scholarly journals BIMBINGAN DAN PELATIHAN PENERAPAN ETIKA BISNIS UNTUK MENINGKATKAN PENGETAHUAN DAN KEMAMPUAN IBU-IBU WARGA VILLA SENGKALING DESA MULYOAGUNG KECAMATAN DAU KABUPATEN MALANG

Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Siti Nurbaya ◽  
Rulirianto Rulirianto ◽  
Bambang Suryanto ◽  
Ellyn Eka Wahyu ◽  
Fatkhur Rohman
Keyword(s):  
Knowledge Transfer ◽  
Middle Class ◽  
Business Ethics ◽  
Economic Activity ◽  
Positive Response ◽  
Target Audience ◽  
Health Crisis ◽  
Lower Middle Class ◽  
Food And Beverages ◽  
Purpose Of Business

Since the Covid-19 outbreak, resulted some health crisis and also disrupted economic activity. From these conditions, it could be seen that the SME’S sector (that majority were the lower middle class) had been heavily affected by the Covid-19 pandemic. This activity that held by PKM team in 2021 was aimed to provided education to all of entrepreneur that do some business in food and beverages regarding business ethics during the COVID-19 pandemic. This activity was carried out at the Sengkaling Villa Meeting Hall, attended by 20 participants. To implemented our service activities was done by transferring knowledge and discussing some questions and also give the answers. Evaluation of participants' understanding was done by distributing questionnaires. Knowledge transfer was carried out by giving presentations on the meaning and purpose of business ethics, business ethics according to the teachings of the Prophet Muhammad and also business ethics during the Pandemic. This activity received a positive response from the training participants and we hoped that the target audience will continue to upgraded services in the food and beverages sector so that businesses could survived during the pandemic while maintained good business ethics.

scholarly journals Analisis Semiotika Makna Pesan pada Iklan Axis Versi “Iritologi – Menatap Masa Depan”

2018 ◽  
Vol 2 (01) ◽  
pp. 88-102
Author(s):  
Puri Sulistiyawati
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Target Audience ◽  
Roland Barthes ◽  
Network Communication ◽  
Target Market ◽  
Lower Middle Class ◽  
Simple Concept ◽  
Semiotic Approach ◽  
Younger Generation

Abstrak Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis makna pesan dalam iklan Axis versi “Iritologi – Menatap masa depan” di televisi dengan menggunakan pendekatan semiotika Roland Barthes. Dari analisis yang telah dilakukan berdasarkan makna denotasi, konotasi dan mitos dalam iklan Axis versi “iritologi – Menatap masa depan”, dapat diketahui bahwa iklan Axis memiliki konsep yang sangat sederhana, dengan mengusung tema tentang kebiasaan remaja dalam memanfaatkan media sosial. Dari visual iklan yang ditampilkan menguatkan pesan bahwa produk Axis ini menyasar remaja sebagai target audience, remaja atau pelajar adalah konsumen yang mendambakan produk dengan kalitas baik namun dengan harga yang terjangkau. Meski menyasar remaja, namun dalam target marketnya Axis tetap menyasar semua kalangan. Setting tempat atau latar pada iklan yang ditampilkan pun sebagai representasi bahwa Axis dapat dijangkau oleh semua kalangan ekonomi khususnya masyarakat menengah kebawah. Makna Mitos dalam iklan Axis ini tersirat pada scene tertentu. Secara umum iklan ini menyampaikan bahwa selfie dan media sosial sebagai bagian dari kehidupan masyaraka khususnya generasi muda, sebagai sarana untuk berinteraksi dan menunjukan eksistensinya kepada komunitas. Melalui foto yang diunggah pada media sosial, khalayak merepresentasikan perasaan maupun kegiatan yang sedang di lakukannya. Sehingga hal tersebut memicu kebutuhan akan jaringan komunikasi yang lancar dan ekonomis. Kata Kunci: iklan, axis, semiotika, mitos   AbstractThe purpose of this research was to determine and analyze the meaning of message in Axis advertisement version “Iritologi – Menatap masa depan” on television using Roland Barthes semiotic approach. Analysis has been done based on the meaning of denotation, connotation and myth in Axis advertisement version “Iritologi – Menatap masa depan”, it can be seen that Axis advertisement has a simple concept, with a theme of the habits of teenagers  use a social media. From visual ads displayed reinforce the message that this Axis products is targeting the youth as target audience, teenagers or students are consumers who crave products with good quality but at an affordable price. Although targeting teenagers, but in Axis target market remains targeting all circles. The Setting or background on the ads are displayed also as a representation that  Axis can be reached all circles of society, especially the lower middle class. The myth meaning in Axis adv is implied a specific scene. Generally these ads is convey that selfie and social media as part of people's lives, especially the younger generation wich use it to interact and shows their existence to community. Through the uploaded photos on social media, the audience represents feelings and activities that are doing. So, It’s triggers the requirements for fluent and economic network communication.  Keywords: advertisement, Axis, myth, semiotic

scholarly journals Between field and home: notes from the balcony

2021 ◽  
pp. 147447402110205
Author(s):  
Shruti Ragavan
Keyword(s):  
Middle Class ◽  
Personal Narratives ◽  
Dairy Farms ◽  
Ethnographic Research ◽  
Liminal Space ◽  
Lower Middle Class ◽  
The Past ◽  
Urban Village ◽  
The City

Balconies, windows and terraces have come to be identified as spaces with newfound meaning over the past year due to the Covid-19 pandemic and concomitant lockdowns. There was not only a marked increase in the use of these spaces, but more importantly a difference in the very nature of this use since March 2020. It is keeping this latter point in mind, that I make an attempt to understand the spatial mobilities afforded by the balcony in the area of ethnographic research. The street overlooking my balcony, situated amidst an urban village in the city of Delhi – one of my field sites, is composed of middle and lower-middle class residents, dairy farms and farmers, bovines and other nonhumans. In this note, through ethnographic observations, I reflect upon the balcony as constituting that liminal space between ‘field’ and ‘home’, as well as, as a spatial framing device which conditions and affects our observations and interactions. This is explored by examining two elements – the gendered nature of the space, and the notion of ‘distance and proximity’, through personal narratives of engaging-with the field, and subjects-objects of study in the city.

Peran UMKM Dalam Mengurangi Tingkat Pengangguran Masyarakat dan Strategi UMKM Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (1) ◽  
pp. 96-107
Author(s):  
Nida Alfi Nur Ilmi
Keyword(s):  
Qualitative Research ◽  
Middle Class ◽  
Unemployment Rate ◽  
Research Method ◽  
Financial Assistance ◽  
Living Standards ◽  
Lower Middle Class ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government

ABSTRACT This paper tries to explain and describe the position of UMKM in the Kepuh, Boyolangu Village, Banyuwangi, as an effort to reduce the unemployment rate, especially in the lower middle class and to see how the strategy of the UMKM founders in maintaining their position in all conditions. So it is hoped that readers can find out and analyze UMKM within the scope of the region as an effort to minimize unemployment and increase living standards. This paper use qualitative research method with a qualitative descriptive approach. Establishing UMKM is certainly not an easy thing, because the large number of workers does not guarantee UMKM, who is determined by the appropriate expertise and strategy. In addition, the Government has not been maximally perfect in overcoming problems and financial assistance for community UMKM which in reality is able to absorb many new workers, and has an impact on reducing the unemployment rate.

The Lower Middle Class as Historical Problem

1975 ◽  
Vol 47 (3) ◽  
pp. 409-436 ◽  
Author(s):  
Arno J. Mayer
Keyword(s):  
Middle Class ◽  
Lower Middle Class

scholarly journals Lebanese Students’ Attitudes toward English: An Exploratory Study

2021 ◽  
Vol 10 (2) ◽  
pp. 20
Author(s):  
Ghada M. Chehimi
Keyword(s):  
High School ◽  
High School Students ◽  
Middle Class ◽  
Exploratory Study ◽  
English Language ◽  
Social Classes ◽  
School Students ◽  
Lower Middle Class ◽  
Students Attitudes ◽  
Selection Of

This is a study of high school students’ attitudes toward the English language in Lebanon. The purpose of this research is to assess the extent of use of English inside and outside the schools taking into consideration the attitude towards the language. Two schools were selected, one upper middle class and one lower middle class. This selection of different social classes aims at finding whether a student’s socio- economical background affects his/ her attitude toward the English language. The sample of respondents returned 52 questionnaires from the two schools. Although this sample was a modest one, it highlighted the differences in attitudes towards the English language, but these attitudes did not relate much to the socioeconomic class as much as personal preferences. However, what was salient in this research is how students from the lower middle class were more inclined to use English to raise their social status and both groups agreed that English is essential to their progress in life.

scholarly journals A Fresh Apple or a New Barrel: Business Ethics from an Individual to Corporate Level

2017 ◽  
Vol 8 (1) ◽  
pp. 8
Author(s):  
Sibel Oktar Thomas
Keyword(s):  
Business Ethics ◽  
Human Nature ◽  
Boards Of Directors ◽  
Ethical Issues ◽  
Holistic Approach ◽  
Codes Of Ethics ◽  
Global Scale ◽  
Economic Effects ◽  
The Public ◽  
Purpose Of Business

The moral nature of corporations has been discussed for a long time. But, since 2001, with enormous economic effects of the misconduct of some corporations this discussion gained another dimension, it moved into the public sphere, the subject became more sensitive. The anger and mistrust of the public toward business triggered legislators and corporations to take urgent action. For example, just after the collapse of Enron (2001) the American Congress passed the Sarbanes-Oxley Act (2002) that covers the responsibilities of boards of directors and requires compliance training at all levels. It also revived the old controversial arguments about the nature of business – whether the only purpose of business is to make profits, the relationship of business and ethics – whether business ethics is an oxymoron, and human nature – whether it is ‘bad apples’ or ‘bad barrels’. Yet, with new sets of regulations, in 2017, we are still witnessing the misconduct of corporations on a global scale. This article investigates the effectiveness of corporate efforts such as revisiting mission statements, polishing the codes of ethics and conducting training, by evaluating the nature of business, human nature and the understanding of ethics in the workplace. By looking through the lens of utilitarianism of ethical issues in business, I will argue that codes of ethics and ethics training are necessary but not sufficient. Within the scope of this paper I wish to pave the way to a holistic approach which is necessary and sufficient to create ethical businesses.

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