students ◽  
Best Practices ◽  
Medical Personnel ◽  
Positive Outcomes ◽  
Ongoing Research ◽  
Staff Physician ◽  
Public Medium

Social media is no longer new, even in the professional medical world. It is an established and relatively public medium, and all users would do well to understand the risks associated with it. Medical personnel—whether medical student or staff physician—must familiarize themselves with it to ensure positive outcomes. As with other technologies, best practices will evolve with time, but existing and ongoing research can establish working use guidelines.

Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era

2017 ◽  
Vol 71 (2) ◽  
pp. 482-494 ◽  
Author(s):  
Jessica T. Feezell
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Political Information ◽  
Issue Salience ◽  
Social Filtering ◽  
The Public ◽  
Mainstream Media ◽  
Public Agenda ◽  
Perceived Importance

Conventional models of agenda setting hold that mainstream media influence the public agenda by leading audience attention, and perceived importance, to certain issues. However, increased selectivity and audience fragmentation in today’s digital media environment threaten the traditional agenda-setting power of the mass media. An important development to consider in light of this change is the growing use of social media for entertainment and information. This study investigates whether mainstream media can influence the public agenda when channeled through social media. By leveraging an original, longitudinal experiment, I test whether being exposed to political information through Facebook yields an agenda-setting effect by raising participants’ perceived importance of certain policy issues. Findings show that participants exposed to political information on Facebook exhibit increased levels of issue salience consistent with the issues shared compared with participants who were not shown political information; these effects are strongest among those with low political interest.

scholarly journals Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

2021 ◽  
Vol 5 (2) ◽  
pp. 145-161
Author(s):  
Festy Rahma Hidayati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Relevant Literature ◽  
Public Support ◽  
Political Leader ◽  
Political Leaders ◽  
The Public ◽  
Conceptual Paper ◽  
Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

scholarly journals The role of architecture in an engaging and meaningful experience of the physical exhibition

2020 ◽  
Vol 5 (1) ◽  
pp. 36-53
Author(s):  
Bárbara Dos Santos Coutinho ◽  
Ana Cristina Dos Santos Tostões
Keyword(s):  
Digital Media ◽  
Aesthetic Experience ◽  
Theory And Practice ◽  
Spiritual Intelligence ◽  
Work Of Art ◽  
The Public ◽  
Exhibition Space ◽  
Digital World ◽  
The Arts

While recognising the part that digital media play in bringing about greater accessibility to artworks display and ensuring that they are more visible, this paper argues that the physical exhibition continues to be the primary place for the public to encounter the arts, as it can offer an engaging and meaningful aesthetic experience through which people can transcend their own existence. As such, it is essential to rethink now, in the scope of an increasing digital world, the exhibition in conceptual and methodological terms. For this purpose, the exhibition space must be considered as content rather than container and the exhibition as a work, often with the intentionality of a “total work of art”, rather than just a vehicle for exhibiting artworks and objects. Having the former purpose in mind, this paper proposes a re-reading of the exhibition designs of Frederick Kiesler (1890–1965), Franco Albini (1905–1977) and Lina Bo Bardi (1914–1992) in order to evaluate how their theory and practice can provide useful lessons for our contemporary thinking. The three architects, assuming the role of curators, use only the specific language of an exhibition and remix conventional modes of communication and architectural vocabulary, exploring the natural and artificial light, materials, layouts, surfaces and geometries in innovative ways. They considered the exhibition to be a work of art, overcoming the container/content dichotomy and trigging an intersubjective and self-reflective participation. Kiesler, Albini and Bo Bardi may all be considered visionaries of our time, as they offer a landscape that stimulates our curiosity through a multiplicity of information arranged in a multisensory way, allowing each visitor to discover associations between himself and his surroundings. None of them simply created an opportunity for distraction or entertainment. This perspective is all the more pertinent nowadays, as the processes of digitalising information and virtualising the real may well lead to the dematerialization of the physical experience of art. By drawing upon these historical examples, this paper seeks to contribute to current study on how an exhibition can stimulate the cognitive, emotional and spiritual intelligence of each visitor and clarify the importance of this effect in 21st century museums and society at large.

scholarly journals Tweet Carefully, Museums: A Case Study of the #decolonizeourmuseums Protest

2021 ◽  
Author(s):  
◽  
Natalie Liverant
Keyword(s):  
Social Media ◽  
Adverse Effects ◽  
Web 2.0 ◽  
Digital Media ◽  
Asian American ◽  
New Technologies ◽  
Fine Arts ◽  
The Public ◽  
Online Audiences

<p>Tweet Carefully, Museums presents an in-depth case study of audiences and a museum using social media in the current Web 2.0 age. It explores online protest and controversy over an event held at the Museum of Fine Arts, Boston (MFA) in 2015. This dissertation addresses a current gap in the literature centred on public use of social media as a platform to engage in museum-centred debate and discussion. At the moment, literature discussing new technologies in museums focuses heavily on an institution-to-audiences model. While this is indeed useful information, there is another aspect of digital media that has been largely neglected. In their case study, Gronemann et al. observed that overall, museums distanced themselves from discursive co-construction in their Facebook posts. The lack of engagement with audience can have adverse effects as social media grows in its popularity to mobilise the public in the name of social justice. “Western” museums, many of which have a history of fostering colonial narratives, can also be perceived as authoritative institutions. Museums need to engage more conscientiously with their online audiences. Unconsidered or insensitive engagement over social media may have adverse effects on institutions.  Kimono Wednesdays was an event where the public was invited to try on kimono in Gallery 255 at the MFA. The MFA advertised the event on a few social media platforms. On Facebook, the advertisement drew the harshest criticisms from a section of the Asian-American community. The sensational attention on Facebook grew quickly into physical protest inside Gallery 255. This case study analyses a sample of the dialogic posts, comments, and replies left on Facebook during the protests. It also analyses a symposium organised by the MFA, Kimono Wednesdays: A Conversation, where a panel made up of academics, museum staff, and a protester discussed the various concepts and perceptions of the museum’s controversial advertising and event.  This case study demonstrates that social media is a double-edged sword for museums, as it is a useful tool, but presents uncomfortable challenges. The key findings from this study show how content on the internet can be misinterpreted and how implicit bias can occur from any institution. As museums embrace Web 2.0 applications, they too must become more aware of their online presence and set in place methods of dialogic co-construction so as to better understand and communicate with the diversifying cultures that surround them.</p>

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