scholarly journals The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya

2020 ◽  
Vol 3 (1) ◽  
pp. 23-36
Author(s):  
Ervina Fernandes ◽  
Hatane Semuel ◽  
Michael Adiwijaya
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Online Advertising ◽  
Sampling Techniques ◽  
Quantitative Research Methods ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Beauty Care

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.

Measuring blog service innovation in social media services

2014 ◽  
Vol 24 (1) ◽  
pp. 110-128 ◽  
Author(s):  
Ming-Hsien Yang ◽  
Sung-Shun Weng ◽  
Pei-I Hsiao
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Quantitative Research ◽  
Critical Item ◽  
Social Activity ◽  
Service Innovation ◽  
Critical Factor ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Media Services

Purpose – Blog is a web-based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation, which social media services providers and bloggers can use to promote blog functions and to ensure high quality blog services. Design/methodology/approach – The study adopted both qualitative and quantitative research methods and performed four steps of scale development, including item generation and item pooling, pretest and initial purification, scale refinement, and scale validation and critical item analysis. Findings – From a user-oriented service perspective, the major findings of the study were the 18 measurement items for blog service innovation scale (BLOG-S-INNO scale), which was derived from the innovative blog cognition of blog users. One critical factor in the BLOG-S-INNO scale was further identified to effectively predict outcomes of blog service innovation in social media services. Research limitations/implications – Management at social media services providers can apply the BLOG-S-INNO scale as a diagnostic tool to assess organizational innovation capabilities in relation to blog services, and to link their innovation strategies with the innovation experiences of bloggers improving bloggers’ affection. The findings of this study also make it possible to offer recommendations to help bloggers improve service innovation to increase the experience and preference of blog browsers. Originality/value – The study used qualitative research methods to construct a pool of items for measuring blog service innovation. Furthermore, the paper conducted quantitative research methods to develop a new blog service innovation scale and analyzed the key indicators of blog service innovation.

scholarly journals The Effect of Social Media on The Spread of Covid-19 Hoax News Among Students

2022 ◽  
Author(s):  
Sheila Dwi Rahmawati ◽  
Alifia Kamila Jasmine Putri Hariyanto ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Research Methods ◽  
Role Models ◽  
Quantitative Research ◽  
The Internet ◽  
Online Surveys ◽  
Quantitative Research Methods ◽  
The Public ◽  
Agents Of Change

Context: All information that the public wants to know can be accessed through various platforms, one of which is social media. Especially in a pandemic like this, information related to Covid-19 will be needed. However, social media can also be a place for people to spread hoax news easily. Students as agents of change are expected to be role models for society in using the internet. Purpose: to find out where the perpetrators of spreading hoax news take their actions and also we want to know the various forms of hoax news that are spread. In addition, we also want to know what actions students take as agents of change in response to the hoax news they encounter. Questions: We formulated four questions in this research, namely, what media are often found in hoax news by students? In what forms are hoax news often encountered by students? What is the content of hoax news that students usually encounter? How are students as a student? How do agents of change respond to the hoax news they encounter? Methods: We used quantitative research methods in the form of online surveys with Google Forms to present data and followed by qualitative methods in the form of interviews with respondents. We combine the studies that have been done for further analysis. Results: our research shows that students often receive hoax news about Covid-19. They found various forms and contents of hoax news. In addition, each student has their own way of responding to the hoax news they get. Limitations: The limitation of our research is the range of respondents which only includes students who live in Surabaya. Recommendation: our next research is to expand the reach of respondents and look for respondents who have been spreading hoax news to find out the motives they use.

PENILAIAN KEMAMPUAN GURU DALAM MEMBUAT BAHAN AJAR DI SDN 005 KOTO SENTAJO

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Yusra Yusra
Keyword(s):  
Action Research ◽  
Research Methods ◽  
Learning Process ◽  
Quantitative Research ◽  
Total Sample ◽  
Teaching Materials ◽  
Quantitative Research Methods ◽  
The Third ◽  
Nature Of Teaching

Teaching materials are one of the most important parts of the learning process and also prove that the teacher is professional or not, the nature of teaching materials is to provide convenience when conducting learning. This research is a school action research using descriptive quantitative research methods which in the results of this study are explained using numbers in the presentation. Place in SDN 005 Koto Sentajo Sentajo Raya Subdistrict Kuantan Singingi Regency with a total sample of 10 teachers. The results of this study will discuss three aspects of assessment in teaching materials, the first in the aspect of content feasibility illustrates that in the appropriate category there are 6 teachers with a percentage of 60%, and the category is very feasible with a total of 4 teachers with a percentage of 40%. in the second aspect the assessment of linguistic aspects in the feasible category with the percentage of 50%, and the very decent category 50%. in the third aspect, the evaluation of the presentation aspects in the category is feasible with a percentage of 20%, and in the very feasible category of 80%. Then it can be concluded that the teacher's ability to make teaching materials is good, and the making of teaching materials is appropriate for use in the learning process.

scholarly journals Urban Sub-Center Design Framework Based on the Walkability Evaluation Method: Taking Coomera Town Sub-Center as an Example

2021 ◽  
Vol 13 (11) ◽  
pp. 6259
Author(s):  
Jizhong Shao ◽  
Minge Yang ◽  
Guan Liu ◽  
Ye Li ◽  
Dan Luo ◽  
...  
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Design Research ◽  
Evaluation Method ◽  
Rapid Development ◽  
Research Area ◽  
Low Carbon ◽  
Design Strategies ◽  
Healthy City ◽  
Quantitative Research Methods

As current society’s reflection on the rapid development of motorization and increasing emphasis on the ecological environment, the study of walkable cities has become one of the key points of urban sustainable design. Creating a walkable city is an effective way to build a low-carbon and healthy city. With the development of cities, walkability concepts and theories are constantly being given new life, and research methods and design strategies continue to be updated. A city’s walkability and walkability index have become current research hotspots. Based on prior research on walkability and related urban policies, this study selects Coomera Town on the Gold Coast of Queensland, Australia, as the research area because of Coomera Town policy regulations and environmental requirements. This study utilizes traditional qualitative and quantitative research methods, machine mining technology, and the deep learning big data analysis technology to conduct thematic design research in a real place. Its combines walkability evaluation with walkability design to construct a walkable city in a targeted manner. This provides a reference for related city design in the future.

Implementasi Penilaian Autentik pada Pembelajaran Tematik di Sekolah Dasar

2021 ◽  
Vol 7 (2) ◽  
pp. 121-127
Author(s):  
Riska Febriani
Keyword(s):  
Data Analysis ◽  
Research Methods ◽  
Quantitative Research ◽  
Educational Institution ◽  
Authentic Assessment ◽  
Fifth Grade ◽  
Class V ◽  
Quantitative Research Methods ◽  
Thematic Learning

As an educational institution that implements the 2013 curriculum, the school will directly apply the appropriate assessment, namely the Authentic assessment. The purpose of this study was to determine the implementation of Authentic Assessment on thematic subjects at the fifth grade of SDN 003 Sungai Salak, Tempuling District, this study used descriptive quantitative research methods.  The result of the data analysis concluded that the implementation of authentic assessment in thematic learning in Class V SDN 003 Sungai Salak, Tempuling District was categorically as good.

Familienunternehmen und Personalmaßnahmen in Krisenphasen

2021 ◽  
Author(s):  
Daniel Ludwig
Keyword(s):  
Artificial Intelligence ◽  
Research Methods ◽  
Quantitative Research ◽  
Family Businesses ◽  
Research Assistant ◽  
Quantitative Research Methods ◽  
Personnel Practices ◽  
Advanced Analytics

This work examines family and non-family businesses and their use of personnel practices in times of crisis. The detailed questions that it addresses are, firstly, whether these types of businesses, in connection with crisis indicators, exert an influence on the use of personnel practices. Secondly, the study clarifies whether there are differences between family and non-family businesses and to what extent this is influenced by varying crisis indicators. The author previously worked as a research assistant, during which time, in addition to the topics covered in this work, he was primarily concerned with quantitative research methods. Since completing his dissertation, he has been working in the field of advanced analytics and artificial intelligence.

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