ENSURING A BALANCED INNOVATIVE DEVELOPMENT OF UKRAINE'S ECONOMY UNDER THE CONDITIONS OF GLOBAL UNCERTAINTY

The need to ensure balanced innovative development of Ukraine is due to global uncertainty, dynamic processes and structural changes that are taking place today in the global economy. In these conditions, it is relevant to determine the position of Ukraine in the global coordinate system precisely in terms of innovation. Assessment of the state of the scientific and technical sphere, innovative development, research results in the countries of the world at the international level is carried out according to many indicators of various ratings, the most authoritative of which are: Global Innovation Index, Global Competitiveness Index, European Innovation Scoreboard. An analysis of the achieved level of innovative development of the Ukrainian economy in terms of international ratings requires the determination of methodological principles for their calculation. According to the results of the study, it was found that, despite some positive trends, in general, there is a significant gap between the level of innovative development of Ukraine and developed countries. It was found that the position of our country on the Global Competitiveness Index in the past few years has fluctuated between 76-89 places, in accordance with which, it is concluded that there are no effective reforms in the field of research, technology and innovation. The study of innovative activities of European countries and countries - regional neighbors demonstrated Ukraine's membership in the group with the status of «Modest Innovator». Low values of the analyzed indicators in international ratings are associated with errors in government policy and existing problems in the innovation sphere - the use of human potential, the quality of innovation infrastructure, the formation of sustainable relationships between elements of the national innovation system as a whole. The issues of cooperation with international institutions and poor integration into international scientific, technical and innovative cooperation remain unresolved. In this regard, steps are proposed in the direction of Ukraine joining the global innovation processes, which will bring the rating results closer to the level of developed countries in the future.

PROBLEMS AND WAYS OF THEIR SOLUTION IN THE ORGANIZATION OF ACCOUNTING OF THE FIXED FUNDS

The theoretical nutrition of regional policies, the analysis of the regulatory framework of the main areas of concern, the methods of determining the excess costs of the main concerns, the problems of the organization of the main accounting needs, are reviewed. The problems of the manifestation of the most important approaches to the most clear terminology and the most significant daily problems in the minds of harmonized regions to the international standards have been identified. Disrupted feeds to the side of the warehouse and warehouse for information in the main areas of concern. It’s thrilled to come in on the side of the oblast ’and to control the main problems at the enterprises. An important mental and functional function є the manifestation of the main concerns, even stink uproot the virological and technical base and designate the virological need. By the stretch of the trivial hour, the main reason is to be suitable for business and to be transferred to exploitation; Znoshuyutsya in the result of exploitation; under repair, for the help of some kind of good physical condition; shifting all-round business; vibrate from the right to know the inferior zastosuvannya. One of the main tasks in the region of the main concerns є The forensic, truthful and reliable information about them. However, information about the need to seek financial support for the main problems, do not wait for it through lack of precision in the legislation and the continuation of the provision of the main conditions for this. In order to address the obvious problems in translating the region of the main concerns and improving the effectiveness of the work of the Republic of Belarus, to carry out the internal reforms of the main laws of the Republic of Belarus, we have to remind them of the law

THREATS TO THE ENTERPRISE'S ECONOMIC SECURITY: CLASSIFICATION BY TYPES AND METHODS OF FORMATION

The article analyzes the economic essence of such an important component for any enterprise as economic security. The importance of protecting the enterprise from all sorts of threats, as well as the need for their constant monitoring, is substantiated. The need to ensure the economic security of the enterprise is determined not only at the enterprise level, but also at the state security level. Two main approaches to the definition of the concept of "economic security" were identified, on the basis of which a definition was given of the concept of "economic security of the enterprise" in modern conditions of functioning on the Ukrainian market. The term “threats” was analyzed, on the basis of which the term “threat to the economic security of an enterprise” was defined. A classification and ranking of threats was formed depending on their nature and the degree of danger they represent. Based on the classification of threats, it was concluded that, in addition to common global threats, threats for each enterprise have certain characteristics depending on its type and nature of activity. It was concluded that the factors of formation of dangers and threats to the activities of the enterprise can be considered from different points of view, depending on the sphere of formation, mechanisms of influence and the possibility of forecasting. Based on the above definition, the causes of global threats, as well as threats at enterprises, are formed, a classification of factors that form threats is given. Given the problems of industrial enterprises in Ukraine, specific threats to industrial enterprises were examined on the basis of criteria put forward by various scientists. It was concluded that threats to the economic security of the enterprise overlap and intertwine, which leads to certain difficulties in identifying them when constructing economic security systems and identifying the subjects and objects of economic security.

PROFIT IMPROVEMENT OF MANAGEMENT AT THE ENTERPRISE

The paper deals with the management of the enterprise profit. It is shown that profit is an important monetary evaluation of production and financial activities of the enterprise, showing the efficiency of the enterprise. It is one of the key performance indicators and enterprise development, improvement of the material base of the company and its products. The role of profits in the company's development in today's market conditions. The analysis of approaches to the management of a profit. Analyzed profit management company. Defined workflow for the management of the distribution and use of the company's profit. Revealed the necessary conditions of good governance and improve the profit management process of the company. Proposed measures to improve the structure of the target the use of business profits, which will improve the financial position of the company and increase its efficiency.

RESEARCH OF FORMS AND METHODS OF INVESTMENT SUPPORT OF INNOVATION ACTIVITIES OF INDUSTRIAL ENTERPRISES

To solve the problems of stimulating the development of innovative activity of domestic enterprises, a number of regulatory acts have been developed in Ukraine today that regulate relations in the sphere of investment in innovation. National legislation defines the following forms of investment of innovative activity: state (municipal) investment, commercial investment, social investment, foreign investment, general investment. In order to receive financial support, the subjects of innovation activity whose innovation projects are listed in the State Register of Innovation Projects shall submit to the State Innovation Financial-Credit Institution (its regional branches) innovative projects and all necessary documents, the list of which is determined by it. The subject of innovative activity, the innovative project of which has been competitively selected, may receive one or more types of financial support from the innovative financial-credit institution, depending on the competitive procedure established by the competitive procedure. Financial support for the implementation of innovative projects can be provided in the form of successive tranches as a result of monitoring the progress of project implementation.The analysis of the structure of state financing of innovation activity by types of economic activity of subjects of innovation in 2018 allows to determine the priority branch of chemical and petrochemical industry. Investing of own funds of subjects of innovative activity is realized through capital investments and financial investments. Structural analysis of sources of financing of innovative activity in Ukraine allows to distinguish the overwhelming share of own funds of the enterprises in the total volumes of financing of their innovative activity. But in the conditions of insufficient level of state support of innovative activity of enterprises and instability of their financial results, as the main source of own funds for investing, the role of financial and credit providing of investments by the subjects of the financial market significantly increases.

INVESTMENT DESIGN AS A BASIS FOR THE FORMATION OF INVESTMENT ATTRACTIVENESS OF AN INDUSTRIAL ENTERPRISE

The article investigates the financial and economic essence of investment design and proves that having the diversity and abundance of sources of financing of various projects and programs in industrial enterprises there is an urgent need to form their investm ent attractiveness, which should be embodied in the form of an investment project. The main approaches to the definition of the concept of investment project are analyzed and the author's definition of this concept is given. The groups of methods for assessing the economic efficiency of investment projects, which allow to assess its economic efficiency, which increases the investment attractiveness of prospective domestic and foreign investors. Typical errors that may occur in the calculation of performance indicators of the investment project and adversely affect the investment attractiveness of an industrial enterprise are highlighted. It is proved that one of the most important and defining stages of the project cycle of investment design is project analysis, which is a set of methodological measures and techniques used for the preparation and justification of investment decisions. The main types of analysis that should be included in the project analysis of the investment project ar e defined. It is concluded that after all the studies preceding the investment decision, it is necessary to draw up a certa in final document that will allow the investor and the entrepreneur not only to accept, but also to fix, and when to be done to justify the hopes for the effective ness of the investment project. For this purpose, a standard document is drawn up, in which the concept of a real investment project – a business plan-is substantiated in detail. The business plan developed in the article makes it possible to find out the viability of the project in the conditio ns of market competition, contains guidelines for the further development of the enterprise, and is the main condition for the formation of investment attractiveness of an industrial enterprise in the modern investment climate of Ukraine.

ESTIMATING ECONOMIC EFFICIENCY OF ENTERPRISESE FUNCTIONING

The article analyzes the essence and importance of the mechanism of estimation of production activity efficiency in a modern industrial enterprise. The main aggregated indicators of complex evaluation of economic efficiency of enterprises are determined. In accordance with the prevailing instruments and means of public administration, the main mechanisms of state regulation of the analyzed industry are identified. The theoretical principles of the concept of "enterprise efficiency" as a property and ability of the enterprise to formulate and achieve their goals, taking into account the influence of external factors and using internal conditions of functioning, to achieve the set tasks, using all available resources and means for solving social, environmental, budgetary and other problems of both society and enterprise at the established cost-benefit ratio. The basic theoretical and methodological approaches to the estimation of economic efficiency of enterprises are considered. The basic approaches to the estimation of efficiency of production activity of the enterprise are analyzed and systematized. It is proposed to use econometric modeling to improve the reliability of the estimation of the efficiency of production activity. The expediency of carrying out such an assessment by determining the dependence of the production activity efficiency on the partial indicators of the evaluation mechanism in modern industrial enterprises based on traditional and multifactorial approaches is substantiated. The basic elements of estimation of efficiency of production activity of the enterprise are selected and the integral index of estimation of efficiency of production activity is defined. The main approaches to establishing the essence of economic attractiveness and economic efficiency of investment projects are investigated in the article. It is established that the purpose of assessing economic attractiveness is to determine the efficiency of use of public resources within the project, economic efficiency - to assess the feasibility of using scarce (limited) resources of society in the framework of a specific project. The views of scientists on the choice and characteristics of indicators of evaluating the economic efficiency of functioning of enterprises for the purpose of conducting a comprehensive analysis are investigated. Methodical approaches to assessing the economic attractiveness and cost-effectiveness of investment projects are explored. The main stages of evaluating the economic attractiveness and efficiency of the investment project have been established.

MANAGEMENT INNOVATION AS A FACTOR OF INCREASE COMHLTITIVENESS OF ENTERHRISES

The essence of managerial innovations is determined and the problematic aspects of innovative management in Ukrainian enterprises under modern conditions are highlighted. The question of introduction of managerial innovations as a factor of increasing the competitiveness of enterprises in developed countries is analyzed. The ways of increase of competitiveness of the Ukrainian enterprises on the basis of introduction of managerial innovations are offered. Fundamentally new generations of equipment require adequate technological forms of production organization and management methods. The role of strategic management in the critical moments of the formation of new directions and generations of technology increases sharply. Their development, development, and distribution are associated with the breaking of proportions and existing ideas of technological, economic, and psychological restructuring. We need new (innovative) strategic management solutions to overcome the force of inertia, support the new, go to a radical restructuring of the areas of development, production and application of technology, the organization of the production process and personnel management.

STRATEGIC OF MANAGEMENT OF THE COMPANY’S RECEIVABLE DEBT

An integrated approach is proposed to optimize the size and structure of the enterprise’s working capital based on factor analysis in order to increase the efficiency of its use. The formation of the optimal value of the enterprise’s working capital is based on the establishment of working capital standards and the forecasting of economic indicators characterizing the performance of the enterprise as a whole and of individual processes. The process of forming the optimal size and structure of working capital takes into account the influence of various factors and allows you to minimize the cost of production and ensure the successful operation of the enterprise. In formulating the enterprise’s working capital management strategy, a systematic approach was applied, which included a number of the following requirements: the object under study is presented as a system for which the goals and conditions of use are agreed upon; in the studied system, the optimal value of each element is determined by the totality of indicators; during the study, alternative options for the formation of system components are considered taking into account the influence of internal and external factors; the control strategy of the object under study is formed taking into account the optimal values of its components established as a result of mathematical modeling. An integrated approach is based on establishing the optimal value of each element of current assets based on mathematical modeling, depending on the needs of the enterprise. The practical significance of the research results lies in the possibility of applying the proposed approach to the formation and implementation of the enterprise’s working capital management strategy and the ability to make strategic decisions that are most appropriate for the external and internal conditions of the enterprise’s functioning.

THE INNOVATIVE POTENTIAL OF THE INTERNATIONAL COMPANY IN TERMS OF KNOWLEDGE ECONOMY DEVELOPMENT

Theoretical approaches to the definition of the concept of “innovative potential” based on the paradigm of the knowledge economy are considered. The origin and development of the concepts of “innovative potential” and “knowledge economy” are investigated. The main types of economy are analyzed and the distinguishing features of each of them are highlighted. The main components of innovative potential in accordance with the type of knowledge are identified. The basic relationship between the knowledge economy and innovative potential at the micro and macro levels is justified. It has been confirmed that the knowledge-based economy of knowledge focuses on a person as the main source of knowledge, which it embodies in tangible and intangible forms, transfers this knowledge and aims to commercialize it. The innovative potential shows the readiness of the system to produce new knowledge by using existing knowledge. The theory of human capital and modern principles of its development are considered. The latest achievements, trends and sources of information that relate to the knowledge economy and innovative potential are analyzed: the human capital index, the global innovation index, and the global competitiveness index. The main trends in the pharmaceutical field and the state of innovation in it are considered. The practical connection between the development of the knowledge economy and innovative potential at the enterprise level is revealed. A survey of consumers in relation to pharmaceutical products of national and foreign manufacturers was conducted, because according to a statistical analysis, problems with the mismatch between the capabilities of foreign manufacturers and national manufacturers were identified, negatively affect the process of commercialization of knowledge by enterprises. The main problems of pharmaceutical enterprises from the point of view of the knowledge economy are identified. The solution to this problem will affect the economic situation of the enterprise, industry and economy of the country.