Competitive advantages of the Czech Republic for the development of medical tourism

Author(s):  
Monika Hilšerová ◽  
Dominika Hrabalová ◽  
Markéta Kalábová ◽  
Antonín Dvořák

Medical tourism is one of the forms of tourism with dynamic development in recent years. To determine the strategic development of the area, it is necessary to determine the strengths of the destination with regard to trends and opportunities that the market offers. The aim of this paper is to identify the competitive advantages of the Czech Republic in terms of medical tourism and answer the key question whether the Czech Republic has the prerequisites for future development. The evaluation was performed on the basis of a comparison of research reports of the Czech Tourist Board (CzechTourism) with international reports evaluating the competitiveness and position of the Czech Republic, namely the country reports of the International Medical Travel Journal, Euro Health Consumer Index, Travel and Tourism Competitiveness Index. Furthermore, the services offered for foreign tourists were evaluated. A price comparison of selected procedures was also included. Based on the analysis, the competitive advantages of the Czech Republic were determined. The identified competitive advantages show that the Czech Republic has good potential for the development of medical tourism. Based on a comparison of the main final reports of foreign and domestic organizations, it follows that the main competitive advantages of the Czech Republic in the field of medical tourism are almost zero waiting times and low cost of quality medical procedures and quality medical care.

2020 ◽  
Vol 29 (1) ◽  
pp. 73-86
Author(s):  
Beata Będzik ◽  
Sylwia Gołąb

The aim of the article is to assess the condition of the tourism sector in Poland and in the Czech Republic. Statistical data from various institutions operating in the area of travel and tourism were compared. These statistics were supplemented with data contained in industry reports. In addition, official tourism statistics from both countries were also used. The analysis shows that the Polish tourism industry does not fully use the its potential for development and performs worse than Western European countries. The Czech Republic, despite a smaller population, has a higher indicator of infrastructural equipment, which, given the country’s geographical location, is the key determinant of the development potential of the tourism sector. The Polish tourism industry needs to continue investing in its infrastructure, which, given the country’s geographical location and conditions for tourism, is one of the key factors that affect tourism and drive its development. Online promotion and advertising should also be intensified in order to reach potential tourists and show them the full range of tourism services. Poland and the Czech Republic are not generally perceived as very popular tourist destinations, so people’s awareness of their attractiveness for tourism must be raised. The Internet is a particularly well-suited tool for this purpose, as it can, at a relatively low cost, show that countries like Poland and the Czech Republic can also provide services that satisfy the needs of various tourists.


Author(s):  
Radek Liska

The Czech Republic has experienced tremendous growth over the last three decades. However, as the previously exploited competitive advantages (e.g., low labour cost) lose growth potential, the country has to address the digital economy sector. The digital economy readiness study analyses and merges findings from the European and OECD databases, outlining the current situation in the country. Also, the study compares the skill set supplied by the Czech workforce with the global market situation. Research areas cover analysis of diverse factors such as age, education, gender, and nationality. Study results show that the Czech Republic has a substantial competitive advantage both within the EU and across OECD thanks to its highly skilled workforce. Hence, ongoing digital transformation gives a positive outlook for further development of the Czech digital economy.


2018 ◽  
Vol 9 (3) ◽  
pp. 23-27 ◽  
Author(s):  
Beáta Korandová ◽  
Alena Straková ◽  
Jiří Beránek ◽  
Dana Vrublová

This article summarizes the information on raw materials in the Czech Republic. Although mining was significantly reduced not long ago, there are still rich deposits of ores, non-metallic raw materials, as well as energetic and construction ones. Many of them are potentially utilizable in future, especially those which are economically favorable, and their mining is not in any conflict with environmental interests. Deposits are distributed irregularly, and their raw materials are different in both the Bohemian Massif and Western Carpathians. In order to be complete, the text also comprises deposits, which are restricted by environmental limits or their mining promises a low-cost effectiveness. The article is amended with actual statistical data.


2019 ◽  
Vol 65 (1) ◽  
pp. 6-12
Author(s):  
Monika Březinová ◽  
Zbyněk Havelka ◽  
Petr Bartoš

Minibreweries are a specific group on the Czech beer market and they communicate with their customers mostly via their product – the beer. Their main asset is uniqueness and locality. Presentation of these breweries is mostly realized by financially less difficult methods. The present text deals with the problems of marketing communication of minibreweries with respect to the techniques used. Data collection was performed via electronic questionnaire in January 2017. The researched sample consisted of 350 minibreweries as of 31st December 2016. Recoverability of the questionnaires was 41% (145 minibreweries). The aim of the research was to find out, with the help of descriptive statistic methods, which marketing tools are used by minibreweries. The results confirm that, for marketing communication, minibreweries use mostly low-cost techniques such as own web pages, which are used by 90% of the researched minibreweries, social sites by 84% of respondents, and through the renown of the minibrewery by 80% of respondents. Furthermore there are tools to be used to differentiate the product, such as labels (in 90% of respondents), glasses and beer coasters (in 85% of respondents), the least used kind of these tools being the advertisement in the national broadcast transmission (in 4% of respondents) and in the news (in 8% of respondents).


2019 ◽  
Vol 92 (3) ◽  
pp. 309-329
Author(s):  
Veronika Zuskáčová ◽  
Daniel Seidenglanz

Due to deregulation of air traffic flying has become increasingly accessible to masses of travellers on the growing low-cost market. Yet, a significant group of passengers seems to remain on the other side – the kinetic elites whose hypermobile lifestyles are performed in privileged spaces. The aim of this paper is to critically address the binary of elite and non-elite passengering and to demonstrate the evidence of a much wider spectrum of individual aeromobile experiences. We use the case study of frequent flyers in the Czech Republic and Slovakia to present the highly diverse practices of passengers usually labelled as elites.


Agriculture ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 40
Author(s):  
Jan Weger ◽  
Jaroslav Knápek ◽  
Jaroslav Bubeník ◽  
Kamila Vávrová ◽  
Zdeněk Strašil

Our article analyzes the main biological potentials and economic barriers of using Miscanthus as a new energy crop in agricultural practice in the Czech Republic and the Central-Eastern European region. We have used primary data from long-term field experiments and commercial plantations to create production and economic models that also include an analysis of competitive ability with conventional crops. Our results showed that current economic conditions favor annual crops over Miscanthus (for energy biomass) and that this new crop shows very good adaptation to the effects of climate change. Selected clones of Miscanthus × giganteus reached high biomass yields between 15–17 t DM ha−1 y−1 despite very dry and warm periods and low-input agrotechnology, and they have good potential to become important biomass crops for future bioenergy and the bioeconomy. Key barriers and factors are identified, including gene pool and agronomy improvement, change of subsidy policy (Common agriculture policy-CAP), climate change trends, and further development of the bioeconomy.


Author(s):  
Michal Vančura ◽  
Tatiana Mintálová ◽  
Martin Blažek ◽  
Václav Toušek

The by-product of the current global economic processes is increasing competitive pressure. In conditions of world economy globalization, the Czech Republic was particularly successful in the 1990s, mainly due to the strategy of “low cost economy”. Low costs were the primary source of competitive advantage. Increasing pressure of large countries with cheap labour force does not allow the Czech Republic make its labour costs lower and use this as a source of economic growth and international competitiveness. Therefore the Czech Republic was forced to direct its further economic development towards the knowledgebased economy. Due to this new priority, in the economic policy the innovative abilities of the companies, increasing quality of human resources, as well as research and development of the new technologies became the most important tasks. For the most of companies these trends were tantamount with the necessity of basic changes in production process organization, management, human resources development, etc. Both inner and outer entrepreneurial environments were thus considerably changed and innovative companies become the carriers of comparative advantages in the regional development. The objective of the article is to assess the current position of the Czech Republic in international perspective as far as the innovative efficiency is concerned. The authors also will try to point the strong and weak sides of the innovation system in the Czech Republic. The second part of the paper analyses the innovative potential of particular Czech regions.


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