scholarly journals Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

2021 ◽  
Vol 8 (9) ◽  
pp. 488-496
Author(s):  
Ikhsan Al Zuhri ◽  
Sukaria Sinulingga ◽  
Iskandarini .
Keyword(s):  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Correlation Method ◽  
Digital Marketing ◽  
Research Approach ◽  
Marketing Performance ◽  
Marketing Process ◽  
Medium Enterprises ◽  
Marketing Implementation ◽  
A Company

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descriptive correlational analysis with quantitative research approach. This method is intended to examine to what extent the variation of one factor in relation to other variation of another factor (Rakhmat, 2004). Correlation Method is intended to analyze the effectiveness between digital marketing implementation towards marketing performance of Small to Medium Enterprises (SME) in LINKS USU. The research’s populations are every Small to Medium Enterprises owner in Medan City Managed by Innovation and Business Technology Incubation Department North Sumatra University that have already used digital marketing technology for the past year. Keywords: Effectiveness, Digital Marketing, Marketing Performance, SME.

scholarly journals Public outlook on small and medium enterprises as a strategic tool for economic growth and job creation in South Africa

2015 ◽  
Vol 4 (4) ◽  
pp. 412-418 ◽  
Author(s):  
Lawrence Mpele Lekhanya
Keyword(s):  
Economic Growth ◽  
South Africa ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Job Creation ◽  
Primary Data ◽  
Research Approach ◽  
Survival And Growth ◽  
Analyse Data ◽  
Medium Enterprises

In spite of the key role played by the Small and Medium enterprises in economic development, there has been little effort to look at what needs to be done to improve survival and growth of SMEs. There is still a general lack of in-depth understanding from policy makers and other relevant stakeholders of how SMEs can be used as a strategic tool for economic growth and job creation in South Africa. These misperceptions and misunderstand leads to continuous failure to SMEs survival and growth. This study seeks to address this research gap. The study investigates the public views on what needs to be done to grow South African economy through the development of SMEs. Quantitative research approach was used to collect and analyse data for the study. Primary data was collected from four (4) provinces of South Africa. 230 people participated in the study. Questionnaires were emailed to each respondent and follow-ups were made via telephone. It was found that many SMEs fail within five years of their existence due to the various reasons. The most critical of these were related to lack of access to finance, lack of management experience as well as human capital. Study further revealed that most the SMEs owners/managers do not have business management related skills but rather they are just ordinary entrepreneurs.

Sustainability - Oriented Innovation and Performance of Small and Medium Enterprises in South Africa

2019 ◽  
Vol 10 (1) ◽  
pp. 231
Author(s):  
Olawale FATOKI
Keyword(s):  
South Africa ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Manufacturing Sector ◽  
Survey Method ◽  
Research Approach ◽  
Cross Sectional Survey ◽  
Design Data ◽  
Cross Sectional ◽  
Medium Enterprises

The purpose of this study is to investigate the effect of sustainability-oriented innovation (SOI) on the performance of small and medium enterprises (SMEs) in South Africa. The study adopted a multi-dimensional measure of performance (financial, social, environmental, innovation and quality). The study used the quantitative research approach and the descriptive and causal research design. Data was collected from one hundred and ninety eight owners/managers of SMEs in the manufacturing sector. The cross-sectional survey method (self-administered questionnaire) was used for data collection. The participants in the study were conveniently sampled. Descriptive statistics, factor analysis, correlation and regression analysis were used for data analysis. The Cronbach’s alpha was used as a measure of reliability. The findings of the study indicate that economic, environmental and social dimensions of SOI have significant positive relationships with the five measures of performance. Limitations, areas for further study and recommendations to improve the SOI of SMEs are suggested.

scholarly journals Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

2021 ◽  
Vol 18 (3) ◽  
pp. 308-328
Author(s):  
Aditya Andika ◽  
Jennifer Jennifer ◽  
Jesslyn C. Huang ◽  
Jeannette C. Sebastian
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Technologies ◽  
Cost Effective ◽  
Digital Marketing ◽  
Literature Study ◽  
Factors Affecting ◽  
Digital World ◽  
Medium Enterprises ◽  
Marketing Implementation

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the number of MSMEs that have adopted Digital Marketing is still low. Therefore, this study aims to find out what factors that affect Digital Marketing adoption and its benefits. This study will also analyze the implementation of Digital Marketing by MSMEs in Indonesia. This study uses literature study method. This study shows that there are various factors affecting Digital Marketing adoption. This study also shows that various research results have shown that Digital Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing implementation in Indonesia’s MSMEs, this study shows that training and mentoring activities by Centers for Research and Community Service of various Higher Education Institutions in Indonesia are very beneficial for MSMEs.

scholarly journals The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

2021 ◽  
pp. 275-282 ◽  
Author(s):  
Mas Intan Purba ◽  
Demak Claudia Yosephine Simanjutak ◽  
Yois Nelsari Malau ◽  
Walmi Sholihat ◽  
Edy Anas Ahmadi
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Primary Data ◽  
Collection Method ◽  
Business Sustainability ◽  
Medium Enterprises

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was accomplished by distributing online questionnaires to 120 MSMEs in Banten Indonesia who had experienced the pandemic. The results show that digital marketing had significant effect on business sustainability, e-commerce had significant effect on business sustainability, digital marketing had significant effect on financial performance. However, e-commerce had no significant effect on financial performance, financial performance had no significant effect on business sustainability, digital marketing had no significant effect on business sustainability through financial performance, e-commerce had no significant effect on business sustainability through financial performance. The use of digital marketing has been carried out to increase customer awareness. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods.

scholarly journals Implementation of PP NOMOR 23 TAHUN 2018 on the Tax Cmplianc of Micro, Small and Medium Enterprises (UMKM) in Semarang City

2020 ◽  
Author(s):  
Atta Putra Harjanto ◽  
Subowo . ◽  
Kiswanto . ◽  
Hayat Widodo ◽  
Nani Fitriani
Keyword(s):  
Multiple Regression ◽  
Quantitative Research ◽  
Government Regulation ◽  
Small And Medium Enterprises ◽  
Tax Compliance ◽  
Primary Data ◽  
Research Approach ◽  
Training Institutions ◽  
Medium Enterprises ◽  
And Training

This research aims to examine the influence of the application of government regulation (PP) number23 of 2018 on tax compliance for Micro, Small and Medium Enterprises (UMKM) in Semarang city. Implementation of PP No.23 of 2018 is proxied by the variables of taxation knowledge and taxation sanctions. This is a quantitative research using primary data. The data are collected using questionnaire and analyzed using multiple regression. The data are processed using SPSS to analyze the data, and the research samples are selected using the questionnaire. The population of this research is the Micro, Small, and Medium Enterprises in Semarang, especially the Courses and Training institutions. There are 208 valid and reliable samples for further analysis. The results show that the application of PP No.23 of 2018 in Semarang affects the tax compliance of UMKM. This shows that the understanding of new regulations and sanctions positively influences the tax compliance among the UMKM. Due to the chosen research approach, the results are specific and may be less generalizable. Therefore, further researchers are encouraged to test the hypotheses submitted to other objects. This research includes implications for the tax regulators in implementing new regulations that are able to significantly influence the UMKM in the future. Keywords: Tax Knowledge, Tax Sanctions, Tax Compliance, PP Nomor 23/2018, UMKM

Influence of Digital Marketing, Knowledge of Information Technology On the Financial Performance of Small and Medium Enterprises (SMEs)

2021 ◽  
Vol 1 (3) ◽  
pp. 172-178
Author(s):  
Sabihaini Sabihaini ◽  
Sri Astuti ◽  
Rifki Indra Permana ◽  
Marita Marita
Keyword(s):  
Information Technology ◽  
Regression Analysis ◽  
Financial Performance ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Digital Marketing ◽  
Medium Enterprises

The COVID-19 pandemic has lasted almost two years. This has an impact on the sustainability of micro, small and medium enterprises (SMEs). Various efforts have been made to maintain the sustainability of SMEs, one of which is by adopting information technology in their marketing. This study aims to determine the effect of digital marketing, and knowledge of information technology on the financial performance of micro, small and medium enterprises (SMEs)This research is quantitative research. Data was obtained by using a questionnaire. The respondents in this study were SMEs actors in Kapanewon Tempel Sleman Yogyakarta. From the number of SMEs actors who are members of the SMEs Forkom as many as 110 respondents, data is obtained as many as 60 respondents. This study was analyzed using multiple linear regression analysis. Based on the results of data processing, it is known that the use of digital marketing by SMEs actors and SMEs actors' knowledge of information technology affects financial performance.

Succession planning and performance of family-owned small and medium enterprises in Arusha City – Tanzania

2019 ◽  
Vol 10 (3) ◽  
pp. 213-230 ◽  
Author(s):  
Rose Haynes Kiwia ◽  
Kenneth M.K. Bengesi ◽  
Daniel W. Ndyetabula
Keyword(s):  
Succession Planning ◽  
Quantitative Research ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Family Members ◽  
Research Approach ◽  
Research Paradigm ◽  
Content Type ◽  
And Performance ◽  
Medium Enterprises

Purpose The purpose of this paper is to examine succession planning and performance of family-owned small and medium enterprises (SMEs). Design/methodology/approach The quantitative research approach and a cross-sectional research design were employed. The probability sampling technique was used to draw 219 respondents from the sampling frame. A structured questionnaire was used for data collection. Descriptive statistics and independent samples t-tests were used for data analysis. Findings It was revealed that most of family-owned SMEs founders in the study area had mechanisms for succession planning for their businesses. Also, there is a difference in business performance when successors are selected and prepared by business founders compared to when they are selected and prepared by other family members. Successors selected and prepared by business founders performed better in business than successors who were selected and prepared by other family members. Research limitations/implications This study employed a quantitative research paradigm methodology, which limits deep discussion with respondents. Future studies could consider using a qualitative research paradigm methodology. Originality/value The paper presents succession planning process experience in family-owned SMEs in the study area, specifically the existence of succession planning in family-owned SMEs. It also shows a difference in business performance between the two investigated groups. This paper will benefit business founders, family business successors and researchers.

scholarly journals Adoption of e-marketing tools by small and medium enterprises (SMEs) – fad or future trend?

2015 ◽  
Vol 13 (1) ◽  
pp. 454-461
Author(s):  
Melanie Gopaul
Keyword(s):  
South Africa ◽  
South African ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Future Trend ◽  
Marketing Strategies ◽  
Research Approach ◽  
Playing Field ◽  
Medium Enterprises ◽  
Self Administered Questionnaire

E-marketing is considered as one of the fastest growing fields in e-business, which has the potential to become a platform for SMEs to compete with larger enterprises even though they may not have adequate infrastructure and resources. Over the years SMEs have struggled to compete on some sort of equal footing with larger organisations and with the advent of technology and the growth in the use of e-marketing, the playing field is becoming more equal. The literature on the use of e-marketing tools by SMEs in South Africa, however, is limited. The purpose of this paper was therefore to investigate the extent to which South African SMEs utilise e-marketing tools. The author feels that the findings will be universally applicable to SMEs in most countries. Through providing a clearer understanding of e-marketing and its use, this paper may assist SMEs and entrepreneurs to improve their existing marketing strategies. The study followed a quantitative research approach, whereby a self-administered questionnaire was distributed to SME owners. The results indicate that SMEs utilise e-marketing tools moderately and that the utilisation will increase in the future.

scholarly journals Introduction of Google My Business for the Utilization of Digital Marketing in the Era of E-Commerce & Social Media

2020 ◽  
Vol 2 (01) ◽  
pp. 20
Author(s):  
Prasetyo Dono Saputro
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Digital Devices ◽  
Use Of Technology ◽  
Training Materials ◽  
Business Application ◽  
Medium Enterprises ◽  
A Company

In the era of the industrial revolution 4.0 and increasingly incessant to become a society 5.0, SUBCOMTECH held a training & workshop on the use of technology at Ciputra World Surabaya Mall with technology training materials. One of the material is "the introduction of Google My Business for the use of digital marketing in the era of e-commerce & social media". The introduction of Google My Business for SMEs is felt to be appropriate because the features of the application and web features offered are suitable for MSME scale. Besides the list is free and can also be paid. Digital marketing for a company is a very important part today. No exception for MSME businesses (Micro, Small and Medium Enterprises) that require internet marketing publications for the continuity and added progress of their business. MSME managers are expected to have skills in internet promotion through digital devices, especially in publicizing products sold and places offered. When a UMKM manager has the ability to manage marketing through digital devices, making it easier to develop his business with wider sales, his products are more widely known and sought after. Therefore, it is necessary to implement the activities to conduct both training and creating a Google My Business application account regarding digital marketing in advancing the MSME sector.

scholarly journals Determinants of Financial Inclusion in Small and Medium Enterprises: Evidence from Ethiopia

2021 ◽  
Vol 14 (7) ◽  
pp. 286
Author(s):  
Betgilu Oshora ◽  
Goshu Desalegn ◽  
Eva Gorgenyi-Hegyes ◽  
Maria Fekete-Farkas ◽  
Zoltan Zeman
Keyword(s):  
Small And Medium Enterprises ◽  
Multiple Linear Regression Model ◽  
Financial Inclusion ◽  
Research Approach ◽  
Supply Side ◽  
Access To Finance ◽  
Secondary Sources ◽  
Medium Enterprises ◽  
Supply Side Factors ◽  
Positive Effect

The study examines the determinant factors that influence financial inclusion among small and medium enterprises (SMEs) in Ethiopia. The study uses an explanatory research design and a mixed research approach with both primary and secondary sources of data. More specifically, the study adopts a multiple linear regression model. The finding of the study reveals that; supply-side factors, demand-side factors, market opportunity, and collateral requirements have a positive effect on the firm’s access to finance. On the other hand, institutional framework factors, and the costs of borrowing negatively affect the firm’s access to finance. This study suggests concerned bodies sustain rapid and inclusive economic growth and hence eradicate extreme poverty and hunger, the policymakers must build an efficient, strong, and well-functioning financial market system that provides affordable and sustainable financial service to SMEs.

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