scholarly journals Theoretical Linkage between Theories of Social Comparison, Brand Congruence, Self Concept and Social Indentity

2021 ◽  
pp. 19-28
Author(s):  
A. D. C. Perera ◽  
S. M. A. K. Samarakoon ◽  
W. M. C. B. Wanninayake
Keyword(s):  
Social Comparison ◽  
Social Identity Theory ◽  
Conspicuous Consumption ◽  
Theoretical Framework ◽  
Self Concept ◽  
Comparison Theory ◽  
Brand Association ◽  
Overall Evaluation ◽  
Concept Theory ◽  
Brand Congruence

Aim: This paper proposed a theoretical framework to fulfill the theoretical gap which will lead to an extended theory for conspicuous consumption. Methodology: The main theory considered for this study is social comparison theory which is the grounded theory of the concept of conspicuous consumption. Further, theoretical framework is entailed of 3 supporting theories. As explained below brand association variable is emerged from brand congruency theory. while Self-concept variable is emerged from self-concept theory. Whereas personal cultural orientation is based on the social identity theory. Conclusion: The researcher strongly argues that in order to do a thorough comparison and purchase, the consumer would look at overall spectrum i.e., brand image, self-image and social image where it will give him an overall evaluation for him to make a consumption behavior which may lead to conspicuous consumption.

Social Comparison in the Classroom: A Review

2008 ◽  
Vol 78 (4) ◽  
pp. 828-879 ◽  
Author(s):  
Pieternel Dijkstra ◽  
Hans Kuyper ◽  
Greetje van der Werf ◽  
Abraham P. Buunk ◽  
Yvonne G. van der Zee
Keyword(s):  
Negative Affect ◽  
Social Comparison ◽  
Theoretical Framework ◽  
Self Concept ◽  
Future Research ◽  
Social Comparison Theory ◽  
Comparison Theory ◽  
Comparison Direction ◽  
Practical Implications ◽  
Better Than

This article reviews research conducted on social comparison processes in the classroom since Festinger proposed his theory of social comparison. It covers the theoretical framework of social comparison theory, and it is organized around the following themes: motives for social comparison, dimensions of social comparison, direction of social comparison, and consequences of social comparison. The overall picture is an emerging one in which pupils prefer to compare their performances upward—specifically, with pupils who perform better than themselves but who resemble themselves on related and unrelated attributes. Although the magnitude of the effects of social comparison in the classroom is not examined, the review suggests that such upward comparisons not only lead pupils to perform better but evoke negative affect and lower academic self-concept. Topics discussed include inconsistencies (especially with regard to the direction of comparison and the motives underlying social comparison in the classroom), practical implications, and directions for future research.

scholarly journals Selective Importance in Self-Enhancement: Patterns of Feedback Adolescents Use to Improve Math Self-Concept

2020 ◽  
pp. 027243162091248
Author(s):  
Peter McPartlan ◽  
Osman Umarji ◽  
Jacquelynne S. Eccles
Keyword(s):  
Social Comparison ◽  
Early Adolescents ◽  
Self Concept ◽  
Social Comparison Theory ◽  
Mathematics Students ◽  
Comparison Theory

We illustrate how early adolescents use different patterns of ability feedback to promote a positive self-concept of ability (SCA) in mathematics. Students can simultaneously use ability appraisals from parents and teachers, while also drawing information from peer, dimensional, and temporal comparisons. Although we find these five sources are equally important for promoting students’ positive SCA, on average, we use a pattern-centered approach to show that students who believe they are good at math often select certain feedback sources as more important to develop this belief. We find that students’ patterns of ability feedback are unstable, with evidence suggesting different patterns may emerge depending on the availability of ability feedback. Findings suggest early adolescents attempting to promote their own positive SCA in mathematics may know to seek different feedback sources depending on their individual circumstances. Implications are discussed through the lens of social comparison theory.

scholarly journals The Labeling of Good and Evil in “Descendants”

K ta Kita ◽  
2018 ◽  
Vol 6 (3) ◽  
pp. 230-234
Author(s):  
Alicia Nagaseta
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Social Groups ◽  
Labeling Theory ◽  
Self Concept ◽  
The Social ◽  
Topic Labeling ◽  
Concept Theory ◽  
And Behavior ◽  
Good And Evil

This paper aims to discuss the instilment of good and evil as well as their effects to the royal and villains’ children. I will use the theories of labeling, social identity, and self-concept to analyze the topic. Labeling theory is applied to analyze the ways the labels good and evil are formed through the parents’ past interaction with each other before they instilled it to their children. Social identity theory is used to analyze the ways the children construct their identities depending on the social group they live in. Finally, self-concept theory is applied in providing the ways that the labels good and evil shape the children’s perspective and behavior toward themselves. In the end, it can be concluded that the labeling of good and evil in Descendants could be passed down from parents to children.The labels, along with social groups and other people’s opinions could shape the children’s self-concept about themselves. 

The causal relationship between envy and depression: A cross-lagged regression analysis

2020 ◽  
Vol 48 (12) ◽  
pp. 1-9
Author(s):  
Xinsheng Jiang ◽  
Jinyu Wang
Keyword(s):  
Regression Analysis ◽  
Social Comparison ◽  
Causal Relationship ◽  
Undergraduate Students ◽  
Gender Effect ◽  
Comparison Theory ◽  
Treatment Of Depression ◽  
Nonclinical Sample ◽  
Upward Social Comparison ◽  
The Relationship

The causal relationship between envy and depression is currently far from clear. We conducted a cross-lagged regression analysis of data on envy and depression, obtained from a nonclinical sample of 260 undergraduate students at two time points spaced 14 months apart. From the perspective of social comparison theory, the results show that although after 14 months envy positively predicted depression, depression did not predict envy. The envy–depression relationship is, thus, a unidirectional causality. In addition, there was no overall gender effect on the relationship between envy and depression. Our finding of the effect of upward social comparison on the envy–depression relationship provides guidance for the treatment of depression in clinical practice.

scholarly journals Travel-Related Influencer Content on Instagram: How Social Media Fuels Wanderlust and How to Mitigate the Effect

2022 ◽  
Vol 14 (2) ◽  
pp. 855
Author(s):  
Björn Asdecker
Keyword(s):  
Social Media ◽  
Social Identity Theory ◽  
Behavioral Change ◽  
Travel Behavior ◽  
Environmental Attitudes ◽  
Comparison Theory ◽  
Net Zero ◽  
Benign Envy ◽  
The One ◽  
Harmful Effects

Tremendous efforts will be required in the coming decades to limit the harmful effects of climate change. This includes travel behavior, which not only has a significant impact on climate but also affects the perceived justice and trust necessary to manage the transition to net zero successfully. Technologies such as social media can promote behavioral change; unfortunately, also for the negative. Drawing on social comparison theory, social identity theory, and the theory of planned behavior, this study uses a PLS-SEM model to investigate if and under which circumstances exposure to travel-related content posted by professional influencers affects their followers’ travel intentions. It extends previous studies by explicitly focusing on influencers that use Instagram to make a living and considers the effect of pro-environmental attitudes. On the one hand, it shows that influencers are not only responsible for their travel behavior. Their content stimulates their audiences’ wanderlust through benign envy. On the other hand, the study suggests that reinforcing pro-environmental attitudes can help mitigate the negative climate effects of imitating influencer travel behavior.

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