OPTIMIZING OUR NETWORKED LIVES

2020 ◽  
Author(s):  
Fenwick McKelvey ◽  
Elinor Carmi ◽  
Niels Ten Oever ◽  
Seda Gürses
Keyword(s):  
Social Engineering ◽  
The Internet ◽  
Engineering Optimization ◽  
The Social ◽  
Major Shift ◽  
Selling Point ◽  
Effective Use ◽  
Wireless Infrastructure ◽  
Critical Interest ◽  
Infrastructural Power

We use the term networked optimization to emphasize a sustained but changing set of techniques, technologies, and calculations to decide the best life -- the optimal -- through infrastructures, design, mathematics and engineering. Optimization is a vital concept at a time of critical interest in infrastructural power. Usually defined as doing actions to make the best or most effective use of something, our panel highlights the different uses of the term across the internet. Used as a selling point by many technology companies, optimization means different things to different actors. Perhaps the most important question on this is optimized for who? From Facebook to 5G, our panelists work across technical and theoretical literatures as well as computer science and humanities to identify the social implications of networked optimization. Author #1 examines how Facebook’s personalization ideology is engineered into its infrastructure to influence people’s behaviors to maximize its advertising value. Author #2 looks to the discourses and infrastructure of Google’s cloud computing that promise a form of global social engineering. Author #3 takes these questions out of the cloud and into the next-generation of the Internet, 5G. The promised new wireless infrastructure makes a major shift in the meta-governance of communications and re-consolidates power in network operators. Finally, Author #4 looks for forms of resistance through the development of Protective Optimization Technologies that help people counter efforts to nudge and shape their behaviours.  

scholarly journals Digital Natives Disconnected. The Qualitative Research on Mediatized Life of Polish and International Students in Rzeszow and Warsaw, Poland

2021 ◽  
Vol 35 (2) ◽  
pp. 69-96
Author(s):  
Iwona Leonowicz-Bukała ◽  
Anna Martens ◽  
Barbara Przywara
Keyword(s):  
Interpersonal Relations ◽  
Well Being ◽  
The Internet ◽  
Social Experiment ◽  
Everyday Functioning ◽  
Main Research ◽  
The Social ◽  
Almost All ◽  
Effective Use ◽  
Media And Communication

Studies on the mediatization of everyday life are becoming more and more important in the area of media and communication studies in the Western scientific literature. The main questions of these analyses concern the range of this phenomenon and the possible consequences for the social, cultural and psychological life of societies and individuals. Using this approach, the authors of this paper present the results of a qualitative study based on the social experiment #NoWeb (#BezSieci), conducted on the population of 184 students of two Polish universities. For 7 days, the participants of the experiment tried to live offline, which means not using the Internet at all, and writing down their experiences in paper diaries. Only 8 of them were able to live offline until the last day of the project. The main research results of the study show that almost all areas of living are dependant and supported by online access, which has a strong influence on the capability to act offline among young adults. Lacking access to the Internet, the participants of the study were very often unable to deal with simple tasks. At the same time, the experiences of staying offline enabled them to discover new possibilities of everyday functioning and effective use of additional free time with benefits for their well-being and interpersonal relations.

Social Engineering

2011 ◽  
pp. 182-190
Author(s):  
B. Bhagyavati
Keyword(s):  
Case Studies ◽  
Social Engineering ◽  
The Internet ◽  
Minimal Risk ◽  
Front Line ◽  
The Core ◽  
Awareness Program ◽  
The Social ◽  
Social Engineer

This chapter will present a detailed view of social engineering and why it is important for users to beware of hackers using this technique. What social engineering is, what techniques can be employed by social engineers and what kinds of information can be gathered by these techniques will form the core of the chapter. We will also present case studies of notorious social engineers such as Kevin Mitnick. Different modes of social engineering attacks will be described. Such attacks could occur in person, via the telephone, or via the Internet. An in depth presentation of the consequences of a successful social engineering attack will be presented. A series of steps users can take in order to avoid becoming a victim of the social engineer are explored, along with examples. We will also present strategies for training employees and users so that there is minimal risk of a successful social engineering attack. Finally, we caution against ignoring the training and awareness program for front-line employees such as secretaries. Since social engineers often try to bypass front-line employees, there is a critical need to train frontliners to recognize and repel such attacks.

Modern Problems of Teaching Disciplines in the Social and Humanitarian Sphere

2020 ◽  
Author(s):  
Е.Н. Юдина
Keyword(s):  
Real World ◽  
Educational Process ◽  
The Internet ◽  
Sociological Study ◽  
The Real ◽  
Additional Resource ◽  
The Social ◽  
Use Of The Internet

интернет-пространство стало частью реального мира современных студентов. В наши дни особенно актуальна проблема активизации использования интернета как дополнительного ресурса в образовательном процессе. В статье приводятся результаты небольшого социологического исследования, посвященного использованию интернета в преподавании социологических дисциплин. Internet space has become a part of the real world of modern students. The problem of increasing the use of the Internet as an additional resource in the educational process is now particularly topical. The article contains the results of a small sociological study on the use of the Internet in teaching sociological disciplines.

Networks

2018 ◽  
Author(s):  
Mark Newman
Keyword(s):  
Biological Networks ◽  
Generative Models ◽  
The Internet ◽  
Network Data ◽  
Computer Algorithms ◽  
Graph Models ◽  
Random Graph Models ◽  
The Social ◽  
Spectral Algorithms ◽  
Wide Availability

The study of networks, including computer networks, social networks, and biological networks, has attracted enormous interest in recent years. The rise of the Internet and the wide availability of inexpensive computers have made it possible to gather and analyse network data on an unprecendented scale, and the development of new theoretical tools has allowed us to extract knowledge from networks of many different kinds. The study of networks is broadly interdisciplinary and developments have occurred in many fields, including mathematics, physics, computer and information sciences, biology, and the social science. This book brings together the most important breakthroughts in each of these fields and presents them in a unified fashion, highlighting the strong interconnections between work in different areas. Topics covered include the measurement of networks; methods for analysing network data, including methods developed in physics, statistics, and sociology; fundamentals of graph theory; computer algorithms, including spectral algorithms and community detection; mathematical models of networks such as random graph models and generative models; and models of processes taking place on networks.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Agent Based Model of Anti-Vaccination Movements: Simulations and Comparison with Empirical Data

Vaccines ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 809
Author(s):  
Pawel Sobkowicz ◽  
Antoni Sobkowicz
Keyword(s):  
Social Media ◽  
Critical Parameters ◽  
Rational Approach ◽  
The Internet ◽  
High Temporal Resolution ◽  
Nonlinear Feedback ◽  
Agent Based Model ◽  
Linear Processes ◽  
Agent Based ◽  
The Social

Background: A realistic description of the social processes leading to the increasing reluctance to various forms of vaccination is a very challenging task. This is due to the complexity of the psychological and social mechanisms determining the positioning of individuals and groups against vaccination and associated activities. Understanding the role played by social media and the Internet in the current spread of the anti-vaccination (AV) movement is of crucial importance. Methods: We present novel, long-term Big Data analyses of Internet activity connected with the AV movement for such different societies as the US and Poland. The datasets we analyzed cover multiyear periods preceding the COVID-19 pandemic, documenting the behavior of vaccine related Internet activity with high temporal resolution. To understand the empirical observations, in particular the mechanism driving the peaks of AV activity, we propose an Agent Based Model (ABM) of the AV movement. The model includes the interplay between multiple driving factors: contacts with medical practitioners and public vaccination campaigns, interpersonal communication, and the influence of the infosphere (social networks, WEB pages, user comments, etc.). The model takes into account the difference between the rational approach of the pro-vaccination information providers and the largely emotional appeal of anti-vaccination propaganda. Results: The datasets studied show the presence of short-lived, high intensity activity peaks, much higher than the low activity background. The peaks are seemingly random in size and time separation. Such behavior strongly suggests a nonlinear nature for the social interactions driving the AV movement instead of the slow, gradual growth typical of linear processes. The ABM simulations reproduce the observed temporal behavior of the AV interest very closely. For a range of parameters, the simulations result in a relatively small fraction of people refusing vaccination, but a slight change in critical parameters (such as willingness to post anti-vaccination information) may lead to a catastrophic breakdown of vaccination support in the model society, due to nonlinear feedback effects. The model allows the effectiveness of strategies combating the anti-vaccination movement to be studied. An increase in intensity of standard pro-vaccination communications by government agencies and medical personnel is found to have little effect. On the other hand, focused campaigns using the Internet and social media and copying the highly emotional and narrative-focused format used by the anti-vaccination activists can diminish the AV influence. Similar effects result from censoring and taking down anti-vaccination communications by social media platforms. The benefit of such tactics might, however, be offset by their social cost, for example, the increased polarization and potential to exploit it for political goals, or increased ‘persecution’ and ‘martyrdom’ tropes.

scholarly journals Territorial Marketing as an Element Boosting the Development of a Commune

2015 ◽  
Vol 23 (2) ◽  
pp. 40-51
Author(s):  
Małgorzata Renigier-Biłozor ◽  
Andrzej Biłozor
Keyword(s):  
Social Economic ◽  
Limited Resources ◽  
Location Factors ◽  
Territorial Marketing ◽  
The Social ◽  
Fierce Competition ◽  
Effective Use ◽  
Marketing Approach ◽  
The Way

Abstract Recently, it has become popular to streamline the way of managing territorial units by adapting the marketing approach to a territorial dimension. The majority of cities and communes in Poland have realized that, in order to achieve their set goals under conditions of fierce competition for limited resources, it is necessary to introduce territorial marketing as one of the key and significant own tasks to be implemented. The objective of the article is to develop principles of the effective use and management of the area of a commune by carrying out suitable marketing projects, based on an analysis of the social, economic and geopolitical situation of the commune, with particular emphasis placed on location factors.

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