scholarly journals Passion and market: the intertwining that makes the marketization of brazilian spectacle football

2019 ◽  
Vol 18 (4) ◽  
pp. 97-115
Author(s):  
Getúlio Sangalli Reale ◽  
Marlon Dalmoro
Keyword(s):  
Ethnographic Study ◽  
Cultural Dimensions ◽  
Cultural Relations ◽  
Football Club ◽  
The Social ◽  
Interpretative Approach ◽  
Cultural Constructions ◽  
The Universe ◽  
Club Sport ◽  
Market Ideology

Objective: The marketization of the different social instances has pointed the market as the main intermediary of the social and cultural constructions in contemporary society, including football. Therefore, this study analyzeshow the process of marketization takes place through the intertwining between football’s cultural dimensions and the market ideology. Method: Through an interpretative approach, we perform an ethnographic study in the universe of one Brazilian football club, Sport Club Internacional.Originality/Relevance: Contributing with previous studies on consequences of the marketization process, results indicate how marketing producers and consumers naturalize passion and consumption discourses around a market ideology, shaping the marketization process.Results: We observed that both marketing producers and consumers mix the notions of ‘supporting’ and ‘consuming’ in a single discursive structure. This intertwining involves the approximation of supporters’ passion to the notion of consumer, reinforced by discourses of professionalization e the creation of new products. This process is conducted under the influence of euroamerican spectacularization of sport.Theoretical Contributions: We use the lenses of cultural and market studies to analyze a football club, demonstrating that market ideology disseminates, among other possible forms, modifying specific cultural relations, as football passion. Football marketization involves, thus, the transformation of football as a consumption cultural phenomenon mediated by economic rationality.

scholarly journals FOR BOYS OR GIRLS? GENDER CULTURAL REPRESENTATIONS IN TOY PACKAGING

2021 ◽  
Vol 30 ◽  
Author(s):  
Rosilene Rodrigues de Souza ◽  
Jéssica Renata Bastos Depianti ◽  
Renata de Moura Bubadué ◽  
Camille Xavier de Mattos ◽  
Julia Maricela Torres Esperón ◽  
...  
Keyword(s):  
Low Cost ◽  
Ethnographic Study ◽  
Metropolitan Region ◽  
Cultural Representations ◽  
Department Stores ◽  
Social Image ◽  
Content Type ◽  
The Social ◽  
Adult World ◽  
Cultural Constructions

ABSTRACT Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.

scholarly journals Value of Audiovisual Records in Intercultural Education

Comunicar ◽  
2012 ◽  
Vol 20 (39) ◽  
pp. 169-176
Author(s):  
Antonio Bautista-García-Vera ◽  
Laura Rayón-Rumayor ◽  
Ana María de-las-Heras-Cuenca
Keyword(s):  
Culturally Diverse ◽  
Cultural Relations ◽  
Good Tool ◽  
Intercultural Relationships ◽  
Human Relationships ◽  
Visual Narratives ◽  
Video Recordings ◽  
The Social ◽  
Crisis Of Representation ◽  
The Universe

This article discusses the possibilities of audiovisual records as research data in intercultural relationships, or those that allow us to understand the Other. The research aims to contribute to the theory that is being developed on the nature and value of narratives in photographic and video representation and analysis of basic realities of teaching that are difficult to capture and quantify. Specifically, we examine whether audiovisual recording is a good tool for gathering and analysing information about intentions and interpretations contained in human relationships and practices. After presenting some epistemological and methodological dilemmas such as the crisis of representation in the social sciences or the «etic-emic» conflict and proposing some solutions taken from audiovisual anthropology, we analyse the nature of intercultural relationships in two schools –ethnographies– that support the study completed in 2011 and funded by the Spanish Ministry of Science and Innovation: the use of visual narratives as a substrate of intercultural relationships between culturally diverse kindergarten and primary education pupils. As an example, we describe how we discovered some categories that allow us to understand the universe of meanings that make sense of, determine and shape their cultural relations. Finally, we describe the contributions of NVivo 9, a software package that facilitates the analysis of photo and video recordings and narratives.Este artículo analiza las posibilidades de los registros audiovisuales como datos en la investigación sobre relaciones interculturales, o aquellas que van dirigidas al conocimiento del otro. Pretende contribuir a la teorización sobre el valor de las narraciones fotográficas y videográficas en la representación y análisis de realidades de la enseñanza que son difíciles de captar y cuantificar. Concretamente, estudiamos si el registro audiovisual es una buena herramienta para recoger y analizar información situada sobre las intenciones e interpretaciones contenidas en las relaciones humanas. Después de presentar algunos dilemas epistemológicos y metodológicos, como la denominada crisis de la representación en ciencias sociales o el conflicto «etic-emic», y de plantear algunas soluciones dadas desde la antropología audiovisual, analizamos la naturaleza de algunas situaciones de educación intercultural recogidas en los dos colegios –etnografías– que soportan el estudio finalizado en 2011 y financiado por el Ministerio de Ciencia e Innovación de España, sobre el uso de narraciones audiovisuales como sustrato de las relaciones entre el alumnado diverso culturalmente de educación infantil y primaria. A modo de ejemplo, describimos cómo hemos llegado a algunas de las categorías o constructos que llevan a entender el universo de significados que dan sentido a la vez que condicionan y configuran las relaciones interculturales de esos centros. Finalmente, describimos las aportaciones de algunas herramientas del software NVivo 9 en el análisis del contenido de registros y narraciones foto-videográficas.

Connecting as “Family” in Educative Relationships: Insights From a Media Program Serving Hmong Immigrant Youth

2017 ◽  
Vol 53 (9) ◽  
pp. 1126-1153 ◽  
Author(s):  
Bic Ngo ◽  
Erin Dyke ◽  
Jana LoBello
Keyword(s):  
Learning Environments ◽  
Low Income ◽  
Teaching And Learning ◽  
Immigrant Youth ◽  
Ethnographic Study ◽  
Cultural Dimensions ◽  
Youth Program ◽  
The Social

This article draws on an ethnographic study of a media program serving Hmong immigrant youth to illuminate perspectives and practices of teaching and learning that draw on Hmong culture’s emphasis on family and collectivism. Our explication is guided by the following question: How do a Hmong adult youth program advisor and Hmong youth connect as “family” in an educative relationship? It reveals insight for understanding the ways in which low-income, immigrant youth may be supported within educational contexts imbued by an intimacy and reciprocity that revalues the social and cultural dimensions of their lives. The article significantly advances research on the ways in which educators who share with youth the same racialized identity, neighborhood, and community construct learning environments.

Cross-space Consumption among Undocumented Chinese Immigrants in the United States

2016 ◽  
Vol 2 (2) ◽  
pp. 158-182 ◽  
Author(s):  
Min Zhou ◽  
Xiangyi Li
Keyword(s):  
New York ◽  
Social Status ◽  
Chinese Immigrants ◽  
The United States ◽  
Ethnographic Study ◽  
Social Value ◽  
Left Behind ◽  
Currency Exchange ◽  
The Social ◽  
International Migrants

We consider cross-space consumption as a form of transnational practice among international migrants. In this paper, we develop the idea of the social value of consumption and use it to explain this particular form of transnationalism. We consider the act of consumption to have not only functional value that satisfies material needs but also a set of nonfunctional values, social value included, that confer symbolic meanings and social status. We argue that cross-space consumption enables international migrants to take advantage of differences in economic development, currency exchange rates, and social structures between countries of destination and origin to maximize their expression of social status and to perform or regain social status. Drawing on a multisited ethnographic study of consumption patterns in migrant hometowns in Fuzhou, China, and in-depth interviews with undocumented Chinese immigrants in New York and their left-behind family members, we find that, despite the vulnerabilities and precarious circumstances associated with the lack of citizenship rights in the host society, undocumented immigrants manage to realize the social value of consumption across national borders and do so through conspicuous consumption, reciprocal consumption, and vicarious consumption in their hometowns even without being physically present there. We conclude that, while cross-space consumption benefits individual migrants, left-behind families, and their hometowns, it serves to revive tradition in ways that fuel extravagant rituals, drive up costs of living, reinforce existing social inequality, and create pressure for continual emigration.

Embodied Spatial Practices and the Power to Care

2019 ◽  
pp. 360-377
Author(s):  
Elise Paradis ◽  
Warren Mark Liew ◽  
Myles Leslie
Keyword(s):  
Health Care ◽  
Critical Care ◽  
Health Care Delivery ◽  
Care Delivery ◽  
Ethnographic Study ◽  
Spatial Practices ◽  
Critical Care Units ◽  
Interprofessional Care ◽  
The Social

Drawing on an ethnographic study of teamwork in critical care units (CCUs), this chapter applies Henri Lefebvre’s ([1974] 1991) theoretical insights to an analysis of clinicians’ and patients’ embodied spatial practices. Lefebvre’s triadic framework of conceived, lived, and perceived spaces draws attention to the role of bodies in the production and negotiation of power relations among nurses, physicians, and patients within the CCU. Three ethnographic vignettes—“The Fight,” “The Parade,” and “The Plan”—explore how embodied spatial practices underlie the complexities of health care delivery, making visible the hidden narratives of conformity and resistance that characterize interprofessional care hierarchies. The social orderings of bodies in space are consequential: seeing them is the first step in redressing them.

Why do crowds cause trouble? Exploring affective instability in collectivity

2021 ◽  
pp. 147059312110349
Author(s):  
Maíra Magalhães Lopes ◽  
Joel Hietanen ◽  
Jacob Ostberg
Keyword(s):  
Consumer Culture ◽  
Sao Paulo ◽  
Ethnographic Study ◽  
São Paulo ◽  
Urban Activism ◽  
The Social ◽  
Social Expression ◽  
Affective Instability ◽  
Being And Becoming

Through our ethnographic study of urban activism collectives in São Paulo, we propose another approach for exploring the process of collective formations and their longevity. Rather than seeking out the representational meanings of individualized communities, we approach collectivity from the perspective of crowds. Crowds are affective. Crowds are contagious. By adopting affect-based theorizing, we discuss affective intensities that bring about collectivity before the individuals awaken to narrate their meaning-makings. In our ethnographic context, collectives resist manifestations of gentrification (i.e., consumer culture in itself) and offer us a multifaceted site of being and becoming with the crowds. We explore how connections and disconnections affectively rekindle the social expression of collective bodies in consumer culture. This way, we add new dimensions to extant theorizing of consumer collectivity that tends to focus on individualized meaning, stability, and harmony.

‘It ain’t nothing like America with the Bloods and the Crips’: Gang narratives inside two English prisons

2012 ◽  
Vol 14 (1) ◽  
pp. 51-68 ◽  
Author(s):  
Coretta Phillips
Keyword(s):  
Social Relations ◽  
Ethnographic Study ◽  
Social Meaning ◽  
Mutual Support ◽  
Narrative Interviews ◽  
England And Wales ◽  
Political Implications ◽  
The Social ◽  
Male Prisoners

This article explores recent concerns about the emergence of gangs in prisons in England and Wales. Using narrative interviews with male prisoners as part of an ethnographic study of ethnicity and social relations, the social meaning of ‘the gang’ inside prison is interrogated. A formally organized gang presence was categorically denied by prisoners. However, the term ‘gang’ was sometimes elided with loose collectives of prisoners who find mutual support in prison based on a neighbourhood territorial identification. Gangs were also discussed as racialized groups, most often symbolized in the motif of the ‘Muslim gang’. This racializing discourse hinted at an envy of prisoner solidarity and cohesion which upsets the idea of a universal prisoner identity. The broader conceptual, empirical and political implications of these findings are considered.

A Blue Cat on the Galactic Railroad

2014 ◽  
Vol 128 (1) ◽  
pp. 124-158 ◽  
Author(s):  
Paul Roquet
Keyword(s):  
Sound Design ◽  
Social Self ◽  
The Social ◽  
Character Design ◽  
Feature Based ◽  
Japanese Animation ◽  
The Universe

In the 1980s, Japanese animation shifted its focus away from the social self and toward cosmic subjectivity, the framing of intensely personal emotions within the larger impersonal expanse of the universe. This essay examines an important moment in this shift: Night on the Galactic Railroad, anime studio Group TAC’s 1985 feature based on the classic Japanese children’s tale by Miyazawa Kenji. The film emphasizes the interpenetration of the microcosmic and macrocosmic through a range of experiments with “limited” animation, sound design, and character design that would in turn influence the imaginary worlds of later anime.

scholarly journals Composing Individuals: Ethnographic Reflections on Success and Prestige in the British New Music Network

2013 ◽  
Vol 10 (1) ◽  
pp. 115-136 ◽  
Author(s):  
HETTIE MALCOMSON
Keyword(s):  
Social Norms ◽  
Art Music ◽  
Social Processes ◽  
Ethnographic Study ◽  
New Music ◽  
Disciplinary Power ◽  
Art Worlds ◽  
The Social ◽  
Scant Attention

AbstractIn contrast to established musicians, lesser-known composers have received scant attention in art music scholarship. This article, based on an ethnographic study, considers how a group of British composers construed ideas of success and prestige, which I analyse in terms of anthropological writings on exchange, Bourdieusian symbolic economies, and Foucauldian notions of disciplinary power. Prestige was ascribed to composers who created ‘interesting’ music, a category that eclipsed novelty as an aim. Individuality, enacted within a context of individualism, was key to assessing whether music was interesting. This individuality had to be tempered, structured, and embedded in the social norms of this and related ‘art worlds’. The article examines the social processes involved in creating this individuality, musical personality, and music considered interesting.

Force fields of the modern

2021 ◽  
Author(s):  
Prem Poddar
Keyword(s):  
Climate Change ◽  
Intellectual History ◽  
Social Economic ◽  
Force Fields ◽  
Cultural Dimensions ◽  
Contemporary Theory ◽  
Western Modernity ◽  
Space And Time ◽  
The Social ◽  
Different Levels

The essentially contested notion of the modern, and its cognate form “modernity,” have a long intellectual history. The emergence and dissemination of the idea of Western modernity was sometimes forcibly imposed, sometimes partially accepted, and sometimes resisted at different levels around the globe. Recent thinking has produced qualifiers and prefixes such as “unfinished,” “post-,” “late,” “inevitable,” “contra-,” “alternative,” or “differential” in relation to modernity, to signal the striations in approaches, interpretations, and positionings towards what is seen as an umbrella term to describe the various possibilities that can be brought to bear while considering contentions in contemporary theory and praxis. The social, economic, political, and cultural dimensions of this field of forces are integral to any thinking about the symbolic contestation of power in multifarious re-imaginings. This article charts this field mainly by looking at the colonial and postcolonial interventions that have impacted and continue to the present day to effect and inflect cultures and societies, including pressing questions of climate change and cyberspace. Sections are sorted under the following sub-headings: “The vortex of the modern;” “Subaltern bodies, subversive minds;” “Communication and colonization: Re-inventing space and time;” “Borderlands, migrations, identities;” and “Contesting and controlling cyberspace.”

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