scholarly journals PERANCANGAN BRAND IDENTITY VCO BUNDO KANDUANG

2021 ◽  
Vol 3 (01) ◽  
pp. 7-11
Author(s):  
Stefvany ◽  
Yosa Fiandra
Keyword(s):  
Target Audience ◽  
Brand Identity

Perancangan ini memiliki tujuan untuk merancang sebuah Brand identity yang sesuai dengan ciri khas, efektif, dan berbeda dengankompetitor lain. Manfaat dari perancangan ini agar terciptanya Brand Identity VCO Bundo Kanduang sehingga lebih dikenal olehmasyarakat dan konsumen. Hasil analisa dan ilmu pengetahuan ini dapat dijadikan dokumen dan acuan referensi bagi perancang selanjutnyadalam berkarya. Metode penelitian dilakukan dengan menggunakan studi literatur dan penelitian dengan pendekatan kualitatif dengan tahap,observasi, wawancara dan dokumentasi. Metode perancangan dalam penelitian ini menggunakan pendekatan metode brainstorming.Diharapkan logo dan Brand Identity dapat menyasar kepada target audience secara tepat karena ditempatkan pada media-media yang cukupsering ditemui oleh target, dan perancangan tersebut nantinya bisa digunakan oleh perusahaan VCO Bundo Kanduang seperti penunjangmutu dan kualitas produk mereka dalam mempromosikan produk kepada konsumen.

scholarly journals ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY

2018 ◽  
Vol 1 (1) ◽  
pp. 01
Author(s):  
SANDY RISMANTOJO
Keyword(s):  
Brand Image ◽  
Target Audience ◽  
Brand Identity ◽  
Life And Death ◽  
Fashion Brand ◽  
Visual Characteristic

Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index

PENJENAMAAN IDENTITI KRAFTANGAN BULUH SELAAWI

2019 ◽  
Vol 7 (1) ◽  
pp. 11-31
Author(s):  
DIDIT.WIDIATMOKO SOEWARDIKOEN ◽  
MOHAMAD TOHIR
Keyword(s):  
Gross Domestic Product ◽  
Small And Medium Enterprises ◽  
Target Audience ◽  
Brand Identity ◽  
Domestic Product ◽  
Literature Study ◽  
Medium Businesses ◽  
Medium Enterprises

Sumbangan perusahaan kecil dan sederhana di samping menyerap pekerjaan terbesar di sesetengahwilayah dan menjadi salah satu daya penggerak ekonomi yang agak tinggi, juga dominan kepadaProduk Domestik Kasar. Kecamatan Selaawi terdapat banyak sumber buluh, dan penduduk membuatperalatan rumah tangga buluh, sehingga komunitas kerajinan buluh dibentuk yang menghasilkan produkberkualitas. Kraftangan buluh mempunyai peluang pemasaran yang baik. Masalahnya adalah bahawaperniagaan kecil dan sederhana tidak menyedari betapa pentingnya identiti jenama untuk produk yangmereka buat, produk yang dijual tanpa jenama, serta logo yang kurang menarik menjadikan produk inikurang kompetitif dengan produk sejenis dari kawasan lain, jadi untuk identiti jenama ini diperlukan yangboleh membuat produk kraftangan buluh Selaawi diketahui oleh penonton sasaran. Melalui pemerhatianlapangan, kajian kesusasteraan dan wawancara kepada pengeluar dan pengguna, memperoleh datayang diperlukan sebagai dasar untuk merekrut identitas merek Usaha Kecil dan Menengah produkkraftangan buluh. Penyelidika   The contribution of small and medium enterprises in addition to absorbing the mostsignificant employment in some regions have become one of the highest economicdriving forces. It is also dominant to the gross domestic product. There are manybamboo resources at Selaawi sub-district. The community produce bamboo homeappliances, which eventually the bamboo crafts communities are established in makingand delivering quality products. Bamboo handicrafts offer an excellent marketingopportunity. The problem is that small and medium businesses are not aware of theimportance of brand identity for the products they made. The products were sold withoutbrands, whereas less attractive logo makes this product less competitive to other similarproducts from different regions. Hence, the making of brand identity is essential sothat the target audience knows bamboo handicraft products of Selaawi. Through fieldobservation, literature study and interviews with producers and consumers to obtainthe necessary data as the basis for the brand identity design of small and mediumenterprises bamboo handicraft products. This research aims to assist the craftsmengroup, especially bamboo craftsmen in Selaawi, Garut.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA COCREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

2017 ◽  
Vol 2017 ◽  
pp. 266-267
Author(s):  
Elina Koivisto ◽  
◽  
Pekka Mattila ◽  
Elina Korpela ◽  
Laura Perjo
Keyword(s):  
Social Media ◽  
Brand Identity

KEGIATAN TEMATIK BERLANDASKAN TEKNOPRENEUR KOLABORASI DAN KEMANDIRIAN

2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Anggia Cahyaningtyas
Keyword(s):  
Social Skills ◽  
University Students ◽  
Community Service ◽  
Organic Waste ◽  
Waste Utilization ◽  
Target Audience ◽  
Village Community ◽  
Service Activities ◽  
Service Activity

Kegiatan pengabdian pada masyarakat merupakan salah satu cara supaya mahasiswa Universitas Trilogi memiliki keterampilan bermasyarakat. Khalayak  sasaran  dari  pengabdian  ini  adalah  masyarakat RW 09 di  desa Ciasihan. Kegiatan pengabdian  telah  dilaksanakan  pada  tanggal  11 Agustus-11 September yang  bertempat  di desa Ciasihan Kecamatan Pamijahan Kabupaten Bogor, dengan diikuti oleh seluruh masyarakat RW 09. Dari  hasil  evaluasi  diperoleh  hasil  dan  manfaat  dari  kegiatan  pengabdian  ini diantaranya adalah meningkatkan motivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Kegiatan pengabdian  ini  berjalan  dengan  lancar,  karena  berbagai  pendukung  terutama  partisipasi peserta yang cukup antusias dan berpartisipasi aktif dalam kegiatan pembentukan koperasi.. Tujuan  kegiatan  pengabdian  kepada  masyarakat  ini,  yang  dilaksanakan melalui kegiatan pembentukan koperasi adalah memotivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Selain itu, Pengabdian Pada Masyarakat ini merupakan wahana bagi mahasiswa Universitas Trilogi untuk mengabdikan keilmuannya.Kata Kunci: Pembentukan Koperasi, Masyarakat RW 09Community service activities are one way for Trilogy University students to have social skills. The target audience of this service is the community of RW 09 in Ciasihan village. Community service activities were carried out on 11 August-11 September in Ciasihan Village, Pamijahan District, Bogor Regency, followed by all RW 09 people. From the results of the evaluation, the results and benefits of this service were obtained, including increasing community motivation for the importance of cooperatives, and the importance of using organic waste into fertilizer. This service activity went smoothly, due to various supporters, especially the participation of enthusiastic participants and actively participating in cooperative formation activities. The purpose of this community service activity, which was carried out through cooperative formation activities was to motivate the community on the importance of cooperatives, and the importance of waste utilization. organic into fertilizer. In addition, Community Service is a vehicle for Trilogy University students to devote their knowledge.Keywords: Formation of Cooperatives, Community RW 09

Gender aspects of aggressive behaviour in adolescence

2020 ◽  
pp. 45-49
Author(s):  
Dmitriy Ivashinenko ◽  
Elena Burdelova ◽  
Lyubov Ivashinenko
Keyword(s):  
Young People ◽  
Young Women ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Preventive Measures ◽  
Young Men ◽  
Target Audience ◽  
Preventive Work ◽  
Gender Aspects ◽  
High Level

This article presents the results of a study the purpose of which was research of the factors and patterns of aggression in adolescence. Its results are required to find personas, who need preventive work, and features of the system of preventive measures, depending on the structure of the target audience. In 2016 there were 721 respondents who took part in the study, and 1437 in 2019. The method used in this study is the Buss-Durkee test modified by G. V. Rezapkina (BDHI). Results of the study clearly demonstrate that amongst young people there is a high-level spread of severe irritation, especially among young women. Also, the predominance of such components of aggression as negativity and irritation was noted. According to the results, young women more often get irritated than young men, and on the scale of “negativism”, there is no significant differences. Physical aggression was discovered to be more characteristic for young men.

STRATEGI BRANDING IDENTITY @SITUGUNUNGSUSPENSIONBRIDGE DI KAB SUKABUMI UNTUK MENINGKATKAN PARIWISATA

2020 ◽  
Vol 4 (1) ◽  
pp. 36-45
Author(s):  
Hilda Sri Rahayu ◽  
Susanne Dida ◽  
Yanti Setianti
Keyword(s):  
Suspension Bridge ◽  
Brand Identity

Penelitian ini dilakukan pada objek wisata situ gunung suspension bridge. tujuan penelitian adalah bagaiamana strategi brand identity yang dilakukan oleh situ gunung melalu media sosial Instagram di akun @situgunungsuspensionbridege dalam menarik wisatawan, serta bagaimana strategi yang dilakukan oleh akun media sosial situ gunung melalui brand identity wisata ini menjadi simbol daya tarik untuk para wisatawan, penelitian ini dilakukan untuk melihat pembentukan brand idenitity yang ada di media sosial instagram terhadap kunjungan wisatawan penulis ingin mengetahui keadaan dari segi perusahaan dan juga dari stakeholder. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode studi kasus. Hasil penelitian menunjukan bahwa strategi brand identity di media sosial Instagram @situgunungsuspensionbridge dari yaitu Humas situ gunung yang melakukan pendekatan dengan pemangku kepentingan yaitu Kementerian Lingkungan Hidup dan Kehutanan strategi branding identity yang dilakukan untuk membuat masyarakat yang ada di sekitar Kab Sukabumi serta masyarakat yang ada di lndonesia mengunjungi objek wisata baru branding identity yang dimplementasikan dan dievaluasi dengan baik.

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