scholarly journals ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP TOKOPEDIA

2018 ◽  
Author(s):  
Refika Rahmadani ◽  
Febryandhie Ananda
Keyword(s):  
Interval Data ◽  
Descriptive Statistics ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Regression Methods ◽  
A Company

Consumer purchasing decisions are an important factor in determining the existence of a company. purchasing decisions (Kotler & Philip, 2009) are actions of buyers/consumers to want to buy or not a product. This study aims to find out and provide an overview of how prices affect purchasing decisions in the tokopedia online shop. Data collection techniques in this study use the type of interval data and primary data sources by distributing questionnaires. Data analysis techniques used descriptive statistics, classical assumption tests and hypothesis testing using simple linear regression methods. The results of the purchase decision at the tokopedia online shop.

scholarly journals PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MEREK FLADEO DI BASKO GRAND MALL PADANG

2019 ◽  
Author(s):  
Rido Kurniawan ◽  
Febsri Susanti
Keyword(s):  
Regression Coefficient ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Independent Variables

This study aims to determine whether there is influence on the purchase decision of Fladeo products. The object chosen by the researchers is Basko Grand Mall. Data Type is the primary data. The data is taken directly from Basko Grand Mall. While the sample of this study is determined by Accidental Sampling. Data analysis techniques used are validity test, reliability test, descriptive analysis, classical assumption test, simple linear regression analysis, T test and determinant coefficient (R²) using SPSS program. Based on the results of hypothesis testing found that independent variables have a positive and significant effect on purchasing decisions. The regression coefficient of variable lifestyle is 6.916 and the significance is 0.000. Thus, the hypothesis in this study which states that lifestyle has a positive and significant effect on the purchase decision of Fladeo products in Basko Grand Mall, accepted.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG

2020 ◽  
Vol 25 (3) ◽  
pp. 203-211
Author(s):  
Desi Derina Yusda
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Entire Population ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Validity And Reliability

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.

scholarly journals THE INFLUENCE OF BRAND IMAGES YAMAHA MIO MOTORCYCLE ON CV BURSA MOTOR YAMAHA, KABANJAHE

2020 ◽  
Vol 3 (2) ◽  
pp. 45-52
Author(s):  
Ingan Ukur Br Sitepu ◽  
Chyty Emmyca Br Bangun
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Descriptive Data ◽  
Independent Variables ◽  
Quantitative Descriptive

The image of the Yamaha Mio brand is one of the most important factors because the citramerk is very important to sell to prospective consumers, given the competition in the motorcycle business today can be categorized as a battle for the formation and maintenance of product images in the eyes of consumers. The purpose of this research in this thesis is to determine the extent of the influence of citramerk on YamahaMio's furniture decisions in CV. Kabanjahe Yamaha Motorcycle Exchange. This type of research is quantitative descriptive, data sources used are primary data and secondary data. Data collection techniques are through questionnaires, interviews and observations. The analytical method used is simple linear regression analysis method. The population in this study are consumers who have bought or used YamahaMio on CV. Kabanjahe Yamaha Motor Exchange, amounting to 290 people / month. The number of respondents to be sampled is 75 people. The results showed that the independent variables influenced furniture decisions. This is indicated by the results of partial testing of the calculated t value of the citramerk variable (X) of 11.284 greater than the t table of 1.982. Adjust R Square of 0.636 which means that the variable citramer has the ability to explain the YamahaMio purchase decision on the CV. The Kabanjahe Yamaha Motor Exchange was 63.6% while the remaining 46.4% was by other factors not examined in this study. The conclusion of this research is that citramerk influences the purchase decision of YamahaMio on CV. Kabanjahe Yamaha Motorcycle Exchange.

scholarly journals Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

2021 ◽  
Vol 1 (1) ◽  
pp. 21-27
Author(s):  
Kurniati Karim
Keyword(s):  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Positive Meaning

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul

2021 ◽  
Vol 4 (1) ◽  
pp. 641-647
Author(s):  
Ahmad Ulil Albab Al Umar ◽  
Muammar Taufiqi Lutfi Mustofa ◽  
Dessy Fitria ◽  
Alfia Miftakhul Jannah ◽  
Yusvita Nena Arinta
Keyword(s):  
Linear Regression ◽  
T Test ◽  
Purchase Decision ◽  
Care Hospital ◽  
Expiration Date ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Halal Food ◽  
Quantitative Descriptive ◽  
A Company

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.

scholarly journals Akuntabilitas Penatausahaan, Pelaporan Dan Pertanggungjawaban Dana Desa

2019 ◽  
Vol 1 (2) ◽  
pp. 523-542
Author(s):  
Sri Ayu Saputri ◽  
Nurzi Sebrina ◽  
Vita Fitria Sari
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
The Public ◽  
Analysis Techniques ◽  
West Sumatra ◽  
Qualitative Descriptive ◽  
Village Government ◽  
The Village

This study aims to determine how Administration, Reporting and Accountability of Dana Nagari in Batang Anai District, Padang Pariaman Regency, West Sumatra Province. There are three (3) aspects in village funds, administration, reporting and accountability. To achieve these objectives, descriptive qualitative research methods are used. Data sources are primary data and secondary data. Data collection techniques are carried out by observation, interviews, and documentation using qualitative descriptive analysis techniques. The results of the study show: (1) Administration carried out by the treasurer in the form of receipts and expenditures which are recorded in the general cash book, bank book, income details book, and financing details book which is equipped with receipts. (2) Reporting that the delay in disbursing village funds was due to the late regulation of the Regulations of the Regent of Padang Pariaman which caused the disbursement of stage I and phase II village funds to be delayed too late. (3) Accountability Submission of accountability reports to the public through various media, such as websites and billboards. Submission through this media can make it easier for the public to obtain information about the performance of the village government.

scholarly journals ANALISIS PENERAPAN SISTEM INFORMASI MANAJEMEN PADA TOKO HAI BABY SHOP DI KABUPATEN TULUNGAGUNG

2021 ◽  
Author(s):  
Eriko Febriansyah ◽  
Andara Muhlisidina ◽  
Febby Nilam sari
Keyword(s):  
Information System ◽  
Management Information System ◽  
Financial Data ◽  
Data Sources ◽  
Primary Data ◽  
Management Information ◽  
Procedure Guidelines ◽  
Library Studies ◽  
A Company

The research aims to know the application of the Management Information System used in the management of financial data to be more effective for the long-term continuity in the Pratama’s Baby Shop store. In an enterprise the revenue and expense cycles are important, for economic growth can be seen from both cycles. Baby Shop Hai stores is a company that movesin to buy baby things. The method of data collection used is with observation, and library studies. The data sources used are the primary data of the general images of the company, the corporate documents, transaction evidence, company procedure guidelines on the Management information system income and expenses. Studies indicate that sales operations still have a few flaws and that improvements should be made especially to running systems.

scholarly journals Strategi Manajemen Pemasaran Usaha PP. Riyadlul Jannah Pacet Mojokerto Perspektif Ilmu Ekonomi Syariah

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 23-31
Author(s):  
M. ZIDNY NAFI' HASBI ZIDNY NAFI'
Keyword(s):  
Qualitative Method ◽  
Mineral Water ◽  
Secondary Data ◽  
Primary Data ◽  
Product Selection ◽  
Product Packaging ◽  
Analysis Techniques ◽  
Exposure Data ◽  
A Company ◽  
Research Stage

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Exposure data which contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The conclusion of this discussion is that the strategy used is a strategy to promote promotion through advertising, 5S services, 4M services (Cheap, Easy, Steady, Moment), and giving free, then product packaging which includes determining or selecting brend and expanding product selection. However, all of this is in accordance with sharia economic values, namely the absence of trickery, absence of gharar, and benefiting both parties.

FENOMENA TRADISI ZIARAH MAKAM K.H.R BAGUS KHASANTUKA DI DUSUN SENUKO SIDOAGUNG GODEAN SLEMAN

2021 ◽  
Vol 2 (2) ◽  
pp. 1-12
Author(s):  
Pandiga Aji Norseta
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Positive Impact ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Data Presentation ◽  
Analysis Techniques ◽  
Youth Organization ◽  
Data Validity

This study aims to see the phenomena of the tradition of pilgrimage to the grave of K.H.R Bagus Khasantuka in Dusun Senuko Sidoagung Godean Sleman. The method used in this research is qualitative research methods. This study has two types of data and data sources, namely primary data and secondary data. Data interview techniques in this study were carried out by direct field observation, interviews, and documentation. The data analysis techniques used were data, data reduction, data presentation, and data collection. The data validity checking technique used was the source triangulation technique and the technique triangulation. The results of this study indicate the phenomenon of the pilgrimage tradition at K.H.Rr's grave intending to pray for and interpret the values of life, pilgrims who visit the grave of waliyullah K.H.R Bagus Khasantuka can trace the struggle of previous scholars in Islam. The existence of Sendang Bagusan as an example of K.H.R Bagus Khasantuka is still used by the Javanese mystical adherents for the kungkum ritual to achieve certain goals. The development of the Tomb of K.H.R Bagus Khasantuka also had a positive impact on the construction of hamlet roads, gates, and youth organization activities in Senuko Village.

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