scholarly journals The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

2021 ◽  
pp. 275-282 ◽  
Author(s):  
Mas Intan Purba ◽  
Demak Claudia Yosephine Simanjutak ◽  
Yois Nelsari Malau ◽  
Walmi Sholihat ◽  
Edy Anas Ahmadi
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Primary Data ◽  
Collection Method ◽  
Business Sustainability ◽  
Medium Enterprises

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was accomplished by distributing online questionnaires to 120 MSMEs in Banten Indonesia who had experienced the pandemic. The results show that digital marketing had significant effect on business sustainability, e-commerce had significant effect on business sustainability, digital marketing had significant effect on financial performance. However, e-commerce had no significant effect on financial performance, financial performance had no significant effect on business sustainability, digital marketing had no significant effect on business sustainability through financial performance, e-commerce had no significant effect on business sustainability through financial performance. The use of digital marketing has been carried out to increase customer awareness. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods.

Influence of Digital Marketing, Knowledge of Information Technology On the Financial Performance of Small and Medium Enterprises (SMEs)

2021 ◽  
Vol 1 (3) ◽  
pp. 172-178
Author(s):  
Sabihaini Sabihaini ◽  
Sri Astuti ◽  
Rifki Indra Permana ◽  
Marita Marita
Keyword(s):  
Information Technology ◽  
Regression Analysis ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Digital Marketing ◽  
Medium Enterprises

The COVID-19 pandemic has lasted almost two years. This has an impact on the sustainability of micro, small and medium enterprises (SMEs). Various efforts have been made to maintain the sustainability of SMEs, one of which is by adopting information technology in their marketing. This study aims to determine the effect of digital marketing, and knowledge of information technology on the financial performance of micro, small and medium enterprises (SMEs)This research is quantitative research. Data was obtained by using a questionnaire. The respondents in this study were SMEs actors in Kapanewon Tempel Sleman Yogyakarta. From the number of SMEs actors who are members of the SMEs Forkom as many as 110 respondents, data is obtained as many as 60 respondents. This study was analyzed using multiple linear regression analysis. Based on the results of data processing, it is known that the use of digital marketing by SMEs actors and SMEs actors' knowledge of information technology affects financial performance.

scholarly journals External Funding And The Development Of Small And Medium-Sized Businesses In The City Of Makassar (Indonesia): An Explanatory Quantitative Study

2020 ◽  
Vol 41 (49) ◽  
pp. 104-113
Author(s):  
Salmiyah THAHA ◽  
◽  
Chalid I. MUSA ◽  
Basril BADO ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Quantitative Study ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Primary Data ◽  
Survey Method ◽  
External Funding ◽  
Medium Enterprises ◽  
The City ◽  
Small And Medium Business

Academics are interested in exploring small and medium business actors both from a macro perspective that examines external factors in developing small and medium business actors, as well as from a micro perspective on internal determinants that contribute to the performance for small and medium enterprises. The purpose of this study was to analyze the effect of entrepreneurial character on external funding and the development of small and medium business actors. This research is a quantitative study that explains the influence of exogenous variables on endogenous variables. Research location in the city of Makassar, South Sulawesi. The population in this study were 136 entrepreneurs who made loans to banks (State-owned enterprises) in the city of Makassar. The sampling of this study used the census sampling method (saturated sample). The data collection method uses a survey method with primary data collection in the form of a questionnaire. Data analysis techniques using structural equation modelling. The results showed that the entrepreneurial character variable had a significant effect on external funding and the development of small and medium business actors. Therefore, based on research findings, efforts to enhance the development of small and medium business actors in further research can develop further models.

scholarly journals Pengaruh dimensi sikap berwirausaha terhadap motivasi studi lanjut tanpa berwirausaha dan persepsi pekerja profesi

2020 ◽  
Vol 1 (2) ◽  
pp. 95-102
Author(s):  
Peni Indrawati
Keyword(s):  
Data Collection ◽  
Quantitative Research ◽  
Primary Data ◽  
Validity And Reliability ◽  
Collection Method ◽  
Data Collection Method ◽  
Entrepreneurial Attitudes ◽  
Professional Workers ◽  
Regression Test ◽  
Test Process

The objectives of this study are: 1) To analyze the differences in motivation for further study without entrepreneurship by using the dimensions of entrepreneurial attitudes. 2) Analyze differences in perceptions of student professional workers using the dimensions of entrepreneurial attitudes. 3) Analyze the interaction of the dimensions of entrepreneurial attitudes towards motivation for further studies without entrepreneurship and the perceptions of professional workers. This research is a quantitative research. The object of this study were 121 students of MTs Pacet and SMP Rijan Pacet Mojokerto, Class VII, and 51 students. of the members of the population taken as a sample were as many as 93 students. Primary data is taken from the object of research. The data collection method used was a questionnaire. In SPSS calculations, validity and reliability are calculated together. The questionnaire is declared reliable if it has a Cronbach's Alpha value> 0.60. The classical assumption testing process is carried out in conjunction with the regression test process so that the steps taken in testing the classical assumptions use the same work steps as the regression test. The conclusions of this study are: 1) The dimensions of entrepreneurial attitudes affect the motivation for further study without entrepreneurship at MTs Pacet Mojokerto, the Fcount value is 616,286 (significance F = 0,000). And in SMP Rijan Pacet Mojokerto, the Fcount value is 655,544 (significance F = 0,000), then the Zero Hypothesis (H0) is rejected and the Work Hypothesis (H1) is accepted. 2) Dimensions of entrepreneurial attitudes affect the perceptions of professional workers at MTs Pacet Mojokerto, the Fcount value is obtained at 6,398 (F significance = 0.011). And at SMP Rijan Pacet Mojokerto, the Fcount value was obtained of 8,041 (significance F = 0.009), then the Zero Hypothesis (H0) was rejected and the Work Hypothesis (H1) was accepted, so there were differences in motivation for further study without entrepreneurship in MTs Pacet and SMP Rijan Pacet Mojokerto with using the dimensions of entrepreneurial attitudes. 3) There is an interaction of dimensions of entrepreneurial attitudes towards motivation for further study without entrepreneurship and perceptions of professional workers.The interaction of dimensions of entrepreneurial attitudes towards motivation for further study without entrepreneurship in MTs Pacet is 0.593 (59.3%), in SMP Rijan Pacet Mojokerto is 0.217 (21.7 %). Meanwhile, the perception of professional workers at MTs Pacet was 0.869 (86.9%), in SMP Rijan Pacet Mojokerto it was 0.334 (33.4%).

scholarly journals Public outlook on small and medium enterprises as a strategic tool for economic growth and job creation in South Africa

2015 ◽  
Vol 4 (4) ◽  
pp. 412-418 ◽  
Author(s):  
Lawrence Mpele Lekhanya
Keyword(s):  
Economic Growth ◽  
South Africa ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Job Creation ◽  
Primary Data ◽  
Research Approach ◽  
Survival And Growth ◽  
Analyse Data ◽  
Medium Enterprises

In spite of the key role played by the Small and Medium enterprises in economic development, there has been little effort to look at what needs to be done to improve survival and growth of SMEs. There is still a general lack of in-depth understanding from policy makers and other relevant stakeholders of how SMEs can be used as a strategic tool for economic growth and job creation in South Africa. These misperceptions and misunderstand leads to continuous failure to SMEs survival and growth. This study seeks to address this research gap. The study investigates the public views on what needs to be done to grow South African economy through the development of SMEs. Quantitative research approach was used to collect and analyse data for the study. Primary data was collected from four (4) provinces of South Africa. 230 people participated in the study. Questionnaires were emailed to each respondent and follow-ups were made via telephone. It was found that many SMEs fail within five years of their existence due to the various reasons. The most critical of these were related to lack of access to finance, lack of management experience as well as human capital. Study further revealed that most the SMEs owners/managers do not have business management related skills but rather they are just ordinary entrepreneurs.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE IMPLEMENTATION OF FINANCIAL ACCOUNTING STANDARDS FOR MICRO, SMALL AND MEDIUM ENTITIES (SAK-EMKM) ON SHARIA-BASED MSMEs IN KUDUS REGENCY

2021 ◽  
Vol 6 (2) ◽  
pp. 79
Author(s):  
ZULIYATI ZULIYATI ◽  
ZULIYATI ZULIYATI ◽  
INDRIANINGRUM INDRIANINGRUM
Keyword(s):  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Accounting Standards ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Financial Accounting ◽  
Primary Data ◽  
Factors Affecting ◽  
Medium Enterprises

The purpose of this study is to analyze the effect of owner perceptions, education, socialization, business scale and business age on the application of the Accounting Standards for Micro, Small and Medium Enterprises (SAK EMKM) on sharia-based MSMEs in Kudus Regency. This study uses a quantitative research design, with the data used are primary data obtained from respondents through questionnaires, with the method of analysis using multiple linear regression analysis. A sample of 100 used purposive sampling technique with the criteria of Sharia-based MSMEs in Kudus Regency. The results showed that the variable owner perception, business scale, and business age had no effect on the application of SAK EMKM. Education and socialization have a positive effect on the implementation of SAK EMKM. The limitations of this study are that the independent variable is only able to influence the implementation of SAK EMKM by 28% and the object is only limited to sharia based MSMEs in Kudus Regency, so it cannot be generalized.

ACCESS TO MICROCREDIT DETERMINANTS AND FINANCIAL PERFORMANCE OF SMALL AND MEDIUM RETAILING ENTERPRISES IN WAJIR COUNTY, KENYA

2017 ◽  
Vol 2 (6) ◽  
pp. 103
Author(s):  
Nasteha Kanyare ◽  
Dr. John Mungai
Keyword(s):  
Financial Performance ◽  
Random Sampling ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Target Population ◽  
Primary Data ◽  
Eligibility Criterion ◽  
To Come ◽  
Medium Enterprises

Purpose:  The purpose of the study was to establish the effect of determinants of access to microcredit on financial performance of retailing SMEs in Wajir County, Kenya.Methodology: The study adopted a descriptive survey research design. The target population comprised of all the 5000 retailing small and medium enterprises in Wajir County where the units of analysis were the SME owners. The study used stratified random sampling and simple random sampling technique to come up with the sample. The target population was stratified into 6 strata (the 6 sub-counties in Wajir County). Further, random sampling was used to select 146 SMEs from each sub-county. The study used primary data which was largely quantitative and descriptive in nature. The questionnaires were self-administered with the help of two research assistants. The data analysis was undertaken using SPSS Version 20 where the statistics generated included descriptive statistics and inferential statistics.Results: The study findings revealed that savings, meeting the eligibility criterion, loan structuring and some socio economic characteristics positively and significantly affected the financial performance of SMEs in Wajir County.Unique contribution to theory, practice and policy: the study recommended that SMEs should take the initiative to increase the amount they saved so that they could increase their borrowing capacity. The study also recommended that SME owners needed to take the initiative of ensuring that they were all the time able to meet the necessary requirements needed for obtaining loans especially their documentation, business and repayment plans and aim at ensuring that they acquired the necessary collateral. It was further recommended that MFIs needed to ensure that the loan structure presented to SMEs were favorable. The study also recommended that it was necessary for SMEs to expand/grow their asset base so as to increase the ability to repay the loans. They also needed to expand their networks especially within the financial institutions circles so that they could increase the trust the MFIs had on them and for easy considerations for loans.

scholarly journals Implementasi Sistem Informasi Akuntansi pada Usaha Mikro Kecil Menengah (UMKM) Bidang Pendidikan di Sumatera Barat (Studi Empiris pada Lembaga Bimbingan Belajar di Sumatera Barat)

2020 ◽  
Vol 20 (1) ◽  
pp. 126
Author(s):  
Sri Wahyuni Riza ◽  
Dwila Maresti
Keyword(s):  
Information Systems ◽  
Small Businesses ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Accounting Information ◽  
Primary Data ◽  
Accounting Information Systems ◽  
West Sumatra ◽  
Technological Developments ◽  
Medium Enterprises

Technological developments directly drive the need for information, including the need for financial and accounting information for an entity or institution. Not only large entities or institutions, but the need for financial and accounting information from micro and small businesses has become important. One of the small and medium micro businesses that also have to meet the needs of financial and accounting information for external parties is a tutoring institution. Previous research has reviewed a lot about the development of accounting information systems and their application to micro, small and medium enterprises. The purpose of this study is to conduct an empirical study of the implementation of accounting information systems in micro small and medium enterprises of tutoring institutions in West Sumatra. This research is quantitative research. The data obtained is primary data through the distribution of online quizzes through Google Drive to tutoring institutions in West Sumatra. The result is that in micro businesses, especially tutoring institutions in West Sumatra are still minimal in the use of accounting information systems in managing business finances.

scholarly journals EMPLOYMENT OF MICRO SMALL-BUSINESS ENTERPRISES (SMEs) THROUGH THE FINANCING OF SHARIA FINANCIAL INSTITUTIONS

2019 ◽  
Vol 1 (02) ◽  
pp. 27-36
Author(s):  
Muhammad Rafi’i Sanjani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Data Processing ◽  
Financial Institutions ◽  
Small And Medium Enterprises ◽  
Profit Sharing ◽  
Research Data ◽  
Medium Enterprises ◽  
Descriptive Qualitative

Micro, small and medium enterprises (UMKM) in absorbing labor is large enough. But the role of MSMEs in reality is constrained by several things, including capital problems. This is where the role of Shariah Financial Institutions with principal-sharing financing is desirable. Observing such phenomena needs to be examined on several issues; first, the implementation of financing at Syari'ah Financial Institutions in Sumbawa which is considered ideal for micro, small and medium enterprises (UMKM). Secondly, some of the obstacles to the implementation of financing at Syari'ah Financial Institutions in Sumbawa pertain to the principle of profit sharing, and thirdly, the solution to overcome the impediments of financing implementation at Syari'ah Financial Institutions in Sumbawa w This research is a descriptive qualitative research. Data collection techniques that is by combining three methods or the so-called triangulation, among others, interviews, observation and documentation. Data processing will be analyzed and processed descriptively qualitative.ith respect. This research is a descriptive qualitative research. Data collection techniques that is by combining three methods or the so-called triangulation, among others, interviews, observation and documentation. Data processing will be analyzed and processed descriptively qualitative. Research Results Micro, small and medium enterprises (UMKM) are able to absorb a large enough labor. But the role is in fact constrained by several things, including capital problems. This is where the role of Shariah Financial Institutions with principal-sharing financing is desirable. Observing such phenomena needs to be examined on several issues; first, the implementation of financing at Syari'ah Financial Institutions in Sumbawa which is considered ideal for micro, small and medium enterprises (MSMEs). Second, the impediments to the implementation of financing of the Shariah Financial Institutions in Sumbawa with respect to the principle of profit sharing, and thirdly, the solution to overcome the impediments of the financing of the Syari'ah Financial Institutions in Sumbawa with respect to the ideal profit-sharing principle.

scholarly journals Implementation of PP NOMOR 23 TAHUN 2018 on the Tax Cmplianc of Micro, Small and Medium Enterprises (UMKM) in Semarang City

2020 ◽  
Author(s):  
Atta Putra Harjanto ◽  
Subowo . ◽  
Kiswanto . ◽  
Hayat Widodo ◽  
Nani Fitriani
Keyword(s):  
Multiple Regression ◽  
Quantitative Research ◽  
Government Regulation ◽  
Small And Medium Enterprises ◽  
Tax Compliance ◽  
Primary Data ◽  
Research Approach ◽  
Training Institutions ◽  
Medium Enterprises ◽  
And Training

This research aims to examine the influence of the application of government regulation (PP) number23 of 2018 on tax compliance for Micro, Small and Medium Enterprises (UMKM) in Semarang city. Implementation of PP No.23 of 2018 is proxied by the variables of taxation knowledge and taxation sanctions. This is a quantitative research using primary data. The data are collected using questionnaire and analyzed using multiple regression. The data are processed using SPSS to analyze the data, and the research samples are selected using the questionnaire. The population of this research is the Micro, Small, and Medium Enterprises in Semarang, especially the Courses and Training institutions. There are 208 valid and reliable samples for further analysis. The results show that the application of PP No.23 of 2018 in Semarang affects the tax compliance of UMKM. This shows that the understanding of new regulations and sanctions positively influences the tax compliance among the UMKM. Due to the chosen research approach, the results are specific and may be less generalizable. Therefore, further researchers are encouraged to test the hypotheses submitted to other objects. This research includes implications for the tax regulators in implementing new regulations that are able to significantly influence the UMKM in the future. Keywords: Tax Knowledge, Tax Sanctions, Tax Compliance, PP Nomor 23/2018, UMKM

scholarly journals Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

2021 ◽  
Vol 8 (9) ◽  
pp. 488-496
Author(s):  
Ikhsan Al Zuhri ◽  
Sukaria Sinulingga ◽  
Iskandarini .
Keyword(s):  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Correlation Method ◽  
Digital Marketing ◽  
Research Approach ◽  
Marketing Performance ◽  
Marketing Process ◽  
Medium Enterprises ◽  
Marketing Implementation ◽  
A Company

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descriptive correlational analysis with quantitative research approach. This method is intended to examine to what extent the variation of one factor in relation to other variation of another factor (Rakhmat, 2004). Correlation Method is intended to analyze the effectiveness between digital marketing implementation towards marketing performance of Small to Medium Enterprises (SME) in LINKS USU. The research’s populations are every Small to Medium Enterprises owner in Medan City Managed by Innovation and Business Technology Incubation Department North Sumatra University that have already used digital marketing technology for the past year. Keywords: Effectiveness, Digital Marketing, Marketing Performance, SME.

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