CULINARY TOURISM AS A METHOD OF BUILDING THE PODTATRZE REGION STRATEGY DEVELOPMENT – PART 2: RESULTS OF RESEARCH
The study aims to show the essence and significance of culinary tourism that can become a key element in building the future development strategy of the analyzed area. The article has an empirical character and presents in its contents the analysis of selected results of research that were obtained during the implementation of the research project entitled “Prospects for the expansion of culinary tourism in Poland based on selected endemic products in the Podtatrze area”. The primary data was obtained through a quantitative study using surveys for which the questionnaire was the research tool. The questionnaire was directed to a group of people who was a research sample, who at least once visited the studied region and purchased a culinary product. Conclusions from the study can be a starting point in defining future support areas and individual goals both in the strategic and operational dimension, thus ensuring sustainable and sustainable development of the tourist region.