scholarly journals STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Katrina Katrin ◽  
Zon Vanel
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Study Approach ◽  
Sales Team ◽  
Marketing Team

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

scholarly journals Strategies Model of Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (12) ◽  
pp. 2058-2068
Author(s):  
Lintang Anis Bena Kinanti ◽  
Dr. Bambang Irawan, M.Si. ◽  
Dr. Novi Puspitasari, S.E., M.M.
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Formulating Strategies to Develop Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (05) ◽  
pp. 1781-1788
Author(s):  
Lintang Anis Bena Kinanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Strategi Pemasaran Informasi Toko Buku (Studi Kasus di Toko Buku Jatinangor, Sumedang)

2017 ◽  
Vol 13 (2) ◽  
pp. 131
Author(s):  
Evi Nursanti Rukmana ◽  
Neneng Komariah
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Online Media ◽  
Case Study Approach ◽  
Study Approach ◽  
The Third ◽  
Physical Evidence ◽  
The People ◽  
Or Manager

The bookstores have the same products, prospective buyers in selling books and the location of the bookstores in front of Jatinangor highway. This research analys in the marketing strategy to understanding the differences the bookstores. In this research used qualitative research methods through a case study approach to managers the bookstores. The results of this research analysed the product that had differenced in the type of book to the sold. The bookstores still uses print promotion media, print media,  and online media. They sells the book in a cheap price in the price because it is source from the publisher. The third bookstores in the marketing to products from the directof the bookstores. The managers bookstore try to establish communication with buyers and to understanding needs to buyer. The process in the purchase direct in the bookstores and undirect with online media. The structuring in the room and preservation activity service became model manage in the form of physical from the third bookstores. Based on the analysis this results, the people or manager the bookstores become the factors in the activate marketing strategy at the bookstores. This is model 1 P TOP, that factor in the people influence to product, promotion, price, place, process dan physical evidence. 

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals The Changing Paradigms in Lifestyle Marketing - A Case Study Approach with Reference to Watch Industry

2017 ◽  
pp. 27-34
Author(s):  
Priti K Rao
Keyword(s):  
Secondary Data ◽  
Marketing Strategies ◽  
Target Market ◽  
Case Study Approach ◽  
Study Approach ◽  
Lifestyle Marketing ◽  
Buying Behaviour ◽  
Watch Industry ◽  
Current Business

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over the other business houses. This in turn generates revenue. The companies are forced to dedicate their marketing strategies towards life style marketing. This paper discusses the role of lifestyle marketing in the current business scenario and the strategies to be adopted by the watch industry to suit each target market and the branding and promotional techniques that influence the branding of various market segments. This will provide insights which are valuable for companies marketing and advertising strategies. As people’s attitudes, interests and opinions regarding products and services change, it is vital for the marketers to continually monitor the changes. The basicobjective of this paper “The changing paradigms in lifestyle marketing – A case study approach with reference to watch industry” aims at understanding the concept of lifestyle marketing and by utilizing this how the brand value can be made more effective be made. A case study approach using a watch sector as an example will be adopted to study this concept for better understanding and implications. The research uses secondary data for the collection of data. Conclusions, based on the outcome, hereby btained were drawn and decisions were taken about the said objectives. The primary purpose of this paper is to stimulate further discussion amongst marketers and to be used in dialogue with stakeholders.

scholarly journals The Use of Affiliate Marketing in Improving Pegipegi Sales

2019 ◽  
Vol 11 (2) ◽  
pp. 157 ◽  
Author(s):  
R. A. Emilia Natarina ◽  
Cendera Rizky Anugrah Bangun
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Travel Agent ◽  
Basic Understanding ◽  
Online Travel ◽  
Purchasing Patterns

<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>

scholarly journals STRATEGY OF SMEs IN THE COVID-19 PANDEMIC PERIOD

2020 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Agustina Prativi Nugraheni ◽  
Octavia Lhaksmi Pramudyastuti ◽  
Suci Nasehati Sunaningsih
Keyword(s):  
Qualitative Research ◽  
Service Quality ◽  
Product Quality ◽  
Research Data ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Global Impact ◽  
Study Approach ◽  
Turn Over

The covid-19 pandemic that is happening right now has a global impact. In the field of economy, this pandemic cause consumer purchasing power has declined. The decline in consumer purchasing power can result in businesses experiencing a turn over and even closing down. Facing this covid-19 strategy is needed to be able to sustain the business. This study aims to analyze the strategies carried out by SMEs during the pancemic. This research is a qualitative research with a case study approach. The research data obtained through surveys and respondents in this study were 33 SMEs in the field of crafts in Solo. The results showed that SMEs had implemented a strategy that included improving product quality, improving service quality and utilizing technology

scholarly journals Strategi Pemasaran dalam Upaya Peningkatan Omset Penjualan UMKM Desa Sumber Kembar, Kecamatan Pacet, Kabupaten Mojokerto

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Nikmatus Sholicha ◽  
Renny Oktafia
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Case Study Approach ◽  
Strategy Research ◽  
Study Approach ◽  
The Right ◽  
Medium Enterprises ◽  
The Impact ◽  
The Village

Micro, Small and Medium Enterprises (MSME) in Indonesia have an increasing number from year to year. Starting from 2012 to 2017 the development of MSME reached 13.98 percent. percentage in 2017, MSME have reached the number of 62,922,617 units in various regions in Indonesia, of course the number is much larger than the large businesses that only amounted to 5,460 units. Largest amount was donated by micro businesses as much as 62 million (98.7 percent), with small and medium enterprises amounting to 815 thousand units or only 1.3 percent. Sumber Kembar village is also a contributor to the unit. but still have difficulty in implementing the right marketing strategy. Research aims to know the implementation of marketing strategies in an effort to increase the sales turnover of MSME Sumber Kembar village and as an education on the impact caused. type of research method used qualitatively with case study approach. MSME in the village use offline steps in a product marketing that makes their turnover small and the business difficult to develop. if the MSME in Sumber Kembar village do not follow the development of technology, then they will be difficult to compete with other competitors who have advanced.

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