scholarly journals EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

2018 ◽  
Vol 20 (2) ◽  
Author(s):  
Dita Amanah ◽  
Dedy Ansari Harahap
Keyword(s):  
Sampling Technique ◽  
University Student ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Product Diversity ◽  
Purposive Sampling ◽  
Product Assortment ◽  
Fashion Products ◽  
Online Purchase

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

scholarly journals PENGARUH KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI AKAN RESIKO MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Survey Pada Konsumen Lazada.co.id)

2018 ◽  
Vol 5 (1) ◽  
pp. 47-53
Author(s):  
Mega Usvita
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Perception Of Risk ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Online Purchase ◽  
Method Of Determination

This study was intended to see how the effect of easiness, trustworthiness and perception on the risk of using e-commerce toward online purchasing decision (survey on consumer lazada.co.id). The populations in this study were all people who have visited the site Lazada.co.id with sample of 100 people, the sampling techniques using non-probability sampling with purposive sampling technique where the method of determination of the samples based on certain criteria. The results of this study, easiness variable (X1), trustworthiness (X2), the perception of risk (X3) gave positive and significant impact on online purchase decision (Y) with a significant level of 0.000. The amount influence of convenience (X1), trust (X2), the perception of risk (X3) toward online purchase decision (Y) is 0.314 (R2 = 31.4%). Keywords: Convenience, Trustworthiness, Perception of Risk, Purchase Decision

scholarly journals MODEL ON NEW CUSTOMER PURCHASE DECISION TOWARD OF PRODUCT QUALITY, LOCATION AND PROMOTION IN ELECTRIC CIGARETTE AT WEST JAKARTA

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Muhammad Adhlir Fahlevi
Keyword(s):  
Statistical Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Positive Effect

This research is to find out the Model On New Customer Purchase Decision Toward of Product Quality, Location and Promotion In Electric Cigarette At West Jakarta. The subjects in this study were new consumers of electric cigarettes who made purchasing decisions at 54 Vape Store Tanjung Duren. The sample used in this study was 170 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Product Quality has a significant positive effect on Purchasing Decisions. Location has a significant positive effect on Purchasing Decisions and Promotion has a positive and not significant effect on Purchasing Decisions Keywords: Product Quality, Location, Promotion, Purchase Decision, 54 Vape Store

scholarly journals PENGARUH PERIKLANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Winda Pramita
Keyword(s):  
Mobile Phone ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Economics Faculty

This study aims to analyze the influence of advertising and brand image on Samsung brand purchasing decisions. The population in this study were 137 students of the Faculty of Economics, University of Krisnadwipayana who used Samsung smartphones consisting of 84 students majoring in management and 53 students majoring in accounting. The sampling technique in this study used a non-probability sampling technique, which used purposive sampling technique, which was an economics faculty student who used a Samsung mobile phone and who had seen a Samsung advertisement. The results showed that there was an influence of advertising and brand image on the purchase decision of the Samsung brand at the Faculty of Economics at University of Krisnadwipayana.

scholarly journals The Influence of Electronic Word of Mouth, Trust and Product Quality On Purchase Decision of Fashion Product Through Online Shop

2019 ◽  
Vol 1 (1) ◽  
pp. 142-149
Author(s):  
Mukayati Mukayati
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Fashion Products

The purpose of this research to analyze the effect of electronic word of mouth, trust and product quality on purchasing decisions fashion products towards online shop at the House of Sabrina. This study design using quantitative methods the hypotheses by using SPSS version 20.0 with multiple linear regression analysis. The population this study were consumers of House of Sabrina. The sampling technique used was random sampling with the total 131 respondents who had purchased products by online. The results of this study show that electronic word of mouth variables, trust and product quality have an effect on simultaneously and significantly on purchasing decisions. Partially electronic word of mouth variables, trust and product quality have a significant effect on purchasing decisions. The Determination Coefficient value is 57.7% while the rest is influenced by other variables.

scholarly journals PERAN ATRIBUT PRODUK DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN WARDAH DI PALU

2020 ◽  
Vol 6 (1) ◽  
pp. 79-87
Author(s):  
Hasmawati Hasmawati ◽  
Zakiyah Zahara
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Attribute ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Test Product ◽  
Independent Variable ◽  
Collection Methods

 The research Sims to determine the rope of Product Attributes and Social media on Purchasing Decisions to buy Wardah Brand Cosmetics In Palu City. This type of research ia casual serearch. The independent variable ia the Product attribute (X1) and Social media (X2), while the dependent variable ia the purchase decision (Y). The collection methods used were questionnaire, literatur study, and interview. The sampling technique used purposive sampling with a sample size of 120 respondents. The data analisys method used multiple linear regression, F test and t test. Product attribute and social media simultaneously have significant effect towards purchasing decisions of Wardah’s Customers in Palu, Product attribute partially has significant effect towards purchasing decision, as well as social media partially has significant effect towards purchasing decision of Wardah’s Customers in Palu. Penelitian ini bertujuan untuk mengetahui peran atribut produk dan media sosial terhadap keputusan pembelian kosmetik merek Wardah di Kota Palu. Jenis penelitian ini merupakan penelitian kausal. Variabel independen adalah atribut produk (X1) dan media sosial (X2), sedangkan variabel dependen adalah keputusan pembelian (Y). Metode pengumpulan yang digunakan adalah kuesioner, studi kepustakaan, dan wawancara. Teknik penarikan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 120 responden. Metode analisis data menggunakan regresi linear berganda, uji F dan uji t. Variabel atribut produk, media sosial secara simultan bepengaruh signifikan terhadap keputusan pembelian Wardah di Kota Palu, variabel atribut produk secara parsial berpengaruh terhadap keputusan pembelian Wardah di Kota Palu, dan variabel sosial media secara parsial berpengaruh terhadap keputusan pembelian Wardah di Kota Palu.

scholarly journals PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (2) ◽  
pp. 204
Author(s):  
Mitha Permata Pura ◽  
Putu Nina Madiawati
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Purchase Decision ◽  
P Value ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
P Values ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Questionnaire Method

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku konsumen terhadap keputusan pembelian (4) pengaruh promotion mix terhadap keputusan pembelian melalui promotion mix (5) pengaruh gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Sampel dalam penelitian ini adalah 100 responden pengguna aplikasi Shopee di Kota Bandung. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Metode penelitian ini adalah kuantitatif dan pendekatan deskriptif kausal dengan menggunakan teknik analisis SEM PLS menggunakan sotfware SmartPLS 3.0. Hasil deskriptif menunjukan 4 variabel sudah masuk kedalam kategori baik dengan nilai masing-masing, Promotion Mix 79,3% Gaya Hidup 83,2% Keputusan Pembelian 79,6% dan Perilaku Konsumen 83,7%. Hasil uji hipotesis menunjukan Promotion Mix berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 3.513 dan p values sebesar 0,000 . Gaya Hidup berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 6.576 dan p values sebesar 0,002. Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai tstatistik sebesar 28.230 dan p values sebesar 0,000. Promotion Mix berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 3.489 dan p value sebesar 0,001. Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 6.199 dan p value sebesar 0.000.Kata kunci: Gaya Hidup, Keputusan Pembelian, Perilaku Konsumen, Promotion MixAbstractThis study aims to determine (1) the effect of the promotion mix on consumer behavior (2) the influence of lifestyle on consumer behavior (3) the influence of consumer behavior on purchasing decisions (4) the influence of the promotion mix on purchasing decisions through the promotion mix (5) the influence of lifestyle on purchasing decisions through consumer behavior. The sample in this study were 100 respondents who used the Shopee application in the city of Bandung. Methods of collecting data using a questionnaire method via google form and distributed using purposive sampling technique. This research method is quantitative and descriptive causal approach using SEM PLS analysis technique using SmartPLS 3.0 software. The descriptive results show that 4 variables have been included in the good category with their respective values, Promotion Mix 79.3% Lifestyle 83.2% Purchase Decision 79.6% and Consumer Behavior 83.7%. The results of hypothesis testing show that Promotion Mix has a positive and significant effect on Consumer Behavior with a tstatistic value of 3.513 and a p value of 0.000. Lifestyle has a positive and significant effect on consumer behavior with a tstatistic value of 6.576 and a p value of 0.002. Consumer behavior has a significant effect on purchasing decisions with a tstatistic value of 28,230 and a p value of 0.000. Promotion Mix has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 3.489 and a p value of 0.001. Lifestyle has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 6199 and a p value of 0.000. Keywords: Consumer Behavior, Lifestyle, Promotion Mix, Purchase Decision

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

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