scholarly journals Trust in the Nonprofit Domain: Towards an Understanding of Public’s Trust in Nonprofit Organizations

2021 ◽  
Author(s):  
Annika Becker

Trust in the nonprofit domain has been subject to a large interest both among scholars and practitioners over the past few years. Today, we differentiate between a range of different forms of trust, namely, organizational and sectoral trust as well as more generalized and institutional trust. Another differentiation in nonprofit literature relates to the subject that forms trust towards a nonprofit organization, reflected by the strength of the individual-organizational-relationship. In that, two forms of trust, namely, a narrow form of relational trust and broader trust among the public have evolved. While previous research provides varying conceptual approaches for explaining public’s trust in the nonprofit sector, most scholars, however, approach public trust from a rather narrow relationship management perspective. This chapter conceptualizes and operationalizes public trust from a broader perspective and emphasizes that to get public support to ultimately further their missions, nonprofit organizations should strive for building, maintaining, and restoring public’s trust. This chapter accordingly presents five mechanisms that are associated with public’s trust in nonprofit organizations: 1) promise of mission and values, 2) organizational reputation, 3) transparency and accountability, 4) performance and social impact, and 5) use of contributions. Thereby, recent trends in academic literature are identified—nonprofit branding and nonprofit accountability—that have great ability to address these mechanisms to successfully improve public trust. Results from this chapter provide nonprofit scholars with insights into a broader conceptualization and operationalization of public trust in nonprofit organizations, and with future research ideas. Nonprofit managers may benefit by gaining insights into how to sustainably improve trust among the general public by focusing on nonprofit branding and accountability strategies.


2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Sanchayan Banerjee ◽  
Manu Savani ◽  
Ganga Shreedhar

This article reviews the literature on public support for ‘soft’ versus ‘hard’ policy instruments for behaviour change, and the factors that drive such preferences. Soft policies typically include ‘moral suasion’ and educational campaigns, and more recently behavioural public policy approaches like nudges. Hard policy instruments, such as laws and taxes, restrict choices and alter financial incentives. In contrast to the public support evidenced for hard policy instruments during COVID-19, prior academic literature pointed to support for softer policy instruments. We investigate and synthesise the evidence on when people prefer one type of policy instrument over another. Drawing on multi-disciplinary evidence, we identify perceived effectiveness, trust, personal experience and self-interest as important determinants of policy instrument preferences, along with broader factors including the choice and country context. We further identify various gaps in our understanding that informs and organise a future research agenda around three themes. Specifically, we propose new directions for research on what drives public support for hard versus soft behavioural public policies, highlighting the value of investigating the role of individual versus contextual factors (especially the role of behavioural biases); how preferences evolve over time; and whether and how preferences spillovers across different policy domains.



2015 ◽  
Vol 44 (1) ◽  
pp. 91-118 ◽  
Author(s):  
Jessica Word ◽  
Sung Min Park

Purpose – The purpose of this paper is to examine the factors influencing the decision of managers to work in the nonprofit sector and how these choices are shaped by intrinsic and extrinsic motivations. Additionally, this research examines the impact of job choice motivation on social, community and professional outcomes and the unique characteristics of managers in the nonprofit sector. Design/methodology/approach – This research employed data from the National Administrative Studies Project (NASP-III) survey, which measured the mid- and upper-level managers working in nonprofit organizations in Illinois and Georgia. The survey measured the manager’s perceptions of various organizational issues, including work motivation, mentoring and communication, career histories, hiring practices, and organizational cultures and structures. The data were then analyzed using a hierarchical regression model. Findings – The findings of this research support the idea that intrinsic motivation is an important aspect of job choice motivation for individuals in the nonprofit workforce. In addition, the findings suggest other characteristics, including policies that enhance work life balance (WLB), advancement, and job security, are important to understand the job choice motivations of nonprofit managers. This research also found not all types of nonprofit agencies attract similarly motivated individuals, or lead to equivalent community outcomes. Research limitations/implications – The organizations represented in the NASP III sample included more membership and professional associations than the overall nonprofit sector. This over representation partially limits the generalizability of these findings but it also allows the research to more thoroughly understand this unique subset of organizations that serve predominantly the narrow interests of their members. Practical implications – This research highlights the advantage nonprofit employers have over other organizations in terms of using intrinsic motivations to attract employees. However, the findings also suggest nonprofit organizations need to focus on human resource (HR) strategies including policies that enhance WLB, advancement, and job security to compete with other employers for talent. Finally, the research also suggests the need to tailor HR strategies to groups of nonprofit employees based upon important employee characteristics such as gender, job type, and prior career experience. Originality/value – This study extends a well-developed body of knowledge on motivations and selection of career paths to individuals working in the nonprofit sector. It also suggests variations among employees and organizations matter in terms of the type of individuals attracted to particular career path in nonprofits. Additionally, this research suggests future research needs to include more nuanced examinations of the differences which exist among organizations in the nonprofit sector rather than simply focussing upon similarities across the most prevalent types of nonprofit organizations.



2019 ◽  
Vol 2 (1) ◽  
pp. 39-46 ◽  
Author(s):  
Tushar Savarkar ◽  
Shankar Das

A number of studies indicate that street children are vulnerable for exposure to poly-victimization, which includes various types of physical abuse, sexual violence, bullying and exposure to violence, neglect, drug abuse. These children may suffer severe mental health outcomes due to chronic exposure to psychosocial distress, specifically anxiety and depression. An analytical review of the literature was undertaken to examine the research studies on the psychological and social impact of the living condition on the street children from both a national and global lens. Research evidence indicates that there is a strong correlation between mental health and overall holistic development of the individual. The paper finally provides a conceptual framework of vulnerabilities and mental health of street children, implications for future research, interventions and public policy.



2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Masato Kawabata ◽  
Clifford J. Mallett

AbstractEnjoyment is an important psychological construct in many life domains. Despite the importance of the construct, conceptual clarity in what enjoyment is remains elusive. The elusive understanding of enjoyment is probably caused by conceptual ambiguity of the construct and a confusion in the public usage between hedonic and eudaimonic qualities of positive feelings. The hedonic quality of positive feelings (e.g., fun) reflects the simple attainment of desires; whereas the eudaimonic quality of positive feelings (e.g., joy) reflects fulfilling or realizing one’s true nature through full functioning of one’s ability. To better understand this important construct of enjoyment, we conducted a focused review of relevant literature. In the first section, relevant literature was reviewed to identify conceptual ambiguities contributing to why enjoyment has remained an elusive construct in research. In the second section, an operational conceptualization of enjoyment was proposed from integrative perspectives to overcome the identified issues. We proposed operationally conceptualizing enjoyment as a proactive behavioral and psychological process towards the eudaimonic or hedonic qualities of positive feelings. In this process, the individual appraises the situation in a positive way and commits oneself to savoring the situation and engaging in the task to have positive feelings of joy and fun. We explained why the operational conceptualization is important and useful from theoretical, empirical, and practical perspectives. In doing so, we also proposed possible future research directions with the operational conceptualization of enjoyment.



Author(s):  
James Ron ◽  
Shannon Golden ◽  
David Crow ◽  
Archana Pandya

This chapter discusses key findings of the preceding chapters and presents some directions for future research. While public opinion in the global South is far from monolithic, this research found relative favor for human rights ideas and organizations, suggesting deeper grassroots support than many critics allege or practitioners fear. However, the preceding chapters also argued that this general public good will has not been fully harnessed or transformed into action. This chapter suggests that human rights researchers should spend more time investigating the public experiences with and opinions about human rights. Scholars have devoted enormous attention to the construction, diffusion, and reception of human rights norms, but have largely focused on states, legal systems, organizations, and other institutions. Few have explored public attitudes toward international human rights norms and organizations; additional research is needed on the depth, limits, variability, and potential of public support for human rights.



Author(s):  
Leigh Nanney Hersey

Social media is increasing becoming a prominent tool in today's nonprofit sector. By 2010, the largest 200 nonprofit organizations in the United States used social media as a tool to meet their goals (Barnes, n.d.). According to those surveyed the top reason for using social media is for increasing awareness of the organization's mission (90%). In studying the American Red Cross' use of social media, Briones, et al. (2011) found that the use of social media built relationships with the public. This chapter explores the success of a mid-sized nonprofit organization, CHOICES: Memphis Center for Reproductive Health, as it develops a strategic social media plan to increase awareness and support for the organization. Through this case study, we will address how this organization has used social media to advance its mission and the process used to develop performance metrics along the way.



Author(s):  
Daniel C. Levy

As several other volumes in this series on nonprofit organizations help us appreciate the importance of the private nonprofit sector in U.S. society, economics, and politics, we surely must recognize the weight of education within that sector. Quantitative profiles of the nonprofit sector are still sketchy, but the best figures show that education is one of the big four arenas of nonprofit activity, along with health, social services, and religious organizations, and perhaps (with health) even one of the big two. Data on salaried employees are illustrative. Private education’s total of more than one million puts it second behind health within a nonprofit sector that accounts for 8% (and growing) of these employees. And yet, even such figures give very conservative estimates of the significance of the nonprofit sector generally, and education in particular. For one thing, institutions such as private schools often rely heavily on voluntary work. More important, these institutions obviously serve many millions more than they employ. Turning to education alone, enrollment figures give an idea of the private nonprofit sector’s size. (By “schools” we will mean primary and secondary schools; see note 11.) As Erickson’s chapter reports, private schools hold at least 10% of total school enrollments, their more than five million students spread out over roughly 18% of the total system’s schools. And Geiger’s chapter reports that the private share is even more impressive at the higher-education level. There, the more than two million private students account for roughly 22% of total enrollments, distributed over roughly half the system’s institutions. Yet most observers of private education, including the two just cited, would argue that such numbers understate its significance. This significance derives from offering something different from the public sector, something often thought superior and influential, but something at least desired and supported by a substantial number of actors. In any case, behind such figures lies an intricate maze of private choices, made by students, their families, and others, as well as an intricate maze of public policies, at once responding to and shaping those private choices.



2021 ◽  
Vol 6 ◽  
pp. 124
Author(s):  
Sarah Savić-Kallesøe ◽  
Anna Middleton ◽  
Richard Milne

Background: Genomic medicine could improve precise risk stratification, early prevention, and personalised treatment across a broad spectrum of disease. As this reality approaches, questions on the importance of public trust arise. The success of genomic medicine initiatives is influenced by the public’s trust and willingness to engage. Specific social actors influential in the public's trust have been identified by the “Your DNA, Your Say” study, including doctors, researchers, and governments. This paper aims to identify and examine which specific social actors, if any, in Canada and the United Kingdom (UK) are the most trustworthy and influential to engage the public in genomic medicine research. Methods: Using data from the ‘Your DNA, Your Say’ study, logistic regression models and Pearson’s chi-square tests were conducted to explore trust in social actors across Canada and the UK. Results: The results demonstrate Canada and the UK significantly differ in public trust and willingness to donate. Non-profit researchers, domestic doctors, and personal doctors were identified to be the most influential and trustworthy social actors in Canada and the UK. Conclusions: The comparative results indicate that both countries would benefit from engaging the public through doctors and non-profit researchers. The UK could additionally support public trust by engaging with the public through the National Health Service. However, the results suggest that whilst public trust is significant, it may be neither necessary nor sufficient in influencing willingness to donate. Future research could do well to investigate how the importance of public trust compares in countries with lower public trust.



2021 ◽  
Vol 8 (4) ◽  
pp. 146-151
Author(s):  
Kamran Bagheri-Lankarani ◽  
Mohammad-Hadi Imanieh ◽  
Amir-Hossein Hassani ◽  
Hossein Molavi Vardanjani

Background and aims: Public health policies and programs should be adapted to the level of public trust in the healthcare system, as an indicator of the public support level. Accordingly, the data about public trust level in the healthcare system is considered as a critical requirement for managing public health crises. This study aimed to rapidly assess the public trust in the healthcare system during the COVID-19 epidemic in Iran, as well as to evaluate the effect of socioeconomic status (SES) on this trust. Methods: This cross-sectional and web-based study which was conducted in Iran during the COVID-19 epidemic included adults aged 18-60 years. A probability proportional to size multistage random sampling was applied and performed in 15 provinces of the country. Data on the main sources of information about COVID-19, trust in healthcare system, fear level of COVID-19, and demographics were collected via an electronic questionnaire. Multiple linear regression was applied, and adjusted regression coefficients and 95% confidence intervals (CIs) were estimated. Results: A total of 5250 adults (response rate: 76%) were included in the study. The mean of reported trust scores was 50.3±22.8, and that of fear scores was 72.0±17.8. The highest (65%) and lowest (28%) levels of trust were observed among participants from the lowest and highest SES, respectively. Gender (male) (P=0.006), higher levels of education (P<0.001), higher socio-economic status (P<0.001), and higher fear scores (P<0.001) were independently correlated with the lower level of ⦰ trust in healthcare system. Conclusion: It was found that the public trust in Iran’s healthcare system was not high enough at the time of the COVID-19 epidemic in the country, especially among higher social class population.



2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Rikki Abzug

AbstractAs the first major overhaul of the United States’ tax code in a generation, the passage of the Tax Cuts and Jobs Act of 2017 has particular significance for the operation of US nonprofit organizations. Provisions of the Tax Act, including raising the ceiling on individual standard deductions, imposing excise taxes on highly compensated nonprofit employees, repealing the individual mandate of the Affordable Care Act, etc., are causing great uncertainty and consternation within organizations of, and bridging, the nonprofit sector. In response to some of the initial confusion, the National Council of Nonprofits offered a webinar, entitled, “Now What: How the New Federal Tax Law Impacts Charitable Nonprofits” on January 11, 2018. A one-hour slide-show with voice-overs was complemented by a running “chat” of nonprofit listeners/participants. This exploratory study undertakes a content analysis of the one-hour nonprofit participant chat that accompanied the webinar in order to take a pulse of the concerns of the practitioners as the potential impact of the law was explicated.



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