scholarly journals Artistic aspects of the design of information messages against Covid-19

2021 ◽  
Author(s):  
Antonina Dubrivna ◽  
Khrystyna Senchak
Keyword(s):  
Scientific Knowledge ◽  
Graphic Design ◽  
Compositional Analysis ◽  
Visual Image ◽  
Comprehensive Analysis ◽  
Visual Images ◽  
Visual Metaphors ◽  
The Social ◽  
Social Advertising ◽  
Epidemiological Situation

The purpose of the article is to identify effective artistic and figurative approaches in the system of designing information messages aimed at increasing the social responsibility of the population for the period of the epidemiological situation associated with the spread of Covid-19 infection. The methodology is based on the general principles of scientific knowledge that correspond to art discourse: system-analytical, comparative, and formal methods, as well as on artistic-compositional analysis, synthesis, and generalization. Scientific novelty. A comprehensive analysis of anti-antiquity information messages was conducted. Shaping features and the most commonly used visual images contribute to the formation of adequate behavior, activating the attention of the population to those protected from the effects of coronavirus threats. Conclusions. It is determined that the information messages of antiquity direction created by means of visual metaphors, associations, and comparisons are the most expressive and effective in the context of influence on the target audience.Key words: information messages, graphic design, visual image, social advertising, coronavirus threat.

scholarly journals Graphic design as a means of advertising transmission ideas in polygraphy

2021 ◽  
Author(s):  
Yuliia Bogoslovska ◽  
Tetyana Malik
Keyword(s):  
Graphic Design ◽  
Visual Image ◽  
Communication Process ◽  
Visual Images ◽  
Research Information ◽  
Traditional Use ◽  
Analytical Monitoring ◽  
Theoretical Approaches ◽  
Design Function ◽  
Nonverbal Information

The purpose of the article is a substantiation of the use of visual images in the form of graphic models in printing advertising, consideration of the basic categories of graphic design in advertising, generalization of theoretical approaches to understanding the essence and content of the visual design of the advertising product. Methodology: analysis, synthesis, generalization. The research methodology consists in the application of general and special methods of cognition, in particular, the author used comparative analysis, synthesis and generalization, terminological, chronological and other research methods, among which a special place is occupied by review-analytical monitoring of publications. The scientific novelty lies in the substantiation of the introduction of the visual image of the text in the layout of the advertising project as a necessary addition to the traditional use of graphics, taking into account the peculiarities of the advertising communication process. This provided an opportunity to generalize and specify the specifics of the development of advertising ideas in printing through graphic design. Conclusions: As a result of the study it was found that the basis of graphic design in advertising is the application in practice of interdisciplinary knowledge and skills, the specifics of figurative expression in the artistic sense of the word. It was also found that the use of means of visualization of verbal and nonverbal information in the creative advertising concept is a very important component when considering the design function as a means of transmitting advertising information in printing. Derivatives that underlie the disclosure of creative advertising ideas with the help of design tools have been identified. Key words: graphic design, visual communication, modeling, advertising, printing, information, visual, images, design, idea, research, information, technique, means, transfer, design, drawing, technique, environment, synthetic, landscape, style, direction, transformation.

The visual representation of metaphor

2013 ◽  
Vol 11 (2) ◽  
pp. 320-335 ◽  
Author(s):  
Dezheng Feng ◽  
Kay O’Halloran
Keyword(s):  
Visual Representation ◽  
Visual Images ◽  
Visual Metaphor ◽  
Cultural Contexts ◽  
Comprehensive Account ◽  
Visual Metaphors ◽  
The Social ◽  
Cognitive Theories ◽  
Semiotic Perspective ◽  
Cognitive Explanation

Complementing cognitive theories which attribute the understanding of visual metaphors to situational and cultural contexts, this study adopts a social semiotic perspective to investigate how visual images themselves are constructed to cue conceptual metaphors. The visual realization of metaphors in representational, interactive and compositional meaning structures is elucidated based on Kress and van Leeuwen’s (2006) visual grammar. It is found that most types of visual metaphor identified by cognitive linguists can be explained within the framework. Instances of visual metaphor in advertisements are analyzed in terms of their persuasive effects. It is concluded that the social semiotic framework is able to provide a comprehensive account of the visual realization of metaphor, and in addition, the study also offers a cognitive explanation of how resources like camera positioning and composition acquire meanings.

BASIC FUNDAMENTALS OF CIVIL LAW AND THEIR IMPORTANCE

2019 ◽  
pp. 120-126
Author(s):  
Diana Vivcharuk
Keyword(s):  
Law Enforcement ◽  
Scientific Knowledge ◽  
Civil Law ◽  
Comprehensive Analysis ◽  
Practical Significance

Purpose. The purpose of the article is the regulation of relations on the principles of civil law. Methodology. The methodology includes a comprehensive analysis and a synthesis of available scientific and theoretical information. It is includes the formulation of relevant conclusions and recommendations. Such methods of scientific knowledge were used: terminological, functional, systemic-structural, logical-normative. Results: it was determined, that principles of civil law – an ideas of the civil law, that characterized by systematic,versatile, more stable, more regylated. Originality. An article is the special reseach that explores the problems of civil law in Ukraine. Practical significance. The results of the research can be used in legislation and law-enforcement activities.

Analysis of the Complementarity and Clarification Captions Bring to Road Carnage Print Media Images: A Case of The Herald Newspaper

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Josephat Mutangadura ◽  
J C Mann ◽  
L Odendaal
Keyword(s):  
Print Media ◽  
Visual Image ◽  
Visual Images ◽  
Media Images ◽  
Verbal Form ◽  
The Road ◽  
Communication Activity

Most visuals in media stories either complement or are complemented by captions that accompany them. This study sought to establish the complementary and clarifying effect of captions that go with road carnage images in The Herald newspaper, a local daily published in Zimbabwe. A study was carried out which involved an interview with photo-journalists from the stable and an analysis of three visual images chosen from the publication. It was established that even as a visual, image can stand alone (but not always); it can tell 95 per cent of the story but will only be complete with an accompanying caption. It was also established that captions need not tell the obvious, but provide that which the picture will be lacking to complete the road carnage story. Captions, therefore, help complete the story as regards the when, where, how, who and what of the depiction. The visual image and the caption combine to complete a communication activity as the verbal and non-verbal form of languages. The study recommends that captions should be edited not only by photo-editors and journalists, but also by practising language people.

Flat Style: Things Fall Apart and Its Illustrations

PMLA ◽  
2016 ◽  
Vol 131 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Emily Hyde
Keyword(s):  
Visual Arts ◽  
Visual Image ◽  
Visual Images ◽  
Early Publication ◽  
Literary Representation ◽  
Realist Novel ◽  
Anglophone Literature ◽  
Publication History ◽  
Things Fall Apart

In the early 1960s two editions of Chinua Achebe's Things Fall Apart were published with competing sets of illustrations. The first, by Dennis Carabine, illustrates a realist novel, the second, by Uche Okeke, a modernist one. Reading Achebe's iconic novel through its early publication history and for its visual images shows how the famous ending of Things Fall Apart turns, stylistically, to the impenetrable flatness of the modernist surface. At mid-century, modernist style could be made to serve realist imperatives, and Achebe's flat style challenges colonial modes of literary representation and the myth of modernist primitivism in the visual arts. This essay stresses the importance of the visual image to mid-century anglophone literature and the importance of modernist style to the poetics of decolonization.

EFFECTS OF ENVIRONMENTAL GRAPHIC DESIGN ISSUES AS A SUPPORTIVE SOURCE OF HOSPITAL SPATIAL PERCEPTION

2020 ◽  
Vol 0 (21) ◽  
pp. 0-0
Author(s):  
Fatoş ÇAKICIOĞLU İLHAN ◽  
Meryem YALÇIN
Keyword(s):  
Graphic Design ◽  
Spatial Perception ◽  
Psychological Needs ◽  
User Perception ◽  
Healthcare Staff ◽  
Design Elements ◽  
The Social ◽  
User Groups ◽  
Industrial Designers ◽  
Psychology Of Place

Aim: Increased awareness of creating design solutions that can meet the social and psychological needs of patients in healthcare spaces highlights research on the psychology of place-patient/ doctors/healthcare staff. Therefore, patient-oriented health space designs that provide a sense of trust and satisfaction to patients – along with a supportive approach to their treatment – are the points of departure in this study, while understanding the effects and experiences of design on patients. Environmental graphic design elements (photographs, illustrations, typography, and pictograms) in the interiors of hospitals emerge as the factors that shape the patient's spatial experience, such as orientation, information, and perception of a space. In this study, the effects of such design elements on user perception in health spaces were investigated, and these design criteria that play a role in determining and actively interacting with the environmental graphic design elements in hospital spaces are encountered. Based on the abovementioned facts, this research aims to contribute to the graphics in health spaces in the context of environmental graphic design, with experience covering both fields. Method: Three hospitals, which are sufficient in terms of environmental graphic design elements and have differences between them, were determined as the research places. The elements in these hospitals were photographed and surveyed on user groups (patients, doctors, health personnel) who experienced the places continuously or temporarily. Results and Conclusion: It was demonstrated by statistical data that the elements in the investigated places could not provide the expected effects as a whole. As a result, environmental graphic design applications that have a supportive design understanding in hospital spaces should have a holistic language, and that design understanding can only be demonstrated with the cooperation of architects, interior designers, graphic designers, and industrial designers.

scholarly journals COMPREHENSIVE ANALYSIS OF LINGUISTIC COMMUNICATION PATTERNS OF TOP RUSSIAN JOURNALISTS IN THE OFFICIAL ACCOUNTS OF SOCIAL PLATFORMS VKONTAKTE, FACEBOOK, INSTAGRAM, TWITTER

2021 ◽  
pp. 49-62
Author(s):  
Вероника Викторовна Катермина ◽  
Анна Александровна Гнедаш ◽  
Мария Витальевна Николаева
Keyword(s):  
Social Networks ◽  
Social Action ◽  
Presidential Address ◽  
Comprehensive Analysis ◽  
Communication Patterns ◽  
Data Sets ◽  
Linguistic Communication ◽  
The Social ◽  
Linguistic Patterns ◽  
The Way

В статье приводятся результаты комплексного анализа лингвистических паттернов коммуникации топовых российских журналистов в официальных аккаунтах социальных платформ ВКонтакте, Facebook, Instagram, Twitter. Целью данной статьи является изучение лингвистических паттернов, продуцируемых топовыми журналистами в своих онлайн-аккаунтах, способных задавать векторы восприятия политического контента, создаваемого главными лидерами государств, и приводящих к трансформации дискурсивных полей как в онлайн-, так и в офлайн-пространстве. Среднестатистический россиянин тратит почти половину дня на онлайн-взаимодействие, почти 50 % этого времени приходится на популярные социальные медиа, в том числе интернет-серфинг в среде официальных аккаунтов топовых журналистов. Потребление данных паттернов рядовыми пользователями / читателями, находящимися под «силовым» влиянием дискурсивного поля, становится определяющим фактором в процессе выработки и принятия индивидуальных / коллективных решений, реализация которых формирует то или иное социальное действие как в онлайн-, так и в офлайн-пространстве. Согласно данным мониторинга социальных медиа и СМИ компанией «Медиалогия», нами были выбраны аккаунты Алексея Венедиктова, Владимира Соловьева, Владимира Познера, Маргариты Симоньян и Ксении Собчак в ВКонтакте, Facebook, Instagram, Twitter. Эмпирической базой (дата-сеты) стали все посты, комментарии и ветки дискуссий, отражающие реакцию данных журналистов и общественности на Послание Президента РФ В. В. Путина Федеральному Собранию РФ от 15 января 2020 г. Дата-сеты были получены машинным методом сплошной выборки и подвергнуты комплексному анализу, включившему сетевой, лингводискурсивный, фолксономический анализ. В результате проведенного исследования были сделаны выводы о том, какими лингводискурсивными особенностями характеризуются посты топовых журналистов в популярных социальных сетях; как характеризуются лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве; как различается контент, создаваемый журналистами в разных социальных сетях; каковы особенности этих различий в зависимости от специфики самих социальных платформ; как влияет политический контекст на лингвистические паттерны, продуцируемые топовыми журналистами в онлайн-пространстве. The article presents the results of a comprehensive analysis of the linguistic communication patterns of top Russian journalists in the official accounts of the social platforms VKontakte, Facebook, Instagram, Twitter. The purpose of this article is to study the linguistic patterns which are produced by the top journalists in their online accounts and which can set vectors of interpretation of political content created by state leaders and cause the transformation of discourse fields both in online and offline spaces. The average Russian spends almost half a day on online interaction, almost 50% of this time is spent on popular social media, including surfing the top journalists’ official accounts. The linguistic patterns produced by journalists in their online accounts are capable of transforming discursive fields both online and offline. The consumption of these patterns by ordinary users / readers who are under the influence of the discourse field becomes a determining factor in the process of making individual / collective decisions, the implementation of which forms a particular social action both in online and offline spaces. According to “Mediologia” monitoring data of social and mass media, the authors selected the accounts of Aleksey Venediktov, Vladimir Solovyev, Vladimir Pozner, Margarita Simonyan, and Ksenia Sobchak in VKontakte, Facebook, Instagram, Twitter. The data sets of the study are all the posts, comments, and threads of discussions that reflect the reaction of the above-mentioned journalists and the public to the Presidential Address to the Federal Assembly on 15 January 2020. The data sets were gained through a continuous sampling method and underwent a comprehensive analysis including network, linguo-discursive, folksonomic analyses. As a result of the study, the authors have drawn the conclusions on what linguistic and discursive features characterize the posts of the top journalists in popular social networks; the way the linguistic patterns produced by the top journalists in online space are characterized; the way the content created by the journalists in various social networks differs; what is the specificity of these differences depending on the specificity of the social platforms themselves; the way a political context affects the linguistic patterns produced by the top journalists in online space.

scholarly journals ‘Can We See It?’: Contextualizing ‘Deforestation’ from an English-Medium Science Textbook for a Primary School Level

2021 ◽  
Vol 2 (2) ◽  
pp. 86
Author(s):  
Ahmad Sugianto
Keyword(s):  
Primary School ◽  
Visual Image ◽  
School Level ◽  
Visual Images ◽  
Science Textbook ◽  
Descriptive Research ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Teachers And Students ◽  
Primary School Level

Understanding an English-medium science textbook is possibly challenging for some students. It is, for example, due to the language used. To deal with this issue, construing the use of the other mode, such as visual images, along with the verbal text is regarded useful. Thereby, the construal of multimodality in an English-medium science textbook becomes crucial. Albeit a myriad of inspections on multimodality exists, but to the best of the writer’s knowledge, such investigation with respect to an English-medium science textbook, particularly at a primary school level, was found to be limited. Therefore, this study aimed to scrutinize the verbal text and visual image presented in a science textbook used for a primary school level which is presented in English. To that end, a descriptive research design was employed. In this regard, a systemic functional multimodal discourse analysis (SF-MDA) within the trinocular metafunctions encompassing ideational, interpersonal, and textual metafunctions was utilized. The systemic functional linguistics theory, the grammar of visual design, intersemiotic complementarity, and logico-semantics were the frameworks employed to analyze the artefact, the English-medium science textbook. The findings revealed that the visual image and verbal text interact with one another within the three metafunctions. Given the interaction between the two modes, the present study suggests that both teachers and students are required to take into considerations and be aware of the potential or roles of images along with the verbal text, i.e. the images are not merely accessories, but instead, these are able to assist the comprehension of the science materials learned.

scholarly journals Legal Nihilism in the Context of the Implementation of Amnesty and the Social Consequences of its use (on the Example of the Russian Federation)

2019 ◽  
Vol 8 (4) ◽  
pp. 6069-6072 ◽  
Keyword(s):  
Russian Federation ◽  
Social Relations ◽  
Positive Impact ◽  
Comprehensive Analysis ◽  
Social Consequences ◽  
Dual Nature ◽  
The Social ◽  
The Russian Federation

The article deals with the peculiarities of the interaction of such legal phenomena as legal nihilism and amnesty. Based on a comprehensive analysis of these phenomena, the authors substantiate the opinion that the issue of an amnesty act can have both positive and negative social consequences, which reflect the dual nature of legal nihilism: the combination of both destructive manifestations and a positive impact on social relations.

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