scholarly journals Creative Marketing as a Strategic Introduction to Enhance the Competitive Advantages in Jordanian Service Organizations: A Case Study

2017 ◽  
Vol 9 (2) ◽  
pp. 78
Author(s):  
Ali Falah Al-zoubi
Keyword(s):  
Service Sector ◽  
Service Organizations ◽  
Organizational Level ◽  
Competitive Advantages ◽  
Highly Educated ◽  
Entrepreneurial Organizations ◽  
Innovative Products ◽  
Creative Products

The study aims at identifying the concept as well as the factors of creative marketing in service organizations and recognizing the development in the service sector at a global level. The sample of the study was comprised of (16) Jordanian service organizations that were intentionally chosen. The sampled organizations represent 16% of the population. The study is an attempt to find out the role of creative marketing in reaching the competitive advantage in Jordanian service organizations while depending upon the basic factors of creativity in the marketing mix (7Ps). The significance of the study lies in the examination of the efficiency of creative marketing at the organizational level. Creativity refers to the trends adopted by the entrepreneurial organizations, which seeks to provide creative products and services while positively making a change in the competitive base. The creative process in organizations is shaped through researching and developing creative ideas in order to increase profits and investment revenues of successful products and services as well as improving the strategic status. The study has come out with several findings and recommendations that include: the necessity of establishing a department for marketing in the organization, defining whose responsibility it is to develop and to create new products by building a creative personnel that is highly educated in marketing, creating a balance in terms of creativity among various marketing areas and not only focusing on the product in spite of its significance, and structuring an administrative branch that is specialized in creativity particularly in marketing creativity in each of the sampled organizations. It was discovered that these organizations administrative branches sought to find out effective marketing ideas, filter them, evaluate them, and turned the useful ideas into innovative products and developed tangible products mainly to serve the customers of the organization. 

scholarly journals Urban Regeneration: From the Arts `Feel Good' Factor to the Cultural Economy: A Case Study of Hoxton, London

Urban Studies ◽  
2009 ◽  
Vol 46 (5-6) ◽  
pp. 1041-1061 ◽  
Author(s):  
Andy C. Pratt
Keyword(s):  
Service Sector ◽  
Urban Regeneration ◽  
Cultural Economy ◽  
Cultural Industries ◽  
Industrial City ◽  
Policy Debates ◽  
The Arts ◽  
Post Industrial

This paper seeks to examine critically the role of culture in the continued development, or regeneration, of `post-industrial' cities. First, it is critical of instrumental conceptions of culture with regard to urban regeneration. Secondly, it is critical of the adequacy of the conceptual framework of the `post-industrial city' (and the `service sector') as a basis for the understanding and explanation of the rise of cultural industries in cities. The paper is based upon a case study of the transformation of a classic, and in policy debates a seminal, `cultural quarter': Hoxton Square, North London. Hoxton, and many areas like it, are commonly presented as derelict parts of cities which many claim have, through a magical injection of culture, been transformed into dynamic destinations. The paper suggests a more complex and multifaceted causality based upon a robust concept of the cultural industries as industry rather than as consumption.

Strategic Knowledge Management System Framework for Supply Chain at an Intra-Organizational Level

2013 ◽  
pp. 142-163
Author(s):  
Cécile Gaumand ◽  
Alain Chapdaniel ◽  
Aurélie Dudezert
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Organizational Level ◽  
Sustainable Competitive Advantage ◽  
Organizational Knowledge Creation ◽  
Role Of It ◽  
Strategic Knowledge Management ◽  
The Web

In the Web 2.0 and organization 2.0 era, implementing Knowledge Management Systems (KMS) in Supply Chain (SC) in companies should contribute to gain sustainable competitive advantage. Using a case-study in an Italian SME (BONFIGLIOLI), this chapter seeks to propose new processes and recommendations to design and operate an efficient KMS for a SC at an intra-organizational level. This case study shows in particular the role of IT as an artifact implying individuals in organizational knowledge creation. It also shows that implementing KMS in SC makes SC actors change their cognitive scheme and work practices and calls for a new role of middle management.

scholarly journals Komunikasi dan Konflik Antarorganisasi

Humaniora ◽  
2013 ◽  
Vol 4 (2) ◽  
pp. 875
Author(s):  
Elsye Rumondang Damanik
Keyword(s):  
Research Method ◽  
Research Problem ◽  
Organization Change ◽  
Organizational Level ◽  
Organization Performance ◽  
Academic Journal ◽  
Identical Product ◽  
Problem Data

Conflict may take place in interpersonal, group, and organizational level. In the organizational level, conflict very often influences the organization performance. In the case of interorganizational conflict, Apple and Samsung experienced the open-to-public conflict when Apple filed Samsung on rights violation charges. The purpose of this study is to discuss the role of communication in coping with organizational conflict. Qualitative research method is applied to analyze research problem.  Data are obtained from academic journal, and case study published in media. The data are descriptively prepared. This research used the dispute on rights violation between Apple and Samsung in 2012 as the case study. In order to focus on the problem, the case study is discussed using interorganizational conflict and organization change concepts. The analysis resulted on the idea that interorganizational conflict may bring negative and positive impacts to the organization. The conflict may potentially exist when two producers who manufactured identical product variants with different brand dispute innovation exclusive rights. The discussion concluded that conflict is the way organization interact with its environment, learn, and develop. Communication can be used to resolve the conflict. 

scholarly journals COMPARATIVE ANALYSIS OF THE CONCEPTS OF «COMPETITIVE STABILITY» AND «COMPETITIVENESS» OF SERVICE ORGANIZATIONS

2019 ◽  
pp. 50-54 ◽  
Author(s):  
D. V. Akopyan ◽  
I. A. Suvorov
Keyword(s):  
Comparative Analysis ◽  
Service Sector ◽  
Service Organizations ◽  
Competitive Advantages ◽  
Competitive Position ◽  
Services Sector ◽  
Definition Of

A comparative analysis of the categories, that form the concepts of competitiveness and competitive stability in relation to the organization of the services sector, has been conducted. The main approaches to the definition of categories and concepts, such as «competitive position», «competitive status», «competitive potential», «competitive advantages» have been analyzed. Their clarifications regarding the organizations of the service sector have been made. Based on the conducted comparative analysis, the concept of competitive advantages has been formulated as a basis for the formation of competitiveness and potential competitive stability of the organization of the services sector.

scholarly journals Patterns of Trust and Collaboration among Nonprofit Organizations and Health Funds: A Case Study

2018 ◽  
Vol 4 (2) ◽  
pp. 134 ◽  
Author(s):  
Vered Reiter ◽  
Shay S. Tzafrir ◽  
Nathaniel Laor
Keyword(s):  
Nonprofit Organizations ◽  
Social Services ◽  
Qualitative Methodology ◽  
Organizational Level ◽  
Modern World ◽  
Individual Level ◽  
Collaboration Process ◽  
The Individual

The importance of collaboration between organizations, especially in the modern world, has been discussed extensively by researchers from different fields. Yet, the importance of the context, trust dynamics, and the employment social environment, such as the interplay among these factors, i.e., trust, individual behavior, and political behavior, has been less studied. This study evaluates the role of trust in and between organizations on successful collaboration processes. Using qualitative methodology, we interviewed 11 senior directors who were involved in a specific case-study of collaboration among four major organizations as well as direct observation, documentation, and archive records. Our findings emphasize the importance of analyzing multilevel trust, interpolitics, and intrapolitics, even when success is at stake. We suggest that managers have to account for emotional involvement at the individual level, even when successful organizational-level collaboration occurs. Overall, we found that there are two aspects of trust in a collaboration process between organizations: system’s aspect and personal aspect. Each aspect is influenced by various factors, mainly different goals and interest and lack of procedures or regulations (from the system’s aspect) and feelings of vagueness in goals and managerial procedures as well as feelings of exploitation (from the personal aspect). In addition, we found that past acquaintances, mutual experience, and shared visions raise the level of trust, which in turn affects the reciprocal relations and therefore the collaboration process resulting in higher social effectiveness for social services.

Sustainable Competitive Advantage in E-Commerce and the Role of the Enterprise System

2013 ◽  
pp. 303-319
Author(s):  
Petra Schubert ◽  
Susan P. Williams ◽  
Ralf Woelfle
Keyword(s):  
Competitive Advantage ◽  
Research Data ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Resource Based View ◽  
Systems Research ◽  
Information Systems Research ◽  
Sustainable Competitive Advantages

Developing and sustaining a competitive advantage from the use of information technology is a topic of concern for information systems research. Mata et al. (1995) present a model that is founded on the resource-based view of the firm. The model is used to discuss factors that lead to competitive advantage in e-commerce companies. This paper explores factors that enable sustainable competitive advantages in B2C retailing. The analysis is based on a single in-depth case study of an Internet pioneer company (LeShop), which was observed by the authors since its inception more than 10 years ago. The research data stems from a series of interviews with managers at LeShop as well as two case studies about the company from two different points in time (2000 and 2009). LeShop is an online pioneer, which began selling groceries on the Internet in Switzerland in April 1998. After a turbulent few years, LeShop is now one of the few successful e-commerce suppliers in the supermarket segment worldwide. The discussion includes an analysis of further critical resources of the company from a resource-based view.

Local Milieu in Developing China’s Cultural and Creative Industry

2012 ◽  
pp. 1-12
Author(s):  
Jici Wang ◽  
Chun Zhang ◽  
Ching-Ning Wang ◽  
Ping Chen
Keyword(s):  
Survey Data ◽  
Field Survey ◽  
Transitional Economy ◽  
Creative Industry ◽  
Cultural Industry ◽  
Cultural Setting ◽  
Creative Products ◽  
Social Gathering

This paper examines the role of creative milieu and cultural heritages in the development of Chinese cultural industry. Through case study of Beijing’s Nanluoguxiang, where several arts institutions and theaters concentrate, it depicts the birth and growth of a creative place for free artists in the institutional changing of Chinese cultural setting. Based on field survey data from artists, managers and visitors, it shows the spouting and growth of local creativities in a transitional economy needs atmosphere of tolerant and frequent social gathering, especially in spaces like cafes and bars. It also suggests that making a good use of local cultural and creative resources like heritages and folk customs enables the superiority of localization standing out in the wave of globalization. The key findings indicate that the newly-built creative parks might be useful to breed the creative products, but not necessary.

Strategic Knowledge Management System Framework for Supply Chain at an Intra-Organizational Level

2012 ◽  
pp. 475-495
Author(s):  
Cécile Gaumand ◽  
Alain Chapdaniel ◽  
Aurélie Dudezert
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Organizational Level ◽  
Sustainable Competitive Advantage ◽  
Organizational Knowledge Creation ◽  
Role Of It ◽  
Strategic Knowledge Management ◽  
The Web

In the Web 2.0 and organization 2.0 era, implementing Knowledge Management Systems (KMS) in Supply Chain (SC) in companies should contribute to gain sustainable competitive advantage. Using a case-study in an Italian SME (BONFIGLIOLI), this chapter seeks to propose new processes and recommendations to design and operate an efficient KMS for a SC at an intra-organizational level. This case study shows in particular the role of IT as an artifact implying individuals in organizational knowledge creation. It also shows that implementing KMS in SC makes SC actors change their cognitive scheme and work practices and calls for a new role of middle management.

scholarly journals Lean Adoption in Hospitals: The Role of Contextual Factors and Introduction Strategy

2021 ◽  
Author(s):  
Angelo Rosa ◽  
Giuliano Marolla ◽  
Federico Lega ◽  
Francesco Manfredi
Keyword(s):  
Contextual Factors ◽  
Hospital Setting ◽  
Implementation Process ◽  
Pilot Project ◽  
Organizational Level ◽  
Organizational System ◽  
Process Improvements ◽  
Contextual Elements

Abstract Background: In the scientific literature, many studies describe the application of lean methodology in the hospital setting. Most of the articles focus on the results rather than on the approach adopted to introduce the lean methodology. In the absence of a clear view of the context and the introduction strategy, the first steps of the implementation process can take on an empirical, trial and error profile. Such implementation is time-consuming and resource-intensive and affects the adoption of the model at the organizational level. This research aims to outline the role contextual factors and introduction strategy play in supporting the operators introducing lean methodology in a hospital setting. Methodology: The methodology is revealed in a case study of an important hospital in Southern Italy, where lean has been successfully introduced through a pilot project in the pathway of cancer patients. The originality of the research is seen in the detailed description of the contextual elements and the introduction strategy. Results: The results show significant process improvements and highlight the spontaneous dissemination of the culture of change in the organization and the streamlined adoption at the micro level. Conclusion: The case study shows the importance of the lean introduction strategy and contextual factors for successful lean implementation. Furthermore, it shows how both factors influence each other, underlining the dynamism of the organizational system.

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