scholarly journals Impact of Social Media on Consumer Buying Patterns

2020 ◽  
Vol 12 (3) ◽  
pp. 71
Author(s):  
John Donnellan ◽  
Melanie McDonald ◽  
Michael Edmondson
Keyword(s):  
Social Media ◽  
New Media ◽  
Third World ◽  
Internet Usage ◽  
Buying Behavior ◽  
World Markets ◽  
Internet Penetration ◽  
Marketing Teams ◽  
The Impact ◽  
Positive Effect

Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have discussed this phenomenon and it was explored and analyzed as a result of new media advertising through social media ad repetition on consumer buying behavior. This study tested hypotheses on repetition and relevance, separately and jointly, with respect to obtaining a positive decision-making experience. Test subjects were given single and mixed ads via a video presentation then surveyed through SurveyMonkey. Test subjects came from similar academic universities in New Jersey USA and Changzhou China. The results reflect that ad repetition has a positive effect on consumer buying patterns.

scholarly journals Imported feminism: problematizing the Westernized image of the feminist in Arab social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramy Magdy ◽  
Maries Mikhael ◽  
Yassmine G. Hussein
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Time ◽  
Arab Women ◽  
Content Type ◽  
Second Wave Feminism ◽  
Women Experiences ◽  
Facebook Pages ◽  
The Impact ◽  
Second Wave

Purpose This paper aims to analyze the discourse of Arab feminism social media pages as a form of real-time new media. This is to be conducted culturally to understand the Westernized character these pages tend to propagate and the politico-cultural significations of such a propagation. Design/methodology/approach Using visual and content analysis the paper analyzes both the written and visual contents of two popular Arab feminist Facebook pages, “Thory” and “Feminist doodles” to explore its culture relevance/Westernization via the categories of “re-employing the binary second wave feminism, the historical relevance and the Westernized tone of both pages. Findings The pages showed a tendency toward second wave, Westernized, anti-orient feminism. Such importation of feminism made the pages’ message not only a bit irrelevant but also conceptually violent to a large extent. Starting from alien contexts, the two pages dislocate the Arab women experiences of their situation for the sake of comprehending and adapting to heavily Westernized images. Originality/value The paper contributes to the ongoing debate over the gender issue in the Arab context after 2011, what it originally offers is discussing the cultural relevance of popular feminist Facebook pages claiming to represent the everyday struggles of the Arab women. In addition, it shows the impact of real-time media on identity formulation.

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

Referencing in the Virtual World

2015 ◽  
Vol 4 (2) ◽  
pp. 12-29
Author(s):  
G. K. Deshmukh ◽  
Sanskrity Joseph
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Structural Equation ◽  
Reference Group ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Goods And Services ◽  
Negative Comments ◽  
Definition Of ◽  
The Impact

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.

Refugees and Votes: The Impact of Refugee Influx and Internet on Voting Decisions

2019 ◽  
Author(s):  
Mehmet Karacuka
Keyword(s):  
Digital Media ◽  
Party System ◽  
Public Perceptions ◽  
Internet Usage ◽  
Host Countries ◽  
Parliamentary Elections ◽  
Voting Decisions ◽  
Political Governance ◽  
The Impact ◽  
Positive Effect

Abstract The effects of refugee influx in recent years have been mostly analysed in terms of social and economic dimensions. However, the effects are especially important on the party system of the host countries that shape the political governance. In this study, we analyse the effects of massive refugee inflow from Syria to Turkey using regional data for the party votes in the 2015 parliamentary elections. The results show that the refugee crisis significantly increased the votes of the Nationalist Action Party (MHP) in the June election in the regions with higher refugee ratios. Due to the fact that public perceptions towards the refugees are shaped via media, and mostly new digital media, I also test whether Internet usage has an effect on the votes. I find a similar positive effect for the MHP when Internet and refugee variables are interacted. Furthermore, we find that the governing Justice and Development Party (AKP) did not lose many votes as voters appraised economic growth in the regions.

scholarly journals Literasi Digital terhadap Perilaku Penggunaan Internet Berkonten Islam di Kalangan Remaja Muslim Kota

2021 ◽  
Vol 6 (1) ◽  
pp. 23-40
Author(s):  
Millenia Prihatini ◽  
Abdul Muhid
Keyword(s):  
Digital Literacy ◽  
Urban Adolescents ◽  
Positive Impact ◽  
Internet Usage ◽  
Survey Method ◽  
The Internet ◽  
Measuring Instruments ◽  
Research Subjects ◽  
The Impact ◽  
Positive Effect

Internet as media and information technology not only has a positive impact but also harms its users. Teenagers are the most vulnerable group that has an impact on internet use. The impact of using the internet depends on the digital literacy level of its users. This study examines digital literacy's effect on using the internet with Islamic content among urban Muslim teenagers. This study uses a quantitative approach with a survey method. The research subjects were 500 urban adolescents as the research sample. Measuring instruments used in this study are the Digital Literacy Scale for Teenagers to measure digital literacy and the Internet Behaviors Scale to measure internet usage behaviour. The result showed that digital literacy had a significant positive effect on internet usage behavior (B = 0.314; t = 13.602; p = 0.000). The higher level of digital literacy of adolescents automatically makes the higher behaviour in using the internet shows that digital literacy is important for using the internet with Islamic content among urban Muslim teenagers.

scholarly journals Social Media and Journalism Ethics in Nigeria: A Study of Journalists in Kwara State of Nigeria

2021 ◽  
Vol 04 (03) ◽  
Author(s):  
Bernice Titilola Gbadeyan ◽  
Keyword(s):  
Social Media ◽  
New Media ◽  
Large Scale ◽  
Code Of Ethics ◽  
Survey Method ◽  
Journalism Ethics ◽  
Broadcast Media ◽  
The North ◽  
Use Of Social Media ◽  
The Impact

Journalism is a term that has been used to describe the act of gathering and reporting news, either through the print media which includes newspaper, magazine or through the broadcast media to mention television, radio broadcasting system and recently journalism has been extended throughout the world through unrestricted use of social media, whereby the act of gathering and disseminating of news is done without restraint. Conversely, one important thing to note about journalism is the ethics that enhance the profession, its notes worthy to know that any information that is disseminated via any media should be ethically standard. The new media has on a large scale given the opportunity to a whole large number of people to practice journalism without them knowing the ethics that guide the profession, which is affecting the dynamics of the profession. Therefore this study is based on assessing the impact of a new communication system on journalism; whether social media promote the ethics of journalism profession and to know if social media journalists are in compliance with the journalism code of ethics in their dissemination of news and information. In this research, the survey method was adopted and the north-central geo-political zone, Kwara state to be précised was selected for the study.

scholarly journals Naujųjų technologijų poveikis tarptautinei komunikacijai: viešosios diplomatijos atvejis

2012 ◽  
Vol 59 ◽  
pp. 24-36
Author(s):  
Beata Ociepka
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
New Technologies ◽  
International Communication ◽  
Relational Model ◽  
The European Union ◽  
Digital Networks ◽  
International Broadcasting ◽  
The Impact

The Impact of New Technologies on International Communication: The Case of Public DiplomacyBeata OciepkaThe events in North Africa in the spring of 2011 again attracted the attention of the world public opinion to social media because of their use by opposition for initiatinga social change. The paper raises the question whether social media might play any role in international communication. To answer the question, the case of public diplomacy as a form of political international communication of Central and Eastern European newcomers to the European Union is analyzed. Social media are seen as tools supporting the old networks built thanks to classical tools of diplomacy and contributing to the development of new digital networks. However, the analysis of using of social media by ministries and ministers of foreign affairs as hubs or knots of networks in public diplomacy does not convince as to their any contribution to the development of the relational model of public diplomacy in the region. More optimism might be derived from the online presence of the Belsat television, a channel broadcasting in Belarusian from Poland to Belarus in order to achieve social changes though international broadcasting and social media.Key words: social media, public diplomacy, international communication, new media

scholarly journals An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

2021 ◽  
Vol 3 ◽  
Author(s):  
Ann Pegoraro ◽  
Heather Kennedy ◽  
Nola Agha ◽  
Nicholas Brown ◽  
David Berri
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
The Core ◽  
Sport Consumption ◽  
Online Engagement ◽  
Social Media Engagement ◽  
And Performance ◽  
Using Data ◽  
The Impact

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

scholarly journals The Impact of Social and Digital Medias on Senegalese Society

2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Ousmane Sall
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Text Message ◽  
Oral Communication ◽  
West African ◽  
African Countries ◽  
History Of ◽  
The Impact ◽  
Rich History

West African countries especially Senegal, have a very rich history of written and oral communication based on their culture and traditions. Today, Senegal is inescapable about the adoption and use of new technologies in Africa. Senegal experienced a boom of cell phones users over the past 5 years in 2012 for example, we noticed “88% mobile subscriptions” compared with “46% mobile subscriptions in 2008” {world bank,2013}. That explains mobile phones are no more to make a call or to send a text message but also to interact with people around and entertain. In fact, digital communication is expanding in all Senegalese spheres like the workplace, school, universities... in the latter half of the 20th century before the explosion of social media, people only depended on old media like TV, Radio, Newspapers… to get informed. For this study, we are going to focus on how social media are impacting economically and politically on Senegalese society and how young people are managing the transition between traditional media and new media.

Referencing in the Virtual World

2018 ◽  
pp. 402-420
Author(s):  
G. K. Deshmukh ◽  
Sanskrity Joseph
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Structural Equation ◽  
Reference Group ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Goods And Services ◽  
Negative Comments ◽  
Definition Of ◽  
The Impact

The fact that ‘Man is a social being' is seen and felt in real as well as in virtual world. The paper discusses the advent of concept of social customer. All customers who use social media to share their experience through their positive or negative comments related with goods and services used as well as those who browse social media for getting reference to arrive at a decision to buy or choose are social customers. In the above backdrop the researchers have tried to highlight following issues: (i) definition of Social Customers, (ii) impact of Social media as a reference group on social customer. The researchers have conducted an empirical study and analyzed the data through Structural equation modeling and provided guidelines to marketers on the impact of social media in general and e-WOM in particular on buying behavior of social customers.

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