scholarly journals Segmentation, Targeting and Positioning of Indian Furniture Industry

2020 ◽  
Vol 10 (3) ◽  
pp. 24
Author(s):  
Neeraj Kumari ◽  
Devi Singh
Keyword(s):  
Brand Equity ◽  
Secondary Data ◽  
Primary Data ◽  
Furniture Industry ◽  
Research Papers ◽  
Secondary Sources ◽  
Advertising Strategies ◽  
Convenience Sampling ◽  
Secondary Data Sources ◽  
Structured Questionnaire

Objectives:To study the segmentation, targeting and positioning of furniture industry.To make and study ANSOFF grid for the key player in the plastic furniture industry.To recommend advertising strategies for the plastic furniture industry.Research Design: Information has been gathered from both primary and secondary sources. Primary data was collected through a structured questionnaire. Secondary data sources include websites, journals, and research papers. Sample Design: Convenience Sampling was carried out for the study. The sample consisted of customers who had bought products from the furniture industry. The sample size is 120.Novelty of the study/ Contribution to the literature: It could bear some significance with lead an examination on more territories of promoting and including the distinctive focused on clients which would give more exhaustive understanding and outline of the point.Findings: People with low resources believers, strivers, makers, survivors are most likely to buy the plastic furniture as of now when the product is in growth stage of its life cycle. Nilkamal plastics have been successful in positioning its products well in the market. It became popular especially in South India, where consumers prefer simple living and hence had a demand for plastic furniture too.Recommendations: Nilkamal can promote its brand based on the driving factors: lightweight, weatherproof, termite-proof, and economical.Implications: The findings of the study have implications for branding, positioning decisions, brand equity measurement and marketing communications. The essential ramification of an advancing framework is the presentation toward tending to customer needs those results in extended purchaser dependability. A publicizing methodology has basic ramifications for things such as design and progression.

Brand Equity Of Herbal Skin Care Products In Tiruchirappalli District

2019 ◽  
Vol 118 (5) ◽  
pp. 97-110
Author(s):  
Ms. Sivapriya ◽  
Dr. V.P.T DHEVIKA ◽  
Dr.O.T.V. LATASRI
Keyword(s):  
Brand Equity ◽  
Reliability And Validity ◽  
Secondary Data ◽  
Skin Care ◽  
Primary Data ◽  
Chi Square ◽  
Text Book ◽  
Secondary Sources ◽  
Factors Influencing ◽  
Skin Care Products

This study is a case study on Brand Equity of Herbal Skin Care Products in Tiruchirappalli District. The objectives of the study are to find out the factors influencing brand equity on herbal skin care products and to identify whether there exist a relationship between brand equity on herbal skin care products and personal profile. Pilot study is conducted with a sample of 10 respondents. Later after making certain additions, deletions and modification that final questionnaire are designed and drafter. Cronbach Alpha Value is found out to test the reliability and validity and it ranges between 0.6929 to 0.7263 which shows that the questionnaire is reliable.Likert 5 point scale is used for construction of questionnaire .Data is collected through both primary and secondary sources. Primary data is collected through questionnaire method and secondary data is collected through magazine, journal, website and text book. Sampling size consist of 50 respondents. Convenient sampling method based on the convenience of the respondents is used.SPSS- Version 20 is used to analyze the data tools used are percentage analysis; chi-square test, t-test, and one-way ANOVA are used to test the hypothesis framed for the purposes of the study. The most important factor influencing brand equity of herbal skin care products are value followed by sustainability and the least important factor is quality. Out of 5 hypotheses framed, 3 hypotheses are accepted and 2  hypotheses are rejected. There is no difference between age, monthly income and brand equity of herbal skin care products. But there is a difference between, occupation, type of skin, factors influencing brand equity and Overall brand equity of herbal skin care products.

scholarly journals AN ANALYSIS OF ZAKAT PROFESSION CONCEPT BASED ON Prof. DR. K.H. DIDIN HAFIDHUDDIN, M. Sc.

2018 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Ahmad Nuzul Hidayat ◽  
Ibdalsyah Ibdalsyah
Keyword(s):  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Secondary Source ◽  
Research Results ◽  
Secondary Sources ◽  
Secondary Data Sources

This study aims to know and explain about the concept of Zakat on Profession based on theory of Prof. DR. K.H. Didin Hafidhuddin, M. Sc to the wider community for reviewing the issues of zakat on professions that have not been discussed in depth and thoroughly. There is still a difference opinion among Ulama about zakat profession. This study aims: 1) Explain the concept of professional zakat according to Prof. DR. K.H. Didin Hafidhuddin, M. Sc.  2) Describing Istinbath or taking a professional profession zakat in the view of Prof. DR. K.H. Didin Hafidhuddin, M. Sc. This study was conducted from December 2017 to April 2018. This study used primary and secondary sources. Primary data is primary data is through direct interview with resource person of Prof. DR. K.H. Didin Hafidhuddin, M. Sc. and data which is his work that has been written and researched, especially related to zakat profession, while the secondary source is through books, research results in the form of reports, articles, magazines, journals published by institutions etc. The secondary data sources in this study include writing materials related to professional zakat issues. Didin Hafidhuddin is an ulama ', intellectuals, and experts in the field of zakat, he argues that zakat profession is zakat taken from the results of any expertise and any work that is lawful, whether done alone or related to other parties, such as employees, who have attained nishab, shall be obliged to paid zakat.

scholarly journals FACTORS INFLUENCING TOWARDS THE PRUCHASE INTENTIONS OF READY-TO-EAT FOOD PRODUCTS AMONG THE CONSUMERS IN CHENNAI CITY

2021 ◽  
Vol 8 (12) ◽  
pp. 172-181
Author(s):  
R.Suresh Babu ◽  
V. Balaji ◽  
Vijayakumar Gajenderan
Keyword(s):  
Secondary Data ◽  
Final Analysis ◽  
Food Products ◽  
Purchase Intentions ◽  
Primary Data ◽  
Research Papers ◽  
Factors Influencing ◽  
Inadequate Information ◽  
Convenience Sampling ◽  
Chennai City

Aim: The study’s purpose is to find out the factors influencing towards the Purchase of Ready-to-Eat food products among the consumers in Chennai city.   Data Sources: The study used both primary and secondary data. The secondary data obtained from the articles, research papers, newspapers, and magazines. The primary data is collected from the consumers of Ready-to-Eat food products in Chennai city. The preliminary data sourced from the consumers through structured questionnaires. Sample size & Method: The study employed the convenience sampling method. Overall, 400 questionnaires were distributed, out of which 392 filled questionnaires were collected from the consumers. Out of 392 questionnaires, seven questionnaires rejected due to inadequate information provided by the consumers. Finally, 385 questionnaires were used for the final analysis. Findings: The study found that the factors namely Convenience, Quality, Mood, Sensory Appeal, Price, and Stress-free significantly influencing the purchase intentions of Ready-to-Eat food products among the consumers in Chennai city.

An Empirical Investigation In Identifying The Key Strategies Implemented By Select Organizations In Retaining The Talent In ITES Sector With Specific Focus In Chennai City

2019 ◽  
Vol 118 (9) ◽  
pp. 425-428
Author(s):  
Guru.P ◽  
Umamaheswari.D ◽  
Krishnapriya.V ◽  
Saravanan.K ◽  
Suganthi.M
Keyword(s):  
Employee Engagement ◽  
Empirical Investigation ◽  
Secondary Data ◽  
Sampling Technique ◽  
Career Progression ◽  
Primary Data ◽  
Strong Impact ◽  
Convenience Sampling ◽  
Chennai City ◽  
Structured Questionnaire

The researcher focuses on identifying the important strategies that are implemented by the organization in retaining the talented employees. The researcher identified three important strategies that are widely espoused and practiced in organizations under ITES sector in Chennai city. They are employee engagement, manager’s support and career progression. Primary data required for this study was collected from 125 employees working in ITES sector in Chennai City. They were chosen using convenience sampling technique. A structured questionnaire was used as research instrument for collecting data. Secondary data were collected from research journals and magazines. The researcher found that all the three variables chosen for analysis possess a strong impact on retaining the talented employee in the organization. Statistical tools such as Descriptive statistics, Factor analysis and Regression analysis were used for data analysis and the interpretations were presented.

Kepemimpinan Demokratis Kepala Sekolah dalam Meningkatkan Prestasi di Madrasah Aliyah Negeri Model Palangka Raya

2016 ◽  
Vol 2 (2) ◽  
pp. 6-9
Author(s):  
Shanty Bahar Ising ◽  
Mujiono Mujiono
Keyword(s):  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Democratic Leadership ◽  
Model State ◽  
Teachers And Students ◽  
Secondary Data Sources ◽  
Conceptual Skills ◽  
To Receive ◽  
Teacher Trainer

This study aims to find out, describe and analyze the democratic leadership of the Principal in improving achievement at the Palangka Raya Model State Madrasah (MAN). The research method used is descriptive qualitative. The researcher wanted to describe the Principal's democratic leadership in improving achievement at the Palangka Raya Model State Islamic Senior High School (MAN). Primary data sources (person) are the Principal, Teachers (Teachers) and Students of MAN Model Palangka Raya. Whereas secondary data sources are the data in the Palangka Raya Model MAN and supporting literature. The results of the study show that the Principal's leadership in improving achievement in the Palangka Raya Model MAN is very democratic, this condition can be seen from: (1) Principals are happy to receive suggestions, opinions and even criticism from subordinates both delivered by students and teachers through suggestion boxes and in the teacher council meeting, (2) the Principal always strives to prioritize teamwork cooperation in an effort to achieve the goal by appointing the instructor teacher, trainer teacher and mentor teacher and conducting deliberation in planning, implementing and evaluating activities, (3) the Principal always tries to make subordinates more success than him, which is realized by including teachers in seminars, workshops, training and competitions so that they get achievements both locally and nationally, and (4) Principals always try to develop their personal capacity as good leaders in conceptual skills, human skill and technical skill.

“A Study on the Influence of Rewards on Job Satisfaction With Special Reference to Education Industry in Oman”

2019 ◽  
Vol 118 (1) ◽  
pp. 114-124
Author(s):  
Mrs Nithya Sambamoorthy ◽  
Mr Subhash Kodiyil Raman ◽  
Mr Bhraguram Thayyil
Keyword(s):  
Job Satisfaction ◽  
Special Reference ◽  
Secondary Data ◽  
The Other ◽  
Primary Data ◽  
Other Hand ◽  
Education Industry ◽  
College Of Technology ◽  
Main Factors ◽  
Structured Questionnaire

This research is an examination and a study on the influence of rewards on job satisfaction of lecturers at Shinas College of Technology (ShCT). In academic industry, rewards are one of the factors that affecting job satisfaction of the employees and this will lead to affect their performance in their jobs. So, when rewards are more the job satisfaction will be high and when rewards are less the job satisfaction will be less. On the other hand, the age will not affect the job satisfaction. Previous research reveals that Job satisfaction is very important to success the industry and the rewards are the main factors which affect job satisfaction. The main purpose of this study is to know the influence of rewards in job satisfaction among the lecturers in ShCT. Moreover, this research attempts to identify how much rewards affect the job satisfaction in ShCT.  For this study used two types of data which are: primary data and secondary data. The sources of primary data is the response from lecturers at ShCT. It is collected through structured questionnaire and distributed such to 60 respondents. Secondary data, collected from internet, books, journals, articles etc.

ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU

2013 ◽  
Vol 12 (1) ◽  
pp. 19-30
Author(s):  
Burenida Sartika
Keyword(s):  
Green Tea ◽  
Brand Equity ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Associations ◽  
Test Analysis ◽  
Brand Recall ◽  
Switching Matrix ◽  
Cochran Test

The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.   One hundred respondents were selected accidentally around Bengkulu city.  Data were analysed quantitatively and qualitatively.  Quantitative data were processed using Test of Validity, Reliability Test (Hoyt), Cochran Test Analysis, Importance Performance Analysis (IPA), and Brand Switching Matrix Pattern.  The result of the research showed that the NU Green Tea brand is the highest one, and 48% Top of Mind value. Brand Recall in Frestea Green get 45,8%.  Brand Recognition asserts 75% among respondences to the existence of  Joytea brand. The result of Unaware Brand reveals the research doesn’t seem to know Joytea Brand. Analyzing of Branded Association declares that NU Green Tea has 12 brand associations, Frestea Green brand has 10 brand associations, and in other side Joytea Green brand has 7 brand associations which each made brand image. More results for associations Cochran testing, means the consumers aware to the attributes of the product. It’s included that NU Green Tea brand of drinking package has most of the brand image than  Frestea and Joytea Green. Consumer’s perceptions analyzing reveals that NU Green Tea has a good effort as to the respondents want to. Frestea Green must to get more effort to satisfy consumers. At least Joytea Green brand should be awared enough to increase their ability to get more result in consumer satisfying.  Consumers’ loyalty analysis showed that the Frestea brand has good consumers loyalty than NU Green Tea and Joytea Green brand.Keywords: brand equity, ready to drink green tea

A Study on the Benefits of Convenience Foods to Working Women

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Sunder Srinivasan ◽  
Kiran Murlidhar Shende
Keyword(s):  
Literature Review ◽  
Food Industry ◽  
Working Women ◽  
Secondary Data ◽  
Primary Data ◽  
Graphical Form ◽  
Clear Understanding ◽  
Research Papers ◽  
Convenience Food ◽  
Women In India

The last decade and half has seen a remarkable growth in the working women segment in India and so has the manufacture of convenience food industry grown in the last decade. The working women in India who today are not only just seeking jobs but also are career oriented. Apart from their jobs, career, meetings and targets they are also a part of a family where a working woman needs to care of their meals too. This study aims at finding out about the use of convenience food by working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient product. The primary data for this study has been collected through questionnaire from women of various working segments and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books.

scholarly journals Profitability, Marketing Efficiency and Value Addition of Timber Industry in Ife East Local Government of Osun State, Nigeria

2020 ◽  
Vol 24 (4) ◽  
pp. 589-595
Author(s):  
T.O. Babatunde ◽  
O.O. Babatunde ◽  
K.O. Babatunde ◽  
A.R. Aduloju ◽  
T. Oluwalana ◽  
...  
Keyword(s):  
Local Government ◽  
Secondary Data ◽  
Primary Data ◽  
Value Addition ◽  
Timber Industry ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Age Range ◽  
Cost Of Transportation ◽  
Structured Questionnaire

The study focused on marketing and value of additions of timber in Ife East Local Government, Osun state Nigeria. Specifically, the study examined the market efficiency, determined the profitability of the timber business, examine the level of value addition and the constraints facing the timber industry. Data were collected with the use of primary and secondary data. Primary data needed for the study were generated from structured questionnaire. Fifteen sawmills were randomly selected and one hundred and fifty questionnaires were distributed to the timber marketer and furniture m firm. One hundred and forty eight were retrieved. The data collected were analyzed using descriptive and budgetary analyses. The result showed that males had the highest percentage (89.2%). Majority of the respondents were within the age range of 40 -50 years (83.8%) and most were married (81.8%) it was further revealed that (67.6%) had regular supply of their product and the means of transportation was lorry (44.6%). The study also revealed that benches with 42% added more value addition to the industry. It showed that the year 2013 had the highest efficiency with 2.6. The budgetary analysis showed that the average revenue for the industry for the year 2012-2018 ranged between N2, 285,108.45, 889,107.12. It also revealed that the total profit for the timber ranged between 7, 340, 54.59 and 2,304,897.47.government policy, inadequate facilities in the market, inadequate facilities in the market, inadequate credit facilities, inadequate power supply and high cost of transportation were some of the constraint faced by the timber industry in Ife East Local Government. Keywords; profitability, marketing efficiency, timber, value addition, industry

Internal and External Security Challenges of Nepal

Unity Journal ◽  
2021 ◽  
Vol 2 ◽  
pp. 251-262
Author(s):  
Sumitra Karki
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Security Threats ◽  
Cyber Attack ◽  
Secondary Sources ◽  
News Reports ◽  
Security Challenges ◽  
The World ◽  
The Government ◽  
India And China

Nepal has been a home to diversified settlement in terms of ethnicity, religion, dialect and culture since its outset in civilization. It also lies between two great military and economic giants of Asia – India and China – that are hostile to each other. While these bring abundant opportunities for Nepal, it possesses several internal and external security threats. Nepal suffers from cyber-attack, environmental degradation, pandemic, ethnic, racial or religious conflicts, inequality and poverty, extremism, human trafficking, corruption, migration and trans-boundary crime. In addition, Nepal also faces several security threats, traditional and non–traditional, including terrorism and insurgency. These threats possess serious implications on peace and security of Nepal and the South Asian region. There is a need of serious study about the major internal and external security challenges that Nepal faces in recent decades. This study aims at examining some of the major security challenges, explore the factors behind it, and attempt to suggest few policy recommendations to the government of Nepal to deal with them. The study is conducted by reviewing the primary and secondary sources of data. The primary data includes documents of the government agencies, press release, joint statement and organizational reports. It also includes the interviews with security experts, bureaucrats, policy makers and academicians. Similarly, secondary data includes books, news reports, academic journals, seminars report and reports of research institutes and think tanks. The study highlights that Nepal should prepare itself to meet with the emerging internal and external security challenges what have emerged in recent times. With the rise of India and China, two adversarial powers in the region, Nepal possess extreme challenges in days to come. Similarly, hardly any countries of the world had prepared itself to deal with recent pandemic like COVID-19 that has shattered even the most powerful countries of the world. Taking lessons from these, it is time for Nepal to learn and prepare to mitigate the challenges.

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