scholarly journals Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria

2021 ◽  
Author(s):  
O. Ugbomhe Ugbomhe ◽  
E. Okpamen P ◽  
S. Simon Adomokhai
Keyword(s):  
Regression Analysis ◽  
Marital Status ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Demographic Factors ◽  
Demographic Characteristics ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Buying Behaviour

The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made purchases in their present shopping trip in selected shops (supermarkets). The sample size of 384 was determined using Godden’s formula cited in Sangatang, Siochi and Plaza (2017). The main research instrument was questionnaire which was used to survey 384 respondents (192 males and 192 females). Non-probability convenience sampling was used in administering copies of questionnaire to the respondents. Multiple regression analysis was used to determine result for the data collected with the aid of SPSS 20.0. The multiple regression analysis result revealed among others that demographic characteristics (age, gender, income, education, marital status) had significant relationship with impulse buying behavior of consumers. The study concluded that demographic characteristics of consumers could explain the impulse buying behavior of consumers. The reason is that the study showed significant relationship between demographic characteristics and impulse buying behaviour of consumers might be related to the respondent’s perception about purchasing decision. The study recommended that consumer should arrange their priorities and always weigh specific weight of their preferences in relation to each other according to a particular pattern when purchasing products to prevent buying on impulse.

scholarly journals Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
O. Ugbomhe Ugbomhe ◽  
◽  
E. Okpamen P ◽  
S. Simon Adomokhai
Keyword(s):  
Regression Analysis ◽  
Marital Status ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Demographic Factors ◽  
Demographic Characteristics ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Buying Behaviour

The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made purchases in their present shopping trip in selected shops (supermarkets). The sample size of 384 was determined using Godden’s formula cited in Sangatang, Siochi and Plaza (2017). The main research instrument was questionnaire which was used to survey 384 respondents (192 males and 192 females). Non-probability convenience sampling was used in administering copies of questionnaire to the respondents. Multiple regression analysis was used to determine result for the data collected with the aid of SPSS 20.0. The multiple regression analysis result revealed among others that demographic characteristics (age, gender, income, education, marital status) had significant relationship with impulse buying behavior of consumers. The study concluded that demographic characteristics of consumers could explain the impulse buying behavior of consumers. The reason is that the study showed significant relationship between demographic characteristics and impulse buying behaviour of consumers might be related to the respondent’s perception about purchasing decision. The study recommended that consumer should arrange their priorities and always weigh specific weight of their preferences in relation to each other according to a particular pattern when purchasing products to prevent buying on impulse.

scholarly journals Customer Impulse Buying Behavior in Kathmandu

2018 ◽  
Vol 11 (1) ◽  
pp. 70-75
Author(s):  
Sajeeb Kumar Shrestha
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Retail Sector ◽  
Impulse Buying ◽  
Buying Behavior

This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.

In-Store Stimuli and Impulsive Buying Behaviour

2018 ◽  
Vol 9 (3) ◽  
pp. 95-112 ◽  
Author(s):  
Chandan Parsad ◽  
Sanjeev Prashar ◽  
T. Sai Vijay ◽  
Mukesh Kumar
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Retail Store ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
Retail Shopping ◽  
Impulse Buying Tendency

The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside the retail store affect impulsive buying and such buying tendency among Indian shoppers. Using multiple regression analysis, it is observed that retail shopping environment considerably influences the impulsive buying tendency of the shoppers and this tendency leads to spontaneous buying. The results reveal that retail shopping environment and consumer impulse buying tendency encourage impulse buying positively. In addition, it is found that store employees have no influence on impulse buying tendency among Indian shoppers.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

scholarly journals Kematangan Emosi, Religiusitas Dan Perilaku Prososial Perawat Di Rumah Sakit

2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Tutik Dwi Haryati
Keyword(s):  
Regression Analysis ◽  
Prosocial Behavior ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Positive Relationship ◽  
Emotional Maturity ◽  
Hospital Research

Abstract. The purposes of this study were to determine the relationships between emotional maturity and religiosity with nurses’ prosocial behavior at hospital. Research samples were nurses working at Mother Hospital Surabaya total of 61 people. Data were collected by the scales of emotional maturity, religiosity and prosocial behavior. Studies using multiple regression analysis. Results of research were as follows: First, there was a positive and significant relationship between emotional maturity and religiosity with nurses’ prosocial behavior. Second, there was a positive and significant relationship between the emotional maturity and prosocial behavior of nurses. Third, there was a significant and positive relationship between religiosity and  nurses’ prosocial behavior.Keywords: emotional maturity, religiosity and nurse’ prosocial behavior

Crime index trends and patterns in Kelantan

2021 ◽  
Vol 2 (1) ◽  
pp. 28-37
Author(s):  
Nurulhuda Muhamad ◽  
Zahayu Md Yusof ◽  
Masnita Misiran
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
Descriptive Analysis ◽  
Violent Crimes ◽  
Property Crimes ◽  
The People ◽  
The Relationship ◽  
Crime Index

Crimes are a social nuisance and has become major anxiousness to the society where it involves the safety of the people in a country. This paper provides crime index overview in Kelantan from 2017 to 2019 that consists of both violent crimes and property crimes. The violent crimes involve murder, rape, robbery and voluntarily injury cases. Meanwhile, property crimes include house break-in theft, vehicles theft and other theft (pickpocketing, snatch theft and etc.). The purpose of this paper is to study the relationship between age, gender, ethnic and district with the crime index. In addition, the objective is to identify and get better understanding of the most common crime index and also to identify which area has the highest crime index in Kelantan. A total of 5,569 cases were reported within this three-year period and the data were collected from Kelantan Contingent Police Headquarters. The descriptive analysis, spearman’ rho correlation and multiple regression analysis were performed, and the findings were then illustrated via graphs and tables. The major results have shown that Kota Bharu has the highest crime index and age, gender and district has significant relationship with crime index.

scholarly journals PENGARUH MOTIVASI HEDONIS DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF PADA REMAJA PUTRI DI DENPASAR

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Ida Ayu Tryastiti Ratih ◽  
Dewi Puri Astiti
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Social Environment ◽  
Adolescent Girls ◽  
Sampling Technique ◽  
Female Students ◽  
Impulse Buying ◽  
Measuring Instrument ◽  
Beta Coefficient

lmpulse buying is other type from consumer buying model which is done spontaneously, in which it is happened when the consumer suddenly have a strong desire to buy something fast and ignore all consideration of the consequences. The act of impulse buying mostly happened on nowadays adolescent, in which their existence in order to be claimed in their social environment by following the new trend in their community. This research is aimed to show the influence of hedonic motive and store atmosphere towards the impulse buying on the adolescence girls. The population of the research is female students at Denpasar by using incidental sampling technique. The measuring instrument used in the research is the scale of hedonic motive, store atmosphere, and impulse buying. The result of multiple regression analysis shows that hedonic motive and store atmosphere are 42,8% simultaneously influential towards impulse buying on the adolescence girls at Denpasar. The result of standardized beta coefficient of hedonic motive and store atmosphere shows that the hedonic motive and store atmosphere is significantly influential towards the impulse buying.Keywords : hedonic motive, store atmosphere, impulse buying, adolescent girls

scholarly journals Kematangan Emosi, Problem-Focused Coping, Emotion-Focused Coping dan Kecenderungan Depresi pada Mahasiswa Tahun Pertama

2019 ◽  
Vol 4 (2) ◽  
pp. 105
Author(s):  
Amalia Nur Aisyah Tuasikal ◽  
Sofia Retnowati
Keyword(s):  
College Students ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Relationship ◽  
First Year ◽  
Emotional Maturity ◽  
First Year College ◽  
First Year College Students

This research aimed to examine the correlation between emotional maturity, problem-focused coping, and emotion-focused coping in depression among first year college students. It was hypothesized that emotional maturity, problem-focused coping, and emotion-focused coping correlate with the tendency of depression among first year college students. Participants were 214 college students in Yogyakarta (male=66; female=148). Multiple regression analysis showed that emotional maturity and emotion-focused coping contribute significantly to first year college students depression with 19% contribution (R² = 0,19; p < 0,05). Emotional maturity negatively correlated with depression tendency (t = -6,026; p < 0,05), while emotion-focused coping positively correlated with first year college students depression tendency (t = 2,265; p < 0,05). Result showed that problem-focused coping has no significant relationship with depression tendency (t = -0,557; p > 0,05).

scholarly journals Faktor-Faktor Prediktor Perilaku Pembelian Emas di Pekanbaru

2016 ◽  
Vol 2 (1) ◽  
pp. 55-62
Author(s):  
Afred Suci
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Buying Behavior ◽  
Product Attribute ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Insignificant Effect ◽  
Buying Behaviors

Abstract: The present research was conducted at Plaza Sukaramai Pekanbaru, aGoldSalesCenter in Pekanbaru. The study needs to find out the effect of product attribute, price and culture on the buying behaviors of the Pekanbaru consumers. The sample consisted of 160 buyers who were selected using the combination of cluster and purposive sampling technique. The variables are the product attribute, prices and culture as the independent variables, and the buying behavior as the dependent one. The data were analyzed using multiple regression analysis. The study reveals that product attribute has a positive and significant effect on the buying behavior. The price has a positive and significant effect on the buying behavior. Culture has a positive but insignificant effect on buying behavior. Keywords: Product Attribute, Price, Culture and Buying Behavior

scholarly journals Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying Produk Fashion

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 81
Author(s):  
Sarah Fauziah ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Sales Promotion ◽  
Primary Data ◽  
Impulse Buying ◽  
City Community ◽  
Fashion Products

The purpose of this research is to determine the effect of sales promotion and shopping lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative research.The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique.The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 20.The results indicate that (1) sales promotion and shopping lifestyle advertisements have a significant effect on impulse buying, (2) sales promotion has a significant effect on impulse buying, (3) shopping lifestyles have a significant influence on impulse buyingKeywords : sales promotion, shopping lifestyle and impulse buying

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