Introduction

2019 ◽  
pp. 1-22
Author(s):  
Anne Fuchs
Keyword(s):  
Digital Media ◽  
Temporal Processing ◽  
World Wide ◽  
Delayed Gratification ◽  
New Era ◽  
Contemporary German Literature ◽  
The Relationship ◽  
Multidimensional Concept

This introductory chapter provides an overview of the role of technology in people's relationship with time. Since the invention of the World Wide Web in 1990, digital technologies have revolutionized the relationship between individuals, their worlds, and their temporal horizons. The ever-tighter enmeshing of human worlds with digital media alters the very notion of experience. Indeed, the ontological difference between lived and virtual experience is diminishing as technology transmutes dispositions, habits, and perceptions. Because the information age promotes instant access, it also erodes the expectation of temporal processing. The new era of the “digital now” challenges not only established notions of delayed gratification but also the very idea of time as a multidimensional concept that integrates past, present, and future into human experience. This book therefore investigates temporal anxieties from a broad cultural-historical perspective that illuminates alternative temporal trajectories and experiences. It does this by analyzing how contemporary German literature, film, and photography stage, perform, and bring forth other kinds of time.

Mediascape and Movement

2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee
Keyword(s):  
Hong Kong ◽  
Digital Media ◽  
Political Communication ◽  
Protest Movements ◽  
The Public ◽  
Mainstream Media ◽  
The Media ◽  
The Impact ◽  
The Relationship

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.

The Role of Customer Engagement in the COVID-19 Era

2021 ◽  
pp. 91-116
Author(s):  
Sara Santos ◽  
Pedro Espírito Santo ◽  
Luísa Augusto
Keyword(s):  
Social Media ◽  
The Other ◽  
Customer Engagement ◽  
Special Role ◽  
Brand Attachment ◽  
Brand Engagement ◽  
Brand Relationship ◽  
The Relationship ◽  
Multidimensional Concept

Costumer engagement is a multidimensional concept which develops over the time and is widely studied in the literature of marketing. Consumers attached to the brand tend to be more involved in behaviors that support the brand. On the other side, brand-self connection is an important element in consumer-brand relationship being part of brand attachment, where social media have a special role. Playfulness and informativeness of video have a significant impact on the value of social media ads, and the authors present the relationship between these two variables and customer engagement. The study will present an investigation with 235 Portuguese individuals during the months of confinement justified by the pandemic COVID-19. The results show that customer engagement depends on informativeness, playfulness, and brand-self connection. Throughout this empirical study, they show that social media brand engagement is explained by these variables. This chapter enhances knowledge on costumer engagement, brand-self connection, and video informativeness and playfulness, supporting new researches in this topic.

scholarly journals Melanin, from an Evolutionary Remnant to the Myeloid Lineage Cell’s Main Energy Source. The Unsuspected Intrinsic Property of Melanin to Dissociate the Molecule from Water. Possible Implications in the Context of Acute Leukemias

2020 ◽  
Author(s):  
Arturo Solís Herrera ◽  
Ruth I. Solís Arias ◽  
Luis F. Torres Solís
Keyword(s):  
Eighteenth Century ◽  
Good Condition ◽  
Intrinsic Property ◽  
Water Dissociation ◽  
Acute Leukemias ◽  
New Era ◽  
Relevant Role ◽  
Energy Transducer ◽  
The Relationship

Melanin is one of the most stable substances known. The study of the ink bags of fossilized squid that died 160 million years ago has found it in good condition. Its extraordinary stability is what had prevented, to date; assign a relevant role in biology. Sir Everard Holmes’ proposal in London; in the eighteenth century, about the role of melanin as a simple sunscreen, it has permeated to this day, especially among dermatologists. Despite the unique physical–chemical qualities of melanin, its biological role as a simple sunscreen that protects us from the dangerous UV rays remained immutable. Our circumstantial discovery during an observational study that lasted 12 years (1990–2002) and which included the ophthalmologic studies of 6000 patients, about the relationship between the vessels of the optic nerve and the three main causes of blindness (Macular degeneration, diabetes, and glaucoma) allowed us to discern the unexpected and surprising true role of melanin in Biology as an energy transducer. The unsuspected intrinsic property of melanin to transform light into chemical energy through water dissociation, like chlorophyll in plants; opens a new era in Biology and therefore in Medicine. And Acute Leukemias are no exception.

scholarly journals Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Cost Effective ◽  
The Government ◽  
Use Of Social Media ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

Introduction: Reinhabiting the Earth

2019 ◽  
pp. 1-26
Author(s):  
David Wood
Keyword(s):  
Climate Change ◽  
Daily Life ◽  
Daily Lives ◽  
Life Patterns ◽  
The Earth ◽  
The Common ◽  
Business As Usual ◽  
The Relationship

This introductory chapter provides an overview of the relationship between habit and climate change. It would be hard to overestimate the role of habit in people's lives. At one level, this is all well and good. There are, of course, bad habits, which people try to kick, but people's daily life would collapse without the scaffolding of habit. Still, when one contemplates climate change and the catastrophic future it presages, it is hard not to conclude that “business as usual” simply cannot continue for long. “Business as usual” means the common cloth of people's Western daily lives, their normal practices, in large part consisting of habits—personal, collective, economic, and intellectual. Forms of life, patterns of dwelling, other than the current consumerist model are undoubtedly possible. But whether people can get there from here voluntarily is another matter. If reinhabiting the earth means changing some of people's deep habits, habits reflecting historical sedimentations and congealings, then unearthing the forces in play, seeing how they operate and what is at stake in reconfiguring them, is a historical task to which philosophy can at least contribute. Economists are also central to imagining other economic orders, such as that of degrowth.

Understanding the relationship between networks, startup risk-taking behaviour, and digitalization: the role of ecosystem coopetition

2021 ◽  
pp. 1-25
Author(s):  
Junping Yang ◽  
Min Zhu ◽  
Mengjie Zhang ◽  
Kai Yao
Keyword(s):  
Risk Taking ◽  
Qualitative Comparative Analysis ◽  
Social Capital Theory ◽  
Capital Theory ◽  
New Era ◽  
Digital Era ◽  
High Level ◽  
Different Characteristics ◽  
The Relationship

Abstract Technology that develops rapidly has profoundly affected the business field and reshaped some behaviours of corporations, and the discussion on startup risk-taking behaviour in the new era is still insufficient. Based on social network theory and social capital theory, this article studies how social networks and entrepreneurial ecosystems support startup risk-taking behaviour. This article cuts into this issue through the perspective of coopetition. Based on 737 responses, this article employs regression and fuzzy-set qualitative comparative analysis to explore the relationships between networks, ecosystem coopetition, and risk-taking behaviour. Results indicate that networks and coopetition may stimulate startup risk-taking behaviour, and coopetition may weaken the impacts of networks. There are replacement effects between different characteristics of networks, and there are several configurations, which may lead to high-level risk-taking. This article may help us understand startup risk-taking behaviour in the digital era and the positive impacts of ecosystems.

Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jing Yang ◽  
Mengtian Jiang
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Behavioral Engagement ◽  
Content Type ◽  
Advertising Appeals ◽  
Consumer Experiences ◽  
Subject Experiment ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to examine the kinds of ad appeals and brand types that contribute to perceived ad–media congruence on Instagram and how such congruence influences consumers’ engagement intentions via the interaction of self-related congruence constructs. Additionally, ad intrusiveness was studied as a mediator of the relationship between ad–media congruence and consumers’ behavioral engagement intention. Design/methodology/approach An online 2 (Ad appeal: hedonic vs utilitarian) × 2 (Brand type: hedonic vs utilitarian) between-subject experiment was conducted with four versions of mock-up Instagram in-feed native ads. Findings Results showed that hedonic advertising appeals contributed to ad–media congruence on Instagram, which yielded a lower level of ad intrusiveness and further resulted in higher consumer behavioral engagement intentions. The brand type did not significantly influence participants’ perceptions of ad–media congruence. Moreover, the findings indicate individuals’ brand-self congruence and ad-self congruence were significant moderators in interactions with ad–media congruence in influencing consumers’ behavioral engagement intentions. Practical implications Both brand managers and social media providers can leverage this study’s findings to improve ad effectiveness and consumer experiences in their respective social media landscapes. Specifically, knowing what kind of ad is more congruent and less intrusive, as well as how to better tailor targeting strategies in digital media spaces by building higher ad self- and brand self-congruence, can help them achieve persuasive effects when complying with the Federal Trade Commission disclosure guideline. Originality/value The current study advances extant literature on native advertising by examining the core characteristic of ad–media congruence and its relation to the key metric of social media marketing success – consumer engagement intentions. The findings also extend the congruence theory by examining the interaction effect of media- and self-related congruence constructs.

Comparing Cultures of Commemoration in Ancient and Modern Societies

2012 ◽  
Author(s):  
POLLY LOW ◽  
GRAHAM OLIVER
Keyword(s):  
Public And Private ◽  
Current Trends ◽  
The Relationship

This introductory chapter surveys recent and current trends in the study of memory and commemoration, and also outlines the themes explored in the rest of the book: the forms of monuments, and the contexts in which monuments were located; the role of ritual; tensions between public and private commemorations; and the relationship between memory and forgetting.

Introduction

2020 ◽  
pp. 1-8
Author(s):  
Phillip Brown
Keyword(s):  
Human Capital ◽  
New Technologies ◽  
Alternative Theory ◽  
Fundamental Change ◽  
Human Beings ◽  
Capital Theory ◽  
Changing Economy ◽  
The Relationship

This introductory chapter outlines an alternative theory of human capital based on job scarcity rather than labor scarcity. This is done in the context of a changing economy, wherein orthodox human capital theory has resulted in credential hyperinflation. The new human capital proposes to address challenges presented by global competition, new technologies, and economic inequalities. To develop an alternative theory, the chapter reexamines the role of human beings and their relationship to capital. It argues that the story of human capital represents a conflict at the very heart of capitalism, where the outcome is yet to be decided. The new human capital involves rethinking supply, demand, and return, and in doing so highlights a fundamental change in the relationship between them.

The role of communication technology in political change and the freedom of digital media

2021 ◽  
Author(s):  
Ahmed Abdullah ◽  
Kurdistan Saeed ◽  
Kanaan Abdullah
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Qualitative Method ◽  
Future Research ◽  
Traditional Media ◽  
New Information ◽  
Media Space ◽  
The Relationship

This study examines the nature of the relationship between journalists and politicians in the age of media entrepreneurship, with emphasis on the factors and challenges faced by both media entrepreneurs and politicians while using digital media. This study relies on an inductive approach through using the qualitative method, this involves conducting interviews (N: 41) with journalists to discover whether they work in traditional media organizations or/and own and manage digital media enterprises, it also brings to lights new information about politicians, especially those who have media inclinations. This study reveals that digital media provide journalists with opportunities to achieve professional and financial independence. However, their work in the context of Iraqi scope does not go beyond spreading propaganda and promoting various agenda of political parties and politicians. In terms of the content of media entrepreneurship, this study unveils anonymous social media which are affiliated with/ or supported by politicians which work as piracy for trolling political opponents and activists. It is assumed that such social media have serious repercussions for freedom and privacy. This worries activists and journalists that they are unable to express their opinions freely for fear of being attacked by anonymous social media working on behalf of politicians. Therefore, the ethics of social media and their ownership seems to be a major concern in the Iraqi political media space, and it should be taken into consideration in future research.

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