Changing Perceptions of Macrodistributive Justice in China: A Comparative Analysis Based on CGSS2005 and CGSS2015

We use comparative data from CGSS2005 and CGSS2015 to explore people's changing perceptions of macrodistributive justice in China. Despite the widening income gap, the public's recognition of distribution justice has increased. Significant economic growth has improved people's tolerance for income differentiation and helps to explain the stability of the social structure in China. However, potential benefit differentiation, status changes, intergenerational differences, values and other factors have greatly increased the disequilibrium of justice perceptions.

Intergenerational differences in Russian color naming in the globalized era: linguistic analysis

The present study is an apparent-time analysis of color terms in Russian native speakers (N = 1927), whose age varied between 16 and 98 years. Stratified sampling was employed with the following age groups: 16–19, 20–29, and so on, with the oldest group of 70 years and over. Color names were elicited in a web-based psycholinguistic experiment (http://colournaming.com). Participants labeled color samples (N = 606) using an unconstrained color-naming method. Color vocabulary of each age group was estimated using multiple linguistic measures: diversity index; frequency of occurrences of 12 Russian basic color terms (BCTs) and of most frequent non-BCTs; color-naming pattern. Our findings show intergenerational differences in Russian color-term vocabulary, color-naming patterns, and object referents. The CT diversity (measured by the Margalef index) progressively increments with speakers’ juniority; the lexical refinement is manifested by the increasing variety of BCT modifiers and growing use of non-BCTs, both traditional and novel. Furthermore, the most frequent Russian non-BCTs sirenevyj “lilac”, salatovyj “lettuce‐colored”, and birûzovyj “turquoise” appear to be the emerging BCTs. The greatest diversity and richness of CT inventory is observed in Russian speakers aged 20–59 years, i.e., those who constitute the active workforce and are enthusiastic consumers. In comparison, speakers of 60 and over manifest less diverse color inventory and greater prevalence of (modified) BCTs. The two youngest groups (16–29 years) are linguistic innovators: their color vocabulary includes abundant recent loanwords, predominantly from English and, not infrequently, CTs as nouns rather than adjectives. Moreover, Generation Z (16–19 years) tend to offer highly specific or idiosyncratic color descriptors that serve expressive rather than informative function. The apprehended dynamics of color naming in apparent time reflects intergenerational differences as such, but even more so dramatic changes of sociocultural reality in the post-Soviet era, whereby Russian speakers, in particular under 60 years, were/are greatly impacted by globalization of trade: new market product arrivals resulted in adoption of novel and elaboration of traditional CTs for efficient communication about perceived color

Are you talking to me? Generation X, Y, Z responses to mobile advertising

This study explores intergenerational differences in attitudes toward mobile advertising (addressing their informativeness, irritation, trustworthiness, entertainment, and intrusiveness) and actual response to mobile advertising messages in Israel. Using an online survey ( N = 408) and drawing on Congruence Theory and Generation Cohort Theory, we focus on three generations: X, Y, and Z. Findings show that all generations responded negatively when receiving an advertisement via smartphone. However, the generations differ in their patterns of association between mobile advertising attitudes and responses to mobile ads. Findings suggest that incongruence between each generation’s scheme and the five dimensions of advertising attitudes results in unfavorable responses to mobile advertising. These findings provide guidelines for future research and implications for marketers who intend to design behavioral targeting to consumers of various generational cohorts while using mobile platforms as an advertising channel.

The status of sibilant harmony in Diné Bizaad (Navajo)

This article presents an acoustic phonetic study of contemporary Diné Bizaad (Navajo) sibilant harmony, with a focus on the realization of /s/ and /ʃ/ in two verbal prefixes and one nominal prefix. Data come from wordlists and connected speech recorded in interviews with 50 Diné Bizaad–English bilinguals, aged 18–75 years. The frequency of harmony in each prefix is calculated for speakers of different ages, then acoustic measurements of spectral center of gravity are measured and statistically compared to those in sibilants occurring in harmony-triggering and non-harmony triggering conditions. Results show no significant intergenerational differences in the phonetic or phonological realization of sibilant harmony; speakers consistently and categorically harmonize the two verbal prefixes analyzed here, but rarely harmonize the nominal prefix. This study contributes new phonetic documentation of a typologically rare phonological process and suggests that, in contrast to findings from other studies on endangered languages, sibilant harmony is not undergoing attrition or contact-induced change.

Working and Student Youth: Values of Everyday Life, Time Budget

The article analyzes the values of everyday life and the time budget of the younger generation (working youth) Pskov against the background of the older generation of workers, as well as students of the universities of Pskov, Omsk and Moscow. Empirical base: data from a study conducted in March 2019-January 2020. Life values are considered in three groups. The time budget is presented with information about the use of time in the average working day, in the average non-working day, and in the average week. It is shown that there are no intergenerational differences in the values of life support conditions (6) between the younger and older generations of workers, neither in men nor in women. Intergenerational differences in the values of daily activities between the younger and older generations of workers were found only in 6 of the 13 groups (mainly in men). Among students in the capital and in two regional centers of the Russian Federation, statistically significant differences were found in 9 out of 19 values (mainly among girls). As a result of a comparative analysis of the ratio of time spent on labor, restoring and developing groups of daily activities in three generations, it was found that the labor component is minimal among students. It is significantly higher among the working youth and even higher among the older generation of workers. This trend is typical for both men and women. The time spent on the restoring group, on the contrary, decreases from the student youth to the working youth and the older generation of workers. The share of time resources for developing activities in both generations of workers is the same for both men and women. This time resource is almost twice less than that of students.

Value Preferences and Intergenerational Differences of Tourists to Traditional Chinese Villages

Tourist values determine the behavior of tourists. To pinpoint the behaviors and preferences of tourists, it is necessary to explore their value orientation and intergenerational differences. The exploration is of great significance to the activation of tourism in traditional villages. After analyzing the value of tourists to two traditional villages (Hongcun and Xidi), this paper investigated the value preferences and intergenerational differences of tourists of four generations to traditional villages, using means-end chain (MEC) theory and hard laddering. Through a questionnaire survey on tourists born in the 1960s, 1970s, 1980s, and 1990s, the authors established 36 MEC value chains of 18 classes. The results show that the post-60s traditional village tourists are a generation of wisdom-loving learners, who prefer the values of wisdom and self-improvement; the post-70s and 80s tourists are a generation of beauty lovers with a strong sense of belonging, who prefer the values of beautiful world, inner harmony, and sense of belonging; the post-90s tourists are a generation of inclusive advocators of diversity, with no special value preference. These results provide theoretical support and practical enlightenment for the market segmentation of traditional village tourism and the protection and activation of traditional villages.

Values of Ethnic Russians and the Indigenous Population in North Caucasus Republics of the Russian Federation: An Exploratory Three-Generation Comparison

This paper examines intergenerational differences and similarities in value preferences among three generations of the Russian ethnic minorities in two North Caucasus republics of the Russian Federation. It also compares them with value preferences of three generations of Russians in the Central Federal District around Moscow and those of indigenous North Caucasus residents. The sample included 479 grandparent–parent–adolescent triads. Data were obtained using Schwartz’s Revised Portrait Values Questionnaire. Scores for Schwartz’s four higher-order value types (Openness to Change, Self-Enhancement, Conservation, and Self-Transcendence) were calculated. Analyses of variance showed that intergenerational differences were strongest for Openness values. For the three other values, preferences of grandparents and parents differed less than did preferences of parents and their offspring. Repeated measures analyses of covariance, controlling for differences in age, gender, and educational attainment in the five cultural groups, showed that intergenerational differences were moderated by cultural context. Intergenerational differences were consistently widest in the Central Federal District. Generally, value preferences of contemporary adolescents, their parents, and their grandparents are drifting apart in the most “modern” part of the Russian Federation, whereas in the periphery, the generations are staying more closely together, largely regardless of people’s ethnic belonging.