Data-ism: The Revolution Transforming Decision-Making, Consumer Behavior, and Almost Everything Else

2015 ◽  
Author(s):  
Steve Lohr
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
The Revolution

scholarly journals Choosing Among Options Presented Sequentially or Simultaneously

2018 ◽  
Vol 28 (1) ◽  
pp. 97-101 ◽  
Author(s):  
Shankha Basu ◽  
Krishna Savani
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Experimental Economics ◽  
Reference Point ◽  
Eyewitness Identification ◽  
Simultaneous Presentation ◽  
Judgment And Decision Making ◽  
Choice Architecture ◽  
Processing Styles ◽  
Presentation Formats

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies support the idea that viewing options simultaneously encourages people to compare the options and to focus on the ways in which the options differ from each other. In contrast, viewing options sequentially encourages people to process each option holistically by comparing the option with previously encountered options or a subjective reference point. Integrating research from judgment and decision making, consumer behavior, experimental economics, and eyewitness identification, we identify ways in which the different processing styles elicited by sequential- and simultaneous-presentation formats influence people’s judgment and decision making. This issue is particularly important because presenting options either sequentially or simultaneously is a key element of choice architecture.

scholarly journals How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

2014 ◽  
Vol 62 (6) ◽  
pp. 1257-1263 ◽  
Author(s):  
Naďa Birčiaková ◽  
Jana Stávková ◽  
Martin Souček
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Wilcoxon Test ◽  
Individual Factors ◽  
The Czech Republic ◽  
Income Levels ◽  
Level Of Education ◽  
Brand Quality ◽  
Radial Graphs

This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classification of individual reasonable consumption. Consumers expressed the degree of influence in their decision-making on satisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument influence on consumer behavior and decision-making. To express the degree of influence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of differences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of influence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by different income levels and different level of education achieved by the head of the household. The influence is expressed by radial graphs.

scholarly journals Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Questionnaire Survey ◽  
Current Situation ◽  
High Price ◽  
Purchase Decision ◽  
Shopping Experience ◽  
Countermeasures And Suggestions ◽  
Decision Making Behavior

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

Faktor–faktor Gaya Pembuatan Keputusan dalam Pembelian Barangan di Kalangan Pengguna

2012 ◽  
Author(s):  
Siti Aisyah Panatik @ Abdul Rahman
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Key Words ◽  
Quality Factor ◽  
Descriptive Study ◽  
Survey Method ◽  
Significant Difference ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Dominant Influence

Kajian ini bertujuan untuk melihat faktor–faktor yang mempengaruhi gaya pembuatan keputusan serta perbezaan gaya pembuatan keputusan pengguna dalam membeli sesuatu barangan berdasarkan jantina dan etnik. Terdapat lapan faktor utama yang dikaji iaitu faktor kekeliruan terhadap pilihan yang banyak, tabiat setia kepada jenama, gerak hati, kesedaran kepada fesyen terkini, kesempurnaan kualiti, kesedaran kepada harga, rekreasi, dan kesedaran kepada jenama. Kajian deskriptif ini berdasarkan kaedah tinjauan dengan menggunakan 480 orang pengguna yang membeli–belah di tiga pasaraya terbesar di Johor Bahru (Pasaraya Giant di Plentong dan Tampoi serta Carefour). Dapatan kajian menunjukkan bahawa faktor kesempurnaan merupakan faktor yang paling tinggi mempengaruhi gaya pembuatan keputusan pembelian barangan di kalangan pengguna. Manakala tidak terdapat perbezaan yang signifikan dalam gaya pembuatan keputusan pengguna berdasarkan jantina. Kajian ini juga menunjukkan terdapat perbezaan signifikan gaya pembuatan keputusan dalam pembelian barangan berdasarkan etnik Melayu, Cina dan India. Kata kunci: Gaya pembuatan keputusan, tingkah laku pengguna, pengguna The purpose of this study is to determine the factors that influence decision–making style among consumers as well as to identify consumers’ decision–making style differences based on gender and ethnics. Eight factors which influence decision making style among consumers were investigated such as confusion caused by too many choices, loyalty to brand, impulsiveness, novelty fashion consciousness, perfect quality, price conscious, recreational and brand conciousness. This descriptive study used a survey method which involved 480 consumers of three supermarkets in Johor Bahru (Giant at Plentong and Tampoi, and Carrefour). Results indicated that the perfect quality factor was the dominant influence on decision–making styles among respondents and that there is no difference of decision–making style based on gender. However, there is a significant difference of decision–making styles based on Malay, Chinese, and Indian ethnicity. Key words: Decision-making style, consumer behavior, consumer

Marketing Management Inside the Business Family

2020 ◽  
pp. 304-321
Author(s):  
Danny C. Barbery-Montoya ◽  
Patricio J. Toro-Orellana
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Business Management ◽  
Theoretical Method ◽  
Marketing Management ◽  
Starting Point ◽  
The Family ◽  
Relational Concept ◽  
Operational Phase ◽  
Business Family

This chapter shows the forms of relationship between the family business (FB) and its customers, through marketing and branding management. By reviewing literature, authors address three concepts: marketing and branding to generate value, the strategic and operational phase within business management, and consumer behavior along with the performance of the Company based on the rational or emotional. With these elements and through an exploratory theoretical method, authors present in a first phase the SOFT model as a starting point for understanding the decision making within the FB. Subsequently, the chapter defines that the client's decisions exposed to the marketing and branding actions are given through his triune brain, in which there are intellectual, limbic, and reptilian decisions. Authors propose through these two perspectives the relational concept between FB and client that they have called MindKeting as an exploratory proposal that helps to understand the types of decisions and actions that must be taken at the time of marketing management and brand of FB.

Consideration-Constrained Engineering Design for Strategic Insights

2019 ◽  
Vol 141 (6) ◽  
Author(s):  
Minhua Long ◽  
Michael Erickson ◽  
Erin F. MacDonald
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Engineering Design ◽  
Decision Making Process ◽  
Design Framework ◽  
Design Strategies ◽  
Clean Diesel ◽  
Product Planning ◽  
Conjunctive Rule

Consumer behavior can be modeled using a decision-making process termed “consideration” in which consumers form requirements, “consideration rules,” in order to narrow their options for further evaluation. One type of consideration rule is the conjunctive rule, where a consumer makes a list of requirements and a product must meet all of the requirements in order to be considered for purchase, such as “the vehicle must get 25 miles per gallon or more”; “it must be priced at $22,000 or less”; and “it must be a standard-sized sedan.” This paper offers a design framework for linking these consideration rules with design. We demonstrate the use of our framework with a case study, namely the Volkswagen (VW) “clean diesel” scandal, which investigates the design strategies used in response to the scandal by capturing considerations within the marketing product planning subproblem and assuring engineering feasibility within the engineering design subproblem.

Tracking Generation Y: A Contemporary Sport Consumer Profile

2005 ◽  
Vol 19 (3) ◽  
pp. 254-277 ◽  
Author(s):  
Julie Stevens ◽  
Anna Lathrop ◽  
Cheri Bradish
Keyword(s):  
Physical Activity ◽  
Decision Making ◽  
Consumer Behavior ◽  
Generation Y ◽  
Physical Activity Level ◽  
Consumer Preferences ◽  
Activity Level ◽  
Purchase Decision ◽  
Product Features ◽  
Sporting Goods

In response to the recent impact of Generation Y in the sport marketplace, this researach article examines the association between consumer behavior preferences and two segmentation variables, gender and physical activity level, for an adolescent segment (ages 14-17 years) of Canadian Generation Y youth. Questionnaire results from a sample of 1,127 respondents yielded data related to various consumer preferences for sporting goods purchases. These factors include purchase decision making, price, frequency, location, and product features. Results indicate an association among Generation Y, gender, and physical activity level with respect to a number of consumer preferences related to sport footwear, apparel, and equipment. Discussion and implications address how sport marketers might interpret the consumer profile results according to both age and cohort perspectives.

Sign in / Sign up

Export Citation Format

Share Document