EMPLOYER AMBASSADOR AS ONE OF THE MODERN TRENDS IN HR BRANDING

The article is devoted to the relevance of using a new trend in HR branding. An HR ambassador is a person who, by his status and role in the company, forms the internal and external image of the organization in the labor market. The article discusses the prerequisites for the formation of a new direction and the practical experience of using this trend in large Russian companies. The advantages of companies that pay attention to the development of branding are shown and the main criteria for the formation of external and internal image are indicated.

Work life quality of organisation's employees as a condition for establishing an internal image of the organisation

One of the most important tasks of corporate governance is to create a positive image of their organisation both in the external environment and in-house. In recent years, a large number of studies aimed at the study and assessment of external corporate images is complemented by studies of internal corporate image, as only their simultaneous improvement can achieve a high competitiveness level of an organisation in the external market and reach stability and high potential for the development of the organisation itself. One of the most important factors used in the formation of a corporate internal image is employee satisfaction with the quality of their work life, namely, working conditions, motivation system, the prevailing social and psychological climate, etc. All these internal image factors are the indicators of work life quality and are reflected in corporate loyalty of employees, which to a great extent is a key indicator of company's internal image. The presented paper is devoted to sociological analysis reviewing the impact caused by work life quality of employees on the formation and maintenance of the internal image their companies have, based on the author's specific sociological research conducted with the use of quantitative analysis methods.

Corpo Transpessoal: O contributo espiritual da Performance para a construção pictórica.

After my practical-theoretical project - TRANSPERSONAL BODY - which seeks to question the meaning of the representing action of the transpersonal and numinous body in the context of the contemporary image (whether pictures and moving images). The practice is based on painting versus cinema as an expanded field, resulting from performative contexts, and on the relationship that is proposed in the experience of the poetry of the other.The paradigm underlying the pictorial processes as an extension of the performative will be considered, in the context of the practice of ritual performance, from an anthropological perspective of the body, the study of symbols and archetypes and the verification of psychology transpersonal. For this, the video will be considered not only a documentary medium of the performative records (Practice-led Research), as well as an independent artistic object — it results as another element in the construction of the narrative of the actions between the body and the image — the performative body ritualized as an video object.To the performativity intrinsic to the project, participative observation is proposed as a study method, using processes of personal and cognitive transformation in order to enhance expanded states of consciousness; as a contribution to the process of conquering the internal image (vision) and, in a concern with the transpersonal dimension, as well as for the visual (re) enchantment, relating art and spirituality.

HR Marketing And The Formation Of A Positive Internal Image, Case Of The Banking Sector

Adequate management of human resources provides a real response to the challenges facing the company. The creation of a sustainable competitive advantage requires the development of human resources, which is becoming one of the main concerns of companies in the 21st century. Customer loyalty in the banking sector is closely linked to the issue of internal image. A demotivated executive with a negative image of his company will not commit to conveying a positive external image and therefore to building customer loyalty. The internal image is the result of a process of perception influenced by two factors: motivation and company strategy. A bank's reputation and brand image are strongly influenced by the behavior of account managers. This work aims to identify the variables on which the formation of a positive internal image depends. Carried out using a qualitative approach, the results of the empirical study show a change in the expectations of managers requiring the transition to a new psychological contract via a new approach to human resources management. A positive perception of the company and of human resources management services, consideration of individual needs and fair HR practices are the main expectations expressed by the various people interviewed for this empirical study.

Preparation of a Growth Hormone Receptor/Prolactin Receptor Bispecific Antibody Antagonist Which Exhibited Anti-Cancer Activity

Prolactin receptor (PRLR) and growth hormone receptor (GHR) are closely related to the occurrence and development of breast cancer, and breast cancer cell endogenously express GHR, PRLR and GHR-PRLR heterodimer. In this case, the combined use of PRLR or GHR inhibitors may produce better anti-breast cancer potential than PRLR or GHR inhibitors alone. In this case, it is necessary to develop the dual-function GHR/PRLR antagonists with anti-breast cancer potential. For this, we used hybridoma technology to generate an anti-idiotypic antibody (termed H53). We then used various techniques, including competitive ELISA, competitive receptor binding analysis, and indirect immunofluorescence assay to identify H53, and the results show that H53 behaves as a typical internal image anti-idiotypic antibody (Ab2β). Further experiments indicate that H53 is a dual-function inhibitor, which not only inhibited PRLR-mediated intracellular signaling, but also blocked GHR-mediated intracellular signaling in a dose-dependent manner. Furthermore, H53 could inhibit PRL/GH-driven cancer cell proliferation in vivo and in vitro. This study indicates that H53 exhibits potential biological activity against breast tumors, which implies that internal image anti-idiotypic antibodies may be a useful strategy for the development of PRLR/GHR dual-function antagonists for breast cancer therapy.

REPRESENTATION OF CONSCIENCE CONCEPT IN THE WORKS BY T.AKHMETZHAN

Currently, examination of concept notations is becoming relevant not only in the field of linguistics, but also relevance an urgent problem in the context of worldviews. The notation is formed in the mind, in the sensory cognition system, in the world of the internal image. Article analyzes the meaning of a representative lexeme concept of conscience in the Kazakh language and identifies its national-cultural features. The concept of Сonscience is the main linguistic aspect in the daily lives of individuals, between his communication with members of society. In this article examined discusses the relationship concepts of morality, modesty, honour, faith, honesty, dignity, etc. As an input for concept of conscience an interpretive study of was chosen , a collection of works by the writer T. Akhmetzhan . Generally in Kazakh knowledge, the concept of conscience can determine a person’s life.

The internal political image of Ukraine as an important factor of modeling state image policy

The article analyses the internal political image of the state and its influence are on the external political image. Interdependence of the internal political and the external political image state is also shown. This article demonstrates once again high actuality and urgency research the internal political image of Ukraine, as an important factor and basis for producing a guided the state image policy. Understanding of the internal political image helps planning the actions for creation actual image of the state on the world arena. It is found out in article, that forming and realization of image policy of the state with every year becomes more actual task for every state in the world. The author offers in the article authorial determinations of "political image of the state" and of "internal policy image of the state". Also the article faces in detail the historical features the perception an image of Ukraine. Although, article shown and analysed the functions of the internal image policy. And on this basis author suggests actual and clear tasks for the improvement of internal image policy of Ukraine. Separate attention in article is spared to consideration of features of mentality of people of Ukrainians. On the analysis of the positive and negative factors of internal image policy, author proposes the most effictive methods of their use. The article determinates the political image of the state and shows its functions. The structure of political image of the state is also considered, that allowed yet deeper to see intercommunication of internal and external image of the state. Also author gives further directions of research, that will allow to create more effective image policy of Ukraine.

TO THE QUESTION OF EVALUATING THE INTERNAL IMAGE OF THE HOTEL ENTERPRISE

The article discusses the elements of the hotel’s internal image, proposes a methodology for researching and evaluating such components as the socio-psychological climate in the team and understanding the company's mission in the hotel services market.