scholarly journals Influence of Negative eWOM on Switching Intention

2018 ◽  
Vol 9 (2) ◽  
pp. 67
Author(s):  
Jamil Bojei ◽  
Haliyana Khalid ◽  
Geetha Nadarajan
Keyword(s):  
Word Of Mouth ◽  
Survey Response ◽  
Electronic Word Of Mouth ◽  
Consumer Decisions ◽  
Switching Behaviour ◽  
Switching Phenomenon ◽  
Mobile Consumer ◽  
Consumer Switching ◽  
High Degree

Despite discussions on strong and growing influence of electronic word-of-mouth (eWOM) on consumer decisions, there is insufficient effort to validate negative eWOM as a key source of causal data towards mobile consumer switching behaviour. Studies have indicated strong negative eWOM leads to high degree of influence on switching behaviour (Zhang et al., 2015). However, these studies are based on consumers’ survey response on how the negative eWOM impacts their decisions with emphasis on the strength and valence of the negative eWOM. Limited studies explore the contents of negative eWOM itself and how the choice of words is reflective of consumer elements or contexts which are meaningful towards understanding the causality between negative eWOM and switching behaviour (Martins et al., 2013; Qahri et al., 2015). The content of the negative eWOM sheds light on consumer elements related to mobile consumer switching behaviour, described as issues and situations. This study identifies and validates the causality of key consumer elements highlighted in the negative eWOM in association with mobile consumer switching phenomenon.

scholarly journals THE EFFECT OF WEBSITE QUALITYAND ELECTRONIC WORD OF MOUTH ON TRUST TO ENCOURAGE PRODUCT PURCHASE DECISION THROUGH BERRY BENKA (CASE STUDY: BERRY BENKA CONSUMER)

2021 ◽  
Vol 2 (3) ◽  
pp. 450-459
Author(s):  
Muhammad Mirza ◽  
Djumarno ◽  
Dudi Permana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Website Quality ◽  
Consumer Decisions

ThisXstudy aims to analyze the influence of website quality,  Electronic Word of Mouth,    Trust,and  purchasingXdecisions. The object of this study was berrybenka consumers, and the number of sempel determined was 210 respondents using a calculation method based on heir formula multiplied by 5. XPurposiveXsamplingXmethod,  data collection method using questionnaire, and data analysis usingXPartialXLeast Square  (PLS). The results of the study are known that Website Quality affects purchasingXdecisions, ElectronicXWord of Mouth affects purchasingXdecisions, XTrust influences purchasing decisions,  TrustXinfluences purchasing  decisions, XWebsite  QualityXaffects Trust, Electronic WordXofXMouth affectsTrust,  Trust plays a role in mediating Website Qualityto consumer decisions, Trust  plays  a role in  mediating Electronic Word of Mouth to consumer decisions.

Conflicting Electronic Word-of-Mouth :The Role of Subsequent Message Exposure

2010 ◽  
Vol 11 (1) ◽  
pp. 161-176
Author(s):  
송지희 ◽  
Feisal Murshed ◽  
Judy Harris
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

Determine the effectiveness of digital influencers in recommending brands via an electronic word of mouth on customer attitudes

2020 ◽  
Vol 24 (04) ◽  
pp. 38-49
Author(s):  
Mustafa Kamal Mustafa Aldori ◽  
Aziza Tawfik Abdeghafar Elsayed ◽  
Adam Smayan Fayyadh Al-Mashhadani
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Customer Attitudes

SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

2019 ◽  
Vol 4 (3) ◽  
pp. 526
Author(s):  
Okki Trinanda ◽  
Astri Yuza Sari
Keyword(s):  
Social Media ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Human Behavior ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Tourist Attractions ◽  
Tourism Management ◽  
West Sumatra ◽  
First Time

<p><em>Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media.</em></p><p><em><br /></em></p><p><em>Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.</em></p>

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