scholarly journals Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

2021 ◽  
Vol 19 (1) ◽  
pp. e0101 ◽  
Author(s):  
Amparo Baviera-Puig ◽  
Luis Montero-Vicente ◽  
Carmen Escribá-Pérez ◽  
Juan Buitrago-Vera
Keyword(s):  
Statistical Analysis ◽  
Market Segmentation ◽  
Consumer Behaviour ◽  
Telephone Survey ◽  
Meat Consumption ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Turkey Meat ◽  
Segmentation Strategy ◽  
Shopping Location

Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation.Area of study: Spain.Material and methods: We carried out a telephone survey with an error of ± 4.0% at a confidence level of 95.5%, using the food-related lifestyle (FRL) instrument as part of the questionnaire. The statistical analysis techniques employed were different depending on the objective pursued: univariate, bivariate and multivariate analysis.Main results: Five segments were obtained: “Manager cook” (24.5%), “Healthy cook” (20.8%), “Concerned with food, but not cooks” (22%), “Total detachment” (11.9%) and “Rational shopper with little interest in cuisine” (20.8%). Notwithstanding the similar positioning of chicken and turkey meats, there are significant differences in purchasing and consumption habits between FRL segments. Specifically, there were significant differences in the frequency of purchase, the usual shopping location, purchasing criteria and preparation methods.Research highlights: Knowing the profile of these segments allows us to adapt the marketing mix (product, place, price and promotion) to each one. This is very useful for the companies due to the wide demand they face. First, they can choose the FRL segments to target and, second, they can define an appropriate marketing strategy according to these segments. In this way, market segmentation strategy based on food-related lifestyles may ensure companies a greater likelihood of success in the market.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Citra dan Keputusan Menginap Wisatawan di Hotel Bagus Jati, Ubud

2020 ◽  
pp. 496
Author(s):  
Tjok Istri Indriyanti Pemayun ◽  
I Gst Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Statistical Analysis ◽  
Marketing Strategy ◽  
Quantitative Methods ◽  
Qualitative Data ◽  
Consumer Behaviour ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Reviews ◽  
Decisions To Stay

Bagus Jati Hotel is one of the accommodations in Bali which is favoured by tourists, located in Ubud, Gianyar Regency. The imagery of Bagus Jati Hotel is the consideration for tourists to decide whether they want to stay or not. The imagery can be measured through the perceptions of tourists by assessing the marketing strategy which has been applied. The aim of the studys is to identify the indicators which form the Marketings Mix variables that influence the imagery and decision of tourists staying in Bagus Jati Hotel. The study uses quantitative methods which are supported by qualitative data. The study was conducted at Bagus Jati Hotel with correspondents of 100 tourists who were being staying there. The questionnaire questioned 19 indicators and literature reviews to support the results of statistical analysis. The validity and reliability tests of the data produced 17 valid and reliable indicators. Afterward the analysis of the Structurals Equations Model was conducted by using the Smarts_PLS Version 3.0 program. The results of the analysis resulted that: 1) A simultaneously Marketing Mix has a significant effect on imagery, 2) Marketing Mixed has a significant effect on tourist decisions to stay overnight, 3) Imagery has a significant effect on purchasing decisions. Keywords: Marketing Mix, Imagery, Purchasing Decision, Consumer Behaviour

Pengaruh Bauran Pemasaran terhadap Kepuasan Pelanggan

2021 ◽  
Vol 5 (2) ◽  
pp. 274-290
Author(s):  
Yunia Meilda ◽  
Ikhwan Hamdani ◽  
Retno Triwoelandari
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Customer Satisfaction ◽  
Significant Influence ◽  
Marketing Mix ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Price Promotion ◽  
Product Price ◽  
Analysis Techniques

ABSTRACT The study aims to find out the effect of the marketing mix on customer satisfaction of Al-Amin Islamic Store Laladon and its research. The independent variable in the study is the marketing mix, which consists of product, price, promotion, and place variables, and the dependent variable is customer satisfaction. The method used in this study is quantitative by using two data analysis techniques, namely descriptive statistical analysis techniques to find out and describe data from respondents' answers to statements in answering questionnaires and inferential statistical analysis techniques using SEM data analysis methods (structural equation modeling)with PLS approach(partial least square)processed using smartPLS 3 application. The results of this study show that Al-Amin Islamic Store Laladon Bogor has implemented a marketing mix consisting of products, prices, promotions, and places well. Then based on the results of hypothesis testing shows that product variables, prices and promotions have a positive and significant influence on customer satisfaction, while place variables have a positive but not significant influence on customer satisfaction. Simultaneously product, price, promotion and venue variables had a 67.7% influence on customer satisfaction, while the remaining 32.3% were affected by other variables not studied in the study.   Keywords: Marketing Mix, Customer Satisfaction, Halal Industry

scholarly journals STRATEGI SEGMENTASI PASARAN PRODUK DALAM PERANCANGAN DAKWAH

2017 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Maryam Binti Abd. Majid
Keyword(s):  
Market Segmentation ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Segmentation Strategy ◽  
Target Segment ◽  
Mandatory Requirement ◽  
Profile Characteristics ◽  
Number Of Segments

Da’wah is a mandatory requirement to be implemented by all Muslims. Da’wah planning and execution require a rigorous strategy to ensure the success of the Da’wah undertaken. This paper highlights one of the marketing strategies of the relevant product seen to be applied in the planning of the Da’wah of market segmentation. This study is an analysis of the text through documentation method. Market segmentation strategy involved in the design of propaganda using the basic outlines for each segment of the target, determine the profile, characteristics attraction towards the target, determines the number of segments, determine the location and form of the marketing mix for a given target segment propaganda Dakwah merupakan suatu tuntutan wajib untuk dilaksanakan oleh semua umat Islam. Pelaksanaan dakwah memerlukan perancangan serta strategi yang rapi bagi memastikan kejayaan proses dakwah yang dilaksanakan. Kajian ini mengutarakan salah satu strategi pemasaran produk yang dilihat relevan untuk diaplikasi dalam perancangan dakwah yaitu segmentasi pasaran. Kajian ini adalah analisis teks menerusi metode dokumentasi. Strategi segmentasi pasaran diaplikasi dalam perancangan dakwah menerusi kaedah menggariskan asas bagi setiap segmen sasaran, menentukan profil, ciri-ciri tarikan terhadap sasaran, menentukan jumlah segmen, menentukan lokasi serta membentuk campuran pemasaran bagi segmen sasaran dakwah yang ditentukan.

Marketing of academic library resources and services

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Raysh Thomas
Keyword(s):  
Market Segmentation ◽  
Community Involvement ◽  
Academic Library ◽  
Marketing Mix ◽  
Societal Impact ◽  
Positive Perception ◽  
Web Marketing ◽  
Library Resources ◽  
Physical Features

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

scholarly journals THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY

2020 ◽  
pp. 166-182
Author(s):  
Olga Prygara ◽  
Viktoria Zhurylo
Keyword(s):  
Market Segmentation ◽  
International Market ◽  
International Markets ◽  
Individual Characteristics ◽  
Entrepreneurial Activity ◽  
Cultural Environment ◽  
Market Demand ◽  
Market Environment ◽  
Segmentation Strategy ◽  
Segmentation Process

Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals Analisis Karakter Kerja Keras Siswa Kelas VII C dan VII E SMPN 1 Kota Jambi (Analysis of Student's Hard Work Character at SMPN 1 Jambi City)

2019 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Rusnaningsih Rusnaningsih ◽  
Sri Sukma Ajeng Ningtyas
Keyword(s):  
Statistical Analysis ◽  
Hard Work ◽  
Analysis Techniques ◽  
Descriptive Statistical Analysis

This study purposes to analyze the character of the hard work of students of class VIIC and class VII E SMP Negeri 1 Jambi City. This study uses descriptive quantitativeresearch methods. While the type of research used is observation with a test assessmentinstrument in the form of a questionnaire with hard working character variables.The subjects of this study were students of class VII C and VII E SMP Negeri 1 KotaJambi, with a total number of respondents as many as 61 respondents. The data analysistechnique used is descriptive statistical analysis techniques. The results of the studystated that the character questionnaire of hard work of students in class VII C on averagebelonged to the category "Good" with a percentage of 81.3% of statements answeredwell by students and 6.3% of statements answered badly by students. While the resultsof research in class VII E on average belong to the category "Good" with 65.6% of statementsanswered both by students and 3.1%, answered not well by students. Based onthe results of the questionnaire, it can be concluded that students of class VII C and classVII E in SMP Negeri 1 Kota Jambi have had the character of hard work in the learningprocess.

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