Pengaruh Country Of Origin, Brand Image, Dan Perceived Quality Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Wom (Word Of Mouth) (Survey Pada Pelanggan Handphone Merek Oppo Di Kota Pontianak)

2019 ◽  
Vol 4 (2) ◽  
pp. 42-49
Author(s):  
Steven Steven ◽  
Novyriantika Novyriantika
Keyword(s):  
Customer Satisfaction ◽  
Data Processing ◽  
Path Analysis ◽  
Word Of Mouth ◽  
Statistical Data ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Analysis Techniques

Country of origin, brand image, perceived quality was good and the good will of course have been an impact on customer satisfaction, if customers are satisfied with the purchased product will certainly recommend to others products bought and will create a wom positive. This study wants to prove the effect of each variable is the country of origin, brand image, perceived quality, and customer satisfaction as an intervening variable on word of mouth on the user’s mobile phone brand OPPO in Pontianak. Based on previous studies and are associated with supporting the theory put forward by the experts using SPSS as statistical data processing devices. This type of research is assosiative research. In this study, researchers used a technique nonprobability sampling because researchers do not know the total number of members of the population studied. While the sampling technique used in this research is accidental sampling. While the sampled population of 100 people, with data analysis techniques using path analysis (Path Analysis). Based on the data processing using path analysis, it is evident that the country of origin, brand image, and perceived quality effect on customer satisfaction and country of origin, brand image, perceived quality and customer satisfaction is also positive and significant effect on word of mouth with customer satisfaction as an intervening variable.

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KOMUNIKASI WORD OF MOUTH

2020 ◽  
pp. 1
Author(s):  
Putu Mertayasa ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Word Of Mouth Communication

The purpose of this study was to explain the effect of product quality and brand image on IndiHome customer satisfaction in Denpasar City, and to explain the effect of product quality, brand image and customer satisfaction on IndiHome customers' word of mouth communication in Denpasar City. The population in this study were all IndiHome customers in Denpasar City. The sampling technique used is purposive sampling method. The number of samples used in this study were 100 respondents. The data analysis technique used in this study is path analysis. The results showed that product quality and brand image had a positive and significant effect on IndiHome customer satisfaction in Denpasar City, and product quality, brand image and customer satisfaction had a positive and significant effect on IndiHome customers' word of mouth communication in Denpasar City.

scholarly journals PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WOM DALAM FAST FASHION RETAIL

2019 ◽  
Vol 8 (10) ◽  
pp. 6199
Author(s):  
Maya Devi Linardi ◽  
I Ketut Rahyuda
Keyword(s):  
High School ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Fast Fashion ◽  
Analysis Technique ◽  
Fashion Retail ◽  
Image Variables

The purpose of this study is to examine the effect of brand image  on word of mouth behaviour through keeping customer satisfaction with H&M product consumers. The number of samples taken was 160 in H&M product consumers who had the criteria to have purchased H&M products, domiciled in Denpasar City, and were last educated in high school. Data was collected through questionnaires. The analysis technique used is the sobel test using path analysis. Based on the results of the analysis it was found that brand image variables had a positive and significant effect on customer satisfaction on H&M product consumers, the brand image variable had a positive and significant effect on word of mouth behaviour on H&M product consumers, customer satisfaction variables had a positive and significant effect on word of mouth behaviour  to H&M product consumers and the brand image variables had a positive and significant effect on word of mouth behaviour through keeping customer satisfaction with H&M product consumers in Denpasar City. Keywords: brand image, customer satisfaction, word of mouth

scholarly journals PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

2019 ◽  
Vol 8 (4) ◽  
pp. 2125
Author(s):  
Gusti Bagus Yopi Brangsinga ◽  
Tjok Gde Raka Sukawati
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Population Data ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals PENGARUH DAYA TARIK PRODUK, WORD OF MOUTH, NILAI PELANGGAN TERHADAP MINAT BELI KONSUMEN DI ERA PANDEMI COVID-19 PADA SUPERMARKET CITRA NIAGA (SURVEY PADA KONSUMEN SUPERMARKET CITRA NIAGA DI KOTA PONTIANAK)

2021 ◽  
Vol 11 (2) ◽  
pp. 123
Author(s):  
Steven Steven
Keyword(s):  
Data Processing ◽  
Customer Value ◽  
Word Of Mouth ◽  
Statistical Data ◽  
Sampling Technique ◽  
Statistical Data Processing ◽  
Corona Virus ◽  
Data Processing Tool ◽  
Product Attractiveness

The attractiveness of products, word of mouth, and good customer value will of course attract consumer buying interest in the midst of the corona virus (covid-19) pandemic. Customers who are satisfied with the product purchased will of course be loyal to the company concerned. This study wants to prove the effect of each variable, namely product attractiveness, word of mouth, and customer value on consumer buying interest in the era of the COVID-19 pandemic at Citra Niaga Pontianak supermarket. Based on previous research and linked to the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research is associative research. In this study, researchers used a nonprobability sampling technique because the researcher did not know the total number of members of the population under study. While the sampling technique used in this study was accidental sampling with a population of 100 people as the sample.

scholarly journals Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

2019 ◽  
Vol 3 (1) ◽  
pp. 39-55
Author(s):  
Iranita Iranita
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Brand Equity ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Analysis Method ◽  
Analysis Technique ◽  
The City

This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking

scholarly journals Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan

2018 ◽  
Vol 2 (2) ◽  
pp. 123-131
Author(s):  
Dwi Silvi Anisah ◽  
Iva Nurdiana Nurfarida
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Technique ◽  
Significant Direct Effect

To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. The analysis shows that brand image has a significant direct effect on customer satisfaction. Other results show that brand image also has a significant indirect effect on customer loyalty mediated by customer satisfaction

scholarly journals PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 181
Author(s):  
Nandia Anggraini ◽  
Fitroh Adhilla
Keyword(s):  
Significant Influence ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
Yogyakarta City

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.

scholarly journals Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?

2020 ◽  
Vol 6 (2) ◽  
pp. 19-41
Author(s):  
Kussudyarsana Kussudyarsana ◽  
Yessy Bangkit Forma ◽  
Nur Achmad
Keyword(s):  
Indirect Effect ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Sem Analysis ◽  
Research Setting ◽  
Purchase Intension ◽  
Positive Effect

This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS.  The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

scholarly journals Pengaruh electronic word of mouth terhadap purchase intention smartphone android merk Samsung melalui brand image (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Malang)

2021 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Indraka Maulana ◽  
Handri Dian Wahyudi
Keyword(s):  
Path Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
State University ◽  
Analysis Technique

Abstract The purpose of this study is to study the indirect effect electronically by word of mouth on purchase intentions through brand image. This type of research is a type of quantitative research with descriptive and explanatory research types. The population in this study were students of the Faculty of Economics, State University of Malang. Samples obtained in this study were 375 respondents. The sampling technique in this study uses proportional random sampling. While the data analysis technique used is Path Analysis. Path analysis test results show that: There is an indirect and positive and significant effect of electronic word of mouth on purchase intention through brand image partially. Abstrak Tujuan dalam penelitian ini pada dasarnya untuk mengetahui Pengaruh tidak langsung electronic word of mouth terhadap purchase intention melalui brand image.Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif dengan jenis penelitian deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Malang. Sampel yang didapatkan dalam penelitian ini sebanyak 375 responden. Teknik sampling dalam penelitian ini menggunakan proporsional random sampling. Sementara teknik analisis data yang digunakan menggunakan analisis jalur (Path Analysis). Hasil uji analisis jalur menunjukkan bahwa: Terdapat pengaruh tidak langsung secara positif dan signifikan electronic word of mouth terhadap purchase intention melalui brand image secara parsial.

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