scholarly journals Effect of Product Image of SME in East Java Province on Purchasing Decisions

2021 ◽  
Vol 1 ◽  
Author(s):  
Darwin Yuwono Riyanto ◽  
Yosef Richo Adrianto
Keyword(s):  
Decision Making ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Study Program ◽  
Management Study ◽  
Study Programs ◽  
Product Image ◽  
Regression Techniques ◽  
Survey Approach

This research was conducted with the intention to identify the effect of product image excellence, product image strength and product image uniqueness on the decision making of purchasing SME products in management study program students in East Java. The population determined in this study were all active students of management study programs in East Java Province. The sampling technique used in this study was purposive sampling. This research was conducted through a survey approach. The data in this study were analyzed using multiple regression techniques to test the hypothesis proposed in this study. This research has urgency both for the development of marketing science or for stakeholders related to the development of SMEs. The novelty element of this research compared to other studies in the same field is the use of dimensions in the product image that are excellence, strength and uniqueness that are enhanced into research variables. This research has proven that product image, product image strength and product image uniqueness have a significant influence on purchasing decisions.

scholarly journals THE EFFECT OF BRAND TRUST AND UNIVERSITY REPUTATION ON STUDENT'S DECISION TO CHOOSE MANAGEMENT STUDY PROGRAM IN THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Nel Arianty
Keyword(s):  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Study Program ◽  
Management Study ◽  
Simultaneous Test ◽  
University Reputation ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the effect of brand trust and university reputation on purchasing decisions, namely student decisions in choosing the Management Study Program at the UMSU Faculty of Economics and Business. The approach taken in this research is to use an associative approach, namely research that seeks to examine how a variable has a relationship or relationship with other variables. Sampling was carried out by non-probability sampling technique, and by incidental sampling approach. The population in this study were all students of the 2018/2019 UMSU Management Study Program, and the sample used in this study amounted to 126 respondents using the slovin technique. Data were collected by questionnaire method. The data analysis technique used multiple linear regression, classical assumption test, t test, F test and coefficient of determination. The results showed that the brand trust variable had a significant effect on purchasing decisions, and the university reputation variable had a significant effect on purchasing decisions. Based on the simultaneous test, the variable brand trust and university reputation have a significant effect on purchasing decisions.

scholarly journals The Development Strategy for the Food and Beverage Service Study Program as One of the Superior Study Programs at the Politeknik Pariwisata Makassar

2020 ◽  
Vol 7 (2) ◽  
pp. 215
Author(s):  
Ratnah Ratnah ◽  
I Putu Suarta ◽  
Rita Rita
Keyword(s):  
Development Strategy ◽  
Service Management ◽  
Group Discussion ◽  
Matrix Analysis ◽  
Literature Study ◽  
Study Program ◽  
Management Study ◽  
The Development Strategy ◽  
Food And Beverage ◽  
Study Programs

The interest of students to continue studying at the Politeknik Pariwisata Makassar is very large and increases from year to year.. This study aims to formulate a development strategy for the Food and Beverage Service Management study program as one of the superior study programs at Makassar Tourism Polytechnic. This research uses descriptive quantitative method. Respondents in this study totaled 241 consisting of 140 male respondents and 101 female respondents who were a combination of students, lecturers/staff of the Food and Beverage Service Management study program at Makassar Tourism Polytechnic, hotel/restaurant employees, entrepreneurs, employees of other companies, and that hasn't worked. The data collection techniques used in this study were: questionnaires, interviews, Focus Group Discussion (FGD), and literature study. The data analysis technique was carried out in three stages, namely the input stage, the matching stage and the decision stage. The conclusion of this research is that the analysis results from the IFAS matrix show that the strength factor of the study program is much greater than the weakness factor so that the study program has strengths or advantages that can be developed. Meanwhile, the results of the analysis from the EFAS matrix show that the opportunities the study program has are greater than the threat factors so that the study program has a greater chance of being developed. As for the results of the QSPM matrix analysis, the TAS value that has been listed is that the W-O strategy gets the highest value of 6,354, the W-T strategy is 6,027 then the S-O strategy is 5,976 and finally the S-T strategy is 5,869. That is, the development strategy of the MTH study program is compiled in 14 priority strategies from 20 formulated strategies consisting of the W - O Strategy (5 strategies), the W - T Strategy (4 strategies), the S - O Strategy (3 strategies), and the S - T (2 strategies).

scholarly journals Indonesian traveler study: analyze the role of the big five personalities on hard adventure traveler type

2020 ◽  
Vol 2 (2) ◽  
pp. 83-94
Author(s):  
Lusy Asa Akhrani ◽  
◽  
Chintya Fatima Dewi ◽  
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Big Five ◽  
Research Methodology ◽  
Sampling Technique ◽  
Personality Types ◽  
Big Five Personality ◽  
Tourist Attraction ◽  
Regression Techniques

Purpose: This study aims to determine the role of big five personalities simultaneously and partially towards the tendency of hard adventure travelers. Research methodology: This study will also look at the five traits found in the big five personalities which tend to play a role in the hard adventure traveler. This research is a replication study of Kristin Scott and John C. Mowen with a quantitative approach involving 1,558 subjects with a purposive sampling technique. Big five personality was measured using the big five infentory scale, while the hard adventure type would be measured using a scale from Scott & Mowen. Data analysis of this study using multiple regression techniques. Results: The results showed that there is a role of big five personalities that is simultaneous towards traveler's hard adventure type of 7,6%, whereas partially openness, extraversion, and neuroticism trait had a role towards the type of hard adventure, where openness trait had the biggest role towards hard adventure type. Limitations: Based on the magnitude of the role generated in this study, there are still other factors that can influence traveler's decision making to choose the traveling type, so that these other factors are expected to explore more. Contribution: This research can be a reference in the development of tourist attraction marketing by taking into account visitors' personality types.

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

scholarly journals Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

2019 ◽  
Vol 8 (6S3) ◽  
pp. 309-312
Keyword(s):  
Decision Making ◽  
Mobile Phone ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Consumer Decision ◽  
Quality Product ◽  
Marketing Activities ◽  
Independent Variable

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals Entrepreneurial Spirit Among University Students in Indonesia

2020 ◽  
Vol 76 ◽  
pp. 01042
Author(s):  
Ratih Indriyani ◽  
Regina Cindy Darmawan ◽  
Ayoub Gougui
Keyword(s):  
Undergraduate Students ◽  
Private University ◽  
The Other ◽  
Study Program ◽  
Management Study ◽  
Entrepreneurial Spirit ◽  
Study Programs ◽  
Job Openings ◽  
Education Innovation ◽  
The Impact

The current era of globalization is driving a lot of competition. Competition is increasing, but it is not balanced with available job openings and causes educated unemployment to increase. Educated unemployment is increasing and encouraging people to try professions to become entrepreneurs. Based on previous research, entrepreneurial creativity has an effect on entrepreneurial spirit and entrepreneurial mindset on entrepreneurial spirit. The entrepreneurial creativity has an effect on entrepreneurial spirit, on the other side entrepreneurial mindset has an effect on entrepreneurial spirit. Research conducted emphasizes the impact of entrepreneurial creativity and entrepreneurial mindset on entrepreneurial spirit among undergraduate students in Surabaya. This research takes data. This data is taken from a private university in surabaya with management study program A accreditation with a total of seven private universities. Data obtained from distributed questionnaires 149 and returned 130 respondend with Statistical Product and Service Solutions (SPSS). The results showed that entrepreneurial creativity had a positive and significant effect on entrepreneurial spirit and entrepreneurial mindset had a positive and significant effect on entrepreneurial spirit. This research can be developed by adding entrepreneurial education, innovation, and career choice variables. This research can be applied to undergraduate student in Indonesia that have management study programs.

scholarly journals Relevansi Kurikulum Hospitality Politeknik Pariwisata Makassar Terhadap Restoran Di Sulawesi Selatan

2020 ◽  
Vol 3 (1) ◽  
pp. 27-40
Author(s):  
Muhammad Arifin ◽  
Muh Zainuddin Badollahi
Keyword(s):  
Waiting Time ◽  
Hospitality Management ◽  
Quantitative Approach ◽  
Study Program ◽  
Management Study ◽  
South Sulawesi ◽  
The World ◽  
Study Programs ◽  
Important Position ◽  
Education Process

The curriculum has a position and a very important position in the education process, the curriculum is a requirement and an inseparable part of the education itself. Through the curriculum can provide the competencies needed by the world of work to students, so it is necessary for students to graduate they will be easily absorbed in the world of work in accordance with the competencies that they got during college. The purpose of this research is to see the relevance of the curriculum in the management of study programs for restaurants in South Sulawesi. The method used in this study is a quantitative approach. Based on the results of the study found that the existing curriculum is relevant to restaurants this can be measured by the absorption of alumni who work in the hotel and restaurant sector as much as 98.94%. in addition, the waiting time for alumni to get an average job is 3-6 months. Relevant competence, it is expected that the Department of Hospitality Management Study Program of Makassar Tourism Polytechnic produces good products that are ready for work. Materials that are highly relevant to the needs of work must be maintained or improved because competition in the workforce is very fierce.

scholarly journals The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Dede Solihin
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Path Coefficient ◽  
Questionnaire Data ◽  
Purchasing Decisions ◽  
Quantitative Descriptive ◽  
The One ◽  
Intervening Variables

This study analyses a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

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