scholarly journals Analyzing the Determinants of Tourists’ Buying Behaviour in Sri Lanka: With Special Reference to Tourism Destinations in Down South of Sri Lanka

2019 ◽  
pp. 1-13
Author(s):  
N. P. Ravindra Deyshappriya ◽  
A. A. Idroos ◽  
U. G. O. Sammani
Keyword(s):  
Sri Lanka ◽  
Political Stability ◽  
Marketing Mix ◽  
Demographic Characteristics ◽  
Situational Factors ◽  
Influential Factor ◽  
Personal Factors ◽  
Buying Behavior ◽  
Tourist Destinations ◽  
Buying Behaviour

Aims: This study models tourists’ buying behavior in Sri Lanka analyzing key determinants of tourists’ buying behavior along with demographic characteristics of the tourists. The study focuses on how Marketing Mix Factors, Situational Factors and Personal Factors and other demographic factors affect tourist buying behavior in three tourist destinations in Down-South of Sri Lanka. Methodology: Data were collected from 500 tourists who visited three main tourist destinations such as Hikkaduwa, Unawatuna and Mirissa located in Down-South of Sri Lanka. Both descriptive and econometric analyses were employed to accomplish the objectives of the study. Results: The results of the descriptive analysis suggest that most of the tourists were from countries such as Russia, Germany and United Kingdom and their main purpose of the visits were recreation and leisure followed by education and health. Moreover, the respondents stayed 20 days on average in Down-South. However, it was observed that tourists’ spending per day is significantly low and more than 69% of the tourists spent less than 100$ per day. The econometric findings emphasize that all three key determinants of consumer buying behaviour– marketing mix factors, situational factors and personal factors positively affect the tourists’ buying behavior. Apart from that, personal factors have been recognized as the most influential factor of tourists’ buying behavior in the context of Sri Lanka. Furthermore, demographic characteristics of tourists such as gender, marital status, education level and employment status also affect tourist buying behavior. Conclusion: Hence, appropriate policies are required to enhance the quality of all indicators of the marketing mix, situational factors and personal factors in order to increase tourists’ buying behavior. Similarly, the current study also recommends the implementation of efficient policies to ensure security, cultural harmony and political stability in order to uplift tourists’ buying behavior pattern.

scholarly journals Evaluating Influence of Social Factors on Women Buying Behaviour of Smartphones in Delhi NCR (India)

2019 ◽  
Vol 8 (12) ◽  
pp. 1201-1208
Keyword(s):  
Social Factors ◽  
Working Women ◽  
Marketing Mix ◽  
National Capital Region ◽  
Buying Behavior ◽  
The Social ◽  
National Capital ◽  
Buying Behaviour ◽  
The Right ◽  
The Impact

The present study was performedexecuted to keep the objective in view to find out the influence of social factors on women buying behavior of Smartphones in National Capital region, INDIA. Survey research was carried out to develop an understanding about the impact of social factors on women behavior towards buying of Smartphone in Delhi NCR region. Questionnaire which was analyzed for its trustworthiness by applying Cronbach’s Alpha was employed to collect the responses of women in five major cities of NCR viz. Delhi, Gurgaon, Noida, Ghaziabad, Meerut. It was revealed from the study that social factors have no noteworthy influence on behavior of working women towards purchase of smartphone. However, social factors had a significant influence on behavior of non-working women towards purchase of smartphone. The outcomes of the study will enable the marketers to have a better knowledge of the women behavior of buying Smartphone and enable them to understand, how the social factors vizreference groups, family and status influence the buying behavior of women. Better understanding of the buying behavior enables marketers in proper segmentation of the market, targeting the chosen segment with the right set of marketing mix and in positioning its offering.om the websit.

The Impact of Culture on Impulse Buying Behaviour

2020 ◽  
Vol 11 (1) ◽  
pp. 71-71
Author(s):  
Fairuz Chowdhury ◽  
Melita Mehjabeen
Keyword(s):  
Cultural Context ◽  
Emerging Economy ◽  
Cultural Dimensions ◽  
Situational Factors ◽  
Target Market ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Specific Product ◽  
Buying Behaviour ◽  
The Impact

Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better understanding of impulse buying (Muruganantham and Bhakat, 2013; Park and Choi, 2013; Kacen and Lee, 2008). Typically, the focus of marketers has been only on the individualism/collectivism or power distance dimensions at the cultural level (Zhang et al., 2010; Shoham et al., 2015); therefore consumer behavior researchers call for further research that includes several dimensions of Hofstede's cultural model which may reveal essential insights about the understanding of consumers' impulse buying behavior (Park and Choi, 2013; Shoham et al., 2015). This paper fulfills this gap and explores the impact of culture on impulse buying behavior in an emerging economy like Bangladesh. The study also expands the understanding of the insights gained by considering all six cultural dimensions of Hofstede, which has not been previously conducted in the context of an emerging economy. Bangladesh, with a GDP growth rate of more than 6% over the last decade along with an increasingly growing affluent middle-class consumers, has become a hotspot of global companies as more and more of these companies are expanding to the Bangladesh market. Thus marketers need to have some comprehension of the cultural context of the target market to formulate the right marketing strategies. Keywords: Impulse Buying Behaviour, Culture, Emerging Economy

scholarly journals Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers

2020 ◽  
Vol V (III) ◽  
pp. 60-72
Author(s):  
Marriyam Iftikhar ◽  
Jawad Iqbal
Keyword(s):  
Marketing Strategies ◽  
Situational Factors ◽  
Family Influence ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Contributing Factors ◽  
Mediating Role ◽  
Time Availability ◽  
Buying Behaviour

This study seeks to find out online impulse buying behaviour in the Pakistan e-commerce industry by investigating the contributing factors of money availability, time availability, family influence, serendipitous information and scarcity messages towards online impulse buying behaviour. It investigated the mediating role of the urge to buy impulsively between the factors and online impulse buying behaviour. From a sample of 472 students of 4 Pakistani universities, the data was gathered. Moreover, to analyze the data and to test hypotheses, PLS-SEM was employed, which showed money availability, time availability, scarcity messages, serendipitous information, family influence were significantly related to online impulse buying behaviour. The findings will be helpful for e-retailers in creating e-marketing strategies, delivering their promises and generating sales through effectively designing their promotional plans.

Understanding Social Media Addiction Through Personal, Social, and Situational Factors

2021 ◽  
pp. 155-182
Author(s):  
Ozge Kirezli ◽  
Asli Elif Aydin
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Norms ◽  
Demographic Characteristics ◽  
Situational Factors ◽  
Academic Life ◽  
Personal Factors ◽  
Need For Affiliation ◽  
Social Media Addiction ◽  
The Social

The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are reviewed. Based on this review the influence of several personal, social, and situational factors on social media addiction are examined. Firstly, personal factors such as demographic characteristics, personality traits, self-esteem, well-being, loneliness, anxiety, and depression are studied for their impact on social media addiction. Next, the social correlates and consequents of social media addiction are identified, namely need for affiliation, subjective norms, personal, professional, and academic life. Lastly, situational factors like amount of social media use and motives of use are inspected. Following the review of literature an empirical study is made to analyze factors that discriminate addicted social media users from non-addicted social media users on the basis of these different factors.

scholarly journals Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
O. Ugbomhe Ugbomhe ◽  
◽  
E. Okpamen P ◽  
S. Simon Adomokhai
Keyword(s):  
Regression Analysis ◽  
Marital Status ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Demographic Factors ◽  
Demographic Characteristics ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Buying Behaviour

The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made purchases in their present shopping trip in selected shops (supermarkets). The sample size of 384 was determined using Godden’s formula cited in Sangatang, Siochi and Plaza (2017). The main research instrument was questionnaire which was used to survey 384 respondents (192 males and 192 females). Non-probability convenience sampling was used in administering copies of questionnaire to the respondents. Multiple regression analysis was used to determine result for the data collected with the aid of SPSS 20.0. The multiple regression analysis result revealed among others that demographic characteristics (age, gender, income, education, marital status) had significant relationship with impulse buying behavior of consumers. The study concluded that demographic characteristics of consumers could explain the impulse buying behavior of consumers. The reason is that the study showed significant relationship between demographic characteristics and impulse buying behaviour of consumers might be related to the respondent’s perception about purchasing decision. The study recommended that consumer should arrange their priorities and always weigh specific weight of their preferences in relation to each other according to a particular pattern when purchasing products to prevent buying on impulse.

scholarly journals Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria

2021 ◽  
Author(s):  
O. Ugbomhe Ugbomhe ◽  
E. Okpamen P ◽  
S. Simon Adomokhai
Keyword(s):  
Regression Analysis ◽  
Marital Status ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Demographic Factors ◽  
Demographic Characteristics ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Buying Behaviour

The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made purchases in their present shopping trip in selected shops (supermarkets). The sample size of 384 was determined using Godden’s formula cited in Sangatang, Siochi and Plaza (2017). The main research instrument was questionnaire which was used to survey 384 respondents (192 males and 192 females). Non-probability convenience sampling was used in administering copies of questionnaire to the respondents. Multiple regression analysis was used to determine result for the data collected with the aid of SPSS 20.0. The multiple regression analysis result revealed among others that demographic characteristics (age, gender, income, education, marital status) had significant relationship with impulse buying behavior of consumers. The study concluded that demographic characteristics of consumers could explain the impulse buying behavior of consumers. The reason is that the study showed significant relationship between demographic characteristics and impulse buying behaviour of consumers might be related to the respondent’s perception about purchasing decision. The study recommended that consumer should arrange their priorities and always weigh specific weight of their preferences in relation to each other according to a particular pattern when purchasing products to prevent buying on impulse.

scholarly journals Impact of Destination Attributes on Tourists Destination Selection: With Special Reference to Cultural Triangle of Sri Lanka

2021 ◽  
Vol 19 (2) ◽  
pp. 101-111
Author(s):  
Mohamed A. M. Raazim ◽  
◽  
M. A. T. K. Munasinghe ◽  
Keyword(s):  
Sri Lanka ◽  
Positive Relationship ◽  
Ancillary Services ◽  
The Other ◽  
Influential Factor ◽  
Travel Agent ◽  
Tourist Destinations ◽  
Selection Decisions ◽  
The World ◽  
Destination Selection

Sri Lanka is one of the fastest-growing tourist destinations in the world. Amongst tourists’ attractions, “Cultural Triangle”, a region of the cultural heritage of the country has become the highest income generating destination. However, when compared with the other tourists’ destinations of the country, the number of tourists visiting the cultural triangle is low. As the literature reveals, the attributes of the destination matter in destination selection by the international tourists. Thus, considering the importance of this region as the top income contributor but not in terms of the number of tourists’ visits, this study problematizes the impacts of destination attributes on tourist`s destination selection. Accordingly, the objective of this study is to identify the destination attributes and their relationship with the tourists’ destination selection decisions. Data was collected through questionnaires from a sample of 222 foreign tourists who visited the cultural triangle during 2019 through a selected travel agent. Results of the multiple regression analysis revealed that attributes of Amenities, Destination Attractions, Accessibility, Ancillary Services, and Destination Environment as having a moderate positive relationship whilst, the service quality weak positive relationship with Tourist’s Destination selection. Destination attraction was identified as the most influential factor of all attributes. The findings of this study can be used by policymakers in developing destinations for tourists’ attractions in the country.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers

2021 ◽  
pp. 097215092110135
Author(s):  
Arif Hartono ◽  
Asma'i Ishak ◽  
Agus Abdurrahman ◽  
Budi Astuti ◽  
Endy Gunanto Marsasi ◽  
...  
Keyword(s):  
Principal Component Analysis ◽  
Cluster Analysis ◽  
Principal Component ◽  
Demographic Characteristics ◽  
Depth Information ◽  
Factor Scores ◽  
Consumer Spending ◽  
Consumer Responses ◽  
Buying Behaviour ◽  
Manova Analysis

Although existing studies on consumers typology are extensively conducted, insights on consumers typology in adapting their shopping attitude and behaviour during the COVID-19 pandemic remain unexplored. Current studies on consumer responses to the COVID-19 pandemic tend to focus on the following themes: panic buying behaviour, consumer spending and consumer consumption. This study explores a typology of adaptive shopping patterns in response to the COVID-19 pandemic. The study involved a survey of 465 Indonesian consumers. Principal component analysis is used to identify the variables related to adaptive shopping patterns. Cluster analysis of the factor scores obtained on the adaptive shopping attitude and behaviour revealed the typology of Indonesian shoppers’ adaptive patterns. Multivariate Analysis of Variance (MANOVA) analysis is used to profile the identified clusters based on attitude, behaviour and demographic characteristics. Results revealed five adaptive shopping patterns with substantial differences among them. This study provides in-depth information about the profile of Indonesian shoppers’ adaptive patterns that would help retailers in understanding consumers and choosing their target group. The major contribution of this study is providing segmentation on shopping adaptive patterns in the context of the COVID-19 pandemic which presents interesting differences compared with previous studies. This study reveals new insights on shoppers’ adaptive attitude and behaviour as consumers coped with the pandemic.

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

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