scholarly journals An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls

2021 ◽  
Vol 59 (4) ◽  
pp. 449-463
Author(s):  
Mi Young Son
Keyword(s):  
Small Business ◽  
Customer Loyalty ◽  
Price Competition ◽  
Easy Access ◽  
Shopping Malls ◽  
Price Competitiveness ◽  
Product Assortment ◽  
Sales Channels ◽  
Online Sales ◽  
Selection Factors

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, ‘price competitiveness’ is important, especially in portal shopping and low-cost brands; ‘product assortment’ is important but not essential in all platforms; and ‘differentiation’ is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK DALAM PERKEMBANGAN UMKM GULO PUAN DI DESA BANGSAL KECAMATAN PAMPANGAN

2021 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Anggi Julianti ◽  
Fadilla Fadilla ◽  
Moh. Faizal
Keyword(s):  
Social Media ◽  
Small Business ◽  
Major Effect ◽  
Easy Access ◽  
Business Activity ◽  
Left Behind ◽  
Technological Developments ◽  
Use Of Social Media ◽  
The Village

Small Microcus Business (UMKM) is a small business activity but is able to provide a major effect for the economy in Indonesia. That is to expand employment, play a role in the process of equity and increase in community revenue, and encourage the realization of national stability. But to realize it is necessary to be able to compete globally, by utilizing technological developments at this time not to be left behind with the development of the age. Utilization of social media especially Facebook as a promotional tool to make it easy for marketing UMKM Gulo Puan in the village of Bangsal District of District Objective is one of the strategies that are currently used. With easy access, wide tissues, fast working methods and also costs that will be able to provide positive and profitable impacts for MSME. The results of this study show that the use and use of social media as a promotional tool can increase the competitiveness of UMKM-UMKM Gulo Puan in the village of Bangsal District District in January aspects of increased sales than compared to using social media. But when revisited still many non-MSMEs that have not used and utilize social media for marketing online caused by various things.

scholarly journals An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores

2014 ◽  
Vol 1 (1) ◽  
pp. 79 ◽  
Author(s):  
Naif Mutlaq Al Otaibi ◽  
Kausar Yasmeen
Keyword(s):  
Saudi Arabia ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Future Research ◽  
Grocery Stores ◽  
Grocery Shopping ◽  
Shopping Malls ◽  
Perceived Service Quality ◽  
Convenience Stores

Lack perceived quality in Saudi Arabia has been repeatedly identified as one of the most formidable barriers to people for engaging in customer loyalty.Despite, the widespread establishment of shopping malls all over the country, the statistics revealed that Saudi consumers, although trying grocery shopping in some shopping malls, still prefer to do their grocery shopping activities in traditional grocery stores and convenience stores (Othaim, 2012).This paper provides an overview perceived service quality and customer satisfaction which affect Saudi customer loyalty,,and it reviews relevant previous studies that investigate the relationships among said three variables.  This paper provides the critical remarks and direction for future research.

Definitions of Entrepreneurship

2003 ◽  
Vol 4 (2) ◽  
pp. 140-141 ◽  
Keyword(s):  
Small Business ◽  
Similar Process ◽  
Easy Access ◽  
Personal Interest ◽  
Web Based ◽  
Critical Commentary ◽  
The Web ◽  
Similar Text

‘Internet Review’ provides critical commentary on entrepreneurship, small business and innovation information on the Web. This article explores definitions of entrepreneurship as used by ‘practitioners’ across the Web. This is not a novel suggestion; many others (including the author) have conducted similar text or Web-based exercises. Indeed, the reviewer found a classroom topic sheet for schoolchildren that suggested a similar process (see www.ednet10.net/omomitems.nsf354da12738c3e9c0862568050000fa1986256792007ae6b5862568e9006df0e0?OpenDocument ). Yet, the review still seems worthwhile; there appear to be no agreed definitions (Kirby, 2003); the Web provides easy access to a wealth of example definitions for analysis, and the reviewer was interested in the types of definitions that would emerge: such personal interest often bodes well for an interesting review.

scholarly journals Model Peningkatan Loyalitas Pelanggan dengan Pengujian terhadap Servicescape, Kualitas Pelayanan dan Kepuasan Pelanggan

2018 ◽  
Vol 11 (2) ◽  
pp. 181
Author(s):  
Marno Nugroho ◽  
Sahrul Romadhon
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Price Competition ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Fashion Industry ◽  
Innovative Strategies ◽  
Market Leader ◽  
Improve Service Quality

In the era of globalization, the development of the fashion world with a variety of models and designs is increasing very rapidly. This condition has triggered a cycle of changing the style of dress that is dynamic, especially in the watch fashion industry. In addition to referring to the time the watch can also give a distinctive impression to the wearer. The sampling method is carried out using non probability sampling techniques by means of purposive sampling. By wearing a watch we can look more elegant. With a fairly large number of competitors, triggering the clock shop to focus on product quality and price competition, but the competition is not enough because there are still many aspects that can be used by the clock store to win the competition and become a market leader. Innovative strategies are needed to survive and win the competition, including strategies to improve service quality and rearrange Servicescape in this regard with regard to customer satisfaction and customer loyalty.

PENGALAMAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN DAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI

2020 ◽  
Vol 23 (2) ◽  
pp. 20
Author(s):  
Kevin Benitto Hartono ◽  
Lina Salim
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Goodness Of Fit ◽  
Positive Impact ◽  
Shopping Malls ◽  
Goodness Of Fit Test ◽  
Experiential Marketing ◽  
Marketing Service ◽  
The Impact

Nowadays, shopping malls growth are extremely high in Jakarta area. One of the shopping malls that has existed for a long time and still thrives in Jakarta is Mal Kelapa Gading (MKG). The objective of this research is to examine the impact of experiential marketing and service quality toward MKG’s customer loyalty with customer satisfaction and trust as mediation variables. The data was collected by distributing 233 questionnaires to the residents around the area of the mall. As this research model has passed 11 goodness of fit test indicators, this model has been proven consistent to the empirical data. There are 6 hypotheses in this research, 4 of which are proven true. The results of this research indicate that there is a positive impact in experiential marketing and service quality toward customer loyalty with customer satisfaction and trust as mediation variables. On the one hand, customer satisfaction has become the best mediating variable to strengthen the impact of experiential marketing and service quality toward customer loyalty. On the other hand, experiential marketing and service quality do not affect trust. Trust is useful as a mediating variable if there is an influence from customer satisfaction. Keywords: Consumers’ Satisfaction, Customers’ Loyalty, Experiential Marketing, Service Quality, Trust

Customer Intelligence as the Powerful Means for Turning Information into Profit

2011 ◽  
pp. 179-196
Author(s):  
Sanda Renko
Keyword(s):  
Customer Loyalty ◽  
Customer Relationships ◽  
Strategic Decision ◽  
Easy Access ◽  
Accurate Information ◽  
Customer Data ◽  
Attitudes And Behaviors ◽  
Customer Defection ◽  
Customer Intelligence ◽  
Insight Into

Increasing competition and decreasing customer loyalty forced retailers to obtain accurate information about customers’ existing and future needs, their profitability, behaviour, and trends in purchasing. Due to the rapid advancement in technology, retailers have easy access to vast amounts of information about their customers. They can collect and manage customer data and understand their behaviour patterns. The main purpose of the Customer Intelligence is to provide insight into customer’s needs, attitudes, and behaviors towards particular retailer, and all elements of its business as well. In such a way, the retailer is able to build deeper and more effective customer relationships and to improve company’s strategic decision. This chapter focuses on different aspects of Customer Intelligence and the growing interest and importance for its implementation in the praxis. Moreover, the chapter is trying to clarify some misunderstandings of the concept. The study conducted among retail companies dealing with ICT equipment and services on the Croatian market pointed out that Customer Intelligence provided retailers with a successful decrease of the rate of customer defection and a increase in revenues generated by customers.

“Minimum Advertised Price” policies and the dividing line between price and non-price restraints – An analysis under U.S. antitrust and EU competition law in view of recent UK decisions

2016 ◽  
Vol 14 (3) ◽  
pp. 308-328
Author(s):  
Denis Schlimpert
Keyword(s):  
Price Competition ◽  
Competition Law ◽  
Final Decision ◽  
Online Sales ◽  
Eu Competition Law ◽  
Price Policies ◽  
Dividing Line

Abstract“Minimum Advertised Price” (MAP) policies prohibit retailers from advertising prices below a certain amount fixed by their suppliers. Legally, they leave the final decision on resale pricing to the retailers. However, given that, especially in the context of online sales, the communication of discounts through advertising is one of the retailers’ “key incentives” for price competition, MAP policies raise specific issues as to where the dividing line between (unlawful) price and (lawful) non-price restraints in vertical agreements is drawn. In this respect, the following contribution analyses MAP policies both under U.S. antitrust and EU competition law. With regard to the latter, it will particularly focus on two recent UK decisions.

Global Robust Stability in a General Price and Assortment Competition Model

2020 ◽  
Author(s):  
Awi Federgruen ◽  
Ming Hu
Keyword(s):  
Robust Stability ◽  
Price Competition ◽  
Multinomial Logit Model ◽  
Competition Model ◽  
Product Assortment ◽  
Starting Point ◽  
Demand Models ◽  
Global Robust Stability ◽  
Affine Functions ◽  
Piecewise Affine Functions

We analyze a general but parsimonious price competition model for an oligopoly in which each firm offers any number of products. The demand volumes are general piecewise affine functions of the full price vector, generated as the “regular” extension of a base set of affine functions. The model specifies a product assortment, along with their prices and demand volumes, in contrast to most commonly used demand models, such as the multinomial logit model or any of its variants. We show that a special equilibrium in this model has global robust stability. This means that, from any starting point, the market converges to this equilibrium when firms use a particular response mapping to dynamically adjust their own prices in response to their competitors’ prices. The mapping requires each firm to only know the demand function and cost structure for its own products (but not for other firms’ products).

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