Confrontation with Kodak

2021 ◽  
pp. 102-122
Author(s):  
Laura Warren Hill

This chapter shows how the militant organization FIGHT targeted the Eastman Kodak Company by pressing the film conglomerate to hire and train the hard-core unemployed in 1966. It recounts how FIGHT's crusade jumped to the national scene in 1967, making major waves in the business world. It also elaborates how the corporate leaders of KODAK simply handled FIGHT when it came calling, with Kodak representatives explaining their own programs and suggested that FIGHT get in line. The chapter details how FIGHT continued to pressure Kodak locally by engaging the media and even drawing national Black Power leader Stokely Carmichael to join its efforts. It argues that FIGHT's campaign against Kodak significantly rewrote the rules of corporate responsibility in the era of Black Power.

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.


2018 ◽  
Vol 2 (2) ◽  
pp. 142-147
Author(s):  
Guntoro Guntoro ◽  
Loneli Costaner ◽  
Lisnawita Lisnawita

Teaching and learning process is an integral in the achievement of human resources who have the skills in the field in accordance with the goals of a college. Students who undergo the study other than he get the knowledge in the field that he studied, will also be given the learning experience given the task by the lecturer supervisor of the course and then the results are feasible for the percentage of campus forums with tools and complete electronic media. Nowadays, the percentage becomes the obstacle by students to get the perfect score, because the percentage is related to the presentation slide which is interesting and easy to understand by the audience. The percentage slide also becomes an assessment at the moment of presentation in front of the class forum, the student is not yet understand how to make an interesting and effective presentation so that the idea is well conveyed. In addition, students also difficult to make a presentation with a combination of images and writing because it has not got the skills to design the slide so much the results of the presentation of what is with a fairly satisfactory percentage value. In today's digital age, it can be said that any profession of someone in the world of organization, both business world and academic world can not be separated from the necessity to do the exposure to explain the purpose of a problem or information. Ability to present good information with an attractive means is necessary to get the ideas and ideas to the person who received the information. Good presentation skills, interesting and informative is needed everyone so that ideas or ideas can be easily understood. One of the media presentations to make the ideas submitted so more informative and interesting is to use Ms. Power point.


Author(s):  
Gursimranjit Singh ◽  
Priyanka Singh ◽  
Maninder Singh

Global leadership effectiveness has become one of the major issues in human resource management. It is very important for cross-cultural managers to take into consideration the paradigm shift in the business world, keeping in mind the opportunity for organizational growth and individual development. The key issue that the present corporate leaders have to face is to formulate action plans to tackle diversity in the workforce covering the broader spectrum of dimensions, vis-à-vis, ethnicity, age, gender, educational background, economic status, marital status, and skill sets. Since the corporate environment is greatly accelerated by the globalization and advancements in technology, global leaders need to attain a set of competencies that would facilitate them to realize their vision and thus enhance their performance efficiency and competitiveness. The chapter deals with the specific paradigms of the leadership styles and the management of workforce diversity so as to establish the linkages between leadership style and diversity management.


Prospects ◽  
1998 ◽  
Vol 23 ◽  
pp. 483-516 ◽  
Author(s):  
Erika Doss

When the moviePantherpremiered in American theaters in May 1995, it introduced a whole new generation to the rhetoric and radical politics of the Black Panther Party of a quarter-century earlier. It also sparked fierce debate about Panther fact, Panther fiction, and the power of images. Former leftie David Horowitz, now the head of the neoconservative Center for Popular Culture in Los Angeles, took out an ad inDaily VarietycallingPanthera “two-hour lie.” Damning director Mario Van Peebles for glorifying the positive aspects of the black power movement — the children's breakfasts and sickle cell anemia tests the Panthers sponsored, for example — Horowitz warned that people “will die because of this film” and faxed a seven-page press release to the media condemning the Panthers as “cocaine-addicted gangsters who … committed hundreds of felonies.”


2005 ◽  
Vol 9 (3) ◽  
pp. 11-24
Author(s):  
Debi S. Saini

In today's business world of chaotic high incidence of competition, managing change is one of the most critical factors for corporate success. Studies show that Indian corporate leaders of the pre-reform era have not been able to sustain their growth rate in sales and profit. They have not been able to withstand the winds of change caused by the new economic realities. Even those players who have demonstrated greater incidence of success have not been seriously considering internationalization of their businesses. This paper discusses the opportunities offered by the new economic policy (NEP) to corporates in India; some of the achievements attained by them; and the problems and challenges they face in this regard. It identifies the need for change as a corporate strategic priority. The paper argues that for organizational capacity-building for performance excellence, Indian companies need to invest in learning and benchmarking in different spheres of organizational working; and also resort to leveraging the empowerment model of human resource management (HRM) strategy as a way of organizational life.


2019 ◽  
Vol 3 (1) ◽  
pp. 99-104
Author(s):  
Slamet Maryoso

The new mass media that have emerged can have a positive effect on the business world. Entrepreneurs can more easily get their product trought the media, especially television. Product can be better known to the public if they use different ads in terms of attracting consumers’ attention, ads with an element of humor are one way that advertiserscan use to attract potential customers. Quality and service for product is one of determining factors in term of consumer loyality. By using path analysing methods research on the influence of humor advertising and customer loyalty on product purchase decision can be found. If the quality offerd is good and the service is satisfactory, consumers will purchase the product in the future.Keywords: humor ads, customers loyalty, buying decision  


2015 ◽  
Vol 15 (1) ◽  
pp. 5-30
Author(s):  
Ľuboš Blaha

Abstract In this study I will try to put forward the views of the social theorists and critics who consider “postmodern culture” (Jameson) as deeply manipulative. The fundamental patterns of the system of the ideology preach to the spread of the values of consumerism, individualism and hedonism (Fromm). As the study shows, the media play a key role in spreading these values (Chomsky). The media became the main “ideological apparatus” (Althusser) and the business world, the world of culture and politics is controlled by these media. Economic system thus gains support of the population and can reproduce itself. According to some interpretations there is no escape from the environment of the systemic manipulation (Jameson, Foucault, Marcuse), but there are also opinions according to which systemic indoctrination can intervene only in the public - official discourse, but not culture and behavior patterns of marginalized groups (Scott, Bloch, Williams). I will try to interpret and analyze systematically these two intuitive views. In this context, I will develop the thesis that the value of truth, not as an epistemologically or metaphysically regulative principle, but as a socio-emancipating force which can have in the environment of the absolute manipulation a decisive impact in the formulation of alternative to the current (post)modern global-capitalist society. The study is based on the author's book Matrix of Capitalism: Is the Revolution Coming? (Veda, Bratislava 2011).


Communication ◽  
2019 ◽  
Author(s):  
Sage Goodwin

The media has played a fundamental role in American race relations since the days of slavery. The black press has been a source of protest against racial inequality and a disseminator of news and information for and about the black community from the time of its emergence in the early 19th century. However, for much of this history, black America remained largely invisible in mainstream journalism with only criminal activity ever reported on in the white press. It was not until the 1950s and 1960s that the media spotlight began to shine on America’s black citizens, illuminating the inequities they faced to a national and worldwide audience. The way in which the white press covered the struggle for black freedom defined its nature, chronology, and achievements in popular understanding and memory. For decades, this first draft of history influenced how scholars interpreted the civil rights movement. Despite a long history of individual and organized resistance to oppression, the movement is often conceived of beginning when the Montgomery Bus Boycott prompted reporters to make household names of Dr. Martin Luther King Jr. and the male ministers who led the principal civil rights organizations in the following years. Yet in Montgomery and throughout the next decade, the community organizing of mostly women workers remained unseen. Imagery of police dogs and firehoses being used against peaceful demonstrators sparked outrage at the same time as ensuring that racism became associated with Southern bigotry rather than socioeconomic inequality. In recent years, new scholarship has sought to correct this distorted narrative and shed light on the media’s part in its creation. Scholars have also shown how an appreciation of the value of publicity in gaining support for the struggle for black freedom shaped the organizing of the civil rights movement. At the same time, coverage of the race issue determined the evolution of modern journalism, nowhere more so than in the development of its newest electronic iteration: television news. Furthermore, reporters played a large part in painting the Black Power era as a tragic coda to the civil rights story, where Martin Luther King’s integrationist dream was lost to militancy, madness, and mayhem. Twenty-first-century scholarship has highlighted the continuities and shared roots between the two movements, refuting the line in the sand drawn by the media between two mutually exclusive strategies of resistance. While Black Power activists decried their negative portrayals in the press, at the same time press coverage was fundamental to the creation of their image and the dissemination of their message. As such, any study of the struggle for black freedom and the media would be incomplete without considering how this relationship changed in the Black Power era. Moreover, entertainment is an important facet of any discussion of the media and civil rights. The black image in popular culture, one that was often portrayed by negative stereotypes with long histories, defined African Americans in the minds of many white Americans, intensifying racial disharmony. African Americans had little input toward or control over this imagery, as segregation within the entertainment industry barred them from writing or production roles. Representation in Hollywood and entertainment television, both onscreen and within the industry, formed a core plank of civil rights campaigning. This article’s review of scholarship will consider both entertainment and the news media in its discussion of civil rights and the media.


2020 ◽  
Author(s):  
Viola Huang

In an age of digitalization and information overflow, it is of particular importance to offer students strategies to read and navigate the world they live in. The Information and Media Literacy project at the University of Passau intends to enable future teachers to become literate in the digital age by empowering pre-service teachers to collect, sort, critically evaluate, and subsequently produce and distribute information. Additionally, the awareness of and the reflection on the role of the media is just as essential, and thus, media-literacy education is a crucial part in this endeavor. This article discusses what information and media-literacy education can look like in practice. In one of our interdisciplinary and co-taught seminars, we investigated how documentaries can shape the perception of history by looking at the Black Power Movement in the US.


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