scholarly journals THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Nel Arianty
Keyword(s):  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Study Program ◽  
Management Study ◽  
Simultaneous Test ◽  
University Reputation ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the effect of brand trust and university reputation on purchasing decisions, namely student decisions in choosing the Management Study Program at the UMSU Faculty of Economics and Business. The approach taken in this research is to use an associative approach, namely research that seeks to examine how a variable has a relationship or relationship with other variables. Sampling was carried out by non-probability sampling technique, and by incidental sampling approach. The population in this study were all students of the 2018/2019 UMSU Management Study Program, and the sample used in this study amounted to 126 respondents using the slovin technique. Data were collected by questionnaire method. The data analysis technique used multiple linear regression, classical assumption test, t test, F test and coefficient of determination. The results showed that the brand trust variable had a significant effect on purchasing decisions, and the university reputation variable had a significant effect on purchasing decisions. Based on the simultaneous test, the variable brand trust and university reputation have a significant effect on purchasing decisions.

scholarly journals Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sari Melati Kencana Pematangsiantar

2020 ◽  
Vol 3 (1) ◽  
pp. 189-198
Author(s):  
Arwin Arwin ◽  
Debora Silvia Hutagalung
Keyword(s):  
Service Quality ◽  
Rapid Development ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Business World ◽  
Simultaneous Test ◽  
Analysis Technique ◽  
Fierce Competition ◽  
Positive Effect

The rapid development of the business world has resulted in increasingly fierce competition, so that various ways are used by business actors to maintain and develop a competitive advantage with its competitors. In the era of modernization like today, a practical and instantaneous lifestyle has developed which affects almost the entire human population in the world. Instant lifestyle is a lifestyle that prioritizes practicality, speed and time efficiency. For some people, fast, practical and efficient have become the main needs in their daily activities. This certainly has an effect on business competition, which is then responded by most manufacturers in designing products that suit the needs of people's instant lifestyles. A business that is influenced by people's lifestyle is the restaurant business of PT. Sari Melati Kencana Pematangsiantar. Data collection methods used in this research are questionnaires, interviews, documentation and observation. The population in this study was 40 people and the number of samples in this study was 40 people because the sampling technique in this study was the census method. The data analysis technique used was the instrument test, namely validity and reliability tests, classic assumption tests, namely normality tests and hypothesis tests, namely multiple linear regression, correlation coefficient, determination coefficient, partial test (t test), and simultaneous test (F test). The results showed that: (1) price has a positive effect on purchasing decisions, this is evidenced by the value of tcount> ttable (4.452> 2.026) with a significance value of 0.000 (sig ≤ 0.05), (2) service quality has a positive effect on the decision. purchases with tcount> ttable (7,401> 2,026) with a significance value of 0,000 (sig ≤ 0.05), (3) price and service quality have a positive effect on purchasing decisions, this is evidenced by the value of Fcount> Ftable (49.320> 3, 25) with a significance value of 0.000 (sig ≤ 0.05)

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK GREEN WORLD GLOBAL DI BANDA ACEH

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Saiful Amri
Keyword(s):  
Psychological Factors ◽  
Sampling Technique ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Simultaneous Test ◽  
Personal Variables ◽  
Banda Aceh ◽  
Green World

This study aims to determine whether cultural factors, social, personal and psychological factors have a simultaneous and significant effect on the purchasing decisions of Green World Global products in Banda Aceh. The sample in this study amounted to 60 respondents. The sampling technique in this study is the accidental sampling technique. Research this done during one month. Analysis of the data used in this study by using validity test, reliability test, coefficient of determination analysis, simultaneous test, formal test, from the results of test conducted found that all cultural, social, personal and psychological factors have no significants effect on product purchase decision making Green World Global, but from the four factors, personal factors have a significants effect on purchasing decisions with the results of the coefficient t count 1,729> t table 1,671 or it can be said the personal variables influence the purchasing decisions of Green World Global products.

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

scholarly journals PENGARUH MANAJEMEN MUTU DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RSUD KABUPATEN KARANGANYAR

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Eko Sutopo ◽  
Sudarwati Sudarwati ◽  
Istiqomah Istiqomah
Keyword(s):  
Quality Management ◽  
District Hospital ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Literature Study ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Questionnaire Method

The purpose of this study was to find out: the effect of service quality, reliability, responsiveness, and empathy both jointly and partially on the satisfaction of inpatients in the Karanganyar District Hospital. Judging from the type or type, this research is explanatory research (explanation). The population in this study were 1006 patients hospitalized in Karanganyar Hospital. As a sample 100 people were taken using proportional random sampling technique. The data collection technique used is by questionnaire method, documentation and literature study. The data analysis technique in this study is the classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. Based on the results of the tests that have been carried out it can be concluded as follows: (1) There is a positive and significant effect simultaneously management of quality, reliability, responsiveness, and empathy on the satisfaction of inpatients in Karanganyar District Hospital. (2) There is a positive and significant effect of partial quality management on the satisfaction of inpatients in the RSUD. (3) There is a positive and significant partial effect of reliability on the satisfaction of inpatients in the RSUD. (4) There is a positive and significant influence partially on responsiveness to the satisfaction of inpatients in the RSUD. (5) There is a positive and significant partial effect of empathy on the satisfaction of inpatients in the RSUD. Keywords: quality management, reliability, responsiveness, empathy, patient satisfaction

scholarly journals PENGARUH GAYA KEPEMIMPINAN, SKILL DAN ATTITUDE TERHADAP KINERJA KARYAWAN (Studi pada karyawan Hotel Indah Palace di Tipes Surakarta)

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Putri Ayu Adika ◽  
Ida Aryati ◽  
Istiqomah Istiqomah
Keyword(s):  
Leadership Style ◽  
Employee Performance ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Performance Study ◽  
Study Program ◽  
Hotel Employees ◽  
Analysis Technique ◽  
Dominant Influence

The Influence of Leadership Style, Skill, and Attitude on Employee Performance (Study of Indah Palace Hotel Employees in Tipes Surakarta). Thesis Management Study Program (S1). Surakarta Islamic Muslim University 2020. The purpose of this study wes to determine the effect of Leadership Style, Skill, and Attitude on Employee Performance (Study of Indah Palace Hotel Employees in Tipes Surakarta). This research uses quantitateve research. The population is all 40 employees of the Indah Palace Hotel Surakarta. The number of samples used was 40 respondents. The sampling technique uses non probability sampling method with saturated sampling approach. The data analysis technique used for this study is using multiple linear regression. The results of the study show that the F test influences the Leadership Style, Skill, and Attitude simultaneously and significantly influences the performance of employees at the Indah Place Hotel in Tipes Surakarta. T test results showed that the Leadership Style had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta, Skills had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta, and Attitude had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta. The coefficient of determination shows the variables of Leadership Style, Skill, and Attitude have an influence of 72,9% on the variable Employee Performance in the Indah Palace Hotel Surakarta, the rest of 27,1%. The most dominant influence on the performance of employees of the Indah Palace Hotel Surakarta is that the Leadership Style variable has the biggest t count, which is 4,287.

scholarly journals PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Assa Agustin ◽  
Sudarwati Sudarwati ◽  
Siti Maryam
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle

scholarly journals Pengaruh Kompetensi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada UD. Sumber Ayem Kediri

2021 ◽  
Author(s):  
Putri Febrianningtiyas
Keyword(s):  
Work Environment ◽  
Quantitative Methods ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simultaneous Test ◽  
Analysis Technique

This study aims to determine and explain whether there is an influence of competence, work discipline and work environment on employee performance at UD. Sumber Ayem Kediri. This research is a descriptive study with quantitative methods, the sampling technique used is saturated sampling technique, with total population and sample of 30 respondent or employees. The analysis technique used is validity test, reliability test, multiple linear regression analysis, t test (partial) and F test (simultaneous) test of the coefficient of determination (R2) which is processed using the SPSS 16.0 program. The result of the study concluded that partially there is a positive and significant influence between competence on employee performance, this can be seen from the significant value of t of 0.026 < 0.05. work discipline partially has a positive and sifnificant effect on employee performance, this can be seen from the significant value of t of 0.006 < 0.05. the work environment partially has a positive and significant effect on employee performance, this can be seen from the significant value of t of 0.043 < 0.05. competence, work discipline and work environment simultaneously have a positive and significant effect on employee performance at UD. Sumber Ayem Kediri, this can be seen from the significant F value of 0.000 < 0.05.

scholarly journals Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Grab di Kota Palembang

2020 ◽  
Vol 1 (2) ◽  
pp. 46-55
Author(s):  
Nadia Afrilliana
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Problem Formulation ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Questionnaire Method

Tujuan dari penelitian ini untuk mengetahui rumusan masalah adakah pengaruh kualitas pelayanan terhadap kepuasan pelanggan Grab di Kota Palembang. Jenis penelitian yang digunakan adalah penelitian Asosiatif yaitu untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan Grab di Kota Palembang. Variabel yang digunakan adalah Tangible, Reliability, Responsiveness, Assurance dan Empathy. Sampel dalam penelitian ini adalah sebanyak 68 responden, dengan teknik pengambilan sampel Purvosive Sampling. Data yang digunakan dalam penelitian ini adalah data primer, dengan menggunakan metode kuesioner. Teknik analisis yang digunakan adalah regresi linier berganda yang didapat Y =. 3,725+ 0,130 X1 + 0,255 X2 + 0,082 X3 + 0,273 X4 - 0,088 X5+e Secara simultan (Uji F) ada pengaruh yang signifikan tangible, reliability, responsiveness, assurance dan empathy terhadap kepuasan pelanggan Grab di Kota Palembang. Secara parsial (Uji t) variabel tangible thitung (2,609) ≥ ttabel (1,666), variabel reliability thitung (3,454) ≥ ttabel (1,666), variabel responsiveness thitung (1,176) ≤ ttabel (1,666), variabel assurance nilai thitung (3,235) ≥ ttabel (1,666), dan variabel empathy thitung (-0.985) ≤ ttabel (1,666), Koefisien Determinasi R2 sebesar 0,663 angka tersebut menggambarkan bahwa kepuasan pelanggan dapat dipengaruhi oleh kualitas pelayanan sebesar 66,3% sedangkan sisanya 0,337 atau 33,7% dijelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini. The purpose of this study was to determine the problem formulation whether the effect of service quality on Grab customer satisfaction in Palembang City. This type of research is associative research, which is to determine the effect of service quality on Grab customer satisfaction in Palembang City. The variables used are Tangible, Reliability, Responsiveness, Assurance and Empathy. The sample in this study were 68 respondents, with purposive sampling technique as a sample. The data used in this study are primary data, using a questionnaire method. The analysis technique used is multiple linear regression obtained Y =. 3,725+ 0.130 X1 + 0.255 X2 + 0.082 X3 + 0.273 X4 - 0.088 X5 + e Simultaneously (F test) there is a significant effect of tangible, reliability, responsiveness, assurance and empathy on Grab customer satisfaction in Palembang City. Partially (t test) tangible variable t count (2.609) ≥ttable (1.666), variable reliability tcount (3.454) ≥ttable (1.666), variable responsiveness tcount (1.176) ≤ttable (1.666), assurance variable tcount (3,235) ≥ t table (1.666), and the empathy variable tcount (-0.985) ≤ttable (1.666), the coefficient of determination R2 of 0.663 this figure illustrates that customer satisfaction can be influenced by service quality by 66.3% while the remaining 0.337 or 33.7% is explained by other variables not included in this study.

scholarly journals Effect of Product Image of SME in East Java Province on Purchasing Decisions

2021 ◽  
Vol 1 ◽  
Author(s):  
Darwin Yuwono Riyanto ◽  
Yosef Richo Adrianto
Keyword(s):  
Decision Making ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Study Program ◽  
Management Study ◽  
Study Programs ◽  
Product Image ◽  
Regression Techniques ◽  
Survey Approach

This research was conducted with the intention to identify the effect of product image excellence, product image strength and product image uniqueness on the decision making of purchasing SME products in management study program students in East Java. The population determined in this study were all active students of management study programs in East Java Province. The sampling technique used in this study was purposive sampling. This research was conducted through a survey approach. The data in this study were analyzed using multiple regression techniques to test the hypothesis proposed in this study. This research has urgency both for the development of marketing science or for stakeholders related to the development of SMEs. The novelty element of this research compared to other studies in the same field is the use of dimensions in the product image that are excellence, strength and uniqueness that are enhanced into research variables. This research has proven that product image, product image strength and product image uniqueness have a significant influence on purchasing decisions.

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