scholarly journals Analisis Dimensi Brand Trust Terhadap Brand Loyalty (Studi Pada Pengguna Simcard Im3 Mahasiswa Febis Unikarta )

2021 ◽  
Vol 21 (1) ◽  
pp. 17-33
Author(s):  
Nilam Anggar Sari ◽  
Dani Arifin
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Analytical Tool ◽  
Image Correlation ◽  
Matrix Analysis ◽  
Brand Trust ◽  
Brand Reputation ◽  
Simultaneous Influence ◽  
Dominant Influence ◽  
Component Matrix

Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand loyalty both partially and simultaneously. Beside that, to find out the dominant variable in influencing brand loyalty. The analytical tool used was a factor analysis with 75 respondents. Based on the results where the KMO table and Barlett’s test was obtained at 0.887 with a significant value less than 0.05(0,000 ≤ 0, 05). It can be concluded that the dimensions of brand trust have a significant and simultaneous influence on brand loyalty.  The result also show the analysis of anti image correlation where each variable gives a contribution to the value of brand loyalty where each variables contributes: brand predictability (X1) 0,905; brand likings (X2) 0,895; brand competence (X3) 0,858; brand reputation (X4) 0,898 and trust in company (X5) 0,92. All these number above 0,5 and sig is far below 0.005 (0,000<0,000). It can be concluded that the dimensions of brand trust have a significant and partial influence on brand loyalty Based on the results of the component matrix analysis brand competence has the most dominant influence on the formation of brand loyalty IM3 brand with the highest correlation value 0,932.   Keywords: Brand Trust, Brand Loyalty.

scholarly journals Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Disiplin Kerja Pada PT. Telkom Indonesia Cabang Tenggarong

2021 ◽  
Vol 21 (1) ◽  
pp. 48-66
Author(s):  
Erwinsyah Erwinsyah ◽  
Syahrudin Syahrudin ◽  
M. Dicky Efrizal
Keyword(s):  
Organizational Culture ◽  
Leadership Style ◽  
Analytical Tool ◽  
Computer Application ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Simultaneous Influence ◽  
Dominant Influence ◽  
Two Independent Variables

Abstract:                  This study aims to determine how much influence the leadership style and organizational culture have on work discipline among employees of PT. Telkom Indonesia Tenggarong Branch. The population as well as the sample is 49 people. The analytical tool used is multiple linear regression with two independent variables, namely leadership style and organizational culture. Meanwhile, one dependent variable is work discipline. Data analysis techniques used the help of a computer application program SPSS 24. The results showed the value of the F test of 41.583, thus it can be seen that the variable leadership style and organizational culture have a simultaneous influence on work discipline at PT. Telkom Indonesia Tenggarong Branch. From the results of the t test analysis, it is known that the variable of leadership style has a partial effect on work discipline, the results of t count are 7.975> 2.012 (t table), while the variables of organizational culture have no partial effect on work discipline with t count 0.383 <2.012 ( t table). The results of the study of the variable leadership style affect work discipline. This can be compared from the variable value of leadership style (X1) 0.802 and organizational culture (X2) 0.389. Based on the results of the calculation, it can be concluded that the simultaneous influence hypothesis and leadership style variables have the most dominant influence on work discipline at PT. The Tenggarong Branch of Telkom Indonesia has been proven to be true.   Keywords: Leadership Style, Organizational Culture, Work Discipline  

scholarly journals REPUTASI MEREK, KOMPETENSI MEREK, KESUKAAN MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK APOTEK VITKA FARMA

2021 ◽  
Vol 1 (1) ◽  
pp. 14-25
Author(s):  
Dewi Aurora Mikasari ◽  
Agung Edy Wibowo
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Trust ◽  
Brand Preference ◽  
Sample Number ◽  
Whole Process ◽  
Brand Reputation ◽  
Best Linear Unbiased

As a business entity, pharmaceutical companies have a big part in providing a contribution to the growth of a nation; the number of pharmaceutical retail outlets support the strength of a country health system. Apotek Vitka Farma is one of the pharmacies that are existing and provide support to the particular vision. As a business entity Apotek Vitka Farma has a compound competition space with other retails in similar industries. The expectation of winning over potential niche existing customers is a priority in such intense competition. The significant part of the whole process is to change the behavior of consumers in the end to become loyal customers. This research aims to obtain outcomes on the analysis of brand reputation variable, brand competence, brand preferences and consumer’s trust in the company to the loyalty in the brand of Apotek Vitka Farma.The survey with purposive sampling method was used in this study with a sample number of 120 respondents. Classic assumption tests were used to ensure that the Best Linear Unbiased Estimator (BLUE) requirements were met before further testing using multiple linear regression analysis. The results of this study show that brand reputation has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Brand competence has a significant influence on the reliability of Apotek Vitka Farma brand. Brand preference has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Consumer’s trust in the company has a significant influence on the brand loyalty Apotek Vitka Farma brand. Trust in company has dominant influence on the brand loyalty of Apotek Vitka Farma.

Managing Brands Through Social Media

2017 ◽  
pp. 61-93
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
New Age ◽  
Brand Trust ◽  
Brand Community ◽  
Hard Time ◽  
Brand Reputation ◽  
Marketing Activities ◽  
New Type

In this chapter, the authors describe the concept of brand community and how it is changing in the context of social media, and how it will impact brand trust and brand loyalty. Then they turn their gaze toward brand storytelling, a concept that has always been on the forefront of marketing activities but has recently been affected by social media in a way that traditionalists have had a hard time learning how to work around. Negative consumer-generated brand stories are a new type of crisis that brand managers are just getting acquainted with, and can harm the brand reputation severely if they are not dealt with accordingly. Finally, the authors talk briefly about the branding approaches that should be adopted by marketers if they want their brands to survive in the new age of social media.

scholarly journals The Effect Of Brand Awareness And Trust On Customer Brand Loyalty Of Wardah Products In Banten Province

2021 ◽  
Vol 2 (2) ◽  
pp. 112-120
Author(s):  
Muhamad Suhaemi
Keyword(s):  
Data Collection ◽  
Brand Loyalty ◽  
Representative Sample ◽  
Sampling Technique ◽  
Population Data ◽  
Brand Awareness ◽  
Brand Trust ◽  
Simultaneous Influence

This research aims to know the influence of brand awareness and brand trust on customer brand loyalty Wardah in the Province of Banten, the simultaneous influence of both are also tested in this study. The population in this research is the customers Products in Banten Province. The research was carried out in June until August 2018. The method used is the sample election assidental sampling technique or the formula used hence theory Malhotra and produced 85 representative sample, a sample that is truly representative of the population. Data collection is carried out by means of questionnaires to spread 85 respondents. Based on the results of this research it can be concluded that variables brand awareness and confidence in the brand to brand loyalty either partial or simultaneous. The influence of brand awareness greater than trust the brand. And 76.3% wardah customer brand loyalty in Banten Province affected by the brand awareness and confidence in the brand, while the rest is influenced by other factors not examined.

scholarly journals The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 11-22
Author(s):  
Felyshia Aditya Kurniawan ◽  
Michael Adiwijaya
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Brand Trust ◽  
Brand Community ◽  
Brand Reputation ◽  
Price Range ◽  
Social Media Platforms ◽  
Online Brand Community

The internet has become a human lifestyle. Many business people took advantage of this opportunity to market their business by using social media marketing strategy on Facebook or Instagram. Activities in the online brand community on social media platforms could build consumer perceptions of a brand inside the online world and would form a belief in the brand that ultimate to loyalty. Therefore, social media marketing must be known for its effectiveness. This study aims to determine the influence of the online brand community on online perceived brand reputation, brand trust, and brand loyalty at cafes in Surabaya. The method used in this study is quantitative by spreading the questionnaires to 240 respondents of college students both online and offline. The research using purposive sampling technique and the sample used in this research is the consumers of De Mandailing Cafe & Eatery, Panties Pizza, and Warunk Upnormal in Surabaya where the three cafes are considered to represent the whole cafes with the same quality, consumers, service system, and price range. From the results of this study, it can be concluded that online brand community has a significant impact on brand loyalty through online process perceived brand reputation and brand trust.

scholarly journals THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY

2018 ◽  
Vol 7 (2) ◽  
pp. 13-24
Author(s):  
Didit Darmawan
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Analytical Tool ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Long Run ◽  
Data Source ◽  
Convenience Sampling ◽  
Positive Effect

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty

scholarly journals Pengaruh dari Brand Trust, Brand Image, dan Reputation terhadap Brand Loyalty Kopi Lokal di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 459
Author(s):  
Varian Jastine
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Probability Sampling ◽  
Brand Reputation ◽  
Analysis Technique ◽  
Positive Effect

The key to the success of a business or company is none other than brand loyalty by customers. So, the increase in brand loyalty needs to be considered. Some factors can affect the increase in brand loyalty. Brand loyalty can be influenced by several factors such as brand trust, brand image, and brand reputation. This study will discuss the effect of brand trust, brand image, and brand reputation on local coffee brand loyalty in Jakarta. Sampling using non-probability sampling with a purposive method to obtain appropriate characteristics for researchers. Respondents are local coffee consumers who live in Jakarta and are aged under 18-25 years and over as many as 140 respondents. The data analysis technique uses structural equation modeling. The results of this study indicate that brand trust, brand image, and brand reputation have a positive effect on brand loyalty. Kunci dari kesuksesan suatu bisnis atau perusahaan tidak lain adalah loyalitas merek oleh pelanggan. Maka, peningkatan terhadap loyalitas merek perlu untuk diperhatikan. Terdapat faktor-faktor yang dapat mempengaruhi peningkatkan loyalitas merek tersebut. Brand loyalty dapat dipengaruhi oleh beberapa faktor seperti brand trust, brand image, dan brand reputation. Penelitian ini akan membahas pengaruh dari brand trust, brand image dan brand reputation terhadap brand loyalty kopi lokal di Jakarta. Pengambilan sampel menggunakan non-probability sampling dengan metode purposive untuk mendapatkan karakterisik yang sesuai bagi peneliti. Responden merupakan konsumen kopi lokal yang berdomisili di Jakarta dan berusia dibawah 18 – 25 tahun ke atas sebanyak 140 responden. Teknik analisa data menggunakan pemodelan persamaan struktural. Hasil dari penelitian ini memperlihatkan bahwa brand trust, brand image dan brand reputation berpengaruh secara positif terhadap brand loyalty.

scholarly journals Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Wendy Fernando
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Awareness ◽  
Brand Trust ◽  
Analysis Techniques ◽  
Brand Association ◽  
Brand Reputation ◽  
Staff Behavior ◽  
Brand Satisfaction

This study aims to determine whether there is influence of Brand Awareness to Brand Reputation, to know whether there is influence of Service Quality to Brand Reputation, to know whether influence of Staff Behavior to Brand Reputation, to know whether there is influence of Self Congruence to Brand Reputation, and to know whether there is influence of Brand Identification to Brand Reputation, to know whether there is influence of Brand Association to Brand Reputation, to know whether there is influence of Brand Reputation to Brand Satisfaction, to know whether there is influence of Brand Satisfaction to Brand Trust, to know whether there is influence of Brand Trust to Brand Loyalty, The sample used is 600 respondents who become consumer companies with data analysis techniques that are multiple regression using AMOS program.

scholarly journals Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective

2019 ◽  
pp. 1-17
Author(s):  
Sean Kwan Soo Shin ◽  
Fortune Edem Amenuvor ◽  
Richard Basilisco ◽  
Kwasi Owusu-Antwi
Keyword(s):  
South Korea ◽  
Brand Loyalty ◽  
Structural Equations ◽  
Brand Commitment ◽  
Brand Trust ◽  
Structural Equations Modeling ◽  
Brand Reputation ◽  
The Relationship ◽  
Moderating Role

This study aims to empirically test the effect of brand trust on brand commitment and brand loyalty while examining the mediating and moderating roles of brand commitment and brand reputation respectively. To achieve this aim, data is collected from 412 smartphone users in South Korea. The hypotheses advanced to achieve this aim are tested through the structural equations modeling technique. The results of the study reveal that brand trust and brand commitment positively and significantly influence brand loyalty. The study further finds that brand trust is positively and significantly related to brand commitment, while the latter mediates the relationship between brand trust and brand loyalty. Equally, the study finds support for the moderating role of brand reputation on the relationship between brand trust and brand commitment. The study provides managerial and theoretical illuminations into comprehending brand trust, brand commitment, brand reputation, and brand loyalty.

scholarly journals Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

2021 ◽  
Vol 13 (4) ◽  
pp. 2277
Author(s):  
Blend Ibrahim ◽  
Ahmad Aljarah ◽  
Dima Sawaftah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Mediation Effects ◽  
Revisit Intention ◽  
Marketing Activities ◽  
The Relationship ◽  
Coffee Shops

Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops in Northern Cyprus. Empirical evidence was collected from 415 undergraduate students who follow specific coffee shops on Facebook, and a structural equation modeling approach was applied. The results showed a significant positive influence of SMMA on brand loyalty, brand trust, and revisit intention. The findings show that SMMA are a stronger predictor of revisit intention than brand loyalty and brand trust. Furthermore, brand loyalty and brand trust are significant mediators in the relationship between SMMA and revisit intention. Additionally, the sequential mediation effects of brand loyalty and brand trust in the relationship between SMMA and revisit intention are supported. Overall, with effective SMMA from coffee shops on Facebook, the customer grows confidence in the brand, which increases the level of brand loyalty. This, in turn, encourages revisit intention of the customer. As a result, brand executives on social media platforms (in this case, Facebook) should promote specific SMMA for their brands and engage in such activities to creates brand trust and brand loyalty. These findings contribute to the literature by examining the relationship between SMMA and revisit intention and exploring how SMMA affect revisit intention by adding brand loyalty and brand trust as mediators.

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