Traffic chaos, stress, congestion, environmental pollution, as well as the social problems resulting from the uncoordinated shopping trips of private citizens and companies and online deliveries represent key problems of the modern cities. In our opinion, their solving requires an intelligent coordination of the end-consumer supply-chain-related actions and movements, which should be based on mutual visibility, self-organization, and cooperation of the involved actors. This chapter presents and comments from a sustainability perspective several IT concepts that can optimize the modern ECM (end-consumer movements) related logistics. They rely on the intelligent coordination of end-consumers demands (ranging from short-term to long-term), the resulting reduction of supply-chain-related traffic, and the networking of social resources involved in such city supply chains. The focus is placed on the creation of multidimensional synergies among the involved actors on all scales and the support of the participative supply-chain networks, which are driven by end-users.