scholarly journals Instruction and Argumentation in Kodak's Advertising Practice: A Multilevel Analysis of The Difference

Author(s):  
Carmen Daniela Maier

This paper presents research findings on the use of a multilevel analytical method for the exploration of a complex text. The paper begins by describing The Difference, an advertising and instructive material of the Kodak Company, in which several semiotic modes, media, texts types and genres are functionally integrated in order to persuasively convey specialized knowledge. A presentation of the main concepts that are employed in the multilevel analysis of this complex text is also provided. Through the application of the multilevel analysis on The Difference, it is explained in detail how the instructive and argumentative discourses are actualized at the multimodal and multimedial intersection of different genres and text types.  The last part of the analysis is dedicated to the presentations of the interactive connections that can be established through a multilevel analysis. The possible implications for further applications and the improvement of the method are included in the conclusions of the paper.Although it is dedicated only to the verbal mode, Virtanen’s idea of a multilevel analytical model (1992) has been employed as a starting point in the present analysis. Certainly, the model has been thoroughly expanded because, when exploring complex texts like The Difference, such a multilevel analytical model is supposed to include multimodal and multimedial dimensions.

Author(s):  
Mohamed Bashir Harba, Zamri Arifin, Hakim Zainal Mohamed Bashir Harba, Zamri Arifin, Hakim Zainal

Arabic language is one of the richest languages in its grammatical rules. Linguistic research, in its broad sense, has no limit. The grammatical dispute is nothing but a kind of different views, and the task of the grammatical researcher when examining a sentence is to classify it and explain how it is constructed. The research aims to identify the reality of the adjectival sentence, and its position in the Arabic sentence. The research problem here is to identify the adjectival phrase either as nominative or verbal, or is it something else, as it has a double character represented in the difference in its pronunciation from its meaning. In pronunciation, it is a noun, but in the meaning it is a verb-like. The paper also examines the views of both the Basris and the Kufis in the issue, and their arguments. The paper provides what is permissible and what is not in the i’rab, the similarity between adjective and verb, and the difference of grammarians in the adjectival predicate. The paper executes the descriptive analytical method. The research findings are: 1- There are three types of sentences in Arabic language: the nominative sentence, verbal sentence, and the adjectival sentence. 2- The study manages to reconcile between the different views in the adjectival sentence in terms of both verbal and nominative sentences. 3- The study also justifies this division. 4- These findings help to make grammar easier for the learners to avoid the interpretation that weighed heavily on grammar.


2020 ◽  
Vol 9 (1) ◽  
pp. 97-115
Author(s):  
Syed Mahmudul Hasan

The Narration of Aisyah (May Allah be pleased with her), is the main focus of the controversy among Bangladeshi scholars on the issue of women's prayer in the mosque. The reason for the dispute is that a group of them issued the ruling based on the phenomenon of the text, and the others explained the ruling of Hadith according to the common situation in the society. If the circumstances change, the ruling will change along with it, because the originality of the issue is permissible, that is proven from other texts. This research adopts an inductive method to survey the Prophetic hadiths that talk about the prayer of women in the Mosque in terms of permissibility and prohibition and analytical method to analyze the difference in opinion of Bangladeshi scholars related to this issue. The research finds that the ruling of Shari’ah is a process that is continuous and permanent. But in necessity and emergency, it has the notion of flexibility and explanation. In the issue of women’s presence in the mosque, they should be allowed if they abide by the suggestions of Prophet (s) and should not if they don’t. So, Prohibition is not from the prophet (s), but it is from their obedience to the ruling.


Author(s):  
رضوان جمال الأطرش ◽  
نجوى نايف شكوكاني

        الملخّص      هدف هذا البحث إبراز إمكانية التأثر العملي بأسلوب التعليل في القرآن الكريم، ومحاولة البحث في تطبيقاته في واقع العملية التعليمية من العالم والمتعلم، بحيث لم يقتصر على الدراسة اللغوية أو الأصولية النظرية؛ وخصوصاً بعد التعريف بهذا الأسلوب وأدواته وأهميته وبيان اللوازم الخاصة للعالم والمتعلم للتأثر به، وقد تم ذلك من خلال استخدام المنهج الاستقرائي بتتبع أعمال العلماء في ذلك وتم رصد أقوال المفسرين فيما يتعلق بالأساليب البيانية وآيات التعليل ووجوه الإعجاز القرآني، ومن ثم استُخدم المنهج التحليلي لإثبات ذلك الأثر وإثبات وجود إشارات وأدلة على مظاهر التأثر؛ واستنتاج حقيقة إمكانية استمرارية البحث في كل أدوات وآيات ومواضيع ذلك الأسلوب بنفس الطريقة التي تمّ طرحُها، مما يثري هذا المجال، ويفتح العقول ويدفعها للنظر والتدبر والبحث في آي القرآن، وفي كل المناحي، منطلقةً من فكر التجديد، والإفادة من مستجدات العصر وعلومه ضمن ضوابط العقيدة الغراء والشرع الحنيف. الكلمات المفتاحية: أسلوب التعليل، أدوات أسلوب التعليل، التدبر، التعليم التقليدي، أثر.  Abstract This study intends to highlight the possible practical impact of the principles of argumentation found in the Qur’an. The study attempts to apply the principles on the actual education process of the scholars and students without limiting it to linguistic studies or theoretical principles. This was done after introducing the principles of reasoning, its tools, its importance, and disclosing the special requirements for the scholars and students in order to be influenced by the latter principles.  The work used inductive method to track the works of the scholars on the subject and observe the opinions of the Qur’an-commentators in relation to principles of explanation, verses of argument, and aspects of Qur’anic Inimitability. Analytical method was used to establish the impacts of the Qur’anic arguments; to prove the presence of signs and evidences for the manifestation of the impacts; and to make the continuity of this research possible in all the tools, verses and topics related to the principles of Qur’anic argument. Among those things that enrich this work is that it opens the minds, and pushes it to ponder and study the verses of the Qur’an. For every direction it becomes the starting point for the innovative thinking, and benefit for the new age and its sciences while maintaining the harmony with the principles of creed and the true SharÊ‘ah. Keywords: Principles of Argumentation, Tools of Argumentation Principles, Thinking, Traditional Education, Effect.


1982 ◽  
Vol 47 (5) ◽  
pp. 1301-1309 ◽  
Author(s):  
František Kaštánek ◽  
Marie Fialová

The possibility of use of approximate models for calculation of selectivity of consecutive reactions is critically analysed. Simple empirical criteria are proposed which enable safer application of approximate analytical reactions. A more universal modification has been formulated by use of which the difference of selectivity calculated by the exact numerical method and by the approximate analytical method is at maximum 12%.


Symmetry ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 145
Author(s):  
Sergei Alexandrov ◽  
Elena Lyamina ◽  
Yeong-Maw Hwang

The present paper concerns the general solution for finite plane strain pure bending of incompressible, orthotropic sheets. In contrast to available solutions, the new solution is valid for inhomogeneous distributions of plastic properties. The solution is semi-analytic. A numerical treatment is only necessary for solving transcendent equations and evaluating ordinary integrals. The solution’s starting point is a transformation between Eulerian and Lagrangian coordinates that is valid for a wide class of constitutive equations. The symmetric distribution relative to the center line of the sheet is separately treated where it is advantageous. It is shown that this type of symmetry simplifies the solution. Hill’s quadratic yield criterion is adopted. Both elastic/plastic and rigid/plastic solutions are derived. Elastic unloading is also considered, and it is shown that reverse plastic yielding occurs at a relatively large inside radius. An illustrative example uses real experimental data. The distribution of plastic properties is symmetric in this example. It is shown that the difference between the elastic/plastic and rigid/plastic solutions is negligible, except at the very beginning of the process. However, the rigid/plastic solution is much simpler and, therefore, can be recommended for practical use at large strains, including calculating the residual stresses.


2021 ◽  
Vol 21 (S1) ◽  
Author(s):  
Dávid Paár ◽  
Antal Kovács ◽  
Miklós Stocker ◽  
Márk Hoffbauer ◽  
Attila Fazekas ◽  
...  

Abstract Background The so-called sports consumption models are looking for the factors that influence the sports spending of households. This paper aims to examine the Hungarian, Polish and German households’ sports expenditures which can be an important indicator of physical activity and sporty lifestyle. Methods Surveying of households in three countries (Hungary, Poland and Germany) has been conducted with a self-designed questionnaire. We have used descriptive and bivariate non-parametric and parametric statistical methods: (1) χ2 test, Mann-Whitney test and Kruskal-Wallis test for checking the relationship between sociodemographic and physical activity variables and (2) independent sample t-test and ANOVA for checking the differences in sports expenditures. Results Our research concluded that men, especially previous athletes, exercise more than women and those who have no history as registered athletes. The choice of sports venues is obviously different between the countries in the sample. Members of the study population spend the most on sports services while they spend the least on sports equipment. German households have the highest spending rates compared to the other two countries. Conclusions Results are in line with our previous research findings and with other literatures. The difference in preferences of sports venues could have the reason of different supply of sports clubs or the different living standards too. It needs further researches to clear it. Material wealth, income level and sport socialisation can be a determining factor regarding the level of sports spending.


2015 ◽  
Vol 115 (8) ◽  
pp. 1457-1480 ◽  
Author(s):  
Dagmara Lewicka ◽  
Katarzyna Krot

Purpose – It is worth focusing on the examination of factors influencing the quality of the work environment. The purpose of this paper is to verify the influence of the HRM system and organisational trust on employee commitment. Design/methodology/approach – The survey was conducted in Poland among 370 employees in organisations from two sectors of the economy: services and industry. The verification of the theoretical model was performed based on structural equation modelling. Findings – Research findings made it possible to successfully verify the model of the relationship between the HRM system (practices, process), organisational trust and commitment. The starting point for trust in an organisation followed by commitment is the HRM system. It seems that the impact of the HRM process on creating organisational trust is higher. Research findings have also confirmed a relationship between each type of organisational trust and calculative commitment based on benefits, which is a strong determinant of affective commitment. Organisational trust is, therefore, an intermediary factor because the organisation must build trust in employees first before they become affectively committed. Originality/value – Current studies have not examined the issue of a mutual relationship between three constructs: perceived HRM practices and process, organisational trust and commitment. What is more, previous research was confined to the constructs analysed holistically without considering their complexity (different types of trust and commitment). In addition, the authors attempted to enrich Allen and Mayer’s (1991) model with a new aspect of the commitment – calculative, which is linked to the benefits received by employees. The authors also identified the mediating influence of the trust and calculative commitment onto the affective commitment.


Author(s):  
Koki Ho ◽  
Hao Chen ◽  
Harrison Kim

This paper analyzes the value of staged deployment for complex infrastructure system and propose a concept of bootstrapping staged deployment. Staged deployment has been well known for its advantage of providing flexibility in an uncertain environment. In contrast, this paper demonstrates that the proposed bootstrapping staged deployment can even add values in a deterministic environment. The key idea of bootstrapping staged deployment is to have the previously deployed stages support the subsequent deployment. We develop an analytical model to demonstrate the effects of bootstrapping staged deployment with a case study in space exploration. Our analysis results show that with a well-coordinated deployment plan, staged deployment can overperform single-stage deployment even in a deterministic environment, and that there is an optimal number of stages in terms of lifecycle cost under certain conditions. Our method can find the analytical expression for the optimal number of stages and its deployment strategies. The general findings from the proposed concept and analytical method can advance our knowledge about systems staged deployment, and make operational planning of resource generation infrastructure more efficient.


2005 ◽  
pp. 105-120 ◽  
Author(s):  
Gordana Djeric

The article deals with the explanatory relevance of the concept of stereotype in one of its original meanings - as a "mental image". This meaning of the term is the starting point for further differentiations, such as: between linguistic and behavioral stereotypes (in the sense of nonverbal, expected responses); universal and particular stereotypes; self representative and introspective stereotypes; permanent and contemporary stereotypes; and finally, what is most important for our purposes, the difference between silent and audible stereotypes. These distinctions, along with the functions of stereotype, are discussed in the first part of the paper. In the second part, the relations of silent and audible stereotypes are tested against the introduction of "innovative vocabularies" in popular lore. In other words, the explanatory power of this differentiation is checked through an analysis of unconventional motives in Serbian epic poems. The goal of the argument is to clarify the procedure of self creation of masculinity as a relevant feature of the "national character" through "tactic games" of silent and audible stereotypes. The examination of these "poetic strategies" serves a twofold purpose: to illustrate the process of constructing particular features of the "ethno type", on one hand, and to check hypotheses and models which are taken as frameworks in analyzing stereotypes, on the other.


Bioderecho.es ◽  
2019 ◽  
Author(s):  
Chahinaze Sarah Hasnaoui

Se analiza el reconocimiento del perjuicio ecológico en Francia como resultado de un largo proceso deconstrucción jurisprudencial y doctrinal. Para ello se toma como punto de partida el desastre del Erika, un petrolero cargado de 31 000 toneladas de fuel que se partió en las aguas bretonas, causando una marea negra que alcanzó más de 400 kilómetros de costafrancesa. Se estudian las distintas decisiones de los tribunales implicados en el juicio de esta catástrofe y las distinciones que se establecen entre perjuicios subjetivos (intereses patrimoniales y extrapatrimoniales de las personas) y objetivos (daños al ambiente natural). The recognitionof the ecologic damage in France is analysed as a result longprocessof jurisprudential and doctrinal construction. For that, the Erika disasteris taken as a starting point, an oil tanker loaded with 31,000 tons of fuel which broke offin Breton waters, causing an oil slick which affected more than 400 kilometres of French coast.The different court’sdecision involved in the trial of this catastrophe, as well as the difference established between subjective damages (patrimonial and extra patrimonialinterest of the people) and objective damage (environmental damage)have been studied.


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