scholarly journals Metalepsis in Different Media

2020 ◽  
pp. 149-173 ◽  
Author(s):  
Liviu Lutas
Keyword(s):  
Narrative Voice ◽  
The Media ◽  
Media Types ◽  
Definition Of ◽  
Literature And Film

Abstract The generally acknowledged definition of metalepsis excludes the existence of metalepsis in other media than literature. Therefore, one of the aims of the chapter is to analyse the transmediality of metalepsis; that is, its potential to be employed in various media. Based on a number of different specific media products (from the media types of literature and film), the author analyses closely how metalepsis can depend on the modalities of different media. He argues that one can create metalepsis in other ways than only using a narrator’s voice. This is because one can expand the notion of narrative levels, which seems indispensable in the case of metalepsis, to representational levels. Defining metalepsis based on representation rather than narrative voice allows for the study of metalepsis in other media types, of which film is one example.

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

scholarly journals A buffered media system for yeast batch culture growth

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Rianne C. Prins ◽  
Sonja Billerbeck
Keyword(s):  
Nitrogen Source ◽  
Ammonium Sulfate ◽  
Batch Culture ◽  
Biomass Production ◽  
Buffering Capacity ◽  
Drop Out ◽  
Batch Cultures ◽  
Media System ◽  
The Media ◽  
Media Types

Abstract Background Fungi are premier hosts for the high-yield secretion of proteins for biomedical and industrial applications. The stability and activity of these secreted proteins is often dependent on the culture pH. As yeast acidifies the commonly used synthetic complete drop-out (SD) media that contains ammonium sulfate, the pH of the media needs to be buffered in order to maintain a desired extracellular pH during biomass production. At the same time, many buffering agents affect growth at the concentrations needed to support a stable pH. Although the standard for biotechnological research and development is shaken batch cultures or microtiter plate cultures that cannot be easily automatically pH-adjusted during growth, there is no comparative study that evaluates the buffering capacity and growth effects of different media types across pH-values in order to develop a pH-stable batch culture system. Results We systematically test the buffering capacity and growth effects of a citrate-phosphate buffer (CPB) from acidic to neutral pH across different media types. These media types differ in their nitrogen source (ammonium sulfate, urea or both). We find that the widely used synthetic drop-out media that uses ammonium sulfate as nitrogen source can only be effectively buffered at buffer concentrations that also affect growth. At lower concentrations, yeast biomass production still acidifies the media. When replacing the ammonium sulfate with urea, the media alkalizes. We then develop a medium combining ammonium sulfate and urea which can be buffered at low CPB concentrations that do not affect growth. In addition, we show that a buffer based on Tris/HCl is not effective in maintaining any of our media types at neutral pH even at relatively high concentrations. Conclusion Here we show that the buffering of yeast batch cultures is not straight-forward and addition of a buffering agent to set a desired starting pH does not guarantee pH-maintenance during growth. In response, we present a buffered media system based on an ammonium sulfate/urea medium that enables relatively stable pH-maintenance across a wide pH-range without affecting growth. This buffering system is useful for protein-secretion-screenings, antifungal activity assays, as well as for other pH-dependent basic biology or biotechnology projects.

scholarly journals Sex Dolls in the Swedish Media Discourse: Intimacy, Sexuality, and Technology

2021 ◽  
Author(s):  
Robin Björkas ◽  
Mariah Larsson
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sexual Practices ◽  
Media Discourse ◽  
Positive Effects ◽  
Therapeutic Uses ◽  
Broad Variety ◽  
The Media ◽  
Definition Of ◽  
The Relationship

AbstractSex dolls are a complex phenomenon with several diverse possible emotional, sexual and therapeutic uses. They can be part of a broad variety of sexual practices, and also function as a sexual aid. However, the media discourse on sex dolls first and foremost concerns how we perceive the relationship between intimacy and technology. A critical discourse analysis of the Swedish media discourse on sex dolls reveals six themes which dominate the discourse: (a) the definition of what a human being is; (b) a discourse on the (technological and existential) future; (c) a social effort; (d) a loveless phenomenon; (e) men’s violence against women; and (f) pedophilia. Accordingly, this discourse is very conservative and normative in its view of sexuality, technology, and humanity. Overall, the dominant themes do not provide any space for positive effects of technology on human sexuality, and if they do, it is usually as a substitute for something else.

scholarly journals Esports Clubs’ Work in Media Spaces: Distinctive Features

2020 ◽  
pp. 28-42
Author(s):  
Oleksandr Petryk ◽  
Alexander Meleshchenko ◽  
Anastasiia Volobuieva
Keyword(s):  
Late 20Th Century ◽  
Distinctive Features ◽  
Sports Clubs ◽  
Active Audience ◽  
Media Component ◽  
History Of ◽  
Computer Based ◽  
The Media ◽  
Definition Of ◽  
Development Prospects

On 7 May 2015, the term “esports” was officially added to one of the most extensive online English dictionaries “Dictionary.com.” The dictionary gives the following definition of the term “esports”: “competitive tournaments of video games, especially among professional gamers” (IGN, 2015). The history of esports began in the late 20th century with the game Quake, which allowed users to play together through a LAN or internet network. Since then, a tremendous number of new esports leagues have emerged. Every year, game publishers promote esports disciplines; create a media space around them, and make competitively oriented games, creating an active audience. The popularity of computer-based esports grows each year at an increasing speed. Therefore, it is not surprising that the traditional for typical sports (football, basketball, volleyball, etc.) model of interaction between professional players (esports athletes) and sports clubs (esports organizations) emerged quite rapidly. This interaction aims to optimize the training process to increase athletic achievements and develop the media component for players and clubs. This article analyzes how esports clubs function in media spaces: their goals, tools, strategies, results, and development prospects on the examples and experience of professional esports organizations in Germany, Finland, and China.

Latvijas prezidenta Egila Levita runu valodiskais profils: ceremoniālā, juridiskā vai politiskā retorika?

2021 ◽  
pp. 333-345
Author(s):  
Līga Romāne-Kalniņa ◽  
Keyword(s):  
Critical Discourse Analysis ◽  
Political Discourse ◽  
The State ◽  
Point Of View ◽  
Frequent Use ◽  
European Court ◽  
The Media ◽  
The Republic ◽  
Characteristic Features ◽  
Definition Of

Aristotle’s definition of rhetoric as the art of observing the available means of persuasion is one of the most widely used quotations not only in linguistics but also in social, political, and communication sciences. Aristotle, apart from defining the elements of rhetoric (logos, ethos and pathos), has proposed three types of rhetoric that refer either to the present situation (ceremonial), the past (judicial), or the future (political). The current president of Latvia and his language use is one of the most widely discussed topics across the media and academia due to the register, style, and content of his speeches. Moreover, the president of Latvia has a direct impact on how the state is perceived nationally and internationally; thus, it is significant to investigate the linguistic profile of the linguistic expression of the ideas communicated by the president to the wider public. The current study analyses 160 speeches given by president Egils Levits on nationally significant occasions as well as internationally with the aim to investigate whether the speeches of the president of Latvia correspond to the ceremonial, political or judicial rhetoric because the president represents both legal and political discourse as the former judge of the European Court of Human Rights and the former minister of Justice, and as the head of the Republic of Latvia represents the state nationally and abroad. The study is grounded in the theories on rhetoric and Critical Discourse Analysis applied to political discourse and presidential language and discussed by scholars such as Aristotle (1959), Van Dijk (2006), Chilton and Schäffner (2002), O’Keeffe (2006), Van Dijk (2008), David (2014), Wilson (2015) and Wodak and Mayer (2016). The results of the current study reveal that the speeches are a clear representation of a combination of legal, political, and ceremonial rhetoric and cross various semantic fields that are marked by the use of field terminology in combination with topos of definition and name interpretation to explain the terms directly in the speeches. The speeches by Levits are furthermore marked by relatively frequent use of loanwords, neologisms, obsolete words, and compounds that is one of the main characteristics of the linguistic profile of his speeches. Additional characteristic features are the use of parallel sentence constructions, inverted word orders, rhetorical questions, and pronominal referencing to attract the listener's attention and emphasize the thematic areas of the speeches. Nevertheless, it has been concluded that such linguistic techniques as metaphors, metonymies, synecdoche, or hyperbole are used comparatively less frequently, thus making the speeches appear more formal and less emotional from the linguistic point of view.

Fishing with Purpose: The Big Stories

Another Haul ◽  
2019 ◽  
pp. 29-56
Author(s):  
Charlie Groth
Keyword(s):  
Folk Narrative ◽  
Thematic Content ◽  
Public Property ◽  
Private And Public ◽  
The Media ◽  
Set Up ◽  
Definition Of

This chapter is the first of four chapters that set up a folk narrative typography: Big Stories; character anecdotes; microlegends; and everyday storying. It begins with a definition of “Big Stories” and its relationship to “myth” and “theme.” The chapter overviews the thematic content of the Big Stories at work on Lewis Island: tradition, environment, civility and community (including sharing the island), springtime, and the island as a sacred, spiritual place. It also covers how big stories are told in different situations during fishing, on the island, and at other times and places, including through the media. Some telling is not only performed, but also enacted: for example, through the sales method which redistributes fish equitably; in hosting visitors to watch fireworks on the river, and other ways which sharing the island rides the line between private and public property. Chapter 2 also discusses how these stories overlap and intertwine.

When the History Turns Stronger than the Rhetoric

2013 ◽  
pp. 118-146 ◽  
Author(s):  
Ullamaija Kivikuru
Keyword(s):  
New Media ◽  
Empirical Evidence ◽  
Social History ◽  
Sub Saharan Africa ◽  
Media Content ◽  
Editorial Office ◽  
The Media ◽  
Media Professionals ◽  
Sub Saharan ◽  
Definition Of

The 1990s brought radical changes to Sub-Saharan Africa. In the rhetoric, the ownership mode appeared as a crucial marker of freedom. However, neither the access to the media nor the media content has changed much. The media mode, inherited from previous phases of social history, seems to change slowly. Old modes reproduce themselves in new media titles disregarding ownership mode. In this chapter, empirical evidence is sought from Namibia and Tanzania. The empirical evidence is based on two sets of one-week samples (2007, 2010) of all four papers. In this material, a government paper and a private paper from one particular country resemble each other more than when ownership modes are compared. Bearers of the journalistic culture seem to be to a certain extent media professionals moving from one editorial office to another, but the more decisive factors are the ideals set for journalism. The “first definition of journalism” reflects old times.

Being Autistic in Turkey and the Representation of Autism in Media

2021 ◽  
pp. 522-538
Author(s):  
Tuğba Demir
Keyword(s):  
Research Question ◽  
Health Problems ◽  
Main Theme ◽  
Developmental Difference ◽  
The World ◽  
The Media ◽  
Definition Of ◽  
Number Of Individuals ◽  
Day By Day

Autism is an innate or developmental difference that occurs in the first years of life. While the number of individuals with autism in the world is increasing day by day, the importance of what should be known about autism also increases. However, it is still not possible to say that this information is sufficient. The definition of individuals with autism and their health problems, what autistic individuals do to express themselves, and who the individuals with autism are and their representatives are important. Some basic points such as how to raise awareness about the lives of individuals with autism have still not been overcome. The main theme of this study is how the media addresses the issue of individuals with autism, their problems, and needs. The research question of the study is how to read the reflections on autism through the media.

Japanese Buddhism and the Public Sphere: From the End of World War II to the Post-Great East Japan Earthquake and Nuclear Power Plant Accident

2012 ◽  
Vol 1 (3) ◽  
pp. 203-225 ◽  
Author(s):  
Shimazono Susumu
Keyword(s):  
World War Ii ◽  
Public Sphere ◽  
Public Space ◽  
Nuclear Power ◽  
The Public ◽  
The People ◽  
The Media ◽  
The Public Sphere ◽  
Definition Of ◽  
Hanshin Earthquake

Abstract Until the 1990s, a commonly held view in Japan was that Buddhism had withdrawn from public space, or that Buddhism had become a private concern. Although Buddhist organizations conducted relief and support activities for the people affected at the time of the Great Hanshin Earthquake in 1995, they were often seen to be out of place, and little attention was given to them by the media. However recently there are areas in which Buddhism can be seen as playing new roles in the public sphere. Religious organizations seem to be expected to perform functions in fields that lie outside the narrow definition of religion. These expectations are becoming stronger among Buddhist organizations as well. In this paper, I describe some areas in the public sphere in which Buddhist groups are starting to play important roles including disaster relief, support of the poor and people without relatives, provision of palliative care and spiritual care, and involvement in environmental and nuclear plant issues.

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