ESTRATEGIAS DE MARKETING PARA LA GENERACIÓN DE MICROEMPRESA ESCOLAR EN EL CENTRO EDUCATIVO TÉCNICO POLITÉCNICO REGIONAL ÁREA CARPINTERÍA

El presente trabajo de investigación tiene por finalidad alcanzar una propuesta organizativa, adecuada al proceso de enseñanza-aprendizaje que los estudiantes del Centro Educativo Técnico Politécnico Regional del área de carpintería tengan y apliquen los conocimientos adquiridos en clase y que contribuya a la generación de microempresas no solo en la rama de la carpintería, sino también en cualquier área técnica bajo un trabajo digno que les puede servir de sustento económico y de éxito profesional. Dicho estudio está en concordancia con el proceso conducente a la formación integral del estudiante. La perspectiva actual exige estar inmersos en este camino, puesto que, otros países están bajo este enfoque y más aún porque los estudiantes serán los directamente beneficiados en este nuevo cambio que indudablemente se va a traducir en calidad en todos los aspectos y consecuentemente profesionales que coadyuven al desarrollo de la región. Se trata de una investigación descriptiva, que se agencia de bibliografías actualizadas, de encuestas y entrevistas en relación al contexto de la microempresa escolar. El presente trabajo tiene por objetivo formular las estrategias del marketing que generen la microempresa escolar en el Centro Educativo Técnico “Politécnico Regional” del área de carpintería. Se realiza un diagnóstico a través del análisis FODA que nos permitió identificar las fortalezas y debilidades que tiene el proyecto, de igual modo, conocer las oportunidades y amenazas que se debe de enfrentar en un mercado tan competitivo. Los resultados más importantes que es necesario enfatizar, consideramos: proponer un sistema de producción moderno basado en la calidad del acabado y del diseño. Con una visión, misión y valores integral y sea asumida y practicada por todos los integrantes. La investigación se ha dividido en 4 capítulos que deben desarrollarse en un periodo de un año, finalizando en marzo del 2009.

Digital Transformation among SMEs: Does Gender Matter?

The COVID-19 pandemic has highlighted and exacerbated some of the challenges that small and medium enterprises (SMEs) face in times of crisis, disrupting their operations, weakening their financial positions, and exposing them to a wide range of financial risks. While previous studies have viewed digital transformation as a vital source of innovation and productivity growth for economic recovery in SMEs, there has been limited focus on digital transformation in the regional context, with very little attention focused on women-led enterprises. This study aims to investigate (i) the determinants of perception of digital transformation among regional SMEs, and (ii) whether the gender of the SME owner or manager has an impact on the drivers of the digital transformation experiences of SMEs operating in regional Australia. Building upon the resource-based view, this study uses a unique dataset of 281 SMEs collected from a survey conducted within a regional area of Queensland, Australia. Employing Feasible Generalised Least Squares and Generalised Least Squares estimations, the study found that the perceptions of digital transformation can be explained by the use of social network platforms, innovation processes, workplace culture, and information and communication technologies. This study also found that there is a significant difference between female-led and male-led SMEs regarding their perceptions of digital transformation. This study offers two key policy and practical insights: (i) digital transformation of regional SMEs should be used as a fundamental tool for crisis recovery strategies, and (ii) the need for policymakers to mainstream gender into postcrisis transformative interventions and policies should be fast tracked.

Traffic and Energy Consumption Modelling of Electric Vehicles: Parameter Updating from Floating and Probe Vehicle Data

This paper focuses on the estimation of energy consumption of Electric Vehicles (EVs) by means of models derived from traffic flow theory and vehicle locomotion laws. In particular, it proposes a bi-level procedure with the aim to calibrate (or update) the whole parameters of traffic flow models and energy consumption laws by means of Floating Car Data (FCD) and probe vehicle data. The reported models may be part of a procedure for designing and planning transport and energy systems. This aim is to verify if, and in what amount, the existing parameters of the resistances/energy consumptions model calibrated in the literature for Internal Combustion Engines Vehicles (ICEVs) change for EVs, considering the above circular dependency between supply, demand, and supply–demand interaction. The final results concern updated parameters to be used for eco-driving and eco-routing applications for design and a planning transport system adopting a multidisciplinary approach. The focus of this manuscript is on the transport area. Experimental data concern vehicular data extracted from traffic (floating car data and probe vehicle data) and energy consumption data measured for equipped EVs performing trips inside a sub-regional area, located in the Città Metropolitana of Reggio Calabria (Italy). The results of the calibration process are encouraging, as they allow for updating parameters related to energy consumption and energy recovered in terms of EVs obtained from data observed in real conditions. The latter term is relevant in EVs, particularly on urban routes where drivers experience unstable traffic conditions.

A COMPARISON BETWEEN TIDAL CONSTITUENTS DERIVED FROM SATELLITE ALTIMETRY AND IN-SITU DATA AROUND PENINSULAR MALAYSIA

Satellite altimetry technology has been widely used in exploring Earth’s Ocean activities. Achieving a remarkable accuracy in measuring sea level for ocean tide analysis has led the local researchers to investigate more details on tidal behaviour in the regional area. This study is an attempt to assess the reliability of derived tidal constituents between satellite radar altimetry and in-situ data which is referred to as coastal tide gauges. Three satellite missions denoted as TOPEX class missions namely TOPEX, Jason-1, and Jason-2 were used to derive along-track sea surface height (SSH) time series over 23 years. Besides, four selected coastal tide gauges were used for tidal analysis and validation where the tidal data have at least 19 years of hourly observation. Derivation of tidal constituents from both satellite altimetry and tide gauges were executed by adopting the harmonic analysis method. The comparisons were made by calculating the Root Mean Square Misfit (RMSmisfit) of each tidal constituent between the nearest altimetry point to the tide gauges. After RMSmisfit, Root Sum Square (RSS) values of tidal constituents at each tide gauge were also calculated. The results displayed the RMSmisfit of tidal constituents agreed well with the selected tide gauges which are within 10 cm except for M2 constituents which recorded 10.2 cm. Pelabuhan Kelang tide gauge station showed the highest RSS value followed by Pulau Langkawi which recorded 21.2 cm and 9.8 cm, respectively. In conclusion, overall results can be inferred that the satellite-derived tidal constituents are likely to have good agreement with the selected tide gauge stations. Nevertheless, further analysis should be executed in determining high precision satellite-derived tidal constituents, especially in the complex regional area.

The Use of Gamma Ray Log Data to Compute and Study the Deposition of Shale Volume of Mishrif Formation in Middle and Southern Parts of Iraq

The shale volume is one of the most important properties that can be computed depending on gamma ray log. The shale volume of Mishrif Formation (carbonate formation from middle Cenomanian- early Turonian) was studied for the regional area of the middle and southern parts of Iraq. The gamma ray log data from seventeen wells ( Kf-3,Kf-4, Ad-1,Ad -2,Dh-1, Bu-47, Ns-2, Ns-4, Am-1,Am-2,Hf-2,Hf-115,Mj-3,Mj-15, Su-7,Wq-15 and Lu-7) distributed in the study area were used to compute the shale volume of Mishrif Formation. From the available data of the considered wells, a regional isopach map of Mishrif Formation was obtained. The isopach map indicates that the maximum thickness of Mishrif Formation is located at the eastern part of the study area. The results of the CPI and the shale volume map, which were computed using the Techlog and surfer software, show that the maximum value of shale volume is located at the southern part of the study area (Su-7 well), while the minimum value is at the eastern part (Hf-2well). According to the classification of Kamel and Mabrouk (2003), Mishrif Formation seems to be a Shaly Formation in the study area, except Halfaya oil field at the eastern part of the study area, which seems as a Clear Formation. The top map of the shale marker bed, which appears in most studied wells, shows a regional trend of the formation toward the northeast. According to the variation of the thickness of the shale marker bed, the study area is divided into four zones.

Meso e macro determinants of the entrepreneurial success in university spin-offs

The study purposes to investigate the determinants of entrepreneurial success in university spin-offs (USOs) in Italy using a two- level of analysis: the meso level and the macro level. Using the Resource-Based View theory Th and the Knowledge Spillover Theory of Entrepreneurship, a framework to estimate the impact of the two contextual level has been explored. The results from the empirical analysis of sample of 405 Italian USOs, the results shows that USOs’ success is related with the resources of the parent university (meso level) and regional area (macro level) targeted to support the spillover process and the related technology transfer to the market. JEL classification numbers: O30, O32. Keywords: University spin-offs, Meso level, Macro level, University, Region, Italy.

The road beyond licensing: the impact of a driver licensing support program on employment outcomes for Aboriginal and Torres Strait Islander Australians

Background With increasingly tough graduated driver licensing laws in all Australian States and Territories, driver licensing support programs are recognised as being important to support Aboriginal and Torres Strait Islander peoples to obtain a driver licence. Such programs appear to improve licensing attainment rates, but few studies have examined the broader impact that these programs can have. This research aims to 1) examine the impact of a New South Wales (NSW) based driver licensing support program (Driving Change) on client employment outcomes; 2) assess the influence of geographical area of program delivery on driver licence attainment. Methods Driving Change was delivered from February 2013 to August 2016 in 4 urban and 7 regional Aboriginal communities of NSW. Clients were followed-up at 6 months or more following contact with the program as part of routine program operations. Descriptive statistics and regression models were used to analyse data. Results From 933 clients contacted 254 agreed to provide feedback, a response rate of 27%. Those that responded were mostly female (57%), aged 24 years and under (72%), unemployed (85%) with secondary education or less (71%) and from a regional area (74%). Adjusted logistic regression indicated that clients who achieved an independent licence were more likely (OR: 2.5, 95% CI: 1.22–5.24, p = 0.011) of reporting a new job or change in job than those who did not attain a licence. Clients from regional areas were more likely (OR: 1.72, 95% CI: 1.27–2.33, p < 0.001) to gain an independent licence than those from urban areas. There was no difference in employment outcomes (OR: 1.2, 95% CI: 0.53–2.52, p = 0.719) for clients from urban compared to regional areas. Conclusion The Driving Change program appears to be effective in improving employment outcomes for those who gained a licence. Clients from regional areas were more likely to gain a licence compared to those in urban settings, and were predominantly young and unemployed, often a hard to reach cohort. Future licensing programs being delivered in regional areas need integrated pathways into employment opportunities to provide holistic services that address the social and economic challenges faced by Aboriginal and Torres Strait Islander Australians.

The Development of Learning Regions in New Zealand: An ICT Perspective

<p>The term "Learning Region" is used to identify a region which is innovative, economically successful, and inhabited by citizens who are active members of their local community. Such regions are characterised by strong links between local businesses, community groups, and education providers. Within a regional area interaction and exchange of information is easier and cheaper than in a national or international context. The success of an individual organisation is directly related to the quality of information available locally. Information technology can be an important tool in improving the flow of knowledge between the stakeholders within a region. The study examines the role that information and communication technologies (ICTs) play in the development of learning regions in New Zealand, and how they can be used to improve the quality of information flows both within the region itself, and between the region and the outside world. In particular the research considers what contribution ICTs make to organisational learning and innovation. Historical methods are used to build up a picture of the significant changes that have taken place within two contrasting regions of New Zealand between 1985 and 2005. The two selected regions are Southland and Wellington. Data was collected by searching regional newspapers, and conducting interviews with key figures in each region. A "6-I" framework of the "ideal" features of a learning region was developed from the literature review and this was used to analyse the data. The findings show a clear linear progression in terms of the development of hard ICT based networks, but a less clear pattern in terms of soft social networks where the same issues were revisited a number of times over the years. Though there was evidence of a relationship between the soft networks that existed at the regional level and the utilisation of hard ICT networks within a region it was difficult to quantify. Hard and soft networks evolve differently over time and the relationship between the two is nuanced. Both regions were successful in setting up high quality ICT networks. However, with the exception of the education sector, both regions struggled to co-ordinate their soft networks. Though good social capital existed in each region, especially in Southland, it was located in different interest groups and was not easy to bring together. This lack of co-ordination meant that the possibilities opened up by ICT infrastructure in terms of increasing innovation were not fully realised. Both regions demonstrated many of the characteristics of learning regions but neither region was able to bring all aspects together to reach their full potential. The thesis demonstrates the important role that soft social networks play in the successful utilisation of ICT networks within a regional setting.</p>

The Development of Learning Regions in New Zealand: An ICT Perspective

<p>The term "Learning Region" is used to identify a region which is innovative, economically successful, and inhabited by citizens who are active members of their local community. Such regions are characterised by strong links between local businesses, community groups, and education providers. Within a regional area interaction and exchange of information is easier and cheaper than in a national or international context. The success of an individual organisation is directly related to the quality of information available locally. Information technology can be an important tool in improving the flow of knowledge between the stakeholders within a region. The study examines the role that information and communication technologies (ICTs) play in the development of learning regions in New Zealand, and how they can be used to improve the quality of information flows both within the region itself, and between the region and the outside world. In particular the research considers what contribution ICTs make to organisational learning and innovation. Historical methods are used to build up a picture of the significant changes that have taken place within two contrasting regions of New Zealand between 1985 and 2005. The two selected regions are Southland and Wellington. Data was collected by searching regional newspapers, and conducting interviews with key figures in each region. A "6-I" framework of the "ideal" features of a learning region was developed from the literature review and this was used to analyse the data. The findings show a clear linear progression in terms of the development of hard ICT based networks, but a less clear pattern in terms of soft social networks where the same issues were revisited a number of times over the years. Though there was evidence of a relationship between the soft networks that existed at the regional level and the utilisation of hard ICT networks within a region it was difficult to quantify. Hard and soft networks evolve differently over time and the relationship between the two is nuanced. Both regions were successful in setting up high quality ICT networks. However, with the exception of the education sector, both regions struggled to co-ordinate their soft networks. Though good social capital existed in each region, especially in Southland, it was located in different interest groups and was not easy to bring together. This lack of co-ordination meant that the possibilities opened up by ICT infrastructure in terms of increasing innovation were not fully realised. Both regions demonstrated many of the characteristics of learning regions but neither region was able to bring all aspects together to reach their full potential. The thesis demonstrates the important role that soft social networks play in the successful utilisation of ICT networks within a regional setting.</p>