Cultural Tourism Entrepreneurship in India

2020 ◽  
pp. 208-216
Author(s):  
Vandita Hajra
Keyword(s):  
Global Economy ◽  
Skill Development ◽  
Cultural Tourism ◽  
Brand Identity ◽  
Tourism Sector ◽  
Cultural Entrepreneurship ◽  
Pilgrimage Tourism ◽  
Game Changer

Cultural entrepreneurs are rightly called the heartbeat of the global economy as they are the ones who step in where governments fail to tread. Cultural entrepreneurs can instigate safeguarding of the timeless heritage of people with a pro-poor mission of generating collective awareness and encouraging community skill development. Cultural entrepreneurship is a significant requirement for the sustainability of the tourism sector of a country like India, as the ‘culture' component has been the game changer in the Indian tourism scenario and has truly endowed the industry with its unique brand identity. The following chapter draws important examples from the industry and analyzes the business prospects based on heritage and pilgrimage tourism, thematic routes, events and festivals, as well as creative tourism for the budding entrepreneurs to present India in a never experienced before avatar as the challenges that are an irreplaceable part of such a sensitive endeavour.

Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness

2021 ◽  
Keyword(s):  
Big Data ◽  
Case Studies ◽  
Value Chain ◽  
New Technologies ◽  
Cultural Tourism ◽  
End Users ◽  
Ethical Implications ◽  
Tourism Sector ◽  
Cultural Experiences ◽  
Selection Of

The use of big data is becoming increasingly important across the tourism sector and the value chain. With this publication, UNWTO intends to provide a baseline research on using big data by tourism and culture stakeholders, in order to improve the competitiveness of cultural tourism and reinforce its sustainability. The study sets the basis to connect tourism, culture and new technologies for mutual benefits, while calling for a reflection on the ethical implications for policymakers, businesses and end-users. The selection of case studies illustrates the most frequent case-scenarios of the use of big data in cultural tourism within destinations, compiled during the research. As the new technologies are facing ever-evolving scenarios, their use will be harnessed by the tourism sector in its endeavour to innovate and provide new cultural experiences.

An Analysis of Development of Domestic and Inbound Tourism in Russia

2017 ◽  
pp. 252-264
Author(s):  
Amit Kumar ◽  
Anastasia Legashova
Keyword(s):  
Global Economy ◽  
Business Climate ◽  
The Sustainable Development ◽  
Heritage Sites ◽  
Travel And Tourism ◽  
Regulatory Frameworks ◽  
Tourism Sector ◽  
Inbound Tourism ◽  
World Economic ◽  
The U.S

One of the most promising sectors in the global economy is Tourism, yet in Russia, the sector's potential is far from fulfilled. Tourism should be at the heart of the core priority areas of Russia's economic development, particularly true in view of the current economic slump. Russia has no shortage of regions with visibly high potential for developing tourism, yet there are a number of problems, characteristic of Russia, which impede its progress: malnourished tourism coupled with an unsophisticated infrastructure, a shortage of personnel, weak marketing, a gloomy business climate, and a lack of adequate regulatory frameworks. Be this as it may, the slump, rather than being a hindrance, should be considered a fresh opportunity for the Russian tourism sector. Russia has been ranked 45th in the latest edition of the biennial Travel and Tourism Competitiveness Report, improving its performance by 18 points from its 2013 ranking of 63rd. The ranking, which includes 141 countries, is compiled by the World Economic Forum and Strategy Partners Group every two years, and assesses “the set of factors and policies that enable the sustainable development of the Travel and Tourism (T&T) sector, which in turn, contributes to the development and competitiveness of a country.” In 2013, the WEF cited hefty prices as one of the main disadvantages of the Russian tourist market. The availability of natural and cultural heritage sites has ensured additional points for Russia in the overall ranking; in these areas the country ranked 34th and 21st, respectively. Tours to Russia have become more affordable following the recent devaluation of the ruble – the value of the national currency against the U.S. dollar has fallen by 44 percent since May 2014. As a result, accommodation in hotels has become markedly cheaper. In addition, the consultants noted an improvement in air links (22nd). The present research is an attempt to analyze the development of domestic and inbound tourism in Russian Federation.

scholarly journals Research on the Fusion Path of Cultural Tourism of Shenyang Red Cultural Resources

2020 ◽  
Vol 179 ◽  
pp. 02120
Author(s):  
Feng Lv ◽  
Jing He ◽  
Fang He ◽  
Yan Xiao Wang
Keyword(s):  
Cultural Tourism ◽  
Creative Industries ◽  
Cultural Resources ◽  
The People ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Cultural Sector ◽  
Tourism Economy

The official integration of China’s cultural sector and tourism sector in 2018 has given a strong impetus to the fusion of cultural resources and tourism resources in various regions. Shenyang has rich red cultural resources and the people have deep feelings for red culture. Integrating red cultural resources with tourism resources and developing the red tourism economy will contribute to Shenyang’s image of a historical and cultural city. After introducing the red cultural resources in Shenyang, the article analyzes the preliminary practice of the fusion path of red cultural tourism, and elaborates on the integration of resources, cultural creative industries, etc., providing some references for the integration development of red cultural tourism in Shenyang.

Emporda music festivals as tourism diversification tools

2014 ◽  
Vol 5 (3) ◽  
pp. 297-310 ◽  
Author(s):  
Inmaculada Diaz Soria ◽  
Asunción Blanco-Romero ◽  
Gemma Canoves I. Valiente
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Cultural Tourism ◽  
Added Value ◽  
Local Identity ◽  
Local Economies ◽  
Music Festivals ◽  
Content Type ◽  
Tourism Sector ◽  
Practical Implications

Purpose – The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector. Design/methodology/approach – Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings – Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications – These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context. Originality/value – Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.

scholarly journals Strategi Branding Pelaku Usaha Pariwisata di Masa Pandemi

2020 ◽  
Vol 2 (4) ◽  
pp. 263-273
Author(s):  
Chotijah Fanaqi ◽  
Resty Mustika Pratiwi ◽  
Firmansyah Firmansyah
Keyword(s):  
Brand Personality ◽  
Brand Identity ◽  
Brand Positioning ◽  
Branding Strategy ◽  
Tourist Destination ◽  
Business World ◽  
New Normal ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Main Components

Abstract- The pandemic condition has made the business world sluggish. As a sector engaged in services, tourism is also affected. This is due to the government's prohibition of opening a business that has the potential to invite large crowds due to the need for physical distancing as an effort to prevent the occurrence of covid 19 transmission. However, since the enactment of the new normal, namely the period of adaptation to new habits, the tourism sector has made improvements. As one of the areas that has good tourism potential in West Java, Garut continues to make efforts to make itself a tourist destination city that is feasible and safe to visit. Besides having sufficient tourism potential, open nature-based tourism makes Garut Regency a magnet for tourists during pandemic. This study aims to determine how the Garut regency branding strategy as a tourist destination and what are the challenges during pandemic. The researcher uses the theory of branding strategy initiated by Kotler (2009) which explains that the branding strategy has three main components, namely; brand positioning, brand personality, and brand identity. The method in this research uses qualitative methods with interview, observation, and documentation techniques in data collection efforts. Abstrak- Kondisi pandemic menjadikan dunia usaha menjadi lesu. Sebagai sector yang bergerak di bidang jasa, pariwisata juga turut terkena imbasnya. Hal tersebut karena adanya larangan pemerintah untuk membuka usaha yang berpotensi mengundang kerumunan orang banyak karena perlunya physical distancing sebagai upaya pencegahan terjadinya penularan covid 19. Namun sejak diberlakukannya new normal, yakni masa adaptasi pada kebiasaan baru, sektor pariwisata melakukan pembenahan. Sebagai salah satu daerah yang memiliki potensi wisata yang cukup baik di Jawa Barat, Garut terus melakukan upaya untuk menjadikan dirinya sebagai kota destinasi wisata yang layak dan aman untuk dikunjungi. Disamping memiliki potensi wisata yang memadai, wisata yang berbasis alam terbuka menjadikan kabupaten garut memiliki magnet tersendiri bagi para wistawan di masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi branding kabupaten Garut sebagai destinasi wisata serta apa saja tantangannya di masa pandemic. Peneliti menggunakan teori strategi branding yang digagas oleh Kotler (2009) yang memaparkan bahwa strategi branding memiliki tiga komponen utama, yakni; brand positioning, brand personality, dan brand identity. Adapun metode dalam penelitian ini menggunakan metode kualitatif dengan teknik wawancara observasi, dan dokumentasi dalam upaya pengumpulan data.

scholarly journals IMPELEMENTASI KEBIJAKAN PEMERINTAH DAERAH KAB. GORONTALO UTARA TERHADAP WISATA BUDAYA RITUAL MANDI SAFAR

2020 ◽  
Vol 2 (2) ◽  
pp. 97
Author(s):  
Febrianto Hakeu ◽  
Sri Sunarti
Keyword(s):  
Tourism Development ◽  
Cultural Tourism ◽  
Government Policies ◽  
Regional Government ◽  
Development Programs ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
District Government ◽  
Ritual Process ◽  
Partnership Program

AbstractThis article aims to determine the Shafar Bathing Ritual Process in Kec. Atinggola Buata Village, North Gorontalo Regency, and knowing the Implementation of Regional Government Policies in the Cultural Tourism sector towards Shafar Bathing Rituals in North Gorontalo District, and formulating solutions to the identified constraints. This article is analyzed based on a descriptive qualitative approach. The results of the analysis of this article are 1) Shafar's bathing ritual starts from the morning at 06.30 WIB with the recitation of Al-Quran verses (Surah Al-Kahfi, Surah Yasin), and the traditional event of bathing Shafar then ends with eating together. 2) Tourism development in Atinggola District is quite good, seen from the policy of the District Government. North Gorontalo and 3) In implementing tourism development, the Tourism and Culture Office always tries to develop tourism in Atinggola District, namely by carrying out tourism promotion programs, tourism destination development programs, and tourism partnership programs. The tourism promotion program is carried out by organizing the Shafar bathing ritual which is carried out once a year in addition to tourism promotion via the internet. While the tourism partnership program, the Tourism and Culture Office collaborates with several related agencies to help develop tourism in Atinggola District.

scholarly journals THE ECONOMIC IMPACT ON GLOBAL TOURISM

10.26458/1728 ◽  
2017 ◽  
Vol 17 (2) ◽  
pp. 127-139
Author(s):  
Bogdan Sofronov
Keyword(s):  
Economic Development ◽  
Economic Impact ◽  
Economic Activity ◽  
Global Economy ◽  
Gdp Growth ◽  
Mutual Understanding ◽  
Tourism Sector ◽  
The World ◽  
Global Tourism

Tourism is an important economic activity in most countries around the world. As well as its direct economic impact,the industry has significant indirect and induced impacts.The outlook for the Tourism sector in 2017 remains robust and will continue to be at the forefront of wealth and employment creation in the global economy, despite the emergence of a number of challenging headwinds.In tourism, GDP growth is expected to accelerate to 3.8%, up from 3.1% in 2016. As nations seem to be looking increasingly inward, putting in place barriers to trade and movement of people, the role of Tourism becomes even more significant, as an engine of economic development and as a vehicle for sharing cultures, creating peace, and building mutual understanding.

scholarly journals Far Eastern Cultural Tourism as a Factor of Influence on Undergraduate Museum Studies

2018 ◽  
Vol 27 (7) ◽  
pp. 130-135
Author(s):  
A. V. Alepko
Keyword(s):  
Geographical Location ◽  
Museum Studies ◽  
Cultural Tourism ◽  
Eastern Region ◽  
Undergraduate Training ◽  
State Institute ◽  
Tourism Sector ◽  
Promising Area ◽  
Far Eastern ◽  
Factor Of Influence

The article addresses the problem of undergraduate training in the field of cultural tourism, excursion activities and museology in the Far Eastern region of Russia. The author focuses on the features of the tourism sector development in Khabarovsk territory. A brief description of the archaeological collection of one of the most attractive Museums for tourists – the Khabarovsk Regional Museum of Local Lore is given. The article dwells on the content and features of the disciplines included in the curriculum of bachelors majoring in «Museology», taking into account the geographical location, socio-economic development and cross-cultural communications of the region. The author emphasizes the importance of historical and Museum studies in Russian and in regional education. The article comes to a conclusion that undergraduate training in the field of cultural tourism and excursion activities is in the coming decades quite a promising area of activity of the Khabarovsk State Institute of Culture.

scholarly journals Kearifan Lokal dan Pengembangan Identitas untuk Promosi Wisata Budaya di Kabupaten Banyumas

2020 ◽  
Vol 4 (1) ◽  
pp. 25
Author(s):  
Triana Ahdiati
Keyword(s):  
Qualitative Method ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Local Identity ◽  
Way Of Life ◽  
Regional Income ◽  
Life Condition ◽  
Tourism Sector ◽  
Better Than

The development of local identity reflecting the local wisdom in the tourism development aims at maximizing the local values in developing the area.  This research-based paper describes the local wisdom and the development of local identity to promote cultural tourisme in Banyumas.  By using a qualitative method and a case study as its approach, the research reveals that the tourism development in the Banyumas regency has not focused on the development of its local identity yet.  Cablaka as the local identity of the Banyumas society has not become the way of life.  In this case, it has not absorbed into every sector of the Banyumas people’ lives, including the tourism sector.  The local wisdom in the tourism development is important for a society–including the Banyumas society–to get a better regional income.  It means the tourism develoment through implementating the local wisdom is able to improve the life condition of a society better than before.  So, the tourism development–especially promoting the cultural tourism–in the Banyumas regency does need to develop the local identity through its local values.

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