scholarly journals Neuromarketing and the decision-making process of the generation Y wine consumers in the Slovak Republic

10.5219/1018 ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 38-45 ◽  
Author(s):  
Jana Němcová ◽  
Jakub Berčík
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Generation Y ◽  
Slovak Republic ◽  
Decision Making Process ◽  
Microsoft Excel ◽  
The Difference ◽  
The Moment ◽  
Buying Behaviour ◽  
Selection Of

In recent years, interest in scholarly research on buying behaviour of Generation Y has grown. However, studies are mainly realized abroad and many of them deal with this issue in general. The purpose of this paper is to identify the factors influencing the decision-making process of the Generation Y customers in the selection of wine in the Slovak Republic. A total of 21 respondents participated in the survey. Eye-tracking and a questionnaire were selected for research. For processing and evaluating the eye-tracking research, the Gazepoint Analysis UX Edition software and Microsoft Excel were used. For statistical data analysis, the Kruskal-Wallis test and Spearman's non-parametric test were performed. Based on the results of the questionnaire and the testing, a label was the most important factor. Differences were noted at the moment of examining the information on a label. The most important factor determined by the questionnaire survey was variety, or vintage year, but by using measurement, the most important factor was label design. With regard to bottle shape, the most preferred was the Bordeaux type of bottle. Testing was carried out in laboratory conditions that only simulated the real selection of wine. This could have caused the difference between conscious decision-making and unconscious visual attention. Therefore, in the future, it is recommended to carry out similar research using a mobile eye camera to realize the test with real wine bottles. It is also assumed to involve other methods to obtain information about real attention of the tested probands. The presented research provides information for winegrowers and merchants who can improve their products and communicate effectively with customers. Findings are particularly beneficial because this research is among the first carried out in this area and it was not based only on conscious participation of respondents, but also on unconscious perception, because a deeper understanding of unconscious influences, that shape consumer's decision, helps to better understand consumer's behaviour.

Moderator role of old and new Y generation differences in the effect of perceptions of self-efficiency on decision-making strategies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hasan Tutar ◽  
Ahmet Tuncay Erdem ◽  
Ömer Karademir
Keyword(s):  
Decision Making ◽  
Generation Y ◽  
Self Efficacy ◽  
Quantitative Research ◽  
Business Models ◽  
Generation Gap ◽  
Management Approach ◽  
Content Type ◽  
The Difference ◽  
New Generation

Purpose There has been a rapid generational change in the business world in Turkey recently, and X generation managers are rapidly leaving their place to Y generation managers. In countries with relatively young populations such as Turkey, management in family businesses passes into the hands of Generation Y. This study aims to examine the moderator role of the difference between old and new generation Y in the effect of self-efficacy perceptions on decision-making strategies. Design/methodology/approach This research, which was designed according to the quantitative research method, was designed according to the cross-sectional survey model, one of the general survey models. The research data were collected from a sample of 441 family business managers determined according to the simple random sampling technique. The data were analyzed and interpreted with various statistical techniques. Data analysis was done with AMOS. 20 and International Business Machines statistical package for the social sciences 22 data analysis programs. Findings According to the analysis findings, there is a significant relationship between the participants’ self-efficacy perceptions and decision-making strategies. Research findings old and new generation Y managers have different decision strategies. The research results showed that the dominant self-efficacy perceptions of the Y generation affect their decision-making strategies. Research limitations/implications This research only examines whether the old and new generation Y perceptions have a moderator function in the relationship between the participants’ self-efficacy perceptions and decision-making strategies. The research is quantitative research limited to family businesses. The results can be compared by repeating the research with other variables and in different samples, for example, by researching in public institutions. In addition, the way of reflecting the differences in perception to the management can be subjected to deeper analysis with mixed studies. Practical implications One of the important reasons for the difference in people’s approaches to events is their personality structure. Generational differences, which have been discussed primarily in recent years, make themselves felt in working life. The new working models arising from the different perspectives of the Y generation differ from the traditional business models. Today, in traditional business models, the manager profile is usually the X generation. However, the process is moving toward gaining essential positions in the management levels of the new Y generation. They put traditional managers in a difficult situation with their impatient behavior and desire to climb the career ladder quickly. Social implications In the studies conducted on the Y generation, it is understood that they do not favor the classical management approach based on the command-command relationship. The sense of loyalty of the Y generation is low compared to other generations and their organizational commitment levels are weak. There are determinations that they attach importance to flexible working style and want to do business using digital technologies. They are highly motivated in setting vision and participating in strategic decisions in organizations. These features differ significantly from the X-generation managers who adopt the traditional management approach. Originality/value Both emotional and cognitive characteristics influence decision-making behavior. The generation gap which shows common personality structures in a certain period is an important predictor of decision-making strategy. Research results and related studies significantly affect the decision strategies of the generation gap. No research has been found comparing the old and new Y generations. In this respect, it is thought that the research will contribute to theory, practice and method.

Who determines the final version? The roles of translators, language revisers and editors in the publishing of a literary translation

2021 ◽  
Vol 22 (1) ◽  
pp. 14-44
Author(s):  
Marija Zlatnar Moe ◽  
Tamara Mikolič Južnič ◽  
Tanja Žigon
Keyword(s):  
Decision Making ◽  
Conflict Resolution ◽  
Literary Translation ◽  
Central Position ◽  
Decision Making Process ◽  
Translation Process ◽  
Revision Process ◽  
Final Version ◽  
Comparison Of The Results ◽  
Selection Of

AbstractThe article explores the interaction among three key figures in the process of publication of a literary translation into a language of low diffusion: the translator, the editor and the language reviser (the latter specific to the Slovene situation). The aim of the research is to identify who has the strongest position of power in the decision-making process of the production of a literary translation, especially when conflict arises. Information was gathered from the three groups with questionnaires, interviews and an analysis of public statements. The questions focused on the selection of the translator and language reviser, the translation process, the revision process and conflict resolution. A cross-comparison of the results indicates that despite the automatic central position of the editors, they tend to yield their decision-making power to translators, while language revisers have a more subservient, consulting role.

scholarly journals Modelling Decision Making under Uncertainty for Strategic Forecasting

2019 ◽  
Vol 8 (3) ◽  
pp. 7251-7255
Keyword(s):  
Decision Making ◽  
Economic Activity ◽  
Detrimental Effect ◽  
Decision Making Under Uncertainty ◽  
Decision Making Process ◽  
Insufficient Information ◽  
High Quality ◽  
Decision Making System ◽  
Specific Management ◽  
Selection Of

In current market conditions, the key to productive economic activity is the ability to provide a high-quality forecast, even in situations of insufficient information. Strategic forecasting refers to this type of activity, errors in which the actions of any company can have a detrimental effect on the fundamental level. The justification and selection of specific management decisions can often be carried out in conditions of uncertainty due to the inability to clearly predict the values of the final results of these decisions. The decision-making system within the framework of the strategic forecasting task should help maintain the effectiveness of actions by simplifying the picture of the real world by modelling it. While allowing to reduce the influence of the subjectivity of the personality of the decision-maker on the decision-making process itself

scholarly journals Movement parameters of persons with disabilities on evacuation by lifts

2020 ◽  
Vol 5 ◽  
Author(s):  
Martin Szénay ◽  
Martin Lopušniak
Keyword(s):  
Slovak Republic ◽  
Entry And Exit ◽  
In Situ Experiment ◽  
Persons With Disabilities ◽  
The Difference ◽  
Bounded Area ◽  
Movement Parameters ◽  
The Moment ◽  
The Individual ◽  
Leg Fracture

In 2010 it was defined five challenges for the solution of evacuation of persons in buildings to 2020. One of the challenges is to implement helpfull technologies during evacuations from buildings – lifts. Needed steps for fulfilling this challenge are also quantification of missing data which are dealing with evacuation of persons with disabilities. From 2002 all public buildings in Slovak Republic have to be also accessible to persons with disabilities, but it is also a global problem. In present exists just small number of informations of movement parameters of persons with disabilities during evacuation by lift. There for, this work was focused on collecting these informations. The data collection was realized by using an in-situ experiment. The aim of the work was to quantify the phase stages of evacuation by elevators for persons with disabilities (speed, time, movement and capacity parameters). Person's movements were monitored during the measurements, arrival to lift, cabin entry and exit from the cabin, including leaving the bounded area. Arrival to lift included movement in the bounded area in front of the lift, until the moment of pushing the button was pressed to call the lift. The time of cabin entering includes the time from the beginning of opening the lift doors to the beginning of closing of the lift doors. The exit from the cabin includes the time from opening the lift doors, passing through the lift doors to leaving the bounded area. In total, ten participating persons in the experiments imitated wheelchair movement and movement with leg fracture. Measurements were made on two lifts, where person evacuating himself or with the help of another person. Everyone performed each measurement three times. A total of 720 measurements were performed in the work. According to the results of the experiment it can be stated that cabin entry is longer for a person on the wheelchair than for a person with a leg fracture, but the difference is even bigger during exit from the cabin, including leaving the bounded area. During the experiment, various movement techniques have been observed that may affect their overall the time of cabin entry and exit from the cabin. Obtained results can extend existing evacuation model to the possibility of using the lift. The obtained results quantify the individual phase stages of entering to the lift and exiting of the lift for persons with limited movement.

scholarly journals Variability in Thyroid Cancer Multidisciplinary Team Meeting Recommendations Is Not Explained by Standard Variables: Outcomes of a Single Centre Review

2021 ◽  
Vol 10 (18) ◽  
pp. 4150
Author(s):  
Mark E. Fenton ◽  
Sarah A. Wade ◽  
Bibi N. Pirrili ◽  
Zsolt J. Balogh ◽  
Christopher W. Rowe ◽  
...  
Keyword(s):  
Decision Making ◽  
Total Thyroidectomy ◽  
Multidisciplinary Team ◽  
Univariate Analysis ◽  
Decision Making Process ◽  
Completion Thyroidectomy ◽  
Measured Variable ◽  
T1 And T2 ◽  
The Difference ◽  
Therapeutic Decision Making

Multidisciplinary team (MDT) meetings are the mainstay of the decision-making process for patients presenting with complex clinical problems such as papillary thyroid carcinoma (PTC). Adherence to guidelines by MDTs has been extensively investigated; however, scarce evidence exists on MDT performance and variability where guidelines are less prescriptive. We evaluated the consistency of MDT management recommendations for T1 and T2 PTC patients and explored key variables that may influence therapeutic decision making. A retrospective review of the prospective database of all T1 and T2 PTC patients discussed by the MDT was conducted between January 2016 and May 2021. Univariate analysis (with Bonferroni correction significance calculated at p < 0.006) was performed to establish clinical variables linked to completion thyroidectomy and Radioactive iodine (RAI) recommendations. Of 468 patients presented at thyroid MDT, 144 pT1 PTC and 118 pT2 PTC met the selection criteria. Only 18% (n = 12) of pT1 PTC patients initially managed with hemithyroidectomy were recommended completion thyroidectomy. Mean tumour diameter was the only variable differing between groups (p = 0.003). pT2 patients were recommended completion thyroidectomy in 66% (n = 16) of instances. No measured variable explained the difference in recommendation. pT1 patients initially managed with total thyroidectomy were not recommended RAI in 71% (n = 55) of cases with T1a status (p = 0.001) and diameter (p = 0.001) as statistically different variables. For pT2 patients, 60% (n = 41) were recommended RAI post-total thyroidectomy, with no differences observed among groups. The majority of MDT recommendations were concordant for patients with similar measurable characteristics. Discordant recommendations for a small group of patients were not explained by measured variables and may have been accounted for by individual patient factors. Further research into the MDT decision-making process is warranted.

Determinants of Level of household income utilization and decision making among the educated working married employees in Mbarara Municipality, Mbarara, Uganda

2021 ◽  
Vol 8 (4) ◽  
pp. 98-120
Author(s):  
Tajudeen Adebayo Sanni
Keyword(s):  
Decision Making ◽  
Household Income ◽  
Qualitative Data ◽  
Conflict Theory ◽  
Decision Making Process ◽  
Mixed Design ◽  
Spss Software ◽  
The Difference ◽  
The Government ◽  
Financial Obligation

The study determines the level of household income utilization and decision-making among educated working married employees in the Mbarara Municipality, Mbarara, Uganda. The study was guided by Sen’s Cooperative Conflict Theory. The study employed a mixed design of quantitative and qualitative approach. It targeted working educated married employees from MMC with a study sample of 113 respondents consisting of 92 married, educated working employees. Purposive sampling was used to select key informants (21) like the LCs 1,(6) 2(6) and 3(6) mayor,(1) probation officer(1) and legal officers (1) that is in the 6 division in the municipality was interviewed. Qualitative data were analyzed using themes and quantitative data using the Statistical Package for Social Sciences (SPSS) software. The study findings established that age, marital status, religion, educational qualification, years of marriage, monthly income influence the level of income utilization and decision-making among working educated married employees. In addition, patriarchal ideologies, community perceptions of decision making, gender roles, and religion also impacted their income utilization. The findings of this study also show that the level of household income utilization among the educated working married employees in Mbarara Municipality also varies based on the amounts earned by married employees and the difference between the husband and wife’s salaries. The study concluded that household income utilization in general significantly influences the decision making process and affect the level of income utilization among educated working married employees. This is because the household is a huge contributor to the decision making process in the majority of employees’ homes in Mbarara Municipality. Based on the findings, the study recommends that the government should intensify effort by providing jobs for men and women to meet the financial obligation in their household. Keywords: Gender Relations, Educated, Working Married Employees, Mbarara, Uganda

Methodology of the Polyoptimization for Spatial Processes

2017 ◽  
Author(s):  
Andrzej Biłozor ◽  
Małgorzata Renigier-Biłozor
Keyword(s):  
Decision Making ◽  
Land Use ◽  
Urban Areas ◽  
General Rule ◽  
Decision Making Process ◽  
Spatial Processes ◽  
Complex Activity ◽  
Compromise Solutions ◽  
Gis Tools ◽  
Selection Of

Optimization is a complex activity that aims to find the best solution for a given activity, considering all existing limitations. The best variant possible in the set of acceptable variants is sought-out. In particular, in urban areas, optimization of land use function as the beginning of a decision-making process requires performing a great number of tasks, which minimize the risk of spatial conflicts, set at the stage of studies and analyses. Polyoptimization is optimization with a vector objective function. The aim of polyoptimization is to find the best solution, concurrently applying several criteria which, due to their limitations, are conflicting as a general rule. It leads to finding compromise solutions (polyoptimum variants in the set of acceptable variants). In the paper the following ideas will be presented – the idea of spatial processes polyoptimization, the methods for determining the collection and selection of compromise solutions, the methodology for determining polioptimum states of the space use, the possibility of using polyoptimization methods that are regarded as supporting decision-making tools in the planning and management of space with the use of GIS tools. The Authors will show the benefits of using the polyoptimization. The methods of formulating and solving problems which are related to selection of optimum way use of land will be delivered.

Who Should be Involved in the Selection Of Venous Access Devices?

2004 ◽  
Vol 9 (1) ◽  
pp. 41-43
Author(s):  
Cynthia Chernecky ◽  
Katherine Nugent ◽  
Jennifer L. Waller ◽  
Denise Macklin
Keyword(s):  
Decision Making ◽  
Decision Maker ◽  
Vascular Access ◽  
Venous Access ◽  
Decision Making Process ◽  
Convenience Sample ◽  
Vascular Access Devices ◽  
Race And Gender ◽  
And Gender ◽  
Selection Of

Abstract The purposes of this study were to describe who should be involved in the vascular access device (VAD) decision-making process, according to patients and caregivers, and to describe if there were differences associated with persons involved in the selection of VADs according to race and gender. Convenience sample included 32 oncology out-patients and 10 caregivers from the southern United States. There were differences by race and sex in decision-making priorities of patients with vascular access devices indwelling; however, these were not statistically significant. Patients, physicians, and oncology nurses were viewed by both patients and caregivers as significant to the decision-making process. In contrast, caregivers were ranked as the least significant by both patients and caregivers. Females chose the physician as the primary decision-maker while males chose the patient as the primary decision-maker.

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