scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals PELATIHAN INSTAGRAM MARKETING UNTUK TENANT INKUBATOR BISNIS TRILOGI

2019 ◽  
Vol 2 (1) ◽  
pp. 19-26
Author(s):  
M. Lahandi Baskoro ◽  
Maulidian Maulidian
Keyword(s):  
New York ◽  
Social Media ◽  
Community Service ◽  
Sao Paulo ◽  
Online Marketing ◽  
Digital Marketing ◽  
São Paulo ◽  
Business Incubator ◽  
Service Activity ◽  
Marketing Tool

Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram. Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing Abstrak:  Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram. Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring

scholarly journals Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat

2020 ◽  
Vol 1 (2) ◽  
pp. 89-98
Author(s):  
A. Bernadin Dwi Mardiatmi ◽  
◽  
Dahlia Pinem ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Online Marketing ◽  
Test Results ◽  
Promotion Strategy ◽  
Average Value ◽  
Marketing Performance ◽  
Post Test ◽  
Service Activity

Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business social media accounts (WhatsApp and Facebook) and marketplace accounts (Tokopedia), as well as promotion strategy assistance. Result: The result of this community service activity is the partners' understanding of the promotional mix has increased. It can be seen from the pretest results with an average value of 5.98, increasing in the post-test results to 6.86. In addition, partners can carry out promotional practices through WhatsApp Status, create a Facebook account and create an Online Store on Tokopedia, then carry out promotions by posting product photos. Conclusion: Mentoring assistance activities can increase partners' knowledge about online marketing and can carry out practices regarding promotion through social media. Keywords: Marketing performance, Literacy promotional mix, SME

scholarly journals Revitalisasi Kegiatan Usaha Getuk Goreng Hj. Tohirin di Masa Pandemi Covid-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Online Marketing ◽  
Financial Reports ◽  
Service Activity ◽  
Financial Transactions ◽  
The Impact

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.

scholarly journals PENGEMBANGAN PRODUK KEMASAN BERBAHAN DASAR KELOR DI DESA GANGGANGTINGAN KECAMATAN NGIMBANG KABUPATEN LAMONGAN

2021 ◽  
Vol 4 (3) ◽  
pp. 689
Author(s):  
Ririn Febriyanti ◽  
Slamet Boediono
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Natural Conditions ◽  
Production Sector ◽  
Marketing Social ◽  
Service Activity ◽  
Plan Activity ◽  
Over Time

ABSTRAKDaerah Lamongan terutama di kecamatan Ngimbang mayoritas kondisi alam nya hanya ada persawahan dan hutan. Apalagi di daerah Dsn. Tingan, Ds. Ganggangtingan yang terkenal karena terdapat banyak pohon kelor. Dengan alasan tersebut, Home industri “StiksQu” melihat peluang dengan memproduksi camilan yang terbuat dari campuran sayur yang menyehatkan (kelor). Tetapi Lama kelamaan bisnis stik sayur kelor ini memiliki tingkat persaingan yang tinggi dan ketat sehingga diperlukan inovasi dan pendampingan agar home industri ini tidak gulung tikar.. Adapun permasalahan yang dihadapi adalah (1) Sarana dan prasarana dalam bidang produksi kurang memadai, (2) belum diberikan kemasan yang baik pada produk stik yang dipasarkan dan (3) belum diberikan labelling untuk mengenalkan produknya. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini dengan pendampingan dan praktik  Prosedur rencana kegiatan dibagi 5 tahap yaitu tahap observasi, perencanaan (plan), pelaksanaan kegiatan (do), refleksi (see), dan penyusunan laporan. Setelah diadakan kegiatan pengabdian ini, home industri “StiksQu” dapat memproduksi stik yang berbahan dasar kelor dengan berbagai macam varian yaitu original, pedas, keju. Serta memiliki pengetahuan tentang cara pengembangan bisnis usaha  yang baik meliputi segi produksi dengan cara memberikan gilingan pasta, pengemasan lebih bervariatif, serta pemasaran secara online (media sosial). Kata kunci: peningkatan; olahan Kelor; produk kemasan. ABSTRACTThe Lamongan area, especially in the Ngimbang sub-district, the majority of its natural conditions are only rice fields and forests. Especially in the Dsn area. Tinan, Ds. Ganggangtingan is famous for its many Moringa trees. For this reason, the Home industry "StiksQu" sees an opportunity by producing snacks made from a healthy mixture of vegetables (moringa). But over time the moringa vegetable stick business has a high and tight level of competition so innovation and assistance are needed so that this home industry does not go out of business. The problems faced are (1) inadequate facilities and infrastructure in the production sector, (2) not yet given good packaging on the stick products that are marketed and (3) has not been given labeling to introduce the product. The method used in this community service activity is with assistance and practice. The activity plan procedure is divided into 5 stages, namely the observation stage, planning (plan), activity implementation (do), reflection (see), and report preparation. After this service activity was held, the home industry "StiksQu" was able to produce sticks made from moringa with various variants, namely original, spicy, cheese. And have knowledge about how to develop a good business business including in terms of production by providing pasta mills, more varied packaging, and online marketing (social media). Keywords: improvement; moringa processed; packaged products

scholarly journals PEMANFAATAN E-COMMERCE BAGI GENERASI MILENIAL

2020 ◽  
Vol 3 (2) ◽  
pp. 123-128
Author(s):  
Nurul Rahmadani ◽  
Masitah Handayani ◽  
Rohminatin Rohminatin ◽  
Pristiyanilicia Putri
Keyword(s):  
Social Media ◽  
Community Service ◽  
Millennial Generation ◽  
The Internet ◽  
Indonesian Population ◽  
The World ◽  
Service Activity ◽  
Age Range ◽  
Very High ◽  
People Today

Abstract: The growth of the e-commerce market in Indonesia is very high and is one of the largest in the world. As a country whose population is dominated by a mid-level economy, e-commerce is very positively welcomed by the Indonesian population, especially the millennial generation. The millennial generation is a generation of young people today who are currently in the age range of 15-34 years. This generation is the biggest consumer in utilizing the internet in many ways, such as social media and e-commerce. The method used in this service is a simulation using one e-commerce application, namely Shopee. The purpose of this Community Service activity is to utilize e-commerce, especially for millennials so that they can use it in positive terms. The result of this activity was the implementation of Community Service activities attended by 30 students at SMA Negeri 2 Tanjungbalai. Keywords: e-commerce; millennial generation  Abstrak: Pertumbuhan pasar e-commerce di Indonesia sangat tinggi dan merupakan salah satu yang terbesar di dunia. Sebagai negara yang penduduknya didominasi oleh ekonomi tingkat menengah, e-commerce sangat disambut positif bagi penduduk Indonesia, terutama generasi milenial. Generasi milenial merupakan generarasi muda masa kini yang saat ini berusia dalam rentang usia15-34 tahun. Generasi ini merupakan konsumen terbesar dalam memanfaatkan internet dalam banyak hal, seperti sosial media maupun e-commerce. Metode yang digunakan dalam pengabdian ini ialah simulasi menggunakan salah satu aplikasi e-commerce, yaitu Shopee. Tujuan dilakukannya kegiatan Pengabdian Masyarakat ini adalah untuk memanfaatkan e-commerce terutama bagi generasi milenial sehingga dapat memanfaatkannya dalam hal positif. Hasil kegiatan ini ialah terlaksananya kegiatan Pengabdian Masyarakat yang dihadiri siswa-siswi SMA Negeri 2 Tanjungbalai sebanyak 30 orang. Kata kunci: e-commerce; generasi milenial

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

scholarly journals Peningkatan Kapabilitas dan Performa UMKM melalui Monitoring dan Pendampingan

2020 ◽  
Vol 5 (4) ◽  
pp. 376-382
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti Rochdianingrum ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Financial Reports ◽  
Service Activity ◽  
Training Activities ◽  
Management Aspect

This community service activity is continuously carried out to develop the creativity of mothers in producing innovative and attractive products. This activity involves training and assistance in preparing financial and marketing reports. This activity was carried out in collaboration with the Sukolilo District and STIESIA Surabaya. MSMEs in Sukolilo District experienced several obstacles related to preparing financial reports, marketing that utilized social media, and other technical obstacles. After this mentoring activity, MSME managers gained several benefits, including having started compiling financial reports. Marketing training activities are carried out using Instagram social media as a means of producing products. In this activity, assistance was carried out to create an Instagram account, taking photos of products to be uploaded on Instagram, assisting in uploading product photos on Instagram accompanied by product descriptions so that they could attract consumers. This activity is carried out to improve the business carried out from the management aspect. The target to be achieved is that MSME players have financial reports that can be used to submit funds or capital to banks for business development, expand marketing networks, and increase sales.

scholarly journals Peningkatan Public Speaking bagi Siswa SMK Bina Nusa Slawi

2021 ◽  
Vol 4 (1) ◽  
pp. 140
Author(s):  
Syaefani Arif Romadhon ◽  
Iin Indrayanti ◽  
Mutiarawati Mutiarawati
Keyword(s):  
Community Service ◽  
Public Speaking ◽  
Theory And Practice ◽  
Self Confidence ◽  
The World ◽  
Service Activity ◽  
General Community ◽  
At Home ◽  
Speaking Skills

The activity of speaking or known as public speaking is a scary thing for students. Although they are often asked to practice presentations in front of the class, the technique of delivering public speaking is often not paid attention to. There are several techniques that should be mastered in public speaking so that the delivery can be conveyed well to the audience. This time, the implementation of PKM aims to provide knowledge about public speaking skills, improve speaking skills, mentally prepare students to speak in front of crowds, and equip students to enter lectures or work.  The method presented in this activity is lecture and practice.with 20 students from SMK Bina Nusa Slawi. Students are also provided with modules to make it easier when delivering and students can also repeat the material at home. Students are also given directions regarding the correct way of presentation in Indonesian and English in accordance with the rules of public speaking. In addition to theory and practice in the classroom. Students are also directed to observe several public speaking figures through Youtube channel. In general, community service activity at SMK Bina Nusa Slawi are going well. Students' enthusiasm is extraordinary, as evidenced by the fact that 80 percent of students believe that having public speaking skills and increasing self-confidence are important. Students feel helped by this activity because they gain knowledge about public speaking and presentation techniques that can be used to support presentations in class or as a provision for later in the world of work.

Introduction: The Stupid Terrorist

2018 ◽  
pp. 1-14
Author(s):  
Max Abrahms
Keyword(s):  
Social Media ◽  
Political Science ◽  
World History ◽  
The Political ◽  
Islamic State ◽  
Marketing Communication ◽  
The World ◽  
The Media ◽  
Militant Groups

Islamic State was depicted in the media as a bunch of terrorist masterminds. The leadership was supposedly strategic to maximize fear by encouraging Muslims to inflict bloodshed around the world and then bragging about it over social media. But pundits were too busy extolling the genius of this evil strategy to realize that the caliphate was going up in smoke. The Islamic State’s plight was predictable from the get-go because the leaders failed to follow the rules for rebels. The author has extensively studied the political plights of hundreds of militant groups throughout world history and reveals that successful militant leaders have followed three rules. These rules are based on original insights from the fields of political science, psychology, criminology, economics, management, marketing, communication, and sociology. It turns out there’s a science to victory in militant history. But even rebels must follow rules.

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