scholarly journals Pengaruh Bauran Pemasaran Terhadap Citra dan Keputusan Menginap Wisatawan di Hotel Bagus Jati, Ubud

2020 ◽  
pp. 496
Author(s):  
Tjok Istri Indriyanti Pemayun ◽  
I Gst Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Statistical Analysis ◽  
Marketing Strategy ◽  
Quantitative Methods ◽  
Qualitative Data ◽  
Consumer Behaviour ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Reviews ◽  
Decisions To Stay

Bagus Jati Hotel is one of the accommodations in Bali which is favoured by tourists, located in Ubud, Gianyar Regency. The imagery of Bagus Jati Hotel is the consideration for tourists to decide whether they want to stay or not. The imagery can be measured through the perceptions of tourists by assessing the marketing strategy which has been applied. The aim of the studys is to identify the indicators which form the Marketings Mix variables that influence the imagery and decision of tourists staying in Bagus Jati Hotel. The study uses quantitative methods which are supported by qualitative data. The study was conducted at Bagus Jati Hotel with correspondents of 100 tourists who were being staying there. The questionnaire questioned 19 indicators and literature reviews to support the results of statistical analysis. The validity and reliability tests of the data produced 17 valid and reliable indicators. Afterward the analysis of the Structurals Equations Model was conducted by using the Smarts_PLS Version 3.0 program. The results of the analysis resulted that: 1) A simultaneously Marketing Mix has a significant effect on imagery, 2) Marketing Mixed has a significant effect on tourist decisions to stay overnight, 3) Imagery has a significant effect on purchasing decisions. Keywords: Marketing Mix, Imagery, Purchasing Decision, Consumer Behaviour

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

2021 ◽  
Vol 19 (1) ◽  
pp. e0101 ◽  
Author(s):  
Amparo Baviera-Puig ◽  
Luis Montero-Vicente ◽  
Carmen Escribá-Pérez ◽  
Juan Buitrago-Vera
Keyword(s):  
Statistical Analysis ◽  
Market Segmentation ◽  
Consumer Behaviour ◽  
Telephone Survey ◽  
Meat Consumption ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Turkey Meat ◽  
Segmentation Strategy ◽  
Shopping Location

Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation.Area of study: Spain.Material and methods: We carried out a telephone survey with an error of ± 4.0% at a confidence level of 95.5%, using the food-related lifestyle (FRL) instrument as part of the questionnaire. The statistical analysis techniques employed were different depending on the objective pursued: univariate, bivariate and multivariate analysis.Main results: Five segments were obtained: “Manager cook” (24.5%), “Healthy cook” (20.8%), “Concerned with food, but not cooks” (22%), “Total detachment” (11.9%) and “Rational shopper with little interest in cuisine” (20.8%). Notwithstanding the similar positioning of chicken and turkey meats, there are significant differences in purchasing and consumption habits between FRL segments. Specifically, there were significant differences in the frequency of purchase, the usual shopping location, purchasing criteria and preparation methods.Research highlights: Knowing the profile of these segments allows us to adapt the marketing mix (product, place, price and promotion) to each one. This is very useful for the companies due to the wide demand they face. First, they can choose the FRL segments to target and, second, they can define an appropriate marketing strategy according to these segments. In this way, market segmentation strategy based on food-related lifestyles may ensure companies a greater likelihood of success in the market.

scholarly journals Faktor-Faktor Yang Mempengaruhi Kemauan Membayar Pajak Wajib Pajak Orang Pribadi Pada Kantor Pelayanan Pajak Pratama Senapelan Pekanbaru

2016 ◽  
Vol 2 (3) ◽  
pp. 205-209
Author(s):  
Faizah Kamilah
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Quantitative Analysis ◽  
Willingness To Pay ◽  
Qualitative Analysis ◽  
Qualitative Data ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Tax Laws

This study aimed to analyze the influence of consciousness of paying taxes, knowledge and understanding of tax laws on the willingness to pay taxes individual taxpayers who do the work free.The sample in this study are 100 individual taxpayers who do the work free on KPP Pratama Pekanbaru randomized using a sampling technique accidental sampling and then analysis of data obtained using the analysis of quantitative and qualitative data. Quantitative analysis includes: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing through t test and F, as well as the coefficient of determination (R2). Qualitative analysis is the interpretation of the data obtained in the study and the results of data processing that has been carried out by giving a description and explanation. Statistical analysis showed that the consciousness of paying taxes, knowledge and understanding of tax laws partial and simultaneous positive and significant impact on will pay taxes. Keywords: Willingness to pay taxes, pay taxes awareness and knowledge of tax laws

scholarly journals Pengaruh Promosi Melalui Instagram Terhadap Keputusan Pembelian Di Food Court

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Elin Lininati
Keyword(s):  
Quantitative Data ◽  
Marketing Mix ◽  
Reliability Testing ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Decision ◽  
Version 2.0 ◽  
Model Equations ◽  
Model Context ◽  
Positive Effect

This research aims to analyse  the effect of promotion through  social media, using 4C’s model (context, communication, collaboration, connection) toward consumer purchasing decisions with AIDCA concept  in food court. This research was conducted using quantitative data  from a questionnare that  containing 27 grains of questions and distributed to 1079 respondents. The respondents was Instagram’s user in Indonesia and have been purchase in food court. The model equations are processed using SPSS version 2.0. Analysis of data used in this study is to test hypotheses using validity and reliability testing. A hypotesis based on the results obtained that context, communication, collaboration, connection have a positive effect toward purchasing decision in food court. Then, the result was context, communication, collaboration, connection have a positive effect toward purchasing decision. Even thought, variable communication has positif effect, it does not significant toward purchasing decision. Overall purchasing decision was correlated by context, communication, collaboration, connection even is about 28,9%. Meanwhile, some 71,1% was correlated by another factor such as marketing mix; product, place, price, and also another promotion mix.  Researcher suggest that each food court who have Instagram’s account, take attention to their followers, morever by comment, which is customer need respond. Food courts’ managers should pay attenton about content that they created, the content should be informative and always up to date.

scholarly journals JAJANAN DI MATA MAHASISWA PADA APLIKASI GOFOOD STUDI KASUS: MAHASISWA STIEPAR API YOGYAKARTA

2021 ◽  
Vol 4 (2) ◽  
pp. 100-118
Author(s):  
Nuviah Herawati ◽  
Koes Harijadi ◽  
Yulianto Pudjiwinarno
Keyword(s):  
Regression Analysis ◽  
Quantitative Methods ◽  
Marketing Mix ◽  
T Test ◽  
Research Approach ◽  
Measuring Instrument ◽  
Purchasing Decisions ◽  
Product Price ◽  
Price Distribution ◽  
Research Period

This study aims to find out what factors encourage consumers to make purchasing decisions culinary products offered through the GoFood application. The research approach uses variables and dimensions of the marketing mix. The marketing mix studied are product, price, distribution and promotion. The study used quantitative methods with regression analysis. Respondents are students of the STIE Tourism API Yogyakarta campus in a certain research period for one month. The measuring instrument used is a questionnaire with the use of a Likert scale. Using the t test, it can be concluded that products and promotions have a significant effect on purchasing decisions through the GoFood application. While price and distribution have no significant effect on purchasing decisions, and with the F-test it is concluded that product, price, distribution, and promotion together have a significant effect on purchasing decisions through the GoFood application.

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata

2019 ◽  
Vol 8 (2) ◽  
pp. 34
Author(s):  
Oktavianus Barcelona ◽  
Tinneke M. Tumbel ◽  
Johnny A. F Kalangi
Keyword(s):  
Linear Regression ◽  
Research Method ◽  
Distribution Systems ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Related Research ◽  
The Core

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.

scholarly journals The Influence Of Marketing Strategy and Brand Community On MSME Sales In South Tangerang City

2020 ◽  
Vol 4 (1) ◽  
pp. 102
Author(s):  
Sam Cay ◽  
Jeni Irnawati
Keyword(s):  
Statistical Analysis ◽  
Linear Regression ◽  
Marketing Strategy ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Limited Time ◽  
Brand Community ◽  
Purchasing Decisions

The purpose of this study was to determine the appropriate marketing strategy to increase sales volume at MSME South Tangerang, to find out which Brand Community could improve purchasing decisions at MSME South Tangerang and to find out marketing strategies and Brand Community that could increase sales at MSME South Tangerang. The method used for this research is the mix methods method. The population in this study is the population of all MSMEs in the South Tangerang area, and the sample we use is the MSMEs who are members of a Tangsel community called Tangsel Berkibar which number more than 500 MSME members. Because the population is too large, namely more than 100 people and limited time and personnel, the number of samples taken by the researcher is 50 respondents in that population. Where according to Arikunto (2002: 112) if the population is more than 100 then 5-10% or 20-30% of the population is taken. The statistical analysis used was the classical assumption test and multiple linear regression using the SPSS 26 program.The results obtained were that there was a partially significant influence between E-commerce Marketing on the Sales of South Tangerang MSMEs, there was a partially significant effect between Brand Community and the Sales of Tangerang MSMEs. South and there is a significant influence simultaneously between E-commerce Marketing and Brand Community on the Sales of South Tangerang MSMEs.

scholarly journals ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMILIHAN PTS YANG DIMEDIASI VARIABEL BRAND IMAGE (Studi Pada Siswa SMAN di Kota Semarang)

2018 ◽  
Vol 13 (2) ◽  
pp. 257-279
Author(s):  
Endang Kurniawati ◽  
Mohklas Mohklas
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Service Providers ◽  
Brand Image ◽  
Test Validity ◽  
Marketing Mix ◽  
Private Higher Education ◽  
Validity And Reliability ◽  
Product Price ◽  
The Right

The phenomenon that occurs in high school graduates and equivalent post graduation is always preoccupied with making choices in higher education. The priority that is his choice is to enter the State University. The reality that exists with various regulations from State Universities (PTN) is very competitive, which includes very minimal capacity.This condition causes Private Higher Education (PTS) to always increase the intensity of competition among higher education service providers. This causes demands to be able to implement the right marketing strategy by trying to offer higher education services that are in line with the expectations of prospective students (consumers). Universities need to consider the right marketing strategy in the right combination of marketing mix to win the competition.In general, this study aims to test, analyze the direct and indirect effects of marketing mix influence on the decision of private university selection with mediated brand image variables. So that it can be seen that the most dominant mediation pathway in influencing election decisions. Specifically this study aims to provide PTS management input advice in Semarang City, in improving the quality and quantity of performance in the marketing unit.The variables in this study consist of 6 (six) variables where in the first stage the variables of product, price, promotion, and location become independent variables while the decision to choose Private Higher Education becomes the dependent variable. Then in the second stage the fourth independent variable is mediated with the brand image variable.Data collection techniques were researched by distributing questionnaires to SMAN in Semarang City which were arranged systematically with several easy-to-understand answers. Distribution of questionnaires by being met directly in the middle of 2018, with a sample of 161 students. Then the data collected through the questionnaire is carried out by a data analyst test; validity and reliability, classical assumption test, path analysis followed by hypothesis testing.

scholarly journals Analisis Faktor-Faktor Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Oleh Konsumen Seoulok Korean Restaurant, Sidewalk-Jimbaran

2020 ◽  
Vol 5 (2) ◽  
pp. 59
Author(s):  
Bella Christina Tambunan ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Marketing Strategy ◽  
Sampling Method ◽  
Marketing Mix ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Factors Influencing ◽  
Eigen Value ◽  
The Right ◽  
A Company

The marketing strategy undertaken by a company is very closely related to consumer purchasing decisions so that the increasingly fierce business competition, especially the culinary business at this time requires companies to compete and set the right marketing strategy. This study aims to determine the marketing mix factors that influence consumer purchasing decisions at Seoulok Korean Restaurant and determine the most dominant factors influencing consumer purchasing decisions at Seoulok Korean Restaurant. Research conducted in Seoulok Korean Restaurant. Data collection techniques were carried out by distributing questionnaires to 92 respondents using purposive and accidental sampling method. The data obtained were then analyzed using the factor analysis method. The results show that there are 5 factors formed. Factor 1 (Combination of places, human resources, physical evidence and processes) consisting of 8 variables with an eigen value of 11,071. Factor 2 (Combination of products and physical evidence) consisting of 6 variables that have an eigenvalue of 2,025. Factor 3 (The combination of price, physical evidence and process) consists of 7 variables with an eigenvalue of 1.354. Factor 4 (Place) consists of 2 variables with an eigenvalue of 1.222. Factor 5 (Promotion) consisting of 2 variables with an eigenvalue of 1.162.

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