PERAN ATRIBUT PRODUK DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN WARDAH DI PALU

The research Sims to determine the rope of Product Attributes and Social media on Purchasing Decisions to buy Wardah Brand Cosmetics In Palu City. This type of research ia casual serearch. The independent variable ia the Product attribute (X1) and Social media (X2), while the dependent variable ia the purchase decision (Y). The collection methods used were questionnaire, literatur study, and interview. The sampling technique used purposive sampling with a sample size of 120 respondents. The data analisys method used multiple linear regression, F test and t test. Product attribute and social media simultaneously have significant effect towards purchasing decisions of Wardah’s Customers in Palu, Product attribute partially has significant effect towards purchasing decision, as well as social media partially has significant effect towards purchasing decision of Wardah’s Customers in Palu. Penelitian ini bertujuan untuk mengetahui peran atribut produk dan media sosial terhadap keputusan pembelian kosmetik merek Wardah di Kota Palu. Jenis penelitian ini merupakan penelitian kausal. Variabel independen adalah atribut produk (X1) dan media sosial (X2), sedangkan variabel dependen adalah keputusan pembelian (Y). Metode pengumpulan yang digunakan adalah kuesioner, studi kepustakaan, dan wawancara. Teknik penarikan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 120 responden. Metode analisis data menggunakan regresi linear berganda, uji F dan uji t. Variabel atribut produk, media sosial secara simultan bepengaruh signifikan terhadap keputusan pembelian Wardah di Kota Palu, variabel atribut produk secara parsial berpengaruh terhadap keputusan pembelian Wardah di Kota Palu, dan variabel sosial media secara parsial berpengaruh terhadap keputusan pembelian Wardah di Kota Palu.

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PERAN PEMASARAN MEDIA SOSIAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK (Studi pada Instagram Clothing Line Bangjo)

Aplikasi Administrasi: Media Analisa Masalah Administrasi ◽

10.30649/aamama.v22i1.113 ◽

2019 ◽

Vol 22 (1) ◽

pp. 34

Author(s):

Yayah Robiatul Adhawiyah ◽

Mochammad Isa Anshori

Keyword(s):

Social Media ◽

Sampling Technique ◽

Social Media Marketing ◽

Brand Awareness ◽

The Internet ◽

Research Approach ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Infinite Population ◽

Independent Variable

The development and great effects of the internet are beginning to be understood by many people, and competitors have made many innovations and sales through the internet. Therefore social media marketing which is part of internet marketing was chosen as the focus of research. This study aims to determine how the influence of social media marketing on purchasing decisions through brand awareness. The independent variable studied was social media marketing (X), purchasing decision (Y) as the dependent variable, while the intervening variable was brand awareness (Z). The research approach used in this study is quantitative with explanatory methods (explanatory research). The object of research is Bangjo, a clothing business that carries out marketing through online media, Instagram. The population in this study is not known for its exact number, so that in the sample calculation a formula with an infinite population is used. The sampling technique used is non-probability sampling with purposive sampling technique. With the selected sample criteria are those who use Instagram and have made purchases on Bangjo Clothing line. Data collection techniques are carried out through observation, questionnaires, interviews and documentation. The results of the analysis show the influence of social media marketing which is able to influence the creation of brand awareness by 77.3%, social media marketing towards purchasing decisions 45.7%, brand awareness of purchasing decisions by 41%, social media marketing has impact on purchasing decisions through brand awareness by 31.7%. Keyword : Social media marketing, brand awareness, purchasing decision.

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PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v3i1.13 ◽

2020 ◽

Vol 3 (1) ◽

pp. 45-55

Author(s):

Larassanti Eka Putri ◽

K. Bagus Wardianto ◽

Ghia Subagia

Keyword(s):

Social Media ◽

Sampling Technique ◽

Likert Scale ◽

Quantitative Approach ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Female Consumers ◽

Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal. ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

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EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

Jurnal Manajemen dan Kewirausahaan ◽

10.9744/jmk.20.2.99-104 ◽

2018 ◽

Vol 20 (2) ◽

Author(s):

Dita Amanah ◽

Dedy Ansari Harahap

Keyword(s):

Sampling Technique ◽

University Student ◽

Purchase Decision ◽

Purchasing Decisions ◽

Price Discount ◽

Product Diversity ◽

Purposive Sampling ◽

Product Assortment ◽

Fashion Products ◽

Online Purchase

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

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PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

JURNAL EKONOMI PERJUANGAN ◽

10.36423/jumper.v2i1.649 ◽

2021 ◽

Vol 2 (1) ◽

Author(s):

Roby Abdul Wahab ◽

Budhi Wahyu Fitriadi ◽

Suci Putri Lestari

Keyword(s):

Product Design ◽

Sampling Technique ◽

Data Sources ◽

Primary Data ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

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Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v3i1.5283 ◽

2019 ◽

Vol 3 (1) ◽

pp. 157-164

Author(s):

Arief Satriansyah

Keyword(s):

Decision Making ◽

Sampling Technique ◽

Marketing Mix ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Product Price ◽

Purchasing Decision ◽

Joint Contribution ◽

Method Of Correlation

Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors. Keywords: marketing mix, decision making, Starbuck Coffee

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Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

Jurnal Manajemen ◽

10.32832/jm-uika.v12i3.4877 ◽

2021 ◽

Vol 12 (3) ◽

pp. 397

Author(s):

Kania Siti Sarah ◽

Ratih Hurriyati ◽

Heny Hendrayati

Keyword(s):

Social Media ◽

Research Method ◽

Quantitative Method ◽

Sampling Method ◽

Sampling Technique ◽

Social Media Marketing ◽

Purchase Decision ◽

Purchasing Decisions ◽

Simple Regression ◽

Test For Normality

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

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PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) ◽

10.33884/jimupb.v6i2.680 ◽

2018 ◽

Vol 6 (2) ◽

pp. 70

Author(s):

Rony Prasetyo ◽

Anggia Arista

Keyword(s):

Product Quality ◽

Purchase Decision ◽

Purchasing Decisions ◽

Product Price ◽

Significance Level ◽

Purchasing Decision ◽

Independent Variable ◽

Home Purchase ◽

Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000. Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000. The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

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Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽

10.24912/pr.v4i1.6462 ◽

2020 ◽

Vol 4 (1) ◽

pp. 153

Author(s):

Richard Antony ◽

Roswita Oktavianti

Keyword(s):

Purchase Decision ◽

Sampling Techniques ◽

Purchasing Decisions ◽

Probability Sampling ◽

Purchasing Decision ◽

Purposive Sampling ◽

Descriptive Research ◽

Quantitative Descriptive ◽

The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

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ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v4i1.25 ◽

2021 ◽

Vol 4 (1) ◽

pp. 1-13

Author(s):

Sarah Uswatun Hasanah ◽

Jeni Wulandari ◽

Ghia Subagja

Keyword(s):

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Raw Material ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Purposive Sampling ◽

Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

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Pengaruh Komunikasi Pemasaran Word of Mouth terhadap Keputusan Pembelian Alowalo Indonesia

Prologia ◽

10.24912/pr.v5i2.10219 ◽

2021 ◽

Vol 5 (2) ◽

pp. 391

Author(s):

Evelline Tando ◽

Roswita Oktavianti

Keyword(s):

Research Methods ◽

Quantitative Research ◽

Word Of Mouth ◽

Sampling Technique ◽

Marketing Communication ◽

Purchasing Decisions ◽

Quantitative Research Methods ◽

Purchasing Decision ◽

Purposive Sampling

The process of making purchasing decisions by consumers is a process experienced by consumers when they want to buy a product. Word of mouth marketing communication is one of the factors driving consumers to decide to buy a product. Word of mouth marketing communication is cheap, effective, and efficient marketing for companies to increase sales of their products. Alowalo Indonesia is one of the local brands that has just been built in early 2020. This research was conducted to determine whether there is an influence between word of mouth marketing communication on purchasing decisions for Alowalo Indonesia's clothing products. If there is influence, how much influence does word of mouth marketing communication have on the purchasing decision of Alowalo Indonesia's clothing products. This research uses quantitative research methods with purposive sampling technique. The population in this study are people who have bought Alowalo Indonesian clothes, domiciled in Jakarta and aged 15-44 years. The data collected will be processed using the SPSS 25 application. The results reveal that word of mouth marketing communication has an influence on purchasing decisions.Proses pengambilan keputusan pembelian oleh konsumen adalah proses yang dialami oleh konsumen saat ingin membeli suatu produk. Komunikasi pemasaran word of mouth menjadi salah satu faktor pendorong konsumen untuk memutuskan membeli suatu produk. Komunikasi pemasaran mulut ke mulut merupakan pemasaran yang murah, efektif, dan juga efisien bagi perusahaan untuk meningkatkan penjualan produk mereka. . Alowalo Indonesia merupakah salah satu merek lokal yang baru dibangun pada awal tahun 2020. Penelitian ini dilakukan untuk mengetahui ada tidaknya pengaruh antara komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Jika ada pengaruh, seberapa besar pengaruh komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling. Populasi dalam penelitian ini adalah orang-orang yang pernah membeli pakaian Alowalo Indonesia, berdomisili di Jakarta dan berusia 15-44 tahun. Data yang terkumpul akan diolah menggunakan aplikasi SPSS 25. Hasil penelitian ini mengungkapkan bahwa komunikasi pemasaran word of mouth memiliki pengaruh terhadap keputusan pembelian.

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